s

ENTREPRENEURSHIP AND SMALL BUSINESS

MANAGEMENT

BUSINESS PROPOSAL

TERM REPORT: THE FUTSAL LEAGUE 1.0

SUBMITTED BY:

LALAIN FATIMA RIZVI (20588)

HASNAIN HAIDER (21372)

HASSAN SIDDIQUI (23150)

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TABLE OF CONTENTS
ACKNOWLEDGEMENT 3

INTRODUCTION 4

IMPACT OF COVID19 AND COPING UP WITH THE CHALLENGES 5

OUR TEAM 6

PROBLEM STATEMENT 7

LOGO AND COLOR THEME 9

CUSTOMER PROFILES AND VALUE MAP 9-14

VALUE PROPOSITION 15

CUSTOMER SEGMENT 16

CHANNELS 18

CUSTOMER RELATIONSHIPS 20

KEY PARTNERS 21

KEY ACTIVITIES 22

KEY RESOURCES 23

COST STRUCTURE 24

REVENUE STREAMS 25

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 ACKNOWLEDGEMENT

We would like to thank Ma’am Samiya Hameed for her assistance and help, for providing us
information and guidance throughout our course and teaching us in the paramount and supreme
way. She showed commendable gesture of believing in our potential and guided us throughout
the completion of this imperative and vital course.

We owe our deepest gratitude to our teacher and the group members for their constant support
and encouragement which provided us the motivation to complete this report. It was a delight
working on such a project and on the topics which are so instructive, enlightening and insightful.

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 INTRODUCTION
We plan to organize a proper futsal league in Karachi. If we look at the recent structure of futsal
in Pakistan especially Karachi, many events’ organizers and teams manage these futsal
tournaments but according to the results of our customer profiling, we are offering much bigger
and better one. So, it will be 5v5 futsal league tournament which will last for 4 months. Duration
(4 months) can be a unique selling point looking at other futsal leagues, almost 95% of them last
for week or so.

Secondly, we plan to give professional footballers and students of Karachi a platform where they
can match their skills by sharing the same field.
Awareness of this platform will be created through major social media platforms and also word
of mouth i.e. two of our partners play football at district level as well as university level. So
connecting to the team and students will not be a problem.

So another gain of this tournament will be a VIDEO ANALYSIS of the league which will be
posted on Facebook every weekend. This analysis will also consist of highlights of the big games
for example Karachi United vs Nixor College.

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 IMPACT OF COVID-19 AND COPING UP WITH THE CHALLENGES
Looking at the recent circumstances, we are supposed to delay the event because of COVID-19.
This virus has affected the daily work cycle of the whole world so as our tournament, starting
from the promotions of the tournament or the confirmation of the teams, everything is delayed.

COMMUNICATION:-
Starting from the communication with the teams, if we look at the district level clubs, majority of
the players are labors or belong to the lower class as there is no proper structure to cater the
whole district. 70 % of them cannot afford phones and internet in this lockdown situation.
Obviously, it is very difficult to communicate with the clubs about the confirmation of the slot.

RESOURCES:-
After communication, we were supposed to order the resources like bibs and banners consume
some days to get ready. Because of lockdown, Sports shop and markets are closed like any other
businesses so connecting with them after this lockdown will be huge challenge.

COST STRUCTURE:-

After this lockdown is over, there will be number of people who will be booking their slots in
different venues. So when the demand of Venues will increase, there is a big chance that this will
affect our cost structure because they will charge us more of what they offered us 2 months back
because there is an increase in demand.

AVAILABILITY OF PLAYERS:-

When this virus is over, many boards and university will take their final exams as almost
everyone has delayed their exams due to COVID-19. So our customers from colleges and
universities will be affected and there is a big chance that they might not book their slots.

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 OUR TEAM

 Hasnain Haider (IDEATION DIRECTOR):

He is responsible for generating ideas especially content, can be also termed as
marketing executive.

 Lalain Rizvi (CHIEF CURATOR):

The social media head is responsible for looking after the items which will be
featured on the event page.

 Hassan Siddiqui (GAFFER FUTSAL):

The boss on and off the field, responsible for the operations and planning for the
fixtures and event

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 PROBLEM STATEMENT
Football has been an obscure sport that not many seem to care about. Often regarded as the ‘poor
man’s sport’, it is strange how despite football’s simplicity and widespread appeal among the
masses across the country, the game has failed to reach the same heights as hockey and cricket. 

It is not strange to ask a common Pakistani about the national football team and receive a blank
stare and a shrug in return. They cannot be blamed given how football has been an obscure sport
that not many seem to care about. To Pakistanis, the global game was like a silent unknown, an
unwanted sport, waiting for recognition inside a country with other over-populated sports. But
without a shadow of a doubt, football should never be considered a ‘foreign’ sport in this
country. Its history in these parts is even older than the country itself.

The country has had a football team since 1950 and with a population of 200 million it is
astounding to say the least that it is ranked 204th in the world (down from 175th). Teams across
the globe can have different reasons for not being the best in the world. One of the major reasons
for this can be a lack of infrastructure. Yes, Pakistan has not got the infrastructure when
compared to Germany or an England side, but it certainly has the infrastructure of let us say
Sudan (ranked 42 positions above Pakistan) or Afghanistan (ranked 40 positions above
Pakistan). So, a lack of infrastructure can be a reason why Pakistan is not number one in the
world, but it is surely not the reason why Pakistan is 204th.

It is true that football is cheap to play and hence it is being played in almost all cities and villages
of Pakistan, but the problem is it does not pay to be a footballer. As a result, most people do not
see it as a profession that will put food on the table. One would ask why is the economic side of
the most popular sport in the world is so bad? The simple answer is Pakistan never really paid
much attention to football. I use the word Pakistan and not the authorities because no one in the
society paid much attention to the sport, be it the sports ministers, the large multinational
companies or the public.

The footballing talent of this country was majorly from the poorer sections of the society. Most
of the good players hailed from Balochistan and the slums of Karachi. These people have loved
their football for a long time, but they do not have the resources to buy the products the
multinationals sell. As a result, not even the local tournaments in these areas attracted any
sponsors. Not enough efforts were made to improve football by the government. One always
sees the prime minister and the president taking personal interest in appointing the chairman of
the cricket board. The head of the hockey federation was also a coveted seat and every now and
then we have seen a senior government figure take personal interest in the game (after all it is
still officially the national sport). We are yet to see any concern shown by anyone in government

7
about football or the Pakistan Football federation (PFF). The PFF is not even self-sufficient and
runs on the grants provided by FIFA.

All that said the future is not all gloomy and dark. In fact, football has been one of the fastest
growing sports in the country over the last decade. More and more schools have their own
football teams; there are more and more amateur tournaments in the major cities of Pakistan but
more importantly the PFF started its own league the Pakistan Premier football league.

Tragically Pakistan is a country obsessed with following trends rather than setting them. From a
very early age when a kid is growing up, he is always compared academically to either his
brother or his cousin; everything is about being better than the other person rather than being
different.

There is a general resistance against change. So if you go to a multi-national company in regards

to sponsorship for a football tournament, the Pakistani heads sitting over there will not ask you
how much traffic you can generate, they will ask which other company is interested in
sponsoring the event.

There is a general lack of information amongst the people who matter, for example European
football is followed religiously in Pakistan and the number of fans who associate themselves
with the likes of Manchester United, Liverpool, Chelsea, Real Madrid, Barcelona, AC Milan etc.
is astounding.

We ask you if we can show fanaticism for teams halfway across the planet, from cities we have
never even visited then why would we not support a local team from Lahore, Karachi, Quetta,
Peshawar etc.

With inflow of money and marketing heads showing a little more intelligence of what is growing
on in this country, we could have a proper league structure starting from the grass root levels.

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 LOGO AND COLOR THEME

 BASE COLOR: BLUE

BLUE IS FOR BOLD AND SIGNIFIES INTENSITY, STRENGTH AND TEAM-WORK

 CODE: 00009C

 FONT AND DETAILS: ORANGE

OVERPOWERING SIGNIFIES ENERGY. IT IS ASSOCIATED WITH PLAYFULNESS AND
ENTHUSIASM

 CODE: FF4500

 LOGO:

In contrast with the above mentioned descriptions of the

chosen colors for the brand logo, the logo comprises of an
enthusiastic athlete to be indicated as a rising football
star, a torch as a symbol of progress or success and other
details to show the growth of football as a sport.

Accumulating these concepts the logo altogether indicates

energy, playfulness, strength and intensity with respect to
the game itself leading to its progress and growth.

This concept was generated keeping in mind the revival of

football, its progress and unveiling the footballing talent
of this country once more.
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 CUSTOMER PROFILING
Muneeb Ahmed
Recognition,
exposure, 03332211955
awards and
certifications,
greater
opportunities
Student, part
time work, futsal
player (District
Time duration and
level)
commencement of
exams

Current lockdown
situation

Muneeb is a student and plays futsal at District level. For him recognition would be beneficial as
he will get an exposure through this platform and more opportunities to play with different
teams. Whereas, time duration of the league and current lockdown situationwould be a pain.

Aneesh
Recognition
03331374710
Bigger
opportunities

Winning
Job

Futsal player
Entry fee (District level)

Location

League Duration

Aneesh is a District level futsal player who looks forward to seek greater opportunities through
this platform. Recognition of his team and promotion of new talent is going to be beneficial.
Where as his major pains are high entry fee, location of matches and duration of the event.

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 Farhung
Promotion of local
football and young 03332406209
talent. (Recognition)

Opportunities to play Student,

with different players
Futsal player
(District level)
Expensive,
exams, match
timings.

Location

Being a district level futsal player, Farhung focuses on the merits he would achieve through this
platform which are promotion of young talent, revival of local football and team recognition.
Whereas managing time because of exams and fee can turn out to be a pain for him.

Rafay Ahmed
More contacts
03352111930
Exposure

Experience

Revival of Football Student,

Futsal player
(university level)
Exams

Entry fee

Location

Rafay is a student and plays for his university’s team and his club. He would be able to play with
different District level teams and gain more experience through this platform. Moreover revival of local
football excites him. Location, entry fee and commencement of exams could be a pain for him.

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 Ali Mobashir
Revival of the
03328201047
game

New talent
promotion
Student
Publicity
Futsal player
(university level)
Time and
inconvenience

Location and
irregularity

Ali considers revival of Pakistani football as a major gain for him because it will serve as a
platform to showcase Pakistani talent by football enthusiasts. Moreover, because of social media
coverage he finds publicity beneficial. Time and inconvenience would cause irregularity instead.

Recognition Uzair Tariq

Opportunity to 033197663144
play with district
level players
Student,

Family Futsal player

(College level)
Location

Exams

Uzair is a college/university level futsal player who is aiming more towards skills recognition
and promotion of talent through this platform. Moreover, he is looking forward to have an
opportunity to play against District level players. Family issues would cause inconveniences for
him.

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 Maaz Tariq
Pakistani Football
03003388060
More contacts

Experience
Student, Job
Good Platform to
showcase talent Futsal player
(university level)
Time

Location

Entry fee

Maaz is a university student and works alongside. He is an enthusiastic futsal player and plays
for his club/university’s team. He thinks this would serve to be a good platform to unleash
hidden talent of Pakistani Football lovers. For him, it would provide great experience however;
time, location and expenses are a pain.

Burrair Hussain
Recognition 03101003672
Exposure

Opportunities
Student, part
time job

Futsal player
Time and
(university level)
inconvenience

Location

Entry fee

Being an active futsal player, Burrair looks forward to gain more opportunities through this
platform. He believes it would serve more exposure to Pakistani football players and unveil their
talent which was undiscovered for years. Moreover, he prioritizes recognition as a gain for him.

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 Hashim Asif

Recognition 03219241997

Exposure

Benefit to the
team Student,

Futsal player
(university level)
Location

Entry fee

Availability

Hashim believes this platform would provide exciting benefits for his talented team. It has
facilities that would give recognition to him and would provide greater exposure. However,
location and entry expenses could be a pain to some extent.

Umar
Recognition 03322407800
Exposure

Winning benefits
Student,

Futsal player
(university level)

Time and
inconvenience

Location and
irregularity

Umar highlights few of the benefits he thinks would be a greater deal for him however time
management could cause inconveniences for him. For his query we have managed to have
efficient communication facilities to guide him throughout.

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 VALUE MAPPING CANVAS

Futsal Leagues

Media Coverage
First such platform
Marketing
Campaigns Proper League
format
Team Benefits
Opportunities for
Recognition
clubs, colleges,
Valuable schools all over
Experience Karachi

Compete against
DL players

Age limit

Convenient Location

Affordability

Media Coverage

Customer Care

Quick Communication

VALUE PROPOSITION

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The Futsal League aspires to be an outstanding event managing organization that provides a high-quality
experience for every footballer out there in the city. Our aim is to promote football in Pakistan and
surrounding suburbs for the competitive and social needs of our identity.
We also aim to give opportunities to all footballers either college or district to develop to their full
potential. We aim to set a benchmark to be the first organizers to introduce a league format for the
players.

Now the value to be provided to all the footballers out there will be the following:

 We will be organizing the first futsal league that will go on for 4 months. For the first time, there
will be a league format of Futsal, something that never happened before.

 The structure specially designed will consist of teams ranging from clubs, universities and
colleges from all over Karachi (never happened before).

 So, for the first time in Pakistan, all the students whether in university and college level will get a
chance to compete against district level clubs registered by PFF (Pakistan Football Federation)

 First Pakistani Futsal League that will accommodate all types of players’ For Example: many
leagues usually restrict the age limit. There will be no age limit in the league in order to cater all
types of players.

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 CUSTOMER SEGMENTS BY CUSTOMER PROFILING

We aim to give professional footballers and students of Karachi a platform where they can
compete against each other on the same field. Not only will this be a learning experience for
everyone, this will be the first time in Pakistan that schools and Universities will be competing
against District Teams in a futsal league. Our focus will be on Clubs, Universities and Colleges
as they are the main customers of our business.

Professional Clubs:

1. Al-Wajid Football Club (Gizri, Karachi)

Al-Wajid Football club is a professional football club registered with the football
federation of Pakistan. The club is situated in Gizri, Karachi. They are one of the most
successful clubs in Karachi and have taken part in various events organized by the
Pakistan Football Federation. They have confirmed their availability for our event, we are
ecstatic to have them on board.

2. Shireen Jinnah Shaheen (Clifton, Karachi)

Shireen Jinnah Shaheen is another professional club that have confirmed their availability
for our event. Located in Clifton block2, the club is recognized throughout Karachi and is
considered as one of the best teams in Karachi. Having them take part in our event will
make our event a success.

Universities

1. Szabist (Clifton, Karachi)

Szabist is one of the most renowned educational institutes in Karachi. Team Szabist
have confirmed their availability for our event as they look forward to competing
against professional teams. This will give their players a chance to assess their skills
against the best players in town.

2. Institute of Business Management (Korangi, Karachi)

IoBM is another well-known educational institute in Karachi. Team IoBM will get a
chance to test their skills against professional players. This will enable their players to
learn from the best and compete against them at the same time.

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 Schools/Colleges

1. Southshore College (Defense, Karachi)

Team Southshore have also confirmed their availability for our event. It will be a
great opportunity for school level players to compete against Universities and
Professional Clubs. It will be the first time that school level clubs will compete
against professional district level clubs.

2. Nixor College (Defense, Karachi)

Another well-known educational institute in Pakistan. It will be the first time that
Team Nixor will compete in such an event. Hopefully it will be a great learning
curve for their players who will be up against the players in Karachi.

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 CHANNELS

Since 97% of the Pakistan’s population use Facebook and Instagram as a norm that is why it will
be convenient to influence the masses. These are the two right mediums to spread awareness
about the business idea and engage the target audience in a correct way. These mediums would
best serve the core purpose of the business as per our research.

These are the main channels selected for the cause. The major processes will be covered on
Facebook as we figured out most of our target customers actively use this medium for the
purpose of staying connected with people, different businesses and other trending activities.
Moreover, it is easier to get customer feedback, reviews, data and insights through Facebook and
it makes sharing of content extremely effective. Facebook and Instagram’s Direct Inbox and
Messaging option will be utilized for addressing all sorts of customers’ queries as it is the
quickest way. Facebook can be used for live session and for sharing both video and graphic
content as we can reach out to hundreds of viewers easily.

For communication purposes, we have the perfect solution of personalized messages (for
leagues) whereas secondary mediums for promotion and event awareness selected are Instagram
and Snapchat too. Awareness through pictorial images, banners and posters throughout different
areas would be perfect for pre event campaigns. Snapchat being the most used application
because of the trend would be used for creating a buzz at the time of events. Highlights through
mini snippets of the events would be updated hand in hand during the event to keep all sides of
updates covered.

FA CEBO O K IN S T A G R A M SN APCH A T A W A REN ESS:

W O RD O F M O U TH,
PO STERS A T
FU TSA L CO U RTS
THRO U GH O U T
KARACHI

FACEBOOK PAGE

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20
 CUSTOMER RELATIONSHIP
The Futsal League 1.0 will serve to be a perfect platform to engage in sports enthusiasts all over
Pakistan by building a unified relationship. This initiative looks forward to hunt hidden talent
and promote local football effectively through social media and by conducting futsal leagues and
events. Moreover, every event conducted would aim to provide justified recognition to local
footballers through which they will be able to secure their respective benefits for their shining
future.

This initiative brings all the football lovers together on one platform whereas it also aims to
cover the untouched areas in Pakistan where this sport is currently being practiced and
highlighted enthusiastically. We look forward to provide excellent customer service through our
running channels that is social media and through personal contacts. Our goal is to keep our
viewers and customers updated and engaged with us with timely sports news and interesting
activities.

Effective communication is a must and we do plan to have necessary solutions to have prompt
communication with our customers in order to provide them maximum value and satisfaction.

The process of building strong connections with our customers has been made really easy by
the customer profiling activity. Through this, we were able to identify our target segment, their
goals in life and for football, what issues they face daily (pains) and what objectives would they
love to achieve through this platform (gains). Because of this insight we have made possible
solution to maintain strong connections with them too.

Awareness will be created through different social media platforms in the form of both video
and graphic content. The goal is to provide this sport the same height and hype in the similar
way other sports are being given in Pakistan and to revive it back after ages by promoting young
talent.

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 KEY PARTNERS
The Futsal League 1.0 is a service related venture not a product. So, creating a strong bond with
our partners is a real deal. These partners play a big role in achieving our targets. So, starting
with our team consisting of three members:
1. Hassan Siddiqui
2. Lalain Rizvi
3. Hasnain Haider

Now moving forward to the vendors we will deal before starting the league. These are the
fundamental items in any kind of football/futsal league.

1. LONDON SPORTS:
London Sports is situated near Lighthouse market. We will be buying all the sports field related
items from London sports i.e:- Footballs, Bibs, Whistles, and Goal Nets etc.

2. FRIENDS DIGITAL:
Friends Digital is a local shop in North Nazimabad. We will be buying all the banners and
panaflex related stuff from friends digital.
We have good relation with them as he's been our partner since 2 years. Also, reasonable pricing
over others is also a reason to select them.

3. VENUE PARTNERS:
One of the most essential needs to organize a futsal tournament is the venue. So, after going
through all the contacts, we shortlisted three venues including their pay charge for 4 months are
given below:
1. KARACHI UNITED (CLIFTON)
2. MADHU STADIUM (NIPA)
3. KHAYABAN E QASIM (DHA)

4. REFEREE:
We also contacted different referees from different districts to make our tournament
more exciting and more competitive. So, after contacting few we decided to hire AKBAR
JAMAL BALOCH (former PAKISTAN U19 coach) as a match referee for all the fixtures of the
league.

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 KEY ACTIVITIES

Through an insightful research regarding the requirements and needs of our segment The Futsal
League as an organization aims to provide maximum value to its customers through its effective
planning of key activities. Our value proposition clearly states that this event management
organization for football enthusiasts is one of the very few Futsal platforms that look forward to
revive the game back in Pakistan. The following are the main activities that will be done by our
team at utmost priority.

 COMMUNICATION:

We plan to have an efficient communication system to cater to all the queries and issues of the
customers. This whole plan includes management of social media and different mediums to be
used to stay in touch with the customers. Customer’s data and saved contacts would help to stay
connected and update them frequently. Moreover, at the time of event we also plan to use this
mode of communication for payment collection (entry fee) from the teams. Personalized
messages will be used to send confirmations and updates. Social media/event page is going to be
actively used for conveying fixture plans to the participants prevent.

 JOURNALISM:

The main activity that excites most of our customers is maintaining video analysis of all the
events. The Futsal League is going to be the first platform that looks forward to include media
coverage of its events. This is going to be beneficial for the teams as it will serve to be a medium
that would promote and unleash local sports talent and unveil major areas where Football is
practiced in the nation. It will also serve to provide recognition to the rising stars of Pakistan. For
this we will be using our Facebook page for live sessions and video analysis,

 SPONSORS:

Having sponsorship funding allows athletes to focus more on the training and production of their
sports and reduces stress when it comes to finding money to train and put on events. We look
forward to get in touch with a few sponsor partners as it will be beneficiary for the brands and
the activity being performed as it will create a win win scenario. These would include
merchandise, monetary, media or food/beverage sponsors. (Tentative: Gatorade, Pepsi, FCPK,
Activade etc)

23
 KEY RESOURCES
Key Resources are the most important assets needed to make a business model work. Every
business model requires them, and it is only through them that companies generate Value
Propositions and Revenues. Key resources can be physical, financial, intellectual, or human.

Physical: resources are tangible items that are used in the operation of the business. Some of the
resources are used to operate the business or provide products and services. Following are the
main physical resources that will be used in order to run our event successfully.

 Printing of Posters/Banners
Posters and banners will be on display throughout the city especially in futsal and football
grounds. With the help of this resource we can attract more people to take part in our event.
 Bibs/Medical Kit/Footballs/Whistles/Water Cooler
These items are extremely essential for the tournament to take place. These items are important
because player safety and well-being can never be compromised.

Human Resource: Following are some of the key human resource skills needed to make the
event a success.

 Social Media: All our matches will be streamed live and will be marketed through
different social platforms such as Facebook, Instagram, Twitter and Snapchat. Using
effective social media trends and practices can do wonders for our event.
 Operations: We will be taking on board volunteers to assist us in organizing the event I.e.
coordinating with teams. In addition to this the volunteer will also be looking after the
day to day tasks i.e. making of fixtures, updating points table, communicating latest
updates.

Intellectual

 Customer Database: Gathering the contacts of every individual/team that is associated

with the event. This will help us to compile a database which can later be used for other
business purposes.

24
 COST STRUCTURE

Winners/Runners up Prizes:

The total amount we will be giving to the winning will be around Rs.50000 (depending on the
entry 10k or 8k)

Banners and Panaflex at the Venue:

There will be banners and panaflex at the venue including 1 6ft * 6ft banner and two 3 ft. * 8 ft.
panaflex over the walls. All three will cost us around Rs 3500

Footballs and Other Equipment (Bibs, Medical Kit)

All the futsal related items including footballs, bibs, whistles, medical kit etc. will cost us around
Rs 7500.

Venue Booking:

The booking of the venue will cost us around Rs.30000 (every weekend for 4 months). This
includes Saturday and Sunday night only (7-10pm)

Referee:

The referee we contacted asked Rs.10000 (for the whole league) which seems fine to us so we
confirmed the place. He will be taking care of all fixtures with his team.

TOTAL COST:

• Rs 100,000 if entry is Rs 10k

• Rs 90000 if entry is Rs 8k

TOTAL ENTRY COLLECTION (IF 16 TEAMS pay entry Rs 10000):

• Rs. 160,000

PROFIT: Rs. 55000 – Rs. 60000

TOTAL ENTRY COLLECTION (IF 16 TEAMS pay entry Rs 8000):

• Rs. 128,000

PROFIT: Rs. 38000 – Rs. 40000 (winning prize will then be Rs. 40000)

25
 REVENUE STREAMS

The Futsal League 1.0 plans to organize a proper futsal league tournament. In Pakistan especially
Karachi, many events’ organizers and teams manage these futsal tournaments but as ours is
going to be the first one to initiate league based tournaments in Pakistan we aim to take the
following steps regarding it.

Usually futsal tournaments charge around Rs 3500-4000 with winning Rs 30000-40000 and this
is the value the teams also prefer to pay. For bigger tournaments the entry fixes at Rs 4000 with
higher than usual amount of winning (eg: Rs 100,000). But this also depends on additional
monetary sponsorships by brands.

According to the above mentioned cost structure, we planned to fix our entry fee on Rs. 10,000
however, through our customer research we managed to cater to our customers queries. Most of
them raised an issue regarding high entry fee and affordability issues. They requested to
compensate as most of them are students and part time workers. The tentative offer for entry fee
is now Rs. 8000 per team, through which we will be fulfilling the expenses mentioned above.
Being it a four month league Rs 8000 was considered feasible by most of the customers.

26