In general, how would you rate the prices at this store?

(“low/high”)

Relative to its competitors, the overall prices at this store are (“lower/higher”) than average.

Rank order these stores from lowest priced to highest priced.

Select the store that you think has, in general, the lowest prices.

Would you buy this item at this store or search for a better price elsewhere?

How much would you expect this item (basket of items) to cost at this store?

How often does this store have what you want in stock?

Compared to similar stores, how fair are this store’s prices?

Compared to similar stores, how broad is the selection available at this store?

 Why do you like shopping at a department store? Tick all that apply.

 Convenience – near where I live

 Items I normally buy are all under one roof
 Good customer service
 Excellent brand name
 Comfortable browsing experience
 I know I can ask for product advice

What price from this list would you consider as a ‘good bargain’ to buy?

 Avg. Price + 25%

 Avg. Price + 20%
 Avg. Price + 15%
 Avg. Price + 10%
 Avg. Price + 5%
 Avg. Price in the Category

Can you please tell me the price from the list from which you consider the product “too expensive” to
buy?

 Avg. Price + 50%

 Avg. Price + 40%
 Avg. Price + 30%
 Avg. Price + 20%
 Avg. Price + 10%
Can you please tell me the price from the list from which you would consider the product “too cheap” to
buy and doubt its quality?

 Avg. Price – 5%
 Avg. Price – 10%
 Avg. Price – 15%
 Avg. Price – 20%

How helpful are the employees at Walmart?

 Extremely Friendly
 Very Friendly
 Moderately Friendly
 Slightly Friendly
 Not at all Friendly

How clean do you find Walmart?

 Extremely Clean
 Very Clean
 Moderately Clean
 Slightly Clean
 Not at all Clean

How easy is it to find parking at this store?

 Extremely Easy
 Very Easy
 Moderately Easy
 Slightly Easy
 Not at all Easy

How fair is Walmart’s return policy?

 Extremely Fair
 Very Fair
 Moderately Fair
 Slightly Fair
 Not at all Fair

How effective is Walmart at resolving customer concerns?

 Extremely Effective
 Very Effective
 Moderately Effective
 Slightly Effective
 Not at all Effective

How do you like the environment at Walmart?