HowToSel

lMor
eOfYourEbooksOnl
i
ne

Hav eyouwr it
tenane- book?Ane- bookisa
di
gitaldocumentt hatcanbesol donlineina
purelydigit
alfor
m.Thus, unli
kewi thsel
li
nga
physicalproduct,
t hefulf
il
lmentofane- bookis
donecompl et
elyonline.Thisisgreatforyou,t
he
author,sinceyoucancompl etelyautomatethe
ordertakingandf ulf
il
lmentpr ocesses.

Oncey ouhav etheful

fi
ll
mentprocessaut omat ed,
thequestionbecomeshowt omar ketthee-book
onli
neinor dertogetpeopletobuyit.“HowdoI
eff
ectivel
ymar ketmye-booksonl i
ne?”isoneof
themostcommonquest i
onsIhearf rom my
cli
ents.Herearefiv
etipsthatwill
helpy ousell
mor eofyoure-booksandgener atemor e
revenue:

– Fi
nd atargetmar ketto sellt
hee-bookto.
Manypeoplethi
nkt hateveryoneist
heirtar
get
market
,andasar esultt
rytosellt
hei
re-bookto
everyone.They usuall
y end up chasing aft
er
potenti
alcust
omer swhoar enotint heirtar
get
mar ketandarenotl i
kelytoeverpur chasethe
book.Theire-
booksalessuff
erasar esult
.

Insteadoft r
yingtosellyoure- bookt
oeveryone,
concent rat
eonasmal lergroupofpeoplewho
compr i
seyourtargetmar ket.Thesepeopl
ear e
muchmor eli
kelytopurchasewhaty ouhavet o
offer,andasar esultyouwi l
l getmanymore
sales.

–Cr eateaneffect
ivesaleslett
erforyoure-book.
Sinceyoucannottakeapi ctureofyoure-book
andposti tonyourwebsi te(unl
ikeapieceof
j
ewel r
y,forexample),
yourneedt ouset hesales
l
ettertopromot et
hee- book.

Makesur et haty oursalesl ettereff

ecti
vely
descri
besy oure- bookandf ocusesont he
benefi
tsy ourcl i
ent swillgetbypur chasingyour
e-book.Highlightingt hebenef it
swi l
lkeeppeople
readi
ngt hesal esl ett
er,andi twill
generatemore
e-booksales.
–Gi vey ourcustomer sjustaf ewopt i
onsony our
websi te.Somet i
mescl i
entst el
lmet hatt hei
r
salesletter
sdon’ tsell
.WhenIt akeal ookatt he
salesletter
s,theyareusual lyabi gmess.Sal es
l
et t
ersthatdonotsel lcontaintoomany
distr
actionsforther eader:theyhav elinkst o
otherwebpagesandwebsi tes,banner s,
and
textadsf orotherproduct s.

Makesur ethatyoursaleslett
erprovi
desonlya
fewoptionstoy ourcustomers–anopt i
onto
buytheproductandanopt i
ont osubscr
ibet
o
yournewsletter
,andthat’si
t.Thefeweropti
ons
yougivetoy ourwebsitev i
sit
ors,
themor el
i
kely
theyaretobuyy ourproduct.

–Hav eanewslettersubscri
ptionony ourweb
si
te.Someti
mespeopl ewhocomet oyourweb
si
teandseey oure-bookarenotr eadyt o
purchaset
hee-book.Howev er
, t
heyar ereadyt
o
subscri
betoyournewsl et
terandl earnmor e
aboutyouandy ourproducts.Thesepeopl ewil
l
bereadytobuyyoure-
bookevent
ual
ly,
somake
surethaty
oukeepintouchwi
ththem t
hrough
yournewslet
ter
.

–Useonl i
nemar ketingtechniquest opromot e
youre- bookf urther.Usesear chengi ne
optimizat i
on,busi nessbl oggi
ng, ar
ticl
e
publishingandot heronl i
nemar keting
techniquest opr omot eyourwebsi teande- book.
Thesemet hodswi l
lbringmor evisi
torstoyour
websi te,whoar ecr avingtheinformationthat
youshar einy oure-book.

Youcanonl ymakemoneywi t
hy oure-
booki f
yousel li
t.Fol
lowthefiveti
psthatwediscussed
tosellmor ee-bookcopiesandmakemor e
money .
Forev eryonewhoislookingforasourceof
i
ncomewhi l
eheisasleep. Greatwebsitethat
offer
sr oyalt
y-f
reebooks. Youcanwr it
ey our
nameandsel lthebookonanybookst ore
platf
orm.

Cl
i
ckher
e