HISTORY:

Anand District Milk Producers Union Ltd, Amul, one of the leading brands for dairy products in
India. Verghese Kurien, Father of White Revolution in India, founded Amul at December 14,
1946. The operation of Amul acted as a response to the exploitation of milk producers through
traders of the ‘Polson’ Dairy, which often went dry in summers. The prices notched according to
circumstantial matters, did not go accepted by the natives itself. Sardar Vallabhbhai Patel
advised the affected farmers to form a cooperative and supply milk to the Bombay Milk Scheme
and not Polson. Moraji Desai was sent by him to arrange farmers who, later around 1946, went
on a strike leading to setup of cooperative for collection and process of milk.
Cooperatives were created and managed by the founder along with H.M. Dalaya. His innovation
of manufacturing skim milk powder, later at a larger scale, led them to go for production in a
national scale. K.M.Phillip, brother of Varghese Kurien, helped him in fulfilling the needs of
attending to proper skills of marketing by creating and popularizing the brand. A chemist
employed under the production, suggested the name “Amul”, which is originated frim the
Sanskrit term “Amulya” meaning priceless, referring to the symbolized pride of swadeshi
production.
The group of three’s success at cooperative’s dairy, took no time in spreading to Anand’s
neighbourhood in Gujrat, being their origin. In a short span of time, the cooperatives were set up
in five districts namely Banaskantha, Sabarkantha, Surat, Mehesana and Baroda. The power of
combining and expansion of the market led to setting up of the Gujarat Co-operative Milk
Marketing Federation (GCMMF), established in 1973. The Kaira Union having Brand Name
‘Amul’ since 1955, later transferred it to GCMMF.
It too received the Best of All ‘Rajiv Gandhi National Quality Award.
It reached it success, but a never ending one. The visit of Dr. Madan Mohan Kashyap (faculty
Agricultural and Engineering Department, Punjab Agricultural University Ludhiana), Dr.
Bondurant (visiting faculty) and Dr Feryll (former student of Dr Verghese Kurien), to the Amul
factory at Anand as a research team headed by Dr. Bheemsen & Shivdayal Pathak (ex-director of
the Sardar Patel Renewable Energy Research Institute) in the 1960s was also one of the additions
to its success. Then, a milk pasteurization system at the Research Centre of Punjab Agricultural
University (PAU) Ludhiana was formed under the guidance of Kashyap. And at present,
technological developments at Amul has spread to other parts of India too.