Competitors analysis
Class: MC1806
Members:
Nguyen Ha Chau Ngan - SS180888
Vo Lam Phuc Nhu - SS180895
Pham Huynh Bao Tran - SS181101
Nguyen Dang Uyen Nhi - SS180823
Beauty Box
Identity the Beauty Box is a retail chain of
competitors cosmetics under the Hoa Sen
Viet Corporation. It was
established in 2028.
Beauty Box's mission is to
inspire and support Vietnamese
people, appreciating their
inherent beauty and
continuously improving it
every day. It aims to introduce
new beauty trends and provide
beauty inspiration to millions
of customers through beauty
stories, creating the most
wonderful world of beauty.
As of 2024, the chain has 16
large stores spread across three
major cities: Hanoi, Hai
Phong, and Ho Chi Minh City.
Service - With over 3000 products, it
caters to every beauty need
from A to Z.
- It offers more than 50 of the
trendiest beauty brands from
South Korea.
- Most importantly, you will
experience an
internationally-standardized
beauty space for the first time
in Vietnam, where you can
explore a wide range of
makeup, skincare, hair care
products, and more. It's not
Guardian
Guardian, part of the Dairy Farm
Group, is a leading retail company
in Asia for health and beauty,
convenience stores, supermarkets,
and hypermarkets.
They entered Vietnam in 2011 and
now have over 500 trusted brands
in health and beauty. With 99 stores
in major cities and online platforms
like Shopee, Grabmart, and Eshop,
Guardian has become a popular
shopping destination for everyone
in Vietnam.
- Guardian Tornado+ store is
organized into sections according to
product categories and offers over
10,000 items from more than 500
reputable brands. Customers can
easily search for their favorite
products by brand or with the
guidance of Guardian through “Hot
zones” and dedicated customer care
services.
- The Guardian chain boasts over
500 reputable brands in health and
beauty care, proudly positioning
itself as a place to shop "for
Hasaki
Hasaki Beauty & Clinic is currently a
leading retail chain of beauty products.
It was established in April 2016.
Hasaki is committed to building a
brand that offers customers genuine
beauty products at competitive prices
at all times.
Hasaki has experienced significant
growth, with a network of over 150
branches nationwide.
- The Hasaki Clinic system offers
over 300 services related to the
treatment of acne, acne scars,
melasma, freckles, skin
rejuvenation & brightening, laser
hair removal, advanced technology
for weight loss, as well as
relaxation and care services. These
services are provided with the
highest quality, reasonable costs,
and clear warranty policies.
- The system consists of genuine
cosmetics stores and specialized
beauty care services spread
 just a place with numerous
layers of products; it's also a
playground exclusively
designed for young people
and beauty enthusiasts who
want to discover various
aspects of themselves.
Social Media -Gmail:
presence customercare@hsvgroup.com.
vn
Beauty Box utilizes email to
send promotional offers,
discounts, and updates about
the chain's latest
announcements to customers
who have subscribed on the
website.
-Website: beautybox.com
On the official website, Beauty
Box sells all the products they
have available and regularly
updates information on
promotions. They also publish
news articles, blog posts, and
other content to keep
customers informed and
engaged.
-Facebook:BeautyBoxOfficial
VN (93K likes - 101K
followers)
Beauty Box's Facebook page
features a variety of content,
including promotions,
introductions to new stores,
mini-games, event
announcements, and more. The
important posts are boosted
with advertising, which helps
them achieve a good level of
everyone" and where you can "buy
everything." With a network of 99
stores, customers can easily select
their preferred products.
- Gmail :
info_guardian@guardian.com.
vn
Guardian utilizes email to send
promotional offers, discounts, and
updates about the chain's latest
announcements to customers who
have subscribed on the website.
- Website: Guardian Việt Nam |
Kênh Mua Sắm Online Sức
Khỏe & Sắc Đẹp Hàng Đầu
VN
On the official website, Guardian
sells all the products they have
available and regularly updates
information on promotions. They
also publish news articles, blog
posts, and other content to keep
customers informed and engaged.
- Facebook : Facebook(2,4M
followers - 24M likes )
The Guardian's Facebook page
maintains a high posting frequency,
with over 10 posts per day featuring
content related to promotional
information, product reviews, and
new updates. However, the posts
still achieve a low level of
interaction, with fewer than 50 likes
on average, and only a few posts
receiving more than 200 likes.
- Instagram : Guardian Vietnam
nationwide. It is a strategic
distribution partner in Vietnam for
numerous renowned brands such as
La Roche-Posay, Eucerin, L'oreal,
Bioderma, Klairs, Naris Cosmetics,
Maybelline, Vichy, Skin1004, and
many others.
- At Hasaki, there are always full
samples of each product available
and staff members are present to
provide advice and assistance,
making it easy for customers to
choose and enhance their shopping
experience.
- Website: https://hasaki.vn/
The website publishes information
about products and services, updates
prices, promotional information, and
blog posts.
- Facebook:
https://www.facebook.com/Hasa
ki.vn (890k likes - 929k
followers)
Hasaki's Facebook page has a high
posting frequency, with over 15 posts
per day featuring content related to
promotional programs, product
reviews, and new announcements.
However, the page achieves a low
level of interaction. Despite having a
large number of followers, the
customers are to stay updated on the
latest promotional offers, resulting in
limited engagement (with an average
of fewer than 50 likes per post, and
only a few posts reaching over 200
likes).
Hasaki also runs advertising
campaigns by sending promotional
information to customers through
Messenger.
- Instagram:
https://www.instagram.com/hasa
kibeauty/ (22K followers)
Hasaki posts regularly on Instagram
with a stable frequency (not as
 engagement, with over 100
likes. However, the posts that
are not boosted with
advertising have a lower level
of interaction, with fewer than
50 likes.
-Instagram:
instagram.com/the_beauty_box
_vn/ (11,3K followers)
The Instagram page of Beauty
Box is synchronized with the
content on the Facebook page
and does not utilize
advertising. The content on
Instagram has a lower level of
interaction, with approximately
50 likes per post.
Tiktok:
https://www.tiktok.com/@beau
tyboxvn.official (14,3K
followers - 58,2K likes)
TikTok has gained significant
momentum over the past year,
featuring a wide variety of
content and the ability to easily
go viral, resulting in high view
counts of approximately
50,000 views per video, with
some videos even surpassing
200 views. However, the level
of interaction or engagement
from viewers is still not
optimal.
Website The brand's website features
information about all products
and related details.
- The homepage prominently
displays multiple
promotional banners.
- The products are
categorized into various
sections such as skincare,
serums, lipsticks, etc., for
easy customer selection. It
(@guardianvietnam) •
Instagram photos and videos
(19,8k followers)
On Instagram, Guardian maintains
a consistent posting frequency of 3
posts per day, featuring content
related to promotions, product
reviews, and receives a very low
level of interaction, with fewer than
10 likes on average, and only a few
posts receiving over 50 likes.
- Tiktok :
https://www.tiktok.com/@guar
dianvietnam?is_from_webapp
=1&sender_device=pc (60,3k
followers - 73,7 likes)
The TikTok posts have a consistent
posting frequency with various
content such as mini-games,
promotional information, and new
announcements. However, the
videos do not have consistent view
counts. Most of the videos achieve
less than 5,000 views, while only a
few videos reach over 10,000
views.
The brand's website publishes
information about all products,
services, and related details.
- The website features a
brand-themed interface
with vibrant orange tones
and a smart, user-friendly
design. The product
categories are clearly
divided, including skincare,
makeup, body care, and
frequent as on Facebook) but
achieves a low level of interaction
(below 50 likes).
- Tiktok:
https://www.tiktok.com/@hasaki
.vn (381,9K followers - 867,3K
likes)
The TikTok platform has a consistent
posting frequency on Hasaki's
account, featuring content related to
promotions, new events, updates, and
product reviews. The videos on
TikTok achieve high view counts,
averaging around 100,000 views,
with some videos even surpassing 1
million views. Moreover, these
videos consistently receive a good
level of interaction and engagement
from viewers.
The brand's website publishes
information about all products,
services, and related details.
- The homepage prominently
displays multiple promotional
banners.
- In addition to categorizing
products and brands, the website
also has sections for various
purposes such as High End, Sales,
Clinic & Spa, and Appointments.
 suggests popular or suitable
products for customers.
- There is a "Tạp chí làm
đẹp" section that publishes
articles related to topics like
"Góc review," "Tin tức,"
"Cách chăm sóc da," "Bí
quyết làm đẹp," and "Xu
hướng trang điểm."
- Customers can view
detailed product
information, prices, images,
and reviews from previous
customers.
- When ordering, customers
have the option to choose
between delivery or store
pickup. The store offers
free shipping codes for
orders above 799k.
- Customers can also provide
their email address to
receive beauty newsletters
containing news, discount
codes, promotions, new
products, etc.
- The website has an elegant
interface with a deep red
tone, providing a clear and
user-friendly experience for
quick and seamless
navigation.
Strengths - The brand collaborates with
popular influencers like
Doãn Quốc Hạ Nhi, Lie
Makeup, Ngọc Gemma,
Quỳnh rì viu, and others to
promote their products
extensively.
- The brand ensures that their
products are genuine and of
high quality, without any
fake items.
more.
- The website also features a
dedicated section called
"Guardian Exclusive" to
highlight the company's
own products.
- In each product category or
individual product,
customers can view the
prices, feedback, images,
and discounts (if available).
- Customers can
register/login to their
accounts on the website to
make purchases and
simultaneously store
products in their shopping
carts.
- Customers can look up
information about the
physical stores nationwide
directly on the website.
- Furthermore, the website
also provides contact
information for customers
to get in touch if needed.
- Guardian offers a diverse
range of products including
healthcare and beauty
products, such as
cosmetics,
pharmaceuticals, vitamins,
health supplements, baby
care products, and various
other items
- Guardian has been in the
consumer goods industry
since 1967 and has
experienced significant
growth, currently operating
- It suggests popular products or
provides recommendations that
are suitable for customers.
- The website has a dedicated
section for spa services where
customers can follow detailed
information such as service
procedures, prices, reviews, and
make appointments.
- Customers can view detailed
product information, prices,
images, and reviews from
previous customers.
- The store offers free delivery
within 2 hours for locations near
the branches.
- The website features a
user-friendly interface with a
green tone, providing clarity and
quick navigation.
- The Hasaki brand has a network
of over 150 stores nationwide,
making it highly popular.
- Product and service quality:
Hasaki has successfully built a
brand image by distributing
genuine products sourced from
over 500 cosmetic brands.
- Service diversity: Hasaki operates
in both the Beauty and Clinic
sectors, providing customers with
a range of services including
shopping, aesthetics, hair care,
skincare, and other beauty

Weaknesses - Despite Beauty Box
distributing over 200
cosmetic brands and
offering a wide range of
products, it still has fewer
than its competitors.
- The store's prices are
considered relatively high,
even with various
promotional programs.
- Currently, the store chain
has expanded to three
cities: Ho Chi Minh City,
Hai Phong, and Hanoi, with
a total of 16 store locations.
However, the distribution
network is still limited.
with over 500 reputable treatments. This allows Hasaki to
brands and having 99 stores engage with a diverse customer
in Vietnam. base and expand its market reach.
- Guardian is committed to
providing high-quality and
reliable products. The
brand often collaborates
with trustworthy
manufacturers and
suppliers to ensure the
quality and safety of its
products.
- Customer satisfaction is a
top priority for Guardian,
and they strive to deliver
high-quality customer
service.
- Some customers believe - The Clinic segment has not
that Guardian products are received much attention, and
priced higher compared to Hasaki still lacks an advantage
other brands with similar compared to major competitors
quality. This can create like O2 Skin.
competition with similar
products from other brands - In terms of social media
in the same price segment. marketing, there hasn't been much
- Although Guardian offers a emphasis or investment. The
wide range of products, in results of the campaigns have
some areas of healthcare been insignificant.
and beauty, there may be a
lack of diversity compared
to some competing brands.
This can lead customers to
seek alternative products
from other sources.