Professional Documents
Culture Documents
Без названия 2
Без названия 2
Introduction
To perfectly understand what are ethical perspectives in business it is very important to clarify
what is ethical behavior. Ethical behavior is the behavior that thought to be morally correct, but
not necessarily the most profitable. I think it clear that the modern concept of business dates back
on different dates in every country, for example in the US it could be dated as 1970, ethics in
business raised there with the anti-big companies protested groups. The sense of business ethics
didn’t change since then, its ethics still applies to business just as it applies to all areas of life.
However , now it is as never important to business to follow ethics , because all of stakeholders are
interested in business’s annual report as much as in corporate social responsibility of company ,
which is self regulating business model that helps company be socially and environmental
accountable - to itself , stakeholders and the public.
According to Digital Marketing Institute 92% of consumers have a more positive image of
companies that support social issues and environmental efforts.
An excellent example of CSR is global giant Johnson & Johnson. They have focused on reducing
their impact on the planet for three decades. Their initiatives range from leveraging the power of
the wind to providing safe water to communities around the world. The company continues to seek
out renewable energy options with the goal to procure 35% of their energy needs from renewable
sources.