RAMADAN

SURVEY 2017
© DAILYSOCIAL.ID
BACKGROUND
The holy Islamic month of Ramadan began on May 26th this
year 2017, and is set to end on June 24th. On this occasion
DailySocial.id, in cooperation with JakPat mobile survey app,
has taken the occasion to conduct a Ramadan-themed survey
to track digital consumer trends & attitudes.

Survey conducted with 1020 respondents sampled among

smartphone users throughout Indonesia.
 DEMOGRAPHICS
1020 survey respondents

44.12%

58.08%
43.92% Gender

19.31% 19.22%

Age Range
7.65%
6.08%
2.94%
0.20% 0.49%

< 16 16-19 20-25 26-29 30-35 36-39 40-45 > 45

SURVEY
FINDINGS
PANELS WHO ARE
FASTING 9.61%
As expected, over Not Fasting
90% of respondents
are presumably
Muslim, as they
report they will be
fasting this holy 90.39%
month of Ramadan Fasting
USAGE OF ISLAMIC APPS

ALQURAN APP FAST BREAKING KIBLAT DIRECTION

SCHEDULE
56.51% 21.37%
36.88%

Other Islam-related app 26.46%

MOSQUE / MUSALLA
LOCATION Not one of these apps 27.98%
11.82%
RAMADAN-RELATED
PROMOTIONS
Q: Have you found any discount
& promotion programs this 14.71%
Ramadan? Particularly related
to online?

Yes, I've found many

attractive programs
51.18%
34.12%
Yes I've found some programs
but not many that are
attractive

No, I have not found any

attractive programs at all
SPENDING HABITS
DURING RAMADAN
Q: Do you think you shop more, or shop less, in this month of Ramadan?

The same / don't know 23.04%

I shop less 14.22%

I shop more 62.75%

Indonesians tend to shop more during the month of Ramadan, and
this is reflected in our respondent’s response.
ITEMS TO BUY IN RAMADAN
Dates/Kurma 19.80%

Cookies 24.02%

Other Ramadan foods 24.51%

Ramadan clothes 50.10%

Rice cooker 2.75%

Other kitchen electronics/utensils 13.33%

Smartphone 12.84%

Other consumer electronics 15.49%

Other Ramadan-related items 30.20%

I did not shop for anything on
Ramadan 24.90%
ITEMS TO BUY IN RAMADAN
 It appears that the most bought
Ramadan related item is new Ramadan
clothes (50.10%)

 A small minority (24.90%) report not

shopping online at all for Ramadan

 There have been speculation that there

would be a rise in purchases of consumer
household electronics, and
smartphone/gadgets, during Ramadan,
but this survey at least reports that this is
not quite so.
ORDERING SAHUR & IFTAR
THROUGH ON-LINE SERVICES
Q: Have you ever bought any "Sahur"
(pre-dawn meal) food through an
online/on-demand app?
Q: Have you ever bought any "Iftar"
(fast-breaking) food through an
online/on-demand app?

Yes I have.
25.20% Yes, I have.
35.78%
No, Never
64.22%
No, Never
74.80%
ORDERING SAHUR & IFTAR
THROUGH ON-LINE SERVICES
 There had been also speculation that the convenience of
on-demand online services would lead more consumers
to buy Sahur and Iftar meals through on-demand
services, but this also appears to not quite be the case.

 Only 25.20% of respondents report having ever bought

Sahur meal online, and for Iftar (fast-breaking) the
percentage reported is 35.78%.
ONLINE SHOPPING
DESTINATION

20.98% 24.61%

9.71%
4.31% 2.94%

I didn't shop online 18.63%

Other online apps/sites

“MUDIK” AND ONLINE
TRANSPORTATION
PURCHASE
Q9: Did you buy your "Mudik" travel ticket using an app/site?

No
61.47%

Yes
38.53%

Indonesians, particularly Muslims, have a yearly tradition called

“Mudik”, where those who have immigrated out of town (to a
bigger/different city/province) go back to visit their hometown at or
around the end of the Ramadan month.
TIME SPENT ON INTERNET
DURING RAMADAN
Q: Do you feel you spend more time, or less time, on the Internet this
Ramadan?

The same amount / not sure 36.27%

Less time 6.37%

More time 57.35%

Most respondents report spending more time on

the Internet during Ramadan (57.33%)
RESPONSE TO RELIGIOUS
THEMES IN TECH
Q: Do you feel that technology can help you practice your
religion/spirituality better?

Neutral / not sure 25.98%

No it can't 2.94%

Yes it can 71.08%

RESPONSE TO RELIGIOUS
THEMES IN TECH
Q: Do you feel that apps/sites with a religious/spiritual
theme are good things for the progress of technology?

Neutral / don't know 17.45%

No they aren't 1.18%

Yes they are 81.37%

It seems that most survey respondents (81.37%) have a

positive response to religious apps.
CONCLUSIONS
CONCLUSIONS
 Indonesian consumers for the most part respond
positively and/or have a positive sentiment towards
religion/spirituality-themed online apps & services.

 Time spent online reportedly increases during Ramadan,

and there are Ramadan-related promotions online which
attract consumers.

 ...But this does not necessarily translate to major

increases in consumer activity online, at least not directly.
Consumption would seem to increase, but is mostly
linked to general economic activity during Ramadan.
CFREE SURVEY TO 100 PANEL! – CLICK HERE
Get Real-time Insight from Indonesia Mobile Panel