Part-1

Company: Vegas.pk

Group Members:

Duaa Asjad

Arooj Cheema

Khawaja Usman

Zainab Nadeem.

Vegas Cosmetics history

Vegas.pk is a family owned business that specializes in importing & retailing Original makeup

through their website www.vegas.pk. They work with global makeup & beauty products

manufacturers / distributors, internationally and provide the quality cosmetics / beauty products

at the best prices available online across Pakistan. They have been in business since 2017 and

have forged strong relationships with some of the largest global cosmetics distributors &

manufacturers, which allows them to offer their customers with the lowest priced items in

Pakistan. Their Ecommerce platform enables us to serve all cities of Pakistan. Recently they

have opened 3 outlets as well.

Business operations

Vegas Cosmetics is one of the Largest Cosmetic sellers in Pakistan. They have more than 200+

International Cosmetics Brands including High end and Drug Store. They always bring new and

most demanding brands in Pakistan and adding more new brands every month according to
customer requirement. They always keep new and fresh stock for the customers. They have

online store as well as three outlets located in Islamabad and Rawalpindi.

They have a total of 345 internal Brands that includes products like,

 Makeup,

 Fragrances

 skincare

 Hair products

 Makeup tools etc.

Some of the brands that they offer are

 Chanel

 Bobbi brown

 Kat Von D beauty

 Clinique

 Huda beauty

 Urban Decay

 Makeup revolution

 Nars cosmetics

 Benefits Cosmetics

 Morphe

 Tart cosmetics

 Farsali
  Burberry

 Kylie cosmetics

 Sephora

 Stilla

 Urban Decay

 Too Faced

 Anastasia Beverly Hills

 NARS Cosmetics

 NYX Cosmetics

 MAC

 Smash box

 Make Up For Ever

Competitor firm

Some of the competitors of Vegas cosmetics are as follows

 Cosmetics.PK

 Shopaholic.

 Makeup Planet

 Shopora.

Distinctive competencies

Vegas. Cosmetics has a completive advantage that it is the most trusted makeup seller in

Pakistan that offers authentic products moreover it has more than 300 local and internal brands
which none of its competitors are offering. Following are the distinctive competencies of

Vegas.pk:

 Availability of outlets.

 Availability of all brands.

 Unbelievable discounts and offers.

 The only partnered seller of authentic brands.

Types of payments

One of the advantage that Vegas cosmetics provide to its customers is that it provides multiple

methods through which the customer can pay, whereas other online stores do not offer COD.

 Cash on Delivery (COD)

 Bank Transfers (Advance)

 Easy Paisa, Jazz Cash Etc.

 Credit Cards (In Progress)

Delivery /shipment damage

In most of the cases their average delivery time before Covid-19 Pandemics is 2-3 Working days,

which is very fast because their competitors take at least 5 to 7 working days to deliver. Vegas

cosmetics takes the best possible measures in packaging but since some of the makeup items are

very delicate so in this case if something is damaged by shipping company during the transit the

company will compensate.

Marketing strategies

Vegas.pk is using the following marketing strategies to promote its business.

Online marketing – Vegas.pk has a noticeable name online and hence, they market their business

online in the following ways:

 Sponsored posts.

 Discounts and offers valid on website.

 Free deliveries on special occasions.

 Shout-outs.

Traditional marketing – Vegas.pk follows the following traditional marketing strategies.

 Word of mouth.

 Customer assistance in outlets.

 Offers and discounts.

 Industry Analysis.

Vegas.pk is operating in the cosmetic industry but they stand out from the rest as they deal in

original stuff only and they are not limited to the online platform only but they have also

expanded their business in the form of outlets where the consumers can test the products and

then buy them.

Supplier-Company relationship.

Vegas.pk has healthy relationships with its suppliers as it enjoys the partnership with renowned

brands like Maybelline, Loreal and NYX and rude cosmetics is also starting its business in
Pakistan by collaborating with vegas.pk and Vegas.pk is the first authentic retailer of rude

cosmetics in Pakistan.

Majority of the brands that are offered by Vegas.pk are unavailable in Pakistan and hence,

Vegas.pk maintains healthy relationships with its suppliers. Following brands serve as the

suppliers of Vegas.pk.

 Maybelline.

 Loreal

 NYX.

 Sephora.

Organizational buying and buyer behavior.

Vegas.pk follows a certain organizational buying behavior as the buying behavior of vegas.pk is

influenced by political, economic, social, technological, legal and environmental factors.

Vegas.pk deals with international brands and hence the buying behavior practiced at vegas.pk is

shaped by partnering with renowned brands like Maybelline. They receive official E-mails from

Maybelline, Loreal and NYX and by maintain smooth relationships with their suppliers by

creating convenience for both – the company and the suppliers and gets the products imported to

Pakistan and then sell those products to the consumers in Pakistan.