SM-A04265-Global Sports Equipment and Apparel Market, 2016-2027 - V1.2

2020
APRIL
SPORTS EQUIPMENT AND APPAREL

MARKET
Opportunity Analysis and Industry Forecast, 2016-2027
AUTHOR(S):
Sumesh Kumar
Roshan Deshmukh
PAGES:
326
REPORT CODE:
A04265
INDUSTRY:
Consumer Goods
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Equipment and
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Apparel Market
advice. It should not be used for corporate guide, laboratory manual or endorsement of any product.
Global Opportunity
Analysis and Industry
Forecast, 2016-2027
2
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Global Opportunity
Forecast, 2016-2027
3
RELATED REPORTS
Outdoor Sports Apparel Market-Global Opportunity Analysis and Industry Forecasts, 2018-2025
Outdoor sports apparel are outdoor clothing mainly worn during fun and adventurous activities such as hiking, camping,
mountaineering, cycling, canoeing, caving, kayaking, rafting, rock climbing, running, sailing, skiing, sky diving, and
surfing. These are the fashionable clothes specifically designed to provide comfort and agility to consumer.
Sports Apparel Market-Global Opportunity Analysis and Industry Forecasts, 2019-2026

Sports apparel are clothes worn during strenuous physical activities such as during workout sessions or while playing
sports. They are designed in a way that provides comfort and agility while performing physical movements. Sports apparel
are made using breathable material that allows sweat to evaporate faster, helping the person wearing it remain fresh for
longer.
Smart Sports Equipment Market-Global Opportunity Analysis and Industry Forecasts, 2019-2026
Smart sports equipment are those sports equipment that are digitally connected with sensors and allow sports persons or
athletes to monitor, track, analyze, and improve their performance. There are various smart sports equipment available in the
market. These include smart basketball, smart footballs, smart rackets, smart golf stick, smart helmet, and others. The
adoption of IOT in various sports equipment such as watersports, tennis, basketball, football, and more enables users to get
new and advance features, which are not available with the traditional sport equipment.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
4
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................... 41
1.1. Report description .................................................................................................... 41
1.2. Key market benefits for stakeholders ..................................................................... 42
1.3. Key market segments ............................................................................................... 43
1.4. Research methodology ............................................................................................ 45
1.4.1. Secondary research ........................................................................................................... 47
1.4.2. Primary research ................................................................................................................. 47
1.4.3. Analyst tools and models ................................................................................................ 48
CHAPTER 2: EXECUTIVE SUMMARY............................................................................ 49

2.1. Snapshot .................................................................................................................... 49
2.2. CXO perspective ........................................................................................................ 51
Sports CHAPTER 3: MARKET OVERVIEW ................................................................................ 52
Equipment and
3.1. Market definition and scope ................................................................................... 52
Apparel Market
3.2. Key findings............................................................................................................... 54
Global Opportunity
Analysis and Industry 3.2.1. Top investment pockets................................................................................................... 54
Forecast, 2016-2027
3.2.2. Top impacting factors....................................................................................................... 55
5
3.2.3. Top winning strategies ..................................................................................................... 56
3.3. Porter's five force analysis ....................................................................................... 60

3.3.1. Bargaining power of suppliers ....................................................................................... 60
3.3.2. Bargaining power of buyers ........................................................................................... 61
3.3.3. Threat of new entrants ..................................................................................................... 62
3.3.4. Threat of substitution ....................................................................................................... 63
3.3.5. Intensity of competitive rivalry ...................................................................................... 64
3.4. Market player positioning, 2019 ............................................................................. 65

3.5. Market dynamics ...................................................................................................... 66
3.5.1. Drivers .................................................................................................................................... 66
3.5.1.1. Increase in sports and fitness awareness across the world ............................. 66
3.5.1.2. Government initiatives towards sports activities and events ......................... 66
3.5.2. Restraints .............................................................................................................................. 67

Sports 3.5.2.1. Rise in terrorism and political influence on sports events............................... 67
Equipment and
3.5.2.2. Increase in proclivity of kids in indoor leisure activities ................................... 68
Apparel Market
3.5.3. Opportunities ...................................................................................................................... 68
Global Opportunity
Analysis and Industry 3.5.3.1. Increase in contribution by various organizations towards
Forecast, 2016-2027 donation ............................................................................................................................ 68
6
3.5.3.2. Rapid growth of online retail platform................................................................... 69
CHAPTER 4: SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT

TYPE .......................................................................................................... 70
4.1. Overview .................................................................................................................... 70
4.1.1. Market size and forecast.................................................................................................. 71
4.2. Equipment ................................................................................................................. 72

4.2.1. Key market trends, growth factors, and opportunities ......................................... 72
4.2.3. Market analysis, by country ............................................................................................ 74
4.3. Apparel & shoes ........................................................................................................ 75


Sports
Equipment and CHAPTER 5: SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS
Apparel Market TYPE .......................................................................................................... 78
Global Opportunity 5.1. Overview .................................................................................................................... 79

Forecast, 2016-2027 5.1.1. Market size and forecast.................................................................................................. 80
7
5.2. Bike ............................................................................................................................ 82
5.3. Outdoor ..................................................................................................................... 85

5.4. Tennis ......................................................................................................................... 88

5.5. Other racket sports ................................................................................................... 91

Sports
Equipment and
Apparel Market 5.5.2. Market size and forecast.................................................................................................. 91
Global Opportunity 5.5.3. Market analysis, by country ............................................................................................ 93

Forecast, 2016-2027
8
5.6. Running ..................................................................................................................... 94
5.7. Fitness equipment .................................................................................................... 97

5.8. Football/Soccer ....................................................................................................... 100

5.8.1. Key market trends, growth factors, and opportunities ....................................... 100
5.8.2. Market size and forecast................................................................................................ 100
5.8.3. Market analysis, by country .......................................................................................... 102
5.9. Other team sports ................................................................................................... 103

Sports
Equipment and
Apparel Market 5.9.2. Market size and forecast................................................................................................ 103
Global Opportunity 5.9.3. Market analysis, by country .......................................................................................... 105

Forecast, 2016-2027
9
5.10. Winter sports........................................................................................................... 106
5.11. Water sports ............................................................................................................ 109

5.12. Others ...................................................................................................................... 112

CHAPTER 6: SPORTS EQUIPMENT AND APPAREL MARKET,

Sports
Equipment and BY DISTRIBUTION CHANNEL ............................................................... 114
Apparel Market 6.1. Overview .................................................................................................................. 114
Global Opportunity 6.1.1. Market size and forecast................................................................................................ 115

Forecast, 2016-2027
10
6.2. Online ....................................................................................................................... 116
6.3. Offline ...................................................................................................................... 119

CHAPTER 7: SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION ............ 122

7.1. Overview .................................................................................................................. 122
7.1.1. Market size and forecast, by region........................................................................... 123
7.2. North America ......................................................................................................... 125

Sports
Equipment and 7.2.2. Market size and forecast, by product type .............................................................. 125
Apparel Market 7.2.3. Market size and forecast, by sports type ................................................................. 126
Global Opportunity 7.2.4. Market size and forecast, by distribution channel ................................................ 128
Forecast, 2016-2027 7.2.5. Market size and forecast, by country ........................................................................ 129
11
7.2.6. U.S. ........................................................................................................................................ 130
7.2.6.1. Market size and forecast, by product type ........................................................ 130

7.2.6.2. Market size and forecast, by sports type ............................................................ 131
7.2.6.3. Market size and forecast, by distribution channel .......................................... 133
7.2.7. Canada ................................................................................................................................. 134

7.3. Europe ...................................................................................................................... 138

7.3.2. Market size and forecast, by product type .............................................................. 138
7.3.3. Market size and forecast, by sports type ................................................................. 139
7.3.4. Market size and forecast, by distribution channel ................................................ 141
Sports 7.3.5. Market size and forecast, by country ........................................................................ 142

Equipment and 7.3.6. Germany .............................................................................................................................. 145
Apparel Market
Global Opportunity 7.3.6.2. Market size and forecast, by sports type ............................................................ 146
Forecast, 2016-2027 7.3.6.3. Market size and forecast, by distribution channel .......................................... 148
12
7.3.7. Poland .................................................................................................................................. 149

7.3.8. France ................................................................................................................................... 153

7.3.9. UK .......................................................................................................................................... 157

7.3.10. Austria .................................................................................................................................. 161

Sports
Equipment and 7.3.10.2. Market size and forecast, by sports type ............................................................ 162
Apparel Market 7.3.10.3. Market size and forecast, by distribution channel .......................................... 164
7.3.11. Italy........................................................................................................................................ 165

Global Opportunity
Analysis and Industry 7.3.11.1. Market size and forecast, by product type ........................................................ 165
Forecast, 2016-2027
13
7.3.12. Switzerland ......................................................................................................................... 169

7.3.13. Sweden ................................................................................................................................ 173

7.3.14. Spain ..................................................................................................................................... 177

7.3.15. Russia ................................................................................................................................... 181

Sports
Equipment and 7.3.15.1. Market size and forecast, by product type ........................................................ 181
Apparel Market 7.3.15.2. Market size and forecast, by sports type ............................................................ 182

Global Opportunity
Analysis and Industry 7.3.16. Norway................................................................................................................................. 185
Forecast, 2016-2027
14
7.3.17. Denmark .............................................................................................................................. 189

7.3.18. Czech Republic .................................................................................................................. 193

7.3.19. Hungary ............................................................................................................................... 197

Sports
7.3.20. Finland ................................................................................................................................. 201
Equipment and
Apparel Market 7.3.20.1. Market size and forecast, by product type ........................................................ 201

Global Opportunity
Analysis and Industry 7.3.20.3. Market size and forecast, by distribution channel .......................................... 204
Forecast, 2016-2027
15
7.3.21. Ireland .................................................................................................................................. 205

7.3.22. Belgium ................................................................................................................................ 209

7.3.23. Netherlands ........................................................................................................................ 213

7.3.24. Luxembourg ....................................................................................................................... 217

Sports
Equipment and 7.3.24.2. Market size and forecast, by sports type ............................................................ 218
Apparel Market 7.3.24.3. Market size and forecast, by distribution channel .......................................... 220
7.3.25. Portugal ............................................................................................................................... 221

Global Opportunity
Analysis and Industry 7.3.25.1. Market size and forecast, by product type ........................................................ 221
Forecast, 2016-2027
16
7.3.26. Rest of Europe ................................................................................................................... 225

7.4. Asia-Pacific .............................................................................................................. 229

7.4.5. Market size and forecast, by country ........................................................................ 232
7.4.6. Australia............................................................................................................................... 234

Sports 7.4.6.2. Market size and forecast, by sports type ............................................................ 235
Equipment and 7.4.6.3. Market size and forecast, by distribution channel .......................................... 237
Apparel Market 7.4.7. China..................................................................................................................................... 238
Global Opportunity 7.4.7.1. Market size and forecast, by product type ........................................................ 238
Forecast, 2016-2027 7.4.7.2. Market size and forecast, by sports type ............................................................ 239
17
7.4.8. Japan .................................................................................................................................... 242

7.4.9. Malaysia............................................................................................................................... 246

7.4.10. Thailand ............................................................................................................................... 250

7.4.11. Singapore ............................................................................................................................ 254

Sports
Equipment and 7.4.11.1. Market size and forecast, by product type ........................................................ 254
Apparel Market 7.4.11.2. Market size and forecast, by sports type ............................................................ 255

Global Opportunity
Analysis and Industry 7.4.12. South Korea........................................................................................................................ 258
Forecast, 2016-2027
18
7.4.13. Rest of Asia-Pacific .......................................................................................................... 262

7.5. Rest of The World ................................................................................................... 266

CHAPTER 8: COMPANY PROFILES............................................................................. 271

8.1. ADIDAS AG (ADIDAS) ............................................................................................. 271
Sports 8.1.1. Company overview .......................................................................................................... 271
Equipment and
8.1.2. Key Executive ..................................................................................................................... 272
Apparel Market
8.1.3. Company snapshot .......................................................................................................... 272
Global Opportunity
Analysis and Industry 8.1.4. Operating business segments ..................................................................................... 273
Forecast, 2016-2027
8.1.5. Product portfolio .............................................................................................................. 274
19
8.1.6. R&D Expenditure.............................................................................................................. 274
8.1.7. Business performance..................................................................................................... 275
8.1.8. Key strategic moves and developments .................................................................. 277
8.2. AMER SPORTS CORPORATION.............................................................................. 278

8.2.1. Company overview .......................................................................................................... 278
8.2.2. Key Executive ..................................................................................................................... 278
8.3. ASICS CORPORATION ............................................................................................ 284

8.3.2. Key Executives ................................................................................................................... 284

Sports
Equipment and 8.3.3. Company snapshot .......................................................................................................... 285
Apparel Market 8.3.4. Operating business segments ..................................................................................... 285
Global Opportunity 8.3.5. Product portfolio .............................................................................................................. 286

Forecast, 2016-2027 8.3.6. Business performance..................................................................................................... 286
20
8.4. DECATHLON S.A. .................................................................................................... 289

8.4.2. Key Executive ..................................................................................................................... 290
8.4.4. Operating business segments ..................................................................................... 290
8.5. GAP INC. .................................................................................................................. 294

8.5.2. Key Executive ..................................................................................................................... 294

Sports
Equipment and 8.5.5. Product portfolio .............................................................................................................. 296
Apparel Market 8.5.6. R&D Expenditure.............................................................................................................. 296
Global Opportunity 8.5.7. Business performance..................................................................................................... 297

Forecast, 2016-2027 8.5.8. Key strategic moves and developments .................................................................. 299
21
8.6. NEW BALANCE ........................................................................................................ 300
8.6.2. Key Executive ..................................................................................................................... 301
8.7. NIKE, INC. (NIKE) .................................................................................................... 303

8.7.2. Key Executive ..................................................................................................................... 304

Sports
Equipment and 8.7.7. Key strategic moves and developments .................................................................. 308
Apparel Market 8.8. PUMA SE .................................................................................................................. 309
Global Opportunity 8.8.1. Company overview .......................................................................................................... 309

Forecast, 2016-2027 8.8.2. Key Executive ..................................................................................................................... 309
22
8.9. UNDER ARMOUR, INC ............................................................................................ 315

8.9.2. Key Executive ..................................................................................................................... 315
8.10. VF CORPORATION (VFC) ........................................................................................ 320

Sports
Equipment and 8.10.1. Company overview .......................................................................................................... 320
Apparel Market 8.10.2. Key Executive ..................................................................................................................... 321
Global Opportunity 8.10.3. Company snapshot .......................................................................................................... 321

Forecast, 2016-2027 8.10.4. Operating business segments ..................................................................................... 322
23
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
24
LIST OF TABLES
TABLE 01. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY PRODUCT TYPE, 2016–2027
($MILLION).........................................................................................................................................................................71
TABLE 02. SPORTS EQUIPMENT MARKET, BY REGION, 2016–2027 ($MILLION) ....................................................................73
TABLE 03. SPORTS APPAREL AND SHOES MARKET, BY REGION, 2016–2027 ($MILLION) ..................................................76
TABLE 04. GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ...............81
TABLE 05. BIKE EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ...............................................83
TABLE 06. OUTDOOR SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ......................86
TABLE 07. TENNIS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ...........................................89
TABLE 08. OTHER RACKET SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ............92
TABLE 09. RUNNING EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) .......................................95
TABLE 10. FITNESS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) .........................................98
TABLE 11. FOOTBALL/SOCCER EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ................. 101
TABLE 12. OTHER TEAM SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) .............. 104
TABLE 13. WINTER SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ....................... 107
Sports
TABLE 14. WATER SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ........................ 110
Equipment and
Apparel Market TABLE 15. OTHERS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ...................................... 112
TABLE 16. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY DISTRIBUTION CHANNEL,
Global Opportunity 2016–2027 ($MILLION)............................................................................................................................................... 115
Forecast, 2016-2027 TABLE 17. ONLINE SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ........................ 117
25
TABLE 18. OFFLINE SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2016–2027 ($MILLION) ...................... 120
TABLE 19. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY REGION, 2016–2027 ($MILLION) .................... 124
TABLE 20. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 126
TABLE 21. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 127
TABLE 22. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 128
TABLE 23. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2016–2027
($MILLION)...................................................................................................................................................................... 129
TABLE 24. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ................. 131
TABLE 25. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) .................... 132
TABLE 26. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 133
TABLE 27. CANADA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ........ 135
TABLE 28. CANADA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........... 136
TABLE 29. CANADA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
Sports ($MILLION)...................................................................................................................................................................... 137
Equipment and TABLE 30. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ......... 139
Apparel Market TABLE 31. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............ 140
Global Opportunity TABLE 32. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
Analysis and Industry ($MILLION)...................................................................................................................................................................... 141
Forecast, 2016-2027
TABLE 33. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2016–2027 ($MILLION) ................... 143
26
TABLE 34. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 146
TABLE 35. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........ 147
TABLE 36. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 148
TABLE 37. POLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION)......... 150
TABLE 38. POLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........... 151
TABLE 39. POLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 152
TABLE 40. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ......... 154
TABLE 41. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............ 155
TABLE 42. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 156
TABLE 43. UK SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ................... 158
TABLE 44. UK SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION)...................... 159
TABLE 45. UK SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 160
Sports
TABLE 46. AUSTRIA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ........ 162
Equipment and
TABLE 47. AUSTRIA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........... 163
Apparel Market
TABLE 48. AUSTRIA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
Global Opportunity ($MILLION)...................................................................................................................................................................... 164
Forecast, 2016-2027 TABLE 49. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) .............. 166
27
TABLE 50. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ................. 167
TABLE 51. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 168
TABLE 52. SWITZERLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 170
TABLE 53. SWITZERLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 171
TABLE 54. SWITZERLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–
2027 ($MILLION) ........................................................................................................................................................... 172
TABLE 55. SWEDEN SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ........ 174
TABLE 56. SWEDEN SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION)........... 175
TABLE 57. SWEDEN SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 176
TABLE 58. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION)............. 178
TABLE 59. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............... 179
TABLE 60. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 180
Sports TABLE 61. RUSSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) .......... 182
Equipment and TABLE 62. RUSSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............. 183
Apparel Market TABLE 63. RUSSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 184
Global Opportunity
Analysis and Industry TABLE 64. NORWAY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
Forecast, 2016-2027 ($MILLION)...................................................................................................................................................................... 186
28
TABLE 65. NORWAY SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) .......... 187
TABLE 66. NORWAY SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 188
TABLE 67. DENMARK SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 190
TABLE 68. DENMARK SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........ 191
TABLE 69. DENMARK SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 192
TABLE 70. CZECH REPUBLIC SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 194
TABLE 71. CZECH REPUBLIC SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 195
TABLE 72. CZECH REPUBLIC SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 196
TABLE 73. HUNGRAY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 198
TABLE 74. HUNGRAY SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION)......... 199
Sports TABLE 75. HUNGRAY SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 200
Equipment and
TABLE 76. FINLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ........ 202
Apparel Market
TABLE 77. FINLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........... 203
Global Opportunity
TABLE 78. FINLAND SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
Forecast, 2016-2027 ($MILLION)...................................................................................................................................................................... 204
29
TABLE 79. IRELAND SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ........ 206
TABLE 80. IRELAND SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) .......... 207
TABLE 81. IRELAND SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 208
TABLE 82. BELGIUM SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 210
TABLE 83. BELGIUM SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) .......... 211
TABLE 84. BELGIUM SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 212
TABLE 85. NETHERLANDS SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 214
TABLE 86. NETHERLANDS SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 215
TABLE 87. NETHERLANDS SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–
2027 ($MILLION) ........................................................................................................................................................... 216
TABLE 88. LUXEMBOURG SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 218
Sports TABLE 89. LUXEMBOURG SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 219
Equipment and
TABLE 90. LUXEMBOURG SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–
Apparel Market 2027 ($MILLION) ........................................................................................................................................................... 220
Global Opportunity TABLE 91. PORTUGAL SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION)........................................ 221
Forecast, 2016-2027 TABLE 92. PORTUGAL SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 222
30
TABLE 93. PORTUGAL SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 223
TABLE 94. PORTUGAL SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 224
TABLE 95. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 226
TABLE 96. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 227
TABLE 97. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 228
TABLE 98. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 230
TABLE 99. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 231
TABLE 100. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–
2027 ($MILLION) ........................................................................................................................................................... 232
TABLE 101. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2016–2027 ($MILLION) .......... 233
TABLE 102. AUSTRALIA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
Sports ($MILLION)...................................................................................................................................................................... 235
Equipment and TABLE 103. AUSTRALIA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
Apparel Market ($MILLION)...................................................................................................................................................................... 236
TABLE 104. AUSTRALIA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
Global Opportunity
($MILLION)...................................................................................................................................................................... 237
Forecast, 2016-2027 TABLE 105. CHINA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ............ 239
31
TABLE 106. CHINA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............... 240
TABLE 107. CHINA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 241
TABLE 108. JAPAN SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027 ($MILLION) ............ 243
TABLE 109. JAPAN SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ............... 244
TABLE 110. JAPAN SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 245
TABLE 111. MALAYSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 247
TABLE 112. MALAYSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........ 248
TABLE 113. MALAYSIA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 249
TABLE 114. THAILAND SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 251
TABLE 115. THAILAND SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027 ($MILLION) ........ 252
TABLE 116. THAILAND SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016–2027
($MILLION)...................................................................................................................................................................... 253
Sports TABLE 117. SINGAPORE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
Equipment and ($MILLION)...................................................................................................................................................................... 255
Apparel Market TABLE 118. SINGAPORE SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 256
Global Opportunity
TABLE 119. SINGAPORE SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
Forecast, 2016-2027 2016–2027 ($MILLION)............................................................................................................................................... 257
32
TABLE 120. SOUTH KOREA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 259
TABLE 121. SOUTH KOREA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 260
TABLE 122. SOUTH KOREA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 261
TABLE 123. REST OF ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE,
2016–2027 ($MILLION)............................................................................................................................................... 263
TABLE 124. REST OF ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 264
TABLE 125. REST OF ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 265
TABLE 126. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 268
TABLE 127. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016–2027
($MILLION)...................................................................................................................................................................... 269
TABLE 128. ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL,
2016–2027 ($MILLION)............................................................................................................................................... 270
Sports TABLE 129. ADIDAS AG: KEY EXECUTIVES...................................................................................................................................... 272
Equipment and TABLE 130. ADIDAS AG: COMPANY SNAPSHOT ............................................................................................................................ 272
Apparel Market TABLE 131. ADIDAS AG: OPERATING SEGMENTS ......................................................................................................................... 273
Global Opportunity TABLE 132. ADIDAS AG: PRODUCT PORTFOLIO ............................................................................................................................ 274
Forecast, 2016-2027 TABLE 133. ADIDAS AG: R&D EXPENDITURE, 2016–2018 ($MILLION) .................................................................................... 275
33
TABLE 134. ADIDAS AG: NET SALES, 2016–2018 ($MILLION) ................................................................................................... 275
TABLE 135. AMER SPORTS CORPORATION : KEY EXECUTIVES................................................................................................... 278
TABLE 136. AMER SPORTS CORPORATION : COMPANY SNAPSHOT ......................................................................................... 279
TABLE 137. AMER SPORTS CORPORATION : PRODUCT PORTFOLIO ......................................................................................... 279
TABLE 138. AMER SPORTS CORPORATION : NET SALES, 2016–2018 ($MILLION) ................................................................ 280
TABLE 139. ASICS CORPORATION: KEY EXECUTIVES ................................................................................................................... 284
TABLE 140. ASICS CORPORATION: COMPANY SNAPSHOT .......................................................................................................... 285
TABLE 141. ASICS CORPORATION: OPERATING SEGMENTS ....................................................................................................... 285
TABLE 142. ASICS CORPORATION: PRODUCT PORTFOLIO .......................................................................................................... 286
TABLE 143. DECATHLON S.A.: KEY EXECUTIVES ............................................................................................................................ 290
TABLE 144. DECATHLON S.A.: COMPANY SNAPSHOT .................................................................................................................. 290
TABLE 145. DECATHLON: PRODUCT PORTFOLIO .......................................................................................................................... 291
TABLE 146. GAP, INC.: KEY EXECUTIVES ......................................................................................................................................... 294
TABLE 147. GAP, INC.: COMPANY SNAPSHOT ............................................................................................................................... 295
TABLE 148. GAP INC.: PRODUCT SEGMENTS ................................................................................................................................. 295

Sports TABLE 149. GAP INC.: PRODUCT PORTFOLIO................................................................................................................................. 296
Equipment and TABLE 150. GAP INC.: R&D EXPENDITURE, 2016–2018 ($MILLION) ........................................................................................ 297
Apparel Market TABLE 151. GAP, INC.: NET SALES, 2017–2019 ($MILLION) ...................................................................................................... 297
Global Opportunity TABLE 152. NEW BALANCE: KEY EXECUTIVES ............................................................................................................................... 301
TABLE 153. NEW BALANCE: COMPANY SNAPSHOT...................................................................................................................... 301
Forecast, 2016-2027
TABLE 154. NEW BALANCE: PRODUCT PORTFOLIO ...................................................................................................................... 302
34
TABLE 155. NIKE, INC.: KEY EXECUTIVES ........................................................................................................................................ 304
TABLE 156. NIKE, INC.: COMPANY SNAPSHOT .............................................................................................................................. 304
TABLE 157. NIKE, INC.: OPERATING SEGMENTS............................................................................................................................ 305
TABLE 158. NIKE, INC.: PRODUCT PORTFOLIO ............................................................................................................................... 305
TABLE 159. NIKE, INC.: NET SALES, 2017–2019 ($MILLION) ..................................................................................................... 306
TABLE 160. PUMA SE: KEY EXECUTIVES ......................................................................................................................................... 309
TABLE 161. PUMA SE: COMPANY SNAPSHOT ................................................................................................................................ 310
TABLE 162. PUMA SE: OPERATING SEGMENTS ............................................................................................................................. 310
TABLE 163. PUMA SE: PRODUCT PORTFOLIO ................................................................................................................................ 311
TABLE 164. PUMA SE: NET SALES, 2016–2018 ($MILLION) ...................................................................................................... 312
TABLE 165. UNDER ARMOUR, INC.: KEY EXECUTIVES .................................................................................................................. 315
TABLE 166. UNDER ARMOUR, INC.: COMPANY SNAPSHOT ......................................................................................................... 316
TABLE 167. UNDER ARMOUR, INC.: PRODUCT PORTFOLIO ......................................................................................................... 317
TABLE 168. UNDER ARMOUR: NET SALES, 2016–2018 ($MILLION) ......................................................................................... 318
TABLE 169. VFC: KEY EXECUTIVES ................................................................................................................................................... 321

Sports TABLE 170. VFC: COMPANY SNAPSHOT.......................................................................................................................................... 321
Equipment and TABLE 171. VFC: OPERATING SEGMENTS ....................................................................................................................................... 322
Apparel Market TABLE 172. VFC: PRODUCT PORTFOLIO .......................................................................................................................................... 322
Global Opportunity
Forecast, 2016-2027
35
LIST OF FIGURES
FIGURE 01. SNAPSHOT: SPORTS EQUIPMENT AND APPAREL MARKET ......................................................................................50
FIGURE 02. SPORTS EQUIPMENT AND APPAREL MARKET SEGMENTATION...............................................................................53
FIGURE 03. TOP INVESTMENT POCKETS, 2019 ................................................................................................................................54
FIGURE 04. TOP IMPACTING FACTORS ..............................................................................................................................................55
FIGURE 05. TOP WINNING STRATEGIES, BY YEAR, 2015–2018* ................................................................................................57
FIGURE 06. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2018* (%) ........................................................................58
FIGURE 07. TOP WINNING STRATEGIES, BY COMPANY, 2015–2018* ........................................................................................59
FIGURE 08. MODERATE BARGAINING POWER OF SUPPLIERS ......................................................................................................60
FIGURE 09. HIGH BARGAINING POWER OF BUYERS .......................................................................................................................61
FIGURE 10. MODERATE THREAT OF NEW ENTRANTS .....................................................................................................................62
FIGURE 11. LOW THREAT OF SUBSTITUTION ....................................................................................................................................63
FIGURE 12. HIGH INTENSITY OF COMPETITIVE RIVALRY.................................................................................................................64
FIGURE 13. MARKET PLAYER POSITIONING, 2019 .........................................................................................................................65
Sports FIGURE 14. SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016 (%) ......................................................70
Equipment and FIGURE 15. COMPARATIVE SHARE ANALYSIS OF SPORTS EQUIPMENT MARKET, BY COUNTRY, 2019 & 2027 (%) ...........74
Apparel Market FIGURE 16. COMPARATIVE SHARE ANALYSIS OF SPORTS APPAREL AND SHOES MARKET, BY COUNTRY,
2019 & 2027 (%) .............................................................................................................................................................77
Global Opportunity
Analysis and Industry FIGURE 17. SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2019 (%) .........................................................78
Forecast, 2016-2027
36
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF BIKE EQUIPMENT AND APPAREL MARKET, BY COUNTRY,
2019 & 2027 (%) .............................................................................................................................................................84
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF OUTDOOR SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ...................................................................................................................................87
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF TENNIS EQUIPMENT AND APPAREL MARKET, BY COUNTRY,
2019 & 2027 (%) .............................................................................................................................................................90
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF OTHER RACKET SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ....................................................................................................................................93
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF RUNNING EQUIPMENT AND APPAREL MARKET, BY COUNTRY,
2019 & 2027 (%) .............................................................................................................................................................96
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF FITNESS EQUIPMENT AND APPAREL MARKET, BY COUNTRY,
2019 & 2027 (%) .............................................................................................................................................................99
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF FOOTBALL/SOCCER EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................. 102
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF OTHER TEAM SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................. 105
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF WINTER SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................. 108
Sports FIGURE 27. COMPARATIVE SHARE ANALYSIS OF WATER SPORTS EQUIPMENT AND APPAREL MARKET,
Equipment and BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................ 111
Apparel Market FIGURE 28. COMPARATIVE SHARE ANALYSIS OF OTHER EQUIPMENT AND APPAREL MARKET, BY COUNTRY,
2019 & 2027 (%) .......................................................................................................................................................... 113
Global Opportunity
FIGURE 29. SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2019 (%) ................................... 114
Forecast, 2016-2027
37
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF ONLINE SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................ 118
FIGURE 31. COMPARATIVE SHARE ANALYSIS OF OFFLINE SPORTS EQUIPMENT AND APPAREL MARKET,
BY COUNTRY, 2019 & 2027 (%) ................................................................................................................................ 121
FIGURE 32. SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION, 2019 (%) ................................................................. 122
FIGURE 33. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) .................................................... 130
FIGURE 34. CANADA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................................ 134
FIGURE 35. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ......................................... 145
FIGURE 36. POLAND SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................................ 149
FIGURE 37. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................................ 153
FIGURE 38. UK SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ...................................................... 157
FIGURE 39. AUSTRIA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................... 161
FIGURE 40. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................................. 165
FIGURE 41. SWITZERLAND SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................. 169
FIGURE 42. SWEDEN SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................... 173
FIGURE 43. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................................ 177
Sports
FIGURE 44. RUSSIA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) .............................................. 181
Equipment and
FIGURE 45. NORWAY SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION)........................................... 185
Apparel Market
FIGURE 46. DENMARK SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................ 189
Global Opportunity
FIGURE 47. CZECH REPUBLIC SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................ 193
Forecast, 2016-2027 FIGURE 48. HUNGARY SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ......................................... 197
38
FIGURE 49. FINLAND SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................... 201
FIGURE 50. IRELAND SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................... 205
FIGURE 51. BELGIUM SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................... 209
FIGURE 52. NETHERLANDS SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................ 213
FIGURE 53. LUXEMBOURG SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) .................................. 217
FIGURE 54. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................ 225
FIGURE 55. AUSTRALIA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ....................................... 234
FIGURE 56. CHINA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................................ 238
FIGURE 57. JAPAN SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ............................................... 242
FIGURE 58. MALAYSIA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ........................................ 246
FIGURE 59. THAILAND SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ......................................... 250
FIGURE 60. SINGAPORE SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ...................................... 254
FIGURE 61. SOUTH KOREA SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................................. 258
FIGURE 62. REST OF ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................... 262
FIGURE 63. REST OF ASIA-PACIFIC SPORTS EQUIPMENT AND APPAREL MARKET, 2016–2027 ($MILLION) ................... 266
Sports FIGURE 64. ADIDAS AG: R&D EXPENDITURE, 2016–2018 ($MILLION) .................................................................................... 274
Equipment and FIGURE 65. ADIDAS AG: NET SALES, 2016–2018 ($MILLION) ................................................................................................... 275
Apparel Market FIGURE 66. ADIDAS AG: REVENUE SHARE BY SEGMENT, 2018 (%) .......................................................................................... 276
Global Opportunity FIGURE 67. ADIDAS AG: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%) ...................................................................... 276
FIGURE 68. AMER SPORTS CORPORATION : NET SALES, 2016–2018 ($MILLION) ................................................................ 280
Forecast, 2016-2027
FIGURE 69. AMER SPORTS CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%) ........................................................ 281
39
FIGURE 70. AMER SPORTS CORPORATION: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%) .................................... 281
FIGURE 71. ASICS CORPORATION: NET SALES, 2016–2018 ($MILLION) ................................................................................ 286
FIGURE 72. ASICS CORPORATION: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%) ................................................... 287
FIGURE 73. ASICS CORPORATION: REVENUE SHARE BY REGION, 2018 (%) ........................................................................... 287
FIGURE 74. GAP INC.: R&D EXPENDITURE, 2016–2018 ($MILLION) ........................................................................................ 296
FIGURE 75. GAP INC.: NET SALES, 2016–2018 ($MILLION) ....................................................................................................... 297
FIGURE 76. GAP INC.: REVENUE SHARE BY SEGMENT, 2018 (%) .............................................................................................. 298
FIGURE 77. GAP INC.: REVENUE SHARE BY GEOGRAPHY, 2018 (%) ......................................................................................... 298
FIGURE 78. NIKE, INC.: NET SALES, 2017–2019 ($MILLION) ..................................................................................................... 306
FIGURE 79. NIKE, INC.: REVENUE SHARE BY SEGMENT, 2019 (%) ............................................................................................ 307
FIGURE 80. NIKE, INC.: REVENUE SHARE BY PRODUCT TYPE, 2019 (%) .................................................................................. 307
FIGURE 81. PUMA SE: NET SALES, 2016–2018 ($MILLION) ...................................................................................................... 312
FIGURE 82. PUMA SE: REVENUE SHARE BY SEGMENT, 2018 (%) .............................................................................................. 313
FIGURE 83. PUMA SE: REVENUE SHARE BY REGION, 2018 (%) ................................................................................................. 313
FIGURE 84. UNDER ARMOUR: NET SALES, 2016–2018 ($MILLION) ......................................................................................... 318
Sports FIGURE 85. UNDER ARMOUR: REVENUE SHARE BY SEGMENT, 2018 (%) ................................................................................ 319
Equipment and FIGURE 86. VFC: NET SALES, 2015–2017 ($MILLION) ................................................................................................................ 323
Apparel Market FIGURE 87. VFC: REVENUE SHARE BY SEGMENT, 2017 (%) ....................................................................................................... 324
Global Opportunity FIGURE 88. VFC: REVENUE SHARE BY REGION, 2017 (%) ........................................................................................................... 324
Forecast, 2016-2027
40
CHAPTER 1: INTRODUCTION
1.1. Report description
Sports equipment are the utility equipment essential for engaging in sports activity, and aid to meet the rules
and regulations of particular sport. In addition, these equipment and apparel are essential to enhance the
performance of athletes.
The sports equipment industry is rapidly evolving, owing to increase in adoption of emerging sports
technologies and latest trends among youth population. Introduction of innovative products are the medium
for manufacturers to sustain in the competitive market, attract new consumer, and cater to the requirements
of the existing consumers. Increase in fan base of popular sport events such as Olympic, Indian premier
league, FIFA, and others fuels the demand for sports equipment and apparels, which drives the growth of the
market. Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market
growth. However, increase in preference for indoor activities such as playing video games and rise in use of
smartphones among youth due to increase in internet penetration adversely affect the market growth. In
addition, proclivity of consumers towards other leisure activities such as virtual reality gaming, watching
movies, live music shows, and others restrains the growth of the sports equipment and apparel industry.
Sports
Moreover, the seasonality of sports creates increases the preference for other leisure activities, owing to end
Equipment and
of the sports season, which impedes the market growth.
Apparel Market
Global Opportunity
Forecast, 2016-2027
41
The global sports equipment and apparel market is segmented on the basis of product, sports, distribution
channel, and geography. Based on product, the market is categorized into equipment and apparel & shoes.
By sports type, it is classified into bike, outdoor, tennis, other racket sports, running, fitness, football/soccer,
other team sports, winter sports, watersports, and others. In terms of distribution channel, it is divided into
online and offline. Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Major players in sports equipment and apparel market include Decathlon S.A., Nike, Inc., Adidas AG, Puma SE,
Under Armour Inc., Amer Sports Corporation, ASICS Corporation, Gap Inc., V.F. Corporation New Balance, Inc.
1.2. Key market benefits for stakeholders

 The report provides an extensive analysis of the current & emerging market trends and opportunities in
the global sports equipment and apparel market.
 The report provides detailed qualitative and quantitative analysis of current trends and future
estimations that assists to evaluate the prevailing market opportunities.
 Comprehensive analysis of factors that drive and restrict the growth of the market is provided.
Sports  Extensive analysis of the market is conducted by following key product positioning and monitoring the
top competitors within the market framework.
Equipment and
 The report provides extensive qualitative insights on the potential and niche segments or regions
Apparel Market
exhibiting favorable growth.
Global Opportunity
Forecast, 2016-2027
42
1.3. Key market segments
By product type
By Distribution Channel
 Equipment
 Online
 Apparel & Shoes
 Offline
By sports type
 Bike
 Outdoor
 Tennis
 Other racket sports
 Running
 Fitness
 Football/Soccer
 Other team sports
 Winter sports
Sports
 Watersports
Equipment and
 Other
Apparel Market
Global Opportunity
Forecast, 2016-2027
43
By Region
o Finland
 North America
o Ireland
o U.S.
o Belgium
o Canada
o The Netherlands
 Europe
o Luxembourg
o Germany
o Portugal
o Poland
o Rest of Europe
o France
 Asia-Pacific
o UK
o Australia
o Austria
o China
o Italy
o Japan
o Switzerland
o South Korea
o Sweden
o Malaysia
o Spain
o Thailand
o Russia
o Singapore
Sports o Norway
Equipment and o Rest of Asia-Pacific
o Denmark
Apparel Market  Rest of the World
o Czech Republic
Global Opportunity o Hungary
Forecast, 2016-2027
44
1.4. Research methodology
With collective industry experience of about 100 years of its analysts and experts, Allied Market Research
(AMR) encompasses the most infallible research methodology for its market intelligence and industry analysis.
We not only engrave the deepest levels of markets, but also sneak through its slimmest details for the
purpose of our market estimates and forecasts. Our approach helps build a greater market consensus view for
size, shape, and industry trends within each industry segment. We carefully factor in industry trends and real
developments to identify key growth factors and the future course of the market. Our research proceeds are
the resultant of high quality data, expert views & analysis, and high value independent opinions. Our research
process is designed to deliver a balanced view of the global markets and allows stakeholders to make
informed decisions to attain their highest growth objectives.
We offer our clients exhaustive research and analysis based on a wide variety of factual inputs, which largely
include interviews with industry participants, reliable statistics, and regional intelligence. Our in-house industry
experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a
particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the
accuracy of our recommendations and advice. With AMR’s calibrated research process and 360-degree data-
Sports evaluation methodology, our clients are assured of receiving:
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
45
 Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic
business planning
 Technologically sophisticated and reliable insights through a well-audited and veracious research
methodology
 Sovereign research proceeds that present a tangible depiction of the marketplace
 With a strong methodology, we are therefore confident that our research and analysis are most reliable
and guarantees sound business planning.
The research methodology of the global rigid packaging market involves extensive primary and secondary
research. Primary research includes about 12 hours of interviews and discussions (telephonic, face-to-face,
emails, and others), with a wide range of stakeholders that include upstream and downstream participants.
Primary research typically is a bulk of our research efforts, however, coherently supported by extensive
secondary research. Researchers have reviewed over 6,765 product literatures, industry releases, annual
reports, and other such documents of key industry participants to understand the market better with
enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and
government websites were reviewed to generate high-value industry insights.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
46
1.4.1. Secondary research
We refer to a broad array of industry sources for our secondary research, which typically include, but are not
limited to:
 Company SEC filings, annual reports, company websites, broker & financial reports, and investor
presentations for a competitive scenario and shape of the industry
 Patent and regulatory databases to understand technical and legal developments
 Scientific and technical writings for product information and related preemptions
 Regional government and statistical databases for macro analysis
 Authentic new articles, webcasts, and other related releases for market evaluation
 Internal and external proprietary databases, key market indicators, and relevant press releases for
market estimates and forecasts
1.4.2. Primary research

The primary research includes reaching out to participants through mail, telephonic conversations, referrals,
professional networks, and formal interactions. The aforementioned helps:
Sports
Equipment and  Validate and improve the data quality and strengthen research proceeds
Apparel Market  Develop market understanding and expertise
 Supply authentic information about market size, share, growth, and forecast
Global Opportunity
Forecast, 2016-2027
47
The primary research interview and discussion panels comprise most experienced industry personnel. These
participants include, but are not limited to:
 Chief executives and VPs of leading corporations specific to the industry

 Product and sales managers or country heads; channel partners & top-level distributors, and banking,
investments, and valuation experts
 Key opinion leaders (KOLs)
1.4.3. Analyst tools and models

AMR has developed a set of analyst tools and data models to supplement and expedite the analysis process.
Corresponding to markets where there is significant lack of information and estimates, AMR’s team of experts
and analysts develops specific analyst tools and industry models to translate qualitative and quantitative
industry indicators into exact industry estimates. These models also allow analysts to examine the prospects
and opportunities that prevail in the market to accurately forecast the course of the market.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
48
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Snapshot
The global sports equipment and apparel market was valued at $XX million in 2019 and is expected to grow at
a CAGR of XX% to reach $XX million by 2027. North America was the highest contributor to the global sports
equipment and apparel market with $XX million in 2019.
Sports equipment are utility devices or tools useful for engaging in sports activity. Similarly, sports apparel is
useful for boosting the sports performance with required comfort. Increase in fitness consciousness among
consumers and rapid rise in per capita disposable income are expected to boost demand for sports
equipment and apparels. In addition, trend of sports apparel among young sports enthusiasts and
advancements in formulation of sports equipment fuel the market growth. However, decline in participation
of the young generation in sports activity hampers the market growth. Moreover, increase in interest of
consumers in leisure activities other than sports such as movies, musical concerts, virtual gaming, and others
restrains the growth of the market. Conversely, increase in participation of various organizations in donation
of these equipment and apparel to emerging sport enthusiasts and athletes with poor financial background is
anticipated to provide lucrative opportunity for the market. For instance, Sports Gift, Let’s Play It Forward,
Sports
Global Sports Foundation, and One World Play Project are some of the well-known organizations that support
Equipment and
the sports equipment donation process. Thus, rise in distribution of sports equipment and apparel through
Apparel Market
online retail platform is anticipated to boost the market growth in near future.
Global Opportunity
Forecast, 2016-2027
49
FIGURE 01. SNAPSHOT: SPORTS EQUIPMENT AND APPAREL MARKET
REVENUE-2019 FORECAST-2027
SEGMENT SUBSEGMENT CAGR (2020-2027)
($Million) ($Million)
Equipment XX XX XX%
Product Type
Apparel and Shoes XX XX XX%
Bike XX XX XX%
Outdoor XX XX XX%
Tennis XX XX XX%
Other Racket Sports XX XX XX%
Running XX XX XX%
Sports Type Fitness XX XX XX%
Football/Soccer XX XX XX%
Other Team Sports XX XX XX%
Winter Sports XX XX XX%
Water Sports XX XX XX%
Other Sports XX XX XX%
Online XX XX XX%
Sports Distribution Channel
Offline XX XX XX%
Equipment and North America XX XX XX%
Apparel Market Europe XX XX XX%
Region
Asia-Pacific XX XX XX%
Global Opportunity
Analysis and Industry Rest of the World XX XX XX%
Forecast, 2016-2027 Source: Primary & Secondary Research and AMR Analysis
50
2.2. CXO perspective
The sports equipment and apparel market has witnessed steady growth even under several unrests such as
global uncertainty, weakened global economy, terrorist attacks, and others. According to the insights of the
CXOs, the other racket sports segment is anticipated to witness significant growth, owing to increase in health
awareness and rise in sports awareness. In addition, increase in sponsored sports events by government and
private organizations to augment the participation of young population from the developing regions fosters
the market growth. Moreover, rise in equipment donation by various organizations is anticipated to propel
the market growth. Offline segment has enabled consumers to procure exclusive sports equipment and
apparel with opportunity to try and experience the products.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
51
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
Sports equipment and apparel are sporting goods used while engaging in sport activates. However,
consumers are actively wear sports apparel during non-sports hours. This report is an in-depth study of the
sports equipment and apparel market consumed across different types of sports activities. The market is
analyzed across outdoor activities such as hiking; winter & water sports; team games such as football,
volleyball, basketball; racket sports such as tennis, squash, and others.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
52
FIGURE 02. SPORTS EQUIPMENT AND APPAREL MARKET SEGMENTATION
SPORTS T YPE
PRODUCT T YPE
• Bike
• Outdoor • Equipment
• Tennis • Apparel and Shoes
• Other Racket Sports
• Running
• Fitness
• Football/Soccer
• Other Team Sports
• Winter Sports DISTRIBUTION CHANNEL
• Water Sports
• Other Sports • Online
• Offline
REGION
Sports • North America
Equipment and • Europe

• Asia-Pacific
Apparel Market
• Rest of the World
Global Opportunity Source: Primary & Secondary Research and AMR Analysis
Forecast, 2016-2027
53
3.2. Key findings
3.2.1. Top investment pockets
The fitness equipment and apparel market is estimated as the top investment pocket, owing to increase in
prevalence of cardiac diseases and obesity among men & women. This has led to increase in participation in
various activities (especially fitness) to maintain normal BMI.
FIGURE 03. TOP INVESTMENT POCKETS, 2019

Market Growth
Sports
Equipment and
Market Attractiveness
Apparel Market Source: Primary & Secondary Research and AMR Analysis
Global Opportunity
Forecast, 2016-2027
54
CHAPTER 4: SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE
FIGURE 04. SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016 (%)
Equipment Apparel and Shoes
XX% XX%
Source: Primary Research, Government Publications, and AMR Analysis
4.1. Overview
Sports equipment and apparel serve as the key components during sports activity, owing to the fact that
sports equipment enhance the safety of the players during the activities. Rise in participation of the young
Sports population in various sports completions fuels the demand for sports equipment across the globe. In addition,
Equipment and demand for sports apparel is escalating significantly, owing to the fact that sports apparel aid to achieve the
Apparel Market desired performance along with required comfort. Moreover, increase in trend of fashionable sports apparel
Global Opportunity among youth boosts the demand for this segment. On the basis of product type, the sports equipment and
Analysis and Industry apparel market is divided into equipment and apparel & shoes.
Forecast, 2016-2027
55
4.1.1. Market size and forecast
The sports equipment and apparel market was valued at $XX million in 2019, and is expected grow at a CAGR
of XX% to reach $XX million by 2027. Equipment segment was the highest contributor to the sports
equipment and apparel market with $XX million in 2019 and is estimated to reach $XX million by 2027,
growing at a CAGR of XX% from 2020 to 2027. Apparel and shoes is estimated to reach $XX million by 2027
with a CAGR of XX%.
TABLE 01. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY PRODUCT TYPE, 2016 2027 ($MILLION)
CAGR%
PRODUCT 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Equipment XX XX XX XX XX XX XX XX XX XX XX XX XX%
Apparel &
Shoes XX XX XX XX XX XX XX XX XX XX XX XX XX%
Total XX XX XX XX XX XX XX XX XX XX XX XX XX%
Source: Primary & Secondary Research and AMR Analysis
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
56
4.2. Equipment
Sports equipment are objects or goods that are essential to complete the sport. These equipment consist of
various forms depending on the sport. The equipment include balls, rackets, bikes, and more among others.
The equipment segment accounted for a significant market share in 2019, and is expected to exhibit steady
growth during the forecast period.
4.2.1. Key market trends, growth factors, and opportunities

Consumers are progressively spending more on sportswear and its associated equipment with a large share of
the expense constituting of athleisure clothing and accessories. The equipment segment remains highly
competitive, owing to presence of many established market players. The market for equipment is thriving
immensely on e-commerce, which is a popular retail medium nowadays that also offers consumers the benefit
to compare all the available brands of sports equipment.

The equipment market was valued at $XX million in 2018, and is expected grow at a CAGR of XX% to reach
$XX million by 2027. North America was the highest contributor to the equipment market with $XX million in
Sports 2019 however Asia-Pacific is estimated to reach $XX million by 2027, growing at a CAGR of XX% from 2020 to
Equipment and 2027. Europe is estimated to reach $XX million by 2027 with a CAGR of XX%.
Apparel Market
Global Opportunity
Forecast, 2016-2027
57
North America and Europe, together accounted for about XX% of the total equipment market in 2019, with
the former constituting around XX%. From a growth perspective, Asia-Pacific and North America are the two
potential markets, expected to witness considerably higher growth rates over the forecast period. Currently,
these two segments account for XX% of the equipment market. Their cumulative contribution in the overall
market of the Asia-Pacific and North America regions is anticipated to reach XX% by 2027, owing to high
market growth over the next seven years. Asia-Pacific is expected to grow at a lucrative rate of XX% during the
forecast period.
TABLE 02. SPORTS EQUIPMENT MARKET, BY REGION, 2016 2027 ($MILLION)

CAGR%
REGION 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
North
America XX XX XX XX XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX XX XX XX XX%
Asia-Pacific XX XX XX XX XX XX XX XX XX XX XX XX XX%
Rest of the
World XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports Total XX XX XX XX XX XX XX XX XX XX XX XX XX%
Equipment and Source: Primary & Secondary Research and AMR Analysis
Apparel Market
Global Opportunity
Forecast, 2016-2027
58
4.2.3. Market analysis, by country
FIGURE 05. COMPARATIVE SHARE ANALYSIS OF SPORTS EQUIPMENT MARKET, BY COUNTRY, 2019 & 2027 (%)
XX%
2019 2027
XX%
XX%
XX%
XX%
XX% XX%
XX% XX% XX%
XX% XX% XX%
XX% XX%
XX% XX% XX%
XX% XX% XX% XX%
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
XX% XX% XX%
XX% XX% XX% XX% XX% XX%
XX% XX% XX% XX% XX%
XX% XX%
XX% XX% XX% XX% XX% XX% XX% XX% XX% XX% XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
59
CHAPTER 5: SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE
5.1. Overview
On the basis of sports type, the global sports equipment and apparel market is categorized into bike, outdoor,
tennis, other racket sports, running, fitness, football/soccer, other team sports, winter sports, watersports, and
others. The most popular team sports across the globe is football/soccer. However, the demand for various
sports equipment is significantly influenced by ethnicity & culture, geographical position & soundings, and
the participation trend. For instance, the participation for watersports (surfing, sailing, and others) is high in
coastal areas. On the other hand, winter sports are popular in Polar Regions and in the Middle East, owing to
the construction of few indoor ice skating rings. The demand for outdoor equipment is high in the Western
region, owing to high participation of consumers in adventure activities such as hiking, trekking, and others.
Activities such as running and fitness are being adopted increasingly due to rise in prevalence of obesity and
increase in consciousness among consumers toward healthy lifestyle. Moreover, increase in commercialization
of sports (club matches) and high sponsorships & media coverage notably impact the growth of the market.
For instance, in the 1990s, soccer was not a popular sport activity in India; however, emergence of sports
league such as ISL and increase in sponsorship & media coverage significantly aided in the popularity of
Sports soccer in India. Few sports such as golf and polo are regarded as high-profile sports and are yet to gain
Equipment and popularity among the mases, owing to the high cost associated with the equipment and the club membership
Apparel Market fees.
Global Opportunity
Forecast, 2016-2027
60
The sports equipment and apparel market was valued at $XX million in 2019, and is expected grow at a CAGR
of XX% to reach $XX million by 2027. Fitness was the highest contributor to the rest of the word sports
growing at a CAGR of XX% from 2020 to 2027. Water sports is estimated to reach $XX million by 2027 with a
CAGR of XX%.
Fitness segment and water sports segment, together accounted for about XX% of the total rest of the word
sports equipment and apparel market in 2019, with the former constituting around XX%. From a growth
perspective, outdoor and bike are the two potential markets, expected to witness considerably higher growth
rates over the forecast period. Currently, these two segments account for XX% of the rest of the word sports
equipment and apparel market. Their cumulative contribution in the overall market of the outdoor and bike
regions is anticipated to reach XX% by 2027, owing to high market growth over the next seven years. Outdoor
is expected to grow at a lucrative rate of XX% during the forecast period
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
61
TABLE 03. GLOBAL SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016 2027 ($MILLION)
CAGR%
SPORTS TYPE 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Bike XX XX XX XX XX XX XX XX XX XX XX XX XX%
Outdoor XX XX XX XX XX XX XX XX XX XX XX XX XX%
Tennis XX XX XX XX XX XX XX XX XX XX XX XX XX%
Other Racket
Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%
Running XX XX XX XX XX XX XX XX XX XX XX XX XX%
Fitness XX XX XX XX XX XX XX XX XX XX XX XX XX%
Football/Soccer XX XX XX XX XX XX XX XX XX XX XX XX XX%
Other Team
Winter Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%
Water Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%
Others XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports Total XX XX XX XX XX XX XX XX XX XX XX XX XX%

Equipment and Source: Primary & Secondary Research and AMR Analysis
Apparel Market
Global Opportunity
Forecast, 2016-2027
62
CHAPTER 6: SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION
CHANNEL
6.1. Overview
Upsurge in consumer demand for customization of the sports equipment and apparel fuels the sales from
offline distribution channels. Consumer preference for experiencing or witnessing the sport equipment
texture, shape, sturdiness, touch, and feel before procurement is one of the key sales drivers for the offline
distribution channel. Availability of exclusive sports equipment and apparel and ability to check the sports
attributes of the products are some of the advantages of offline distribution channel. Thus, consumer
propensity toward purchasing sports equipment and apparel from offline channel is significantly high.
On the other hand, increase in number of internet users and developing e-commerce consumer platform are
major drivers of online distribution channel. Increase in e-shopper expenditure from the developing regions
boosts the sales of sports equipment and apparel from this channel. Moreover, ease of shopping, easy
availability of products, and accessibility of numerous brands propel the sales of sports equipment and
apparel from online distribution channels.
Sports
Equipment and
Apparel Market The sports equipment and apparel market was valued at $XX million in 2019, and is expected grow at a CAGR
of XX% to reach $XX million by 2027. Offline segment was the highest contributor to the sports equipment
Global Opportunity
and apparel market with $XX million in 2019 and is estimated to reach $XX million by 2027, growing at a
Forecast, 2016-2027
63
CAGR of XX% from 2020 to 2027. Online segment is estimated to reach $XX million by 2027 with a CAGR of
XX%.
TABLE 04. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2016 2027 ($MILLION)
CAGR%
PRODUCT 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2017–
2023)
Online XX XX XX XX XX XX XX XX XX XX XX XX XX%
Offline XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
64
CHAPTER 7: SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION
7.1. Overview
Increase in government initiatives in North America is leading to the development of emerging sports players
and new consumer base for sport events. For instance, the Sports for All initiative by the U.S. government is
focused on educating the citizens about sports and its participation benefits. Moreover, rise in popularity of
basketball sports event NBA league and baseball sports event MBL league is propelling the participation of
the American population in sports and as a result the consumption of sports equipment and apparel in this
region has been high. In addition, popular sports events conducted in the European region propel the market
growth in this region. For example, the FIFA World Cup event originated in Paris drives the rate of
participation in football.
Thus, increase in participation of the European population fuels the growth of the football/soccer sports
equipment and apparel market. In addition, the European football governing body, UEFA has taken initiative
to encourage women's football by rolling out Women’s Football Development Program and participation
initiatives such as Together WePlayStrong. This is anticipated to increase the female consumer base for sports
equipment and apparel in this region. Furthermore, Olympic and commonwealth games are increasing the
Sports
rate of participation of population from Asia-Pacific and rest of the world. Large fan base for rugby and
Equipment and
football in Australia and China is considerably contributing toward the growth of the market in Asia-Pacific.
Apparel Market
Global Opportunity 7.1.1. Market size and forecast, by region
The sports equipment and apparel market was valued at $XX million in 2019 and is expected to grow at a
Forecast, 2016-2027
CAGR of XX% to reach $XX million by 2027. North America was the highest contributor to the global sports
65
equipment and apparel market with $XX million in 2019; however, Asia-Pacific is estimated to reach $XX
million by 2027, growing at a CAGR of XX% from 2020 to 2027. Europe is estimated to reach $XX million by
2027 with a CAGR of XX%.
North America and Europe accounted for around XX% of the total global sports equipment and apparel
market in 2019, with the former constituting around XX%. From a growth perspective, Asia-Pacific and North
America are expected to witness considerably higher growth rates during the forecast period. Currently, these
two segments account for XX% of the global sports equipment and apparel market.
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
66
Their cumulative contribution in the Asia-Pacific and North America regions is anticipated to reach XX% by
2027, owing to high market growth over the next seven years. Asia-Pacific is expected to grow at a lucrative
rate of XX% during the forecast period.
TABLE 05. SPORTS EQUIPMENT AND APPAREL MARKET REVENUE, BY REGION, 2016 2027 ($MILLION)
CAGR%
REGION 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
North
America XX XX XX XX XX XX XX XX XX XX XX XX XX%
Europe XX XX XX XX XX XX XX XX XX XX XX XX XX%
Asia-Pacific XX XX XX XX XX XX XX XX XX XX XX XX XX%
Rest of the
World XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
67
7.2. North America
North America is one of the major sports equipment and apparel markets in the world and it comprises the
U.S. and Canada. Increase in rate of participation in outdoor sports or adventure activities majorly drives the
growth of the sport apparel market in this region. In addition, individuals are now participating in fitness
activities such as running, jogging, and others to stay healthy and fit; thereby, boosting the growth of the
market.
7.2.1. Key market trends, growth factors, and opportunities

North America offers lucrative growth opportunities for the market players. Market players are expanding in
this region to gain a stronger foothold in the sports equipment and apparel market. Numerous companies
have been setting up new outlets to expand their market presence. Furthermore, increase in interest of
consumers in outdoor activities boosts the launch of new outdoor sports apparel in the market. Moreover,
young consumers segment in the region prefer latest and trendy sports apparel. This in turn drives the market
growth in the region.
7.2.2. Market size and forecast, by product type
Sports The North America sports equipment and apparel market was valued at $XX million in 2019, and is expected
Equipment and grow at a CAGR of XX% to reach $XX million by 2027. Equipment segment was the highest contributor to the
Apparel Market North America sports equipment and apparel market with $XX million in 2019 and is estimated to reach $XX
million by 2027, growing at a CAGR of XX% from 2020 to 2027. Apparel and Shoes segment is estimated to
Global Opportunity
Analysis and Industry reach $XX million by 2027 with a CAGR of XX%.
Forecast, 2016-2027
68
TABLE 06. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016 2027 ($MILLION)
CAGR%
PRODUCT 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Apparel &
7.2.3. Market size and forecast, by sports type

The North America sports equipment and apparel market was valued at $XX million in 2019, and is expected
grow at a CAGR of XX% to reach $XX million by 2027. Fitness was the highest contributor to the North
America sports equipment and apparel market with $XX million in 2019 and is estimated to reach $XX million
by 2027, growing at a CAGR of XX% from 2020 to 2027. Water sports segment is estimated to reach $XX
million by 2027 with a CAGR of XX%.
Fitness and running segment, together accounted for about XX% of the total North America sports equipment
and apparel market in 2019, with the former constituting around XX%. From a growth perspective, outdoor
Sports
segment and winter Sports segment are the two potential markets, expected to witness considerably higher
Equipment and
growth rates over the forecast period. Currently, these two segments account for XX% of the North America
Apparel Market
sports equipment and apparel market.
Global Opportunity
Forecast, 2016-2027
69
Their cumulative contribution in the overall market of the outdoor segment and winter sports segment is
anticipated to reach XX% by 2027, owing to high market growth over the next seven years. Outdoor segment
is expected to grow at a lucrative rate of XX% during the forecast period.
TABLE 07. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016 2027 ($MILLION)
CAGR%
SPORTS 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Other Racket
Other Team
Sports Winter Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%

Equipment and Water Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%
Apparel Market
Global Opportunity Total XX XX XX XX XX XX XX XX XX XX XX XX XX%
70
7.2.4. Market size and forecast, by distribution channel
grow at a CAGR of XX% to reach $XX million by 2027. Offline segment was the highest contributor to the
North America sports equipment and apparel market with $XX million in 2019 and is estimated to reach $XX
million by 2027, growing at a CAGR of XX% from 2020 to 2027. Online segment is estimated to reach $XX
million by 2027 with a CAGR of XX%.
TABLE 08. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016 2027
($MILLION)
CAGR%
DISTRIBUTION 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
CHANNEL 2027)
Online XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
71
7.2.5. Market size and forecast, by country
grow at a CAGR of XX% to reach $XX million by 2027. U.S. Was the highest contributor to the North America
sports equipment and apparel market with $XX million in 2019 and is estimated to reach $XX million by 2027,
growing at a CAGR of XX% from 2020 to 2027. Canada is estimated to reach $XX million by 2027 with a CAGR
of XX%.
TABLE 09. NORTH AMERICA SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2016 2027 ($MILLION)
CAGR%
COUNTRY 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
U.S. XX XX XX XX XX XX XX XX XX XX XX XX XX%
Canada XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
72
7.2.6. U.S.
FIGURE 06. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, 2016 2027 ($MILLION)
CAGR XX%
XX XX
XX XX
XX XX
XX XX XX
XX XX XX
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027
7.2.6.1. Market size and forecast, by product type

The U.S. Sports equipment and apparel market was valued at $XX million in 2019, and is expected grow at a
CAGR of XX% to reach $XX million by 2027. Equipment segment was the highest contributor to the U.S.
Sports Sports equipment and apparel market with $XX million in 2019 and is estimated to reach $XX million by 2027,
Equipment and growing at a CAGR of XX% from 2020 to 2027. Apparel and Shoes segment is estimated to reach $XX million
Apparel Market by 2027 with a CAGR of XX%.
Global Opportunity
Forecast, 2016-2027
73
TABLE 10. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2016 2027 ($MILLION)
CAGR%
PRODUCT 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Apparel &
7.2.6.2. Market size and forecast, by sports type

CAGR of XX% to reach $XX million by 2027. Fitness was the highest contributor to the U.S. Sports equipment
and apparel market with $XX million in 2019 and is estimated to reach $XX million by 2027, growing at a
CAGR of XX% from 2020 to 2027. Water sports segment is estimated to reach $XX million by 2027 with a
CAGR of XX%.
Fitness and running segment, together accounted for about XX% of the total U.S. Sports equipment and
apparel market in 2019, with the former constituting around XX%. From a growth perspective, outdoor
Sports
segment and winter Sports segment are the two potential markets, expected to witness considerably higher
Equipment and
growth rates over the forecast period. Currently, these two segments account for XX% of the U.S. Sports
Apparel Market
equipment and apparel market.
Global Opportunity
Forecast, 2016-2027
74
Their cumulative contribution in the overall market of the outdoor segment and winter Sports segment is
anticipated to reach XX% by 2027, owing to high market growth over the next seven years. Outdoor segment
is expected to grow at a lucrative rate of XX% during the forecast period.
TABLE 11. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY SPORTS TYPE, 2016 2027 ($MILLION)
CAGR%
SPORTS 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
2027)
Other Racket
Other Team
Sports Winter Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%

Equipment and Water Sports XX XX XX XX XX XX XX XX XX XX XX XX XX%
Apparel Market
Global Opportunity Total XX XX XX XX XX XX XX XX XX XX XX XX XX%
75
7.2.6.3. Market size and forecast, by distribution channel
CAGR of XX% to reach $XX million by 2027. Offline segment was the highest contributor to the U.S. Sports
growing at a CAGR of XX% from 2020 to 2027. Online segment is estimated to reach $XX million by 2027 with
a CAGR of XX%.
TABLE 12. U.S. SPORTS EQUIPMENT AND APPAREL MARKET, BY DISTRIBUTION CHANNEL, 2016 2027 ($MILLION)
CAGR%
DISTRIBUTION
2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 (2020–
CHANNEL
2027)
XX XX XX XX XX XX XX XX XX XX XX XX XX XX%
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
76
CHAPTER 8: COMPANY PROFILES
8.1. ADIDAS AG (ADIDAS)
Address 1
Address 2
Country
Tel.: XX-XXX-XXXX
Website: www.XXXXXX.com
8.1.1. Company overview
Sports
SAMPLE TEXT
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
77
8.1.2. Key Executive
TABLE 13. ADIDAS AG: KEY EXECUTIVES
Designation Name
Chief Executive Officer
Executive Board Member and Chief

Financial Officer
Source: Corporate Publications and AMR Analysis
8.1.3. Company snapshot

TABLE 14. ADIDAS AG: COMPANY SNAPSHOT
Information Description
Year of Incorporation
Primary Business
Geographical Presence
Workforce
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
78
8.1.4. Operating business segments
Adidas AG operates its business through following reportable segments
TABLE 15. ADIDAS AG: OPERATING SEGMENTS
Segments Description
Western Europe
North America
Greater China
MEAA (Middle East, Africa, and other

Asian Market)
Latin America
Japan
Russia/CIS
Other Businesses
8.1.5. Product portfolio

Adidas AG offers products and services through following brand
Sports
Equipment and TABLE 16. ADIDAS AG: PRODUCT PORTFOLIO
Apparel Market Product Category Brand/Product
Sports Equipment & Apparel

Global Opportunity
Analysis and Industry Source: Corporate Publications and AMR Analysis
Forecast, 2016-2027
79
8.1.6. R&D Expenditure
FIGURE 07. ADIDAS AG: R&D EXPENDITURE, 2016 2018 ($MILLION)
R&D Expenditure ($Million)

XX
XX XX
2016 2017 2018
TABLE 17. ADIDAS AG: R&D EXPENDITURE, 2016 2018 ($MILLION)
YEAR 2016 2017 2018
R&D Expenditure XX XX XX
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
80
8.1.7. Business performance
Adidas registered an increase in net sales of XX% from 2017 to 2018 owing to rise in investments in all brands
in 2018.
FIGURE 08. ADIDAS AG: NET SALES, 2016 2018 ($MILLION)
Net sales ($Million)
XX
XX
XX
2016 2017 2018
Sports TABLE 18. ADIDAS AG: NET SALES, 2016 2018 ($MILLION)
Equipment and YEAR 2016 2017 2018
Apparel Market Revenue XX XX XX

Global Opportunity
Forecast, 2016-2027
81
FIGURE 09. ADIDAS AG: REVENUE SHARE BY SEGMENT, 2018 (%)
XX% XX%
Asia-Pacific
XX%
Europe
XX% XX%
North America
Latin America
XX% Emerging Markets
Russia/CIS
XX%
Other Businesses
FIGURE 10. ADIDAS AG: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
XX%
Footwear
XX%
Apparel
Sports XX%
Equipment and
Apparel Market Hardware
Global Opportunity
Analysis and Industry Source: Corporate Publications and AMR Analysis
Forecast, 2016-2027
82
8.1.8. Key strategic moves and developments
Date Strategy Description
December 2017
October 2017
June 2016
May 2016
October 2015
September 2015
August 2015
Sports
Equipment and
Apparel Market
Global Opportunity
Forecast, 2016-2027
83
DISCLAIMER
In response to request/orders received, Allied Market Research (AMR) provides strategic business/market
analysis services to a select group of customers that are limited to publications containing valuable market
information. The publication is solely for our customers’ internal use. It is acknowledged by our customer, by
placing the order that no part of this strategic business/market analysis service is for general publication or
disclosure to third party.
AMR doesn’t make any warranty for the accuracy of the data as these are primarily based on interviews and
therefore, liable for fluctuation. Also, AMR doesn’t take responsibility for incorrect information supplied by
manufacturers or users.
Any resale, lending, disclosure or reproduction of this publication can only be made with prior written
permission from AMR.
Transmission and/or reproduction of this document by any means or in any form (includes photocopying,
mechanical, electronic, recording or otherwise) are prohibited without permission of AMR.
Sports FOR INFORMATION REGARDING PERMISSIONS,

Equipment and CONTACT:
Apparel Market
Tel: U.S.:+1 (503 894-6022)
Global Opportunity
Analysis and Industry UK: +44-845-528-1300
Forecast, 2016-2027 Email: sales@alliedmarketresearch.com
84

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2020

SPORTS EQUIPMENT AND APPAREL

Sports Apparel Market-Global Opportunity Analysis and Industry Forecasts, 2019-2026

1.4.2. Primary research ................................................................................................................. 47

1.4.3. Analyst tools and models ................................................................................................ 48

CHAPTER 2: EXECUTIVE SUMMARY............................................................................ 49

3.3. Porter's five force analysis ....................................................................................... 60

3.3.2. Bargaining power of buyers ........................................................................................... 61

3.3.3. Threat of new entrants ..................................................................................................... 62

3.3.4. Threat of substitution ....................................................................................................... 63

3.3.5. Intensity of competitive rivalry ...................................................................................... 64

3.4. Market player positioning, 2019 ............................................................................. 65

3.5.2. Restraints .............................................................................................................................. 67

CHAPTER 4: SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT

4.2. Equipment ................................................................................................................. 72

4.2.2. Market size and forecast.................................................................................................. 72

4.2.3. Market analysis, by country ............................................................................................ 74

4.3. Apparel & shoes ........................................................................................................ 75

4.3.2. Market size and forecast.................................................................................................. 75

4.3.3. Market analysis, by country ............................................................................................ 77

Global Opportunity 5.1. Overview .................................................................................................................... 79

5.2.2. Market size and forecast.................................................................................................. 82

5.2.3. Market analysis, by country ............................................................................................ 84

5.3. Outdoor ..................................................................................................................... 85

5.3.2. Market size and forecast.................................................................................................. 85

5.3.3. Market analysis, by country ............................................................................................ 87

5.4. Tennis ......................................................................................................................... 88

5.4.2. Market size and forecast.................................................................................................. 88

5.4.3. Market analysis, by country ............................................................................................ 90

5.5. Other racket sports ................................................................................................... 91

Global Opportunity 5.5.3. Market analysis, by country ............................................................................................ 93

5.6.2. Market size and forecast.................................................................................................. 94

5.6.3. Market analysis, by country ............................................................................................ 96

5.7. Fitness equipment .................................................................................................... 97

5.7.2. Market size and forecast.................................................................................................. 97

5.7.3. Market analysis, by country ............................................................................................ 99

5.8. Football/Soccer ....................................................................................................... 100

5.8.2. Market size and forecast................................................................................................ 100

5.8.3. Market analysis, by country .......................................................................................... 102

5.9. Other team sports ................................................................................................... 103

Global Opportunity 5.9.3. Market analysis, by country .......................................................................................... 105

5.10.2. Market size and forecast................................................................................................ 106

5.10.3. Market analysis, by country .......................................................................................... 108

5.11. Water sports ............................................................................................................ 109

5.11.2. Market size and forecast................................................................................................ 109

5.11.3. Market analysis, by country .......................................................................................... 111

5.12. Others ...................................................................................................................... 112

5.12.2. Market size and forecast................................................................................................ 112

5.12.3. Market analysis, by country .......................................................................................... 113

CHAPTER 6: SPORTS EQUIPMENT AND APPAREL MARKET,

Global Opportunity 6.1.1. Market size and forecast................................................................................................ 115

6.2.2. Market size and forecast................................................................................................ 116

6.2.3. Market analysis, by country .......................................................................................... 118

6.3. Offline ...................................................................................................................... 119

6.3.2. Market size and forecast................................................................................................ 119

6.3.3. Market analysis, by country .......................................................................................... 121

CHAPTER 7: SPORTS EQUIPMENT AND APPAREL MARKET, BY REGION ............ 122

7.2. North America ......................................................................................................... 125

7.2.6.1. Market size and forecast, by product type ........................................................ 130

7.2.7. Canada ................................................................................................................................. 134

7.2.7.1. Market size and forecast, by product type ........................................................ 134

7.3. Europe ...................................................................................................................... 138

7.3.2. Market size and forecast, by product type .............................................................. 138