TECHNOLOGY VALUATION AND NEGOTIATION

JESSICA AMPARO GUARIN

STUDENT

INGRID TATIANA GOMEZ

TUTOR

GROUP_88

UNIVERSIDAD NACIONAL ABIERTA Y A DISTANCIA UNAD

INGENIERÍA INDUSTRIAL
SANTA MARTA
NOVIEMBRE 2020
 INTRODUCTION

In the present work, an investigation was carried out on the tenas proposed in the work

guide in which the assignment and functions of the established works were detailed, a

specific topic was taken, the established reference was analyzed, analyzing which are

the main failures and disclosed that Colombian companies go through in initiating

processes of innovation and commercialization of their products within the market.

 OBJETIVOS
 Analyze and recognize the methods of approaching current markets.

OBJETIVO ESPECIFICO

 determine and analyze how companies can create value from their innovations.

 Design a report and a problem tree where the selected problem is identified.
 Desarrollo de la actividad

Activities Assignment and Work Responsibilities

Group Number: Jessica guarín
Unit name: 88
Selected topic
Income approach method
Cost approach method
Market approach method Jessica guarin
Real options method
Other Criteria - Royalties
Student chosen to submit the final Jessica guarin
document to the Evaluation
Environment
Valuation methods infographics – one per student (Activity 4)
 Problem selection chart - one per group (Activity 6)

Problem selection chart

Group Number: 88
Unit name: jessica guarin
Difficulties in valuing technologies votes
for transfer
Little knowledge of valuation
methods by technology managers in
charge of the process
Lack of information on the market Jessica guarin
and commercialization channels
Lack of information on production
costs
Ignorance of licenses, patents or
similar technology transfer
agreements
lack of communication between
developers and technology managers
in charge of the process
Student chosen to submit the final
document to the Evaluation
Environment
Difficulty selected by the group: Jessica guarin
Hand draw a billboard using the resources you have (cardstock, paper, acrylic board) as
a visual aid for a presentation of the problem selected previously, faced by Colombian
companies to value its technology innovations, including
A problem tree with: problem, causes and consequences related to the selected difficulty
(it means the difficulty with more votes) faced by companies in Colombia to value its
technology innovations.
 Problem and Recommendations videos – one per student (Activity 9)

ONCLUSIONS

The way companies today carry out different innovation processes and the way to create

value is important because it determines the determining factors of the company and the

way they analyze national and international markets to prevent future risks or problems

that may arise. present in the development of its logistics and commercial operations.
 REFERENCES

Organización Mundial de la Propiedad Intelectual (OMPI) y Centro de Comercio

Internacional (ITC), (2010). Intercambio de valor: negociación de licencias de
tecnología, manual de capacitación (págs. 32-41). Recuperado
de: https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf
 
Cohen, JA (2005). Activos intangibles: valoración y beneficio económico. Modelo
de opciones (págs. 84-87). Hoboken, Nueva Jersey: Wiley. Obtenido
de https://bibliotecavirtual.unad.edu.co/login?
url=http://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=130922&lang=es&site=eds-
live&scope=site&ebv=EB&ppid= pp_84
  
Medellín Cabrera, Enrique Alberto y Arellano Arellano,
Alejandro. (2019). Valoración de la tecnología en las universidades: Dificultades
y propuestas.  Contaduría y administración, 64 (spe1). Obtenido
de: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf
Objeto de información virtual
Triana Ortiz, K. (15,06,2017). Métodos de valoración.  [Vídeo]. Recuperado
de:  http://hdl.handle.net/10596/12322