HEAD AND

SHOULDERS
( SHAMPOO)
 Introduction

• Head and shoulders is an American brand of

anti-dandruff and non dandruff shampoo
produced by Practer and Gramble. This
survey questionnaire shows how satisfied the
consumer and what they think about the
product.
 OBJECTIVES

• Determine if they would recommend the product to the

other people in terms of;
*Age
*Gender
*Civil Status
*Municipalities

• Determine if they are Satisfied with the product in terms

of:
*Advertising
*Packaging

• Determine their loyalty to the product

 Research Methodology

Research design
This survey used questionnaire type. The researcher gathered information and opinion from the residents of the
municipality of Sultan Kudarat by using survey questionnaire.

Respondents of the study

The respondents of the study were One hundred (100) registered residents of the municipality of Sultan Kudarat.

Data Gathering Instrument

To properly come up with a Validated source of flactual data, the researcher drafted a survey questionnaire for the
respondents. This was aimed to get the consumers satisfaction to the product.

To determine the satisfaction of the consumers, the respondents used survey questionnaire.

Descriptive

Positive
Very High Quality
Extremely innovative
Definitely need
Extremely need
 CONCLUSION

• In conclusion, the result of this survey have showed that some

consumers are satisfied of how innovative the product is. It also shows
how they think they needed the product. However, in some
questionnaires they think that it needs something new and fresh.
 RECOMMENDATION
• Based of the conclusions of the study, it is therefore recommended
that;

1. The Producer should identify the satisfaction and dissatisfaction

of the consumer to their product.

2. The Economic growth should have shows the income of the

consumer in a year.

3. The Producer should introduced new and more satisfying

products that consumers wants.
 ANNEX
What is your first Somewhat Positive Positive (33.3%) Neutral ( 10.7%) Somewhat negative
reaction to the (57.1%) (5%)
product
How would you High quality(52.4%) Very high quality Neither high nor low Low quality (5%)
rate the quality of (28.6%) quality (14%)
the product
How innovative Very innovative Extremely Somewhat Not so
the product (61.9%) innovative(23.9%) innovative(11%) innovative(3.3%)

When you think Definitely need Probably need Neutral (11.3%) Probably don’t need
about the product, (42.9%) (38.1&) (3%)
do you think of it
as something you
need or don’t
need
How would you Excellent average Above average Average (23.8%)
rate the value for (42.9%) (33.3%)
money of the
product
If the product will Very likely Extremely Not so
be available today
how likely would
(66.7%) likely(23.8%) likely(9.5%)
you be to buy the
product

How likely are you Very likely Extremely Not so Not at all likely
to replace your
current product
(57.1%) likely(19%) likely(19%) (9.5%)

How likely it is that 8 (38.1%) 9 ( 28.6%) 7 (9.5%)

you would
recommend our
new product to a
friend or colleague
In your own words, The quality Its scent, can Cold Cool
what are the things
that you like about
remove
this product dandruff
In what Tacurong City Pres. Quirino Lambayong
municipality of
Sultan Kudarat
territory do you
live?
 Are you living owned or being Rented for cash
quarters owned or brought by you or (14.3%)
being brought by you someone in your
or someone in your household (81%)
household, rented for
cash or occupied
without payment of
cash rent
Are you male or Female (55%) Male ( 45%)
female
Which category 18-20 years old 21-29 (19%)
below includes your (81%)
age
Are you now married, Single ( 100%)
separated, divorce,
widowed or never
married
What is the highest Bachelor degree High school degree Some college but no
degree you have (38.1%) or equivalent degree (28.6%)
completed or the ( 33.3%)
highest degree you
have received
Does anyone in your No (61.9%) Yes (38.1%)
household own a
business or a farm
Which of the following Not employed, not Not employed, looking Employed, working 1-
describes your looking for work for work (28.6%) 39 hours per week
employment status (57.1%) (9.5%)
How much total gross 10,000-15,000 7,000-10,000 (19%) 3,000 below(9.6%)
combined income did (23.8%)
all members of your
household earned in
current year
How likely that you 9 (33.3%) 8 (28.6%) 7 (14.3%) 10 (9.5%)
would recommend this
company to a friend or
colleague
In the past 12 months, Very likely (61.9%) Somewhat likely Extremely likely
how many times have (23.8%) (14.3%)
you visited the store
 When was the last In the last week More than 12 Never (9.5%0
time you have used (52.45) months ago (19%)
this product
category
When you think of Head and shoulders Original
this product type,
what brands come to
mind
Thinking about the Like it very much Like it somewhat Feel neutral about it
ad overall, which of (38.1%) (38.1%) 23.8%)
the following best
describes your
feelings about it
How unique is the Very unique (71.4%) Somewhat unique Extremely unique
ads (19%) 9.5%)

how well does the ad Very well (47.6%) Somewhat well Extremely well
communicate the (28.6%) (23.8%0
main message
In your own words, Costumer Good Dandruff free
what is the main satisfaction
message of the ads
 How visually Very appealing Extremely appealing Somewhat appealing
appealing is the (61.9%) ( 23.8 %) (14.3%)
product

How would you rate High quality (57.1%) Very high quality Neither high nor low
the quality of the (33.3%) quality (9.5%)
packaging

How unique is the Very unique ( 71.4%) Somewhat unique

packaging (23.8%)

How often do you About ones a week Several times a week Several times a month
purchase this product (33.3%) (28.6%) (19%)

How satisfied are you Very satisfied (66.7%) Extremely satisfied Somewhat satisfied
with the amount of (19%) (14.3%)
money you typically
pay for this product
category
Pagdato, Irene E
BSE 2-A