- NIKHIL KUMAR

COMPARATIVE
ANALYSIS
Origin of Costa Coffee (1971)

01 02 03
Costa Coffee started Started as Wholesale Costa Coffee has
in England by Bruno B2B company, over 3,800 outlets
and Sergio Costa who supplying roasted in over 32 countries
had a dream of bring coffee beans. as of 2019.
their unique italian
flavour.
Origin of Barista

01 02 03
Barista Coffee Currently, Barista is Barista is over 270
Company started of owned by Carnation outlets in India,
in India in 2000 with Hospitality Pvt. Ltd. Maldives and Sri
headquarters in Lanka.
Delhi.
Why did Costa Coffee come to India
The significant growth in the number of coffee retail chains in
India.

Changing lifestyle patterns of the Indian middle-class families and

an increase in their disposable
income.
As part of the International expansion, Costa Coffee envisioned
Indian expansion with a target of opening 300 outlets with an
investment of Rs.150 crore. They partnered with Devyani
International Limited. In 2005.
Why did Barista come to India

Barista started to give the youth a different experience.

Outlets were designed for the youngsters in the age group of 15-
29.

Barista’s focus was to fill up the gap between coffee vending

machines and the expensive 5-star coffee shops. Barista wanted to
bring the complete coffee experience to India.
 What do they Sell in India?
Costa Coffee was founded in
1971 and is all around the
world. It has an extremely
wide variety of Coffee
beverages and food that they
offer. In India however, they
offer fewer products as
compared to all around
the world.
Barista is an Indigenous
brand that enables them to
offer a variety of products.
Being focused on India, Sri
Lanka, and the Maldives,
Barista has more outlets in
this region.
 Which type of Coffee do you prefer at home?
Flavored or Premium Coffee
17.6%

Brewed Coffee
11.8%

Instant Coffee - Bru, Nescafe

70.6%
 Which Coffee Chains have you visited?

Barista 18

Cafe Coffee Day 26

Costa Coffee 8

Starbucks 14

0 10 20 30

Responses
How many times a MONTH do you visit a coffee
shop/ café? (on an average)
15+ Times
5.9%

7-15 Times
17.6%

4-6 Times
11.8% 1-3 Times
64.7%
Do you find price of Coffee at the Café to be reasonable
considering their ambiance and service?
Expensive
17.6%

Always reasonable
11.8%

Could be a bit cheaper

70.6%
Would you pay more for a Which one of the following
better cup of coffee? will you prefer to go to?

No
23.5% No
29.4%

Yes
Yes 70.6%
76.5%
 Which of the factors do you think are
important for an café/coffee shop?
Price 22

Quality of Coffee/Taste 26

Quality of service 16

Seating area 12

Ambiance 20

Availability of Wi-Fi

Options of more snacks 14

Availability of games
0 10 20 30

Responses
Do you order something in How much money are you
addition to you cup of your comfortable in spending at
coffee? these Café ?
Never 50-100
5.9% 5.9%

Always 201-350
Rarely 29.4% 29.4%
23.5%

101-200
64.7%
Sometimes
41.2%
Are you satisfied with your Do you think your company
Job ? supports you?
NO
NO 10%
20%

Yes
Somewhat
48%
30%
Yes
60%

Somewhat
32%
Do you think you are paid well according to your job
role?
NO
18%

Yes
82%
 Analysis
Costa Coffee and Barista both are successful in their respective sense
but the thing that differentiates both of them is the areas they cater.
Costa Coffee has outlets all over the world whereas Barista operates in
India, Sri Lanka and Maldives only.
On a Global sense, Costa Coffee is much larger company as well as it is
the older one.
But considering Indian Market, Barista is way ahead of Costa Coffee in
terms of number of outlets, sales and branding.
Reference
https://www.thehindubusinessline.com/companies/devyani-
international-extends-partnership-with-costa-
coffee/article35929217.ece
https://en.wikipedia.org/wiki/Barista_(company)
https://en.wikipedia.org/wiki/Barista_(company)
http://barista.co.in/
https://www.zomato.com/ncr/barista-sector-18-noida
https://www.dineout.co.in/delhi/costa-coffee-sector-18-noida-
22597/menu#&gid=2&pid=6