Global Enterprise Agile Transformation Service Market 2019-2026 PDF

2019
NOVEMBER
ENTERPRISE AGILE TRANSFORMATION

AUTHOR(S):
SERVICES MARKET
Global Opportunity Analysis and Industry Forecast, 2019-2026
Pramod Borasi,
Shadaab Khan &
Supradip Baul
PAGES:
298
REPORT CODE:
IC_196201
INDUSTRY:
ICT & Media
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Global Opportunity
Analysis and Industry
Forecast, 2019-2026
2
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RELATED REPORTS
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The DevOps offers solutions to various applications, such as application management, continuous delivery,
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The factor that drive the global DevOps market is implementation of applications related to integrated processes
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Digital Transformation Market - Global Opportunity Analysis and Industry Forecast, 2019 - 2026
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Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
4
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION....................................................................................... 40
1.1. Report description .................................................................................................... 40
1.2. Key benefits for stakeholders .................................................................................. 42
1.3. Key market segments ............................................................................................... 42
1.4. Research methodology ............................................................................................ 46
1.4.1. Secondary research................................................................................................................ 48
1.4.2. Primary research ..................................................................................................................... 48
1.4.3. Analyst tools & models ........................................................................................................ 49
CHAPTER 2: EXECUTIVE SUMMARY............................................................................ 50

2.1. Key findings............................................................................................................... 53
2.1.1. Top impacting factors........................................................................................................... 53
Enterprise Agile
Transformation 2.1.2. Top investment pockets ...................................................................................................... 54
Services Market 2.2. CXO perspective ........................................................................................................ 55
Global Opportunity CHAPTER 3: MARKET OVERVIEW ................................................................................ 56

Forecast, 2019-2026 3.1. Market definition and scope ................................................................................... 56
5
3.2. Key forces shaping global enterprise agile transformation services market
.................................................................................................................................... 57
3.3. Case studies ............................................................................................................... 62
3.3.1. William Hill ................................................................................................................................ 62
3.3.2. American Association of Insurance Services (AAIS) ................................................. 63
3.4. Market dynamics ...................................................................................................... 64

3.4.1. Drivers ......................................................................................................................................... 64
3.4.1.1. Increase in need for accelerated product development ....................................64

3.4.1.2. Surge in need to improve teamwork and communication in
enterprises .............................................................................................................................64
3.4.1.3. Shift in business needs .....................................................................................................65
3.4.1.4. Growth of IoT landscape .................................................................................................65
3.4.2. Restraint ..................................................................................................................................... 66

Enterprise Agile 3.4.2.1. Frequent failure rates ........................................................................................................66
Transformation 3.4.3. Opportunities ........................................................................................................................... 66
Services Market
3.4.3.1. Increase in adoption of agile services among non-IT industries ...................66
Global Opportunity 3.4.3.2. Emerging applications of agile in growing Big Data complex
Forecast, 2019-2026 landscape ...............................................................................................................................67
6
CHAPTER 4: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES
MARKET, BY METHODOLOGY ................................................................ 68
4.1. Overview .................................................................................................................... 68
4.2. Scrum ......................................................................................................................... 70
4.2.1. Key market trends, growth factors, and opportunities ........................................... 70
4.2.2. Market size and forecast, by region ............................................................................... 71
4.2.3. Market analysis by country ................................................................................................. 72
4.3. ScrumXP .................................................................................................................... 73

4.3.1. Key market trends, growth factors, and opportunity .............................................. 73
4.4. Scrumban ................................................................................................................... 76

Enterprise Agile 4.4.1. Key market trends, growth factors, and opportunity .............................................. 76
Transformation 4.4.2. Market size and forecast, by region ............................................................................... 77
Services Market
Global Opportunity
Forecast, 2019-2026
7
4.5. Kanban ....................................................................................................................... 79
4.6. Custom hybrid........................................................................................................... 82

4.7. Others ........................................................................................................................ 85


Enterprise Agile CHAPTER 5: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES
Transformation
MARKET, BY SERVICE TYPE .................................................................... 88
Services Market
5.1. Overview .................................................................................................................... 88
Global Opportunity
Forecast, 2019-2026
8
5.2. Agile consulting ........................................................................................................ 89
5.2.4. Market size and forecast, by type .................................................................................... 93
5.2.4.1. Agile readiness assessment ............................................................................................93

5.2.4.2. Agile training and coaching service ...........................................................................94
5.3. Agile development ................................................................................................... 95

5.4. Others ........................................................................................................................ 98
Enterprise Agile 5.4.1. Key market trends, growth factors, and opportunities ........................................... 98
Transformation 5.4.2. Market size and forecast, by region ............................................................................... 99
Services Market 5.4.3. Market analysis by country ............................................................................................... 100
Global Opportunity
Forecast, 2019-2026
9
MARKET, BY ORGANIZATION SIZE ..................................................... 101
6.1. Overview .................................................................................................................. 101
6.2. Large enterprises .................................................................................................... 102
6.2.1. Key market trends, growth factors, and opportunities ......................................... 102
6.2.2. Market size and forecast, by region ............................................................................. 104
6.2.3. Market analysis by country ............................................................................................... 105
6.3. Small & medium enterprises (SMEs) .................................................................... 106


Enterprise Agile MARKET, BY INDUSTRY VERTICAL...................................................... 109
Transformation
7.1. Overview .................................................................................................................. 109
Services Market
7.2. BFSI .......................................................................................................................... 112
Global Opportunity
Analysis and Industry 7.2.1. Key market trends, growth factors, and opportunities ......................................... 112
Forecast, 2019-2026
10
7.2.3. Market analysis by country............................................................................................... 114
7.3. IT & telecom ............................................................................................................ 115

7.4. Retail ........................................................................................................................ 118

7.5. Media & entertainment ......................................................................................... 121


Enterprise Agile 7.5.3. Market analysis by country ............................................................................................... 123
Transformation 7.6. Government & public sector ................................................................................. 124
Services Market
Global Opportunity
Analysis and Industry 7.6.2. Market size and forecast, by region ............................................................................. 125
Forecast, 2019-2026
11
7.7. Manufacturing ........................................................................................................ 127
7.8. Healthcare ............................................................................................................... 130

7.9. Others ...................................................................................................................... 133


Enterprise Agile CHAPTER 8: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICE
Transformation
MARKET, BY REGION ............................................................................ 136
Services Market
8.1. Overview .................................................................................................................. 136
Global Opportunity
Analysis and Industry 8.1.1. Market size and forecast, by region ............................................................................. 137
Forecast, 2019-2026
12
8.2. North America......................................................................................................... 138
8.2.1. Key market trends, growth factors and opportunities .......................................... 138
8.2.2. Market size and forecast, by methodology ............................................................... 140
8.2.3. Market size and forecast, by service type .................................................................. 141
8.2.4. Market size and forecast, by organization size ........................................................ 142
8.2.5. Market size and forecast, by industry vertical .......................................................... 142
8.2.6. Market analysis by Country .............................................................................................. 144
8.2.6.1. U.S. ......................................................................................................................................... 145

8.2.6.1.1. Market size and forecast, by methodology ................................... 146
8.2.6.1.2. Market size and forecast, by service type ...................................... 147
8.2.6.1.3. Market size and forecast, by organization size ............................ 148
8.2.6.1.4. Market size and forecast, by industry vertical .............................. 148
Enterprise Agile 8.2.6.2. Canada ................................................................................................................................. 150
Transformation 8.2.6.2.1. Market size and forecast, by methodology ................................... 151

Services Market 8.2.6.2.2. Market size and forecast, by service type ...................................... 152
Global Opportunity 8.2.6.2.3. Market size and forecast, by organization size ............................ 153
Forecast, 2019-2026 8.2.6.2.4. Market size and forecast, by industry vertical .............................. 153
13
8.3. Europe ...................................................................................................................... 155
8.3.6.1. Germany .............................................................................................................................. 161

Enterprise Agile 8.3.6.2. UK ........................................................................................................................................... 166
Transformation 8.3.6.2.1. Market size and forecast, by methodology ................................... 167

Services Market 8.3.6.2.2. Market size and forecast, by service type ...................................... 168
Global Opportunity 8.3.6.2.3. Market size and forecast, by organization size ............................ 169
Forecast, 2019-2026 8.3.6.2.4. Market size and forecast, by industry vertical .............................. 169
14
8.3.6.3. France ................................................................................................................................... 171
8.3.6.4. Italy ........................................................................................................................................ 176

8.3.6.5. Rest of Europe................................................................................................................... 181


Enterprise Agile 8.3.6.5.3. Market size and forecast, by organization size ............................ 184
Transformation
Services Market
8.4. Asia-Pacific .............................................................................................................. 186
Global Opportunity
Analysis and Industry 8.4.1. Key market trends, growth factors and opportunities .......................................... 186
Forecast, 2019-2026
15
8.4.6.1. China ..................................................................................................................................... 192

8.4.6.2. Japan ..................................................................................................................................... 197


Enterprise Agile
Transformation 8.4.6.2.4. Market size and forecast, by industry vertical .............................. 200
Services Market 8.4.6.3. India ....................................................................................................................................... 202

Global Opportunity
Analysis and Industry 8.4.6.3.2. Market size and forecast, by service type ...................................... 204
Forecast, 2019-2026
16
8.4.6.4. Australia ............................................................................................................................... 207

8.4.6.5. Rest of Asia-Pacific .......................................................................................................... 212

8.5. LAMEA ..................................................................................................................... 217

Enterprise Agile
Transformation
Services Market 8.5.3. Market size and forecast, by service type .................................................................. 219
Global Opportunity
Forecast, 2019-2026
17
8.5.6.1. Latin America ..................................................................................................................... 223
8.5.6.2. Middle East ......................................................................................................................... 228

8.5.6.3. Africa ..................................................................................................................................... 233


Enterprise Agile 8.5.6.3.3. Market size and forecast, by organization size ............................ 236
Transformation
Services Market
CHAPTER 9: COMPETITIVE LANDSCAPE .................................................................. 238
Global Opportunity
Analysis and Industry 9.1. Market player positioning, 2018 ........................................................................... 238
Forecast, 2019-2026
9.2. Top winning strategies ........................................................................................... 239
18
9.3. Key developments .................................................................................................. 244
9.3.1. New product launches ....................................................................................................... 244
9.3.2. Partnership .............................................................................................................................. 244
9.3.3. Acquisition............................................................................................................................... 246
9.3.4. Business Expansion .............................................................................................................. 247
9.3.5. Collaboration.......................................................................................................................... 247
CHAPTER 10: COMPANY PROFILE ............................................................................... 248

10.1. ACCENTURE PLC. .................................................................................................... 248
10.1.1. Company overview .............................................................................................................. 248
10.1.2. Key executives........................................................................................................................ 249
10.1.3. Company snapshot .............................................................................................................. 249
10.1.4. Operating business segments ......................................................................................... 250

Enterprise Agile 10.1.5. R&D expenditure .................................................................................................................. 251
Transformation
10.1.6. Product portfolio .................................................................................................................. 251
Services Market
10.1.7. Business performance......................................................................................................... 252
Global Opportunity
Analysis and Industry 10.1.8. Key strategic moves and developments ..................................................................... 254
Forecast, 2019-2026
19
10.2. AGILESPARKS .......................................................................................................... 255
10.2.2. Key executives........................................................................................................................ 256
10.2.5. Key strategic moves and developments ..................................................................... 257
10.3. BROADCOM INC. .................................................................................................... 258

10.3.2. Key Executives ........................................................................................................................ 259

Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
20
10.4. ENDAVA PLC. .......................................................................................................... 265
10.4.2. Key Executives ........................................................................................................................ 265
10.5. HEXAWARE TECHNOLOGIES LIMITED .................................................................. 269

10.5.2. Key Executives ........................................................................................................................ 270

Enterprise Agile 10.5.5. Business performance......................................................................................................... 272
Transformation
Services Market
10.6. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM) ........................ 275
Global Opportunity
Analysis and Industry 10.6.1. Company overview .............................................................................................................. 275
Forecast, 2019-2026
10.6.2. Key Executives ........................................................................................................................ 276
21
10.6.6. R&D expenditure .................................................................................................................. 278
10.7. LEADINGAGILE ........................................................................................................ 282

10.7.2. Key Executives ........................................................................................................................ 283

Enterprise Agile 10.8. SYMPHONY SOLUTIONS ........................................................................................ 285
Transformation
Services Market
10.8.2. Key Executives ........................................................................................................................ 285
Global Opportunity
Analysis and Industry 10.8.3. Company snapshot .............................................................................................................. 286
Forecast, 2019-2026
22
10.9. XEBIA GROUP .......................................................................................................... 288

10.9.2. Key Executives ........................................................................................................................ 289
10.10. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION................................... 291

10.10.2. Key Executives ........................................................................................................................ 292

Transformation
Services Market
Global Opportunity
Analysis and Industry 10.10.8. Key strategic moves and developments ..................................................................... 297
Forecast, 2019-2026
23
LIST OF TABLES
TABLE 01. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)..................................................................................................................................................69
TABLE 02. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR SCRUM, BY
REGION, 2018–2026 ($MILLION) ................................................................................................................................71
TABLE 03. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR SCRUMXP BY
REGION, 2018–2026 ($MILLION) ................................................................................................................................74
TABLE 04. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR SCRUMBAN BY
REGION, 2018–2026 ($MILLION) ................................................................................................................................77
TABLE 05. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR KANBAN, BY
REGION, 2018–2026 ($MILLION) ................................................................................................................................80
TABLE 06. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR CUSTOM HYBRID
BY REGION, 2018–2026 ($MILLION) ..........................................................................................................................83
TABLE 07. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR OTHERS, BY
REGION, 2018–2026 ($MILLION) ................................................................................................................................86
TABLE 08. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
Enterprise Agile 2018–2026 ($MILLION)..................................................................................................................................................89
Transformation TABLE 09. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR CONSULTING
Services Market SERVICES, BY REGION, 2018–2026 ($MILLION) .......................................................................................................91
TABLE 10. GLOBAL ENTERPRISE AGILE CONSULTING SERVICES MARKET REVENUE, BY TYPE, 2018–2026
Global Opportunity ($MILLION).........................................................................................................................................................................93
Forecast, 2019-2026 TABLE 11. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR DEVELOPMENT
SERVICES, BY REGION, 2018–2026 ($MILLION) ........................................................................................................96
24
TABLE 12. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR OTHER
SERVICES, BY REGION, 2018–2026 ($MILLION) .......................................................................................................99
TABLE 13. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 102
TABLE 14. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR LARGE
ENTERPRISES, BY REGION, 2018–2026 ($MILLION) ............................................................................................ 104
TABLE 15. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR SMES, BY
REGION, 2018–2026 ($MILLION) .............................................................................................................................. 107
TABLE 16. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
VERTICAL, 2018–2026 ($MILLION) .......................................................................................................................... 111
TABLE 17. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR BFSI, BY
REGION, 2018–2026 ($MILLION) .............................................................................................................................. 113
TABLE 18. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR IT & TELECOM,
BY REGION, 2018–2026 ($MILLION) ....................................................................................................................... 116
TABLE 19. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR RETAIL, BY
REGION, 2018–2026 ($MILLION) .............................................................................................................................. 119
TABLE 20. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR MEDIA &
Enterprise Agile ENTERTAINMENT, BY REGION, 2018–2026 ($MILLION) ........................................................................................ 122
Transformation TABLE 21. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR GOVERNMENT &
PUBLIC SECTOR, BY REGION, 2018–2026 ($MILLION) .......................................................................................... 125
Services Market
TABLE 22. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR
Global Opportunity MANUFACTURING, BY REGION, 2018–2026 ($MILLION) ...................................................................................... 128
TABLE 23. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR HEALTHCARE,
Forecast, 2019-2026
BY REGION, 2018–2026 ($MILLION) ....................................................................................................................... 131
25
TABLE 24. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE FOR OTHERS, BY
REGION, 2018–2026 ($MILLION) ............................................................................................................................. 134
TABLE 25. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY REGION, 2018–
2026 ($MILLION) ........................................................................................................................................................... 137
TABLE 26. NORTH AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
METHODOLOGY, 2018–2026 ($MILLION) ............................................................................................................... 140
TABLE 27. NORTH AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE
TYPE, 2018–2026 ($MILLION) .................................................................................................................................. 141
ORGANIZATION SIZE, 2018–2026 ($MILLION) ....................................................................................................... 142
INDUSTRY VERTICAL, 2018–2026 ($MILLION) ....................................................................................................... 143
COUNTRY, 2018–2026 ($MILLION) ........................................................................................................................... 144
TABLE 31. U.S. ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 146
TABLE 32. U.S. ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE, 2018–
Enterprise Agile 2026 ($MILLION) ........................................................................................................................................................... 147
Transformation TABLE 33. U.S. ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION SIZE,
2018–2026 ($MILLION)............................................................................................................................................... 148
Services Market
TABLE 34. U.S. ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY VERTICAL,
Global Opportunity 2018–2026 ($MILLION)............................................................................................................................................... 149
TABLE 35. CANADA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
Forecast, 2019-2026
2018–2026 ($MILLION)............................................................................................................................................... 151
26
TABLE 36. CANADA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 152
TABLE 37. CANADA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 153
TABLE 38. CANADA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 39. EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 156
TABLE 40. EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 157
TABLE 41. EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 158
TABLE 42. EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 43. EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY COUNTRY, 2018–
2026 ($MILLION) ........................................................................................................................................................... 160
TABLE 44. GERMANY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY

Enterprise Agile METHODOLOGY, 2018–2026 ($MILLION) ................................................................................................................ 162
Transformation TABLE 45. GERMANY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 163
Services Market
TABLE 46. GERMANY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
Global Opportunity SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 164
TABLE 47. GERMANY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Forecast, 2019-2026
27
TABLE 48. UK ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 167
TABLE 49. UK ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE, 2018–
2026 ($MILLION) ........................................................................................................................................................... 168
TABLE 50. UK ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION SIZE,
2018–2026 ($MILLION)............................................................................................................................................... 169
TABLE 51. UK ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY VERTICAL,
2018–2026 ($MILLION)............................................................................................................................................... 170
TABLE 52. FRANCE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 172
TABLE 53. FRANCE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 173
TABLE 54. FRANCE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 174
TABLE 55. FRANCE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 56. ITALY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
Enterprise Agile 2018–2026 ($MILLION)............................................................................................................................................... 177
Transformation TABLE 57. ITALY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 178
Services Market
TABLE 58. ITALY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
Global Opportunity SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 179
TABLE 59. ITALY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Forecast, 2019-2026
VERTICAL, 2018–2026 ($MILLION) ........................................................................................................................... 180
28
TABLE 60. REST OF EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
TABLE 61. REST OF EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE
TYPE, 2018–2026 ($MILLION) .................................................................................................................................. 183
TABLE 64. ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY

TABLE 65. ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE
TYPE, 2018–2026 ($MILLION) ................................................................................................................................... 188
TABLE 66. ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY

TABLE 67. ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 68. ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY COUNTRY,
Enterprise Agile 2018–2026 ($MILLION)............................................................................................................................................... 191
Transformation TABLE 69. CHINA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 193
Services Market
TABLE 70. CHINA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
TABLE 71. CHINA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
Forecast, 2019-2026
SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 195
29
TABLE 72. CHINA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 73. JAPAN ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 198
TABLE 74. JAPAN ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 199
TABLE 75. JAPAN ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 200
TABLE 76. JAPAN ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 77. INDIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 203
TABLE 78. INDIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 204
TABLE 79. INDIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 205
TABLE 80. INDIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Enterprise Agile VERTICAL, 2018–2026 ($MILLION) ........................................................................................................................... 206
Transformation TABLE 81. AUSTRALIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
METHODOLOGY, 2018–2026 ($MILLION) ................................................................................................................ 208
Services Market
TABLE 82. AUSTRALIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
TABLE 83. AUSTRALIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
Forecast, 2019-2026
30
TABLE 84. AUSTRALIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 85. REST OF ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
SERVICE TYPE, 2018–2026 ($MILLION) .................................................................................................................. 214
TABLE 89. LAMEA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 218
TABLE 90. LAMEA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 219
TABLE 91. LAMEA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 220
TABLE 92. LAMEA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Enterprise Agile VERTICAL, 2018–2026 ($MILLION) ........................................................................................................................... 221
Transformation TABLE 93. LAMEA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY COUNTRY, 2018–
2026 ($MILLION) ........................................................................................................................................................... 222
Services Market
TABLE 94. LATIN AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
Global Opportunity METHODOLOGY, 2018–2026 ($MILLION) ............................................................................................................... 224
TABLE 95. LATIN AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE
Forecast, 2019-2026
TYPE, 2018–2026 ($MILLION) .................................................................................................................................. 225
31
TABLE 96. LATIN AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
TABLE 97. LATIN AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 98. MIDDLE EAST ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
TABLE 99. MIDDLE EAST ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE
TYPE, 2018–2026 ($MILLION) ................................................................................................................................... 230
TABLE 100. MIDDLE EAST ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY
TABLE 101. MIDDLE EAST ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
TABLE 102. AFRICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)............................................................................................................................................... 234
TABLE 103. AFRICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)............................................................................................................................................... 235
TABLE 104. AFRICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
Enterprise Agile SIZE, 2018–2026 ($MILLION)..................................................................................................................................... 236
Transformation TABLE 105. AFRICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Services Market
TABLE 106. PARTNERSHIP (2016-2019)........................................................................................................................................ 244
Global Opportunity TABLE 107. ACQUISTION (2016-2019) ........................................................................................................................................... 246
Forecast, 2019-2026 TABLE 108. KEY EXPANSIONS (2016-2019) .................................................................................................................................. 247
TABLE 109. COLLABORATION (2016-2019) ................................................................................................................................... 247
32
TABLE 110. ACCENTURE PLC: KEY EXECUTIVES ............................................................................................................................ 249
TABLE 111. ACCENTURE PLC: COMPANY SNAPSHOT .................................................................................................................. 249
TABLE 112. ACCENTURE PLC: OPERATING SEGMENTS ................................................................................................................ 250
TABLE 113. ACCENTURE PLC: PRODUCT PORTFOLIO ................................................................................................................... 251
TABLE 114. AGILESPARKS: KEY EXECUTIVES ................................................................................................................................ 256
TABLE 115. AGILESPARKS: COMPANY SNAPSHOT....................................................................................................................... 256
TABLE 116. AGILESPARKS: PRODUCT PORTFOLIO ....................................................................................................................... 257
TABLE 117. BROADCOM INC.: KEY EXECUTIVES ............................................................................................................................ 259
TABLE 118. BROADCOM INC.: COMPANY SNAPSHOT .................................................................................................................. 259
TABLE 119. BROADCOM INC.: OPERATING SEGMENTS................................................................................................................ 260
TABLE 120. BROADCOM INC.: PRODUCT PORTFOLIO................................................................................................................... 260
TABLE 121. ENDAVA PLC: KEY EXECUTIVES ................................................................................................................................... 265
TABLE 122. ENDAVA PLC: COMPANY SNAPSHOT ......................................................................................................................... 266
TABLE 123. ENDAVA PLC: PRODUCT PORTFOLIO ......................................................................................................................... 266
Enterprise Agile TABLE 124. HEXAWARE TECHNOLOGIES LIMITED: KEY EXECUTIVES ........................................................................................ 270
Transformation TABLE 125. HEXAWARE TECHNOLOGIES LIMITED: COMPANY SNAPSHOT ............................................................................... 271
Services Market TABLE 126. HEXAWARE TECHNOLOGIES LIMITED: PRODUCT PORTFOLIO ............................................................................... 271
TABLE 127. INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY EXECUTIVES ......................................................... 276
Global Opportunity
Analysis and Industry TABLE 128. INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT ................................................ 276
Forecast, 2019-2026
TABLE 129. INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS ............................................. 277
TABLE 130. INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO ................................................ 278
33
TABLE 131. LEADINGAGILE: KEY EXECUTIVES ............................................................................................................................... 283
TABLE 132. LEADINGAGILE: COMPANY SNAPSHOT...................................................................................................................... 283
TABLE 133. LEADINGAGILE: PRODUCT PORTFOLIO ...................................................................................................................... 284
TABLE 134. SYMPHONY SOLUTIONS: KEY EXECUTIVES ............................................................................................................... 285
TABLE 135. SYMPHONY SOLUTIONS: COMPANY SNAPSHOT ...................................................................................................... 286
TABLE 136. SYMPHONY SOLUTIONS: PRODUCT PORTFOLIO ...................................................................................................... 286
TABLE 137. XEBIA GROUP: KEY EXECUTIVES ................................................................................................................................. 289
TABLE 138. XEBIA GROUP: COMPANY SNAPSHOT ....................................................................................................................... 289
TABLE 139. XEBIA GROUP: PRODUCT PORTFOLIO ........................................................................................................................ 290
TABLE 140. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: KEY EXECUTIVES .......................................................... 292
TABLE 141. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: COMPANY SNAPSHOT ................................................ 292
TABLE 142. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: OPERATING SEGMENTS.............................................. 293
TABLE 143. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: PRODUCT PORTFOLIO ................................................. 294
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
34
LIST OF FIGURES
FIGURE 01. KEY MARKET SEGMENTS ................................................................................................................................................45
FIGURE 02. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET, 2018–2026 ............................................51
FIGURE 03. GLOBAL AGILE TRANSFORMATION SERVICE MARKET, BY REGION, 2018–2026 ................................................52
FIGURE 04. TOP IMPACTING FACTORS ..............................................................................................................................................53
FIGURE 05. TOP INVESTMENT POCKETS............................................................................................................................................54
FIGURE 06. MODERATE-TO-HIGH BARGAINING POWER OF SUPPLIERS ......................................................................................57
FIGURE 07. MODERATE-TO-HIGH BARGAINING POWER OF BUYERS ............................................................................................58
FIGURE 08. LOW-TO-MODERATE THREAT OF SUBSTITUTES ...........................................................................................................59
FIGURE 09. LOW-TO-HIGH THREAT OF NEW ENTRANTS .................................................................................................................60
FIGURE 10. LOW-TO-HIGH COMPETITIVE RIVALRY ...........................................................................................................................61
FIGURE 11. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY METHODOLOGY,
2018–2026 ($MILLION)..................................................................................................................................................69
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICE
Enterprise Agile MARKET FOR SCRUM, BY COUNTRY, 2018 & 2026(%) .............................................................................................72
Transformation FIGURE 13. COMPARATIVE SHARE ANALYSIS OF GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICE
Services Market MARKET FOR SCRUMXP, BY COUNTRY, 2018 & 2026(%) ........................................................................................75
Global Opportunity MARKET FOR SCRUMBAN, BY COUNTRY, 2018 & 2026(%) .....................................................................................78
Forecast, 2019-2026 FIGURE 15. COMPARATIVE SHARE ANALYSIS OF GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICE
MARKET FOR KANBAN, BY COUNTRY, 2018 & 2026(%)...........................................................................................81
35
MARKET FOR CUSTOM HYBRID, BY COUNTRY, 2018 & 2026(%) ............................................................................84
MARKET FOR OTHER, BY COUNTRY, 2018 & 2026(%) ..............................................................................................87
FIGURE 18. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY SERVICE TYPE,
2018–2026 ($MILLION)..................................................................................................................................................88
MARKET FOR AGILE CONSULTING, BY COUNTRY, 2018 & 2026(%) .......................................................................92
MARKET FOR AGILE DEVELOPMENT, BY COUNTRY, 2018 & 2026(%)....................................................................97
MARKET FOR OTHER SERVICES, BY COUNTRY, 2018 & 2026(%) ........................................................................ 100
FIGURE 22. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY ORGANIZATION
SIZE, 2018–2026 ($MILLION) ................................................................................................................................... 101
MARKET FOR LARGE ENTERPRISE, BY COUNTRY, 2018 & 2026(%) ................................................................... 105
Enterprise Agile MARKET FOR SMES, BY COUNTRY, 2018 & 2026(%) ............................................................................................. 108
Transformation FIGURE 25. GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, BY INDUSTRY
Services Market
Global Opportunity MARKET FOR BFSI, BY COUNTRY, 2018 & 2026(%) ............................................................................................... 114
Forecast, 2019-2026
MARKET FOR IT & TELCOM, BY COUNTRY, 2018 & 2026(%) ................................................................................ 117
36
MARKET FOR RETAIL, BY COUNTRY, 2018 & 2026(%)........................................................................................... 120
MARKET FOR MEDIA & ENTERTAINMENT, BY COUNTRY, 2018 & 2026(%) ........................................................ 123
MARKET FOR GOVERNMENT & PUBLIC, BY COUNTRY, 2018 & 2026(%) ........................................................... 126
MARKET FOR MANUFACTURING, BY COUNTRY, 2018 & 2026(%) ....................................................................... 129
MARKET FOR HEALTHCARE, BY COUNTRY, 2018 & 2026(%) ............................................................................... 132
MARKET FOR OTHER, BY COUNTRY, 2018 & 2026(%) ........................................................................................... 135
FIGURE 34. U.S. ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026 ($MILLION) ........... 145
FIGURE 35. CANADA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 150
FIGURE 36. GERMANY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 161
Enterprise Agile FIGURE 37. UK ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026 ($MILLION) ............. 166
Transformation FIGURE 38. FRANCE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
Services Market ($MILLION)...................................................................................................................................................................... 171
FIGURE 39. ITALY ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026 ($MILLION) ........ 176
Global Opportunity
Analysis and Industry FIGURE 40. REST OF EUROPE ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
Forecast, 2019-2026 ($MILLION)...................................................................................................................................................................... 181
37
FIGURE 41. CHINA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 192
FIGURE 42. JAPAN ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 197
FIGURE 43. INDIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026 ($MILLION) ........ 202
FIGURE 44. AUSTRALIA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 207
FIGURE 45. REST OF ASIA-PACIFIC ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-
2026 ($MILLION) ........................................................................................................................................................... 212
FIGURE 46. LATIN AMERICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 223
FIGURE 47. MIDDLE EAST ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 228
FIGURE 48. AFRICA ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET REVENUE, 2018-2026
($MILLION)...................................................................................................................................................................... 233
FIGURE 49. KEY PLAYERS POSITIONING ........................................................................................................................................ 238
FIGURE 50. TOP WINNING STRATEGIES, BY YEAR, 2016-2019 ................................................................................................. 240

Enterprise Agile
FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016-2019 ................................................................................ 241
Transformation
FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY, 2016-2019 ........................................................................................ 242
Services Market
FIGURE 53. COMPETITIVE HEATMAP OF KEY PLAYERS ............................................................................................................... 243
Global Opportunity FIGURE 54. R&D EXPENDITURE, 2016–2018 ($MILLION) .......................................................................................................... 251
Forecast, 2019-2026 FIGURE 55. ACCENTURE PLC: REVENUE, 2016–2018 ($MILLION) ............................................................................................ 252
FIGURE 56. ACCENTURE PLC: REVENUE SHARE BY SEGMENT, 2018 (%) ................................................................................ 253
38
FIGURE 57. ACCENTURE PLC: REVENUE SHARE BY REGION, 2018 (%) .................................................................................... 253
FIGURE 58. R&D EXPENDITURE, 2016–2018 ($MILLION) .......................................................................................................... 261
FIGURE 59. BROADCOM INC.: REVENUE, 2016–2018 ($MILLION) ............................................................................................ 262
FIGURE 60. BROADCOM INC.: REVENUE SHARE BY SEGMENT, 2018 (%) ................................................................................ 263
FIGURE 61. BROADCOM INC.: REVENUE SHARE BY REGION, 2018 (%) .................................................................................... 263
FIGURE 62. ENDAVA PLC: REVENUE, 2016–2018 ($MILLION) ................................................................................................... 267
FIGURE 63. ENDAVA PLC: REVENUE SHARE BY REGION, 2018 (%) ........................................................................................... 268
FIGURE 64. HEXAWARE TECHNOLOGIES LIMITED: REVENUE, 2016-2018 ($MILLION).......................................................... 272
FIGURE 65. HEXAWARE TECHNOLOGIES LIMITED: REVENUE SHARE BY SEGMENT, 2018 (%) ............................................. 273
FIGURE 66. HEXAWARE TECHNOLOGIES LIMITED: REVENUE SHARE BY REGION, 2018 (%) ................................................ 273
FIGURE 67. R&D EXPENDITURE, 2016–2017 ($MILLION) .......................................................................................................... 278
FIGURE 68. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE, 2016–2018 ($MILLION) ......................... 279
FIGURE 69. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%) .............. 280
FIGURE 70. INTERNATIONAL BUSINESS MACHINES CORPORATION: REVENUE SHARE BY REGION, 2018 (%) ................. 280
Enterprise Agile FIGURE 71. R&D EXPENDITURE, 2016–2018 ($MILLION) .......................................................................................................... 294
Transformation FIGURE 72. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: REVENUE, 2016–2018 ($MILLION) .......................... 295
Services Market FIGURE 73. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%) .............. 296
FIGURE 74. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION: REVENUE SHARE BY REGION, 2018 (%) .................. 296
Global Opportunity
Forecast, 2019-2026
39
CHAPTER 1: INTRODUCTION
1.1. Report description
Agile transformation services refer to a group of services which are provided by an agile transformation firm
who partners with a team of professionals and collaborate with the organization to create a customized agile
transformation program. It is a strategy which refers to an organizations long-term goals towards the
transformation of the enterprise’s product delivery methods and culture of the organization. Various types of
services such as coaching, planning, assessments and others are necessary for changing an organization from
traditional methodologies to Agile. This transformation helps in accomplishing feedback sessions, continuous
stakeholder management, regular communication and constant collaboration among the companies and its
staff and is considered critical for the success of any project. With the adoption of agile transformation services,
several agile teams can take benefits through regular updates, communication, collaboration and achieving
higher visibility across the business.
Upsurge in need for faster time-to-market in product development, continuous changes in business needs, and
increase in need for better communication & collaboration among businesses, along with the rise in shift from
Enterprise Agile traditional transformation toward agile transformation are the key factors that drive of the growth of the global
Transformation enterprise agile transformation services market. Several benefits of agile transformation, such as reduced costs,
Services Market more flexibility, quicker time to release, better predictability & quality, and early risk detection boost the
Global Opportunity adoption of this process among organizations. However, certain issues associated with adoption of agile
Analysis and Industry transformation, such as structural complexities and other architectural complexities are expected to hinder the
Forecast, 2019-2026
growth of the market.
40
On the contrary, rise in adoption of agile approaches among major non-IT industries, such as manufacturing,
retail, and transportation, and emerging applications of agile approaches in growing Big Data-based complex
landscape are expected to present major opportunities for market expansion during the forecast period.
The global enterprise agile transformation services market is segmented into methodology, service type,
organization size, industry vertical, and region. Depending on methodology, the market is divided into scrum
scrum/XP hybrid, Scrumban Kanban, custom hybrid, and others. By service type, it is categorized into agile
readiness assessment, training & coaching services, development services, consulting, and others. On the basis
of organization size, it is bifurcated into large enterprises and SMEs. As per industry vertical, it is classified into,
BFSI, IT & telecom, retail, media & entertainment, government & public sector, manufacturing, healthcare, and
others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The report analyzes the profiles of key players operating in the market, including Accenture Plc., Agile Sparks
Broadcom Inc., Endava Plc, Hexaware Technologies Limited, International Business Machines Corporation,
LeadingAgile, Symphony Solutions, Xebia Group, and Cognizant Technology Solutions Corporation. These
players have adopted various strategies to increase their market penetration and strengthen their position in
Enterprise Agile the industry.
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
41
1.2. Key benefits for stakeholders
• The study provides an in-depth analysis of the global enterprise agile transformation services market
along with the current trends and future estimations to elucidate the imminent investment pockets.
• Information about key drivers, restraints, and opportunities along with their impact analyses on the
market is included in the study.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
• The quantitative analysis of the market from 2018 to 2026 is provided to determine the market
potential.
1.3. Key market segments

By Methodology
• Scrum
• ScrumXP
• Scrumban
• Kanban
Enterprise Agile
• Custom Hybrid
Transformation
• Others
Services Market
Global Opportunity
Forecast, 2019-2026
42
By Service Type
• Development Services
• Consulting Services
• Others
By Organization Size
• Large Enterprises
• SMEs
By Industry Vertical
• BFSI
• IT & telecom
• Retail
• Media & entertainment
Enterprise Agile • Government & public sector
Transformation • Manufacturing
Services Market • Healthcare
Global Opportunity • Others

Forecast, 2019-2026
43
By Region
• North America • Asia-Pacific
o Japan
o U.S.
o China
o Canada
o India
• Europe
o Australia
o Germany
o Rest of Asia-Pacific
o France
• LAMEA
o UK
o Latin America
o Italy
o Middle East
o Rest of Europe
o Africa
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
44
▪ BFSI ▪ Manufacturing
▪ Scrum ▪ IT & Telecom ▪ Healthcare
▪ Scrum XP By ▪ Retail ▪ Others
By ▪ Scrumban
Industry ▪ Media &
Methodology ▪ Kanban Entertainment
▪ Custom Hybrid Vertical
▪ Government &
▪ Others Public Sector
▪ Agile consulting ▪ North America

By By ▪ Europe
Service Type ▪ Agile development Region ▪ Asia-Pacific
▪ Others ▪ LAMEA
▪ Large Enterprises
By
▪ Small and Medium Enterprises
Organization
Size (SMEs)
Source: AMR Analysis
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
45
1.4. Research methodology
With a collective industry experience of about 100 years of its analysts and experts, AMR implements the most
infallible research methodology for its market intelligence and industry analysis. Not only does the company
dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates
and forecasts. This approach helps in building a greater, market-specific view for size, shape, and industry trends
within each industry segment. We carefully factor in the industry trends and real developments for identifying
key growth factors and estimate the future course of the market. The research proceeds are the resultant of
high-quality data, expert views and analysis, and high value independent opinions. Our research process is
designed to deliver a balanced view of the global markets and allow stakeholders to make informed decisions
to attain their highest growth objectives.
AMR offers its clients exhaustive research and analysis based on wide variety of factual inputs, which largely
include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry
experts play an instrumental role in designing analytic tools and models, tailored to the requirements of the
particular industry segment. These analytical tools and models distill the data & statistics and enhance the
accuracy of our recommendations and advice.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
46
With AMR’s calibrated research process and 360° data-evaluation methodology, the clients are assured of
receiving:
• Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic
business planning.
• Technologically sophisticated and reliable insights through a well-audited and veracious research
methodology.
• Sovereign research proceeds that present a tangible depiction of the marketplace.
This strong research methodology ensures that AMR’s research and analysis is most reliable and guarantees
sound business planning.
The research methodology of global enterprise agile transformation services market involves extensive primary
and secondary research. Primary research includes about 18 hours of interviews and discussions (telephonic,
face-to-face, emails, and others), with a wide range of stakeholders including upstream and downstream
participants. Primary research typically forms the bulk of the research efforts, but is also, coherently supported
Enterprise Agile by extensive secondary research.
Transformation Over 3,700 product literatures, industry releases, annual reports, and other such documents of key industry
Services Market participants have been reviewed to obtain a better market understanding and gain competitive intelligence. In
Global Opportunity addition, authentic industry journals, trade associations’ releases, and government websites were also reviewed
Analysis and Industry for generating high-value industry insights.
Forecast, 2019-2026
47
1.4.1. Secondary research
A broad array of secondary research includes:
• Company SEC filings, annual reports, company websites, broker & financial reports and investor
presentations for a competitive scenario and shape of the industry.
• Patent and regulatory databases for understanding of technical & legal developments.
• Scientific and technical writings for product information and related preemptions.
• Regional government and statistical databases for macro-analysis.
• Authentic news articles, webcasts, and other related releases, for market evaluation.
• Internal and external proprietary databases, key market indicators, and relevant press releases for
market estimates and forecast.
1.4.2. Primary research

The primary research includes reaching out to participants through emails, telephonic-conversations, referrals,
professional networks, and formal interactions. AMR has professional relations with various companies that
Enterprise Agile allow for greater flexibility in reaching out to industry participants and commentators for interviews and
Transformation discussions. The aforementioned helps to:
Services Market
• Validate and improve the data quality and strengthen research proceeds
Global Opportunity
Analysis and Industry • Develop market understanding and expertise
Forecast, 2019-2026 • Supply authentic information about market size, share, growth, and forecast
48
The primary research interview and discussion panels comprise experienced industry personnel. These
participants include, but are not limited to:
• Chief executives and VPs of leading corporations specific to the industry

• Product and sales managers or REGION heads; channel partners and top-level distributors; banking,
investments, and valuation experts
• Key opinion leaders (KOLs)
1.4.3. Analyst tools & models

Corresponding to markets, where there is significant lack of information and estimates, analyst tools and
industry models assist to interpret qualitative and quantitative industry indicators to obtain market estimates.
These models examine the prospects and opportunities that are predominant in the market.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
49
CHAPTER 2: EXECUTIVE SUMMARY
The global enterprise agile transformation services market size was valued at $15,443.51million in 2018, and the
market forecast is projected to reach $63,828.07 million by 2026, growing at a CAGR of 19.50% from 2019 to
2026. Agile transformation services refer to a group of services which are provided by an agile transformation
firm who partners with a team of professionals and collaborate with the organization to create a customized
agile transformation program. Enterprise agile transformation services are the collection of different services
created and provided by an agile transformation organization to a team of experts who will collaborate with an
organization for creating a customized agile transformation program. Thus, providing a significant growth in
the global enterprise agile transformation services market.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
50
REVENUE-2018 FORECAST-2026 CAGR
SEGMENT SUBSEGMENT
($Million) ($Million) (2019-2026)
Scrum 8,683.54 32,506.32 18.10%
Scrum/XP 1,734.89 7,701.65 20.60%
Scrumban 1,283.07 6,241.13 22.00%

By Methodology
Kanban 825.56 4,222.49 22.70%
Custom Hybrid 1,984.21 9,181.03 21.20%
Others 932.24 3,975.45 20.00%
Development Services 8,598.52 31,602.55 17.80%
By Service Type Consulting Services 6,019.76 28,687.14 21.70%
Others 825.24 3,538.38 20.10%
Large Enterprises 12,284.29 47,443.74 18.50%

By Organization Size
SMEs 3,159.22 16,384.33 22.90%
BFSI 3,035.13 11,481.51 18.20%
IT & Telecom 4,539.87 15,212.57 16.40%
Retail 1,813.53 9,601.08 23.20%
Media & Entertainment 1,074.55 4,515.85 19.80%

By Industry Vertical
Government & Public Sector 663.66 2,869.46 20.20%
Enterprise Agile Manufacturing 2,136.64 10,082.72 21.50%
Transformation Healthcare 1,401.88 6,526.51 21.30%
Services Market Other 778.24 3,538.37 21.00%
North America 6,257.71 24,139.78 18.50%
Global Opportunity Europe 5,343.45 21,420.70 19.10%

By Region
Analysis and Industry Asia-Pacific 2,545.09 12,459.24 22.10%
Forecast, 2019-2026 LAMEA 1,297.25 5,808.35 20.70%
Source: Primary Research, Government Publications, Company Releases, and AMR Analysis
51
REVENUE-2018 FORECAST-2026 CAGR
REGION COUNTRY
($Million) ($Million) (2019-2026)
U.S 4,915.43 18,189.32 17.90%
North America
Canada 1,342.28 5,950.45 20.60%
UK 1,654.87 6,314.82 18.30%
Germany 1,479.07 5,813.58 18.80%
Europe France 702.13 2,968.91 19.90%
Italy 510.83 2,244.89 20.40%
Rest of Europe 996.55 4,078.50 19.40%
China 852.86 3,704.13 20.20%
Japan 561.19 2,509.29 20.70%
Asia-Pacific India 296.5 1,838.98 25.70%
Australia 449.21 2,323.65 22.90%
Rest of Asia-Pacific 385.33 2,083.18 23.60%
Latin America 674.57 2,718.89 19.10%

Enterprise Agile LAMEA Middle East 426.28 2,145.61 22.50%
Transformation Africa 196.4 943.86 21.80%
Services Market Source: AMR Analysis
Global Opportunity
Forecast, 2019-2026
52
2.1. Key findings
2.1.1. Top impacting factors
The growth of the global enterprise agile transformation services market is driven by high demand for
accelerated product, change in business needs, rise in need for improved communication between teams, and
shift from tradition services to agile services. In addition, several benefits such as improved transparency and
cost-effectiveness offered by agile approaches propel the growth of the market. However, certain issues
associated with complexities in adopting agile at large organizations are expected to impact the growth of the
market during the forecast period. On the contrary, continuous increase in adoption of agile approaches from
non-IT industries and rise in adoption of agile services in evolving Big Data landscape are expected to be
opportunistic for the market.
Increase in need for accelerated

product development
10
Emerging applications of agile in 8 Surge in need to improve
growing Big Data complex 6 teamwork and communication in
Enterprise Agile landscape
4
enterprises
2
Transformation 0
Increase in adoption of agile
Services Market services among non-IT industries
Shift in business needs
Global Opportunity
Analysis and Industry Frequent failure rates Growth of IoT Landscape
Forecast, 2019-2026 2018 2026
Source: Primary & Secondary Research and AMR Analysis
53
2.1.2. Top investment pockets
The graph below depicts the top investment pockets with respect to the growth rate and market attractiveness.
It is evident from the figure that the retail segment serves as the top investment pocket for the global enterprise
agile transformation services market, This segment accounted for $15,443.51 million in 2018, and is expected
to reach $63,828.07 million by 2026, growing at a CAGR of 19.50% during the forecast period, owing to
numerous benefits offered by agile transformation to retailers, such as expansion of their product lines,
convenient payment options, and interconnected customer experience.
North America
High
Market Growth
Asia-Pacific
Europe
Enterprise Agile
Transformation
Low
LAMEA
Services Market
Low Market Attractiveness High
Global Opportunity Source: Primary & Secondary Research and AMR Analysis
Forecast, 2019-2026
54
2.2. CXO perspective
According to CXOs of the leading companies, agile services help organizations to enable and implement
delivery functions to foster engagement and collaboration. Agile transformation aids to create more
collaborative, open, creative, and efficient business environment as compared to traditional business models.
Moreover, several benefits are associated with agile transformation such as reduced costs, high product quality,
higher levels of customer satisfaction & success, shortened time-to-market, more flexibility in project
management, and faster feedback & ROI, which drive the adoption of these services across various industries.
In addition, significant demand of rapid product development, constant changes in business needs, and need
for improved & enhanced communication among teams contribute toward the market growth. However, high
failure rate in large organizations, owing to several factors such as organization challenges, is the key factor that
majorly hinders the growth of the market.
The global enterprise agile transformation services market has a very competitive and fragmented environment
consisting of several international and regional players. Though, the market is relatively in growing stage, in its
early stage of in terms of market share; it is expected to become the major software deployments in the
upcoming years.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
55
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
Enterprise agile transformation services refers to an organization’s long-term goals toward the transformation
of its product delivery methods and culture. Various types of services such as coaching, planning, assessments,
and others are necessary for changing an organization from traditional methodologies to agile. The growth of
global enterprise agile transformation services market is attributed to the need for accelerated product
development, rise in need for improved communication & collaboration, and shift from traditional services to
agile services, supported by its benefits such as improved communication & collaboration, high ROI, early risk
detection capabilities, and reduced costs associated with product development & management. However, high
failure rate among large organizations, due to certain issues associated with agile transformation, such as
organizational complexities, is the key factor that hinders the market growth. Furthermore, rise in adoption of
agile approaches among major non-IT industries and emerging applications of agile approaches in growing big
data-based complex landscape are expected to provide major opportunities for the growth of the market during
the forecast period. Thus, drives the growth of the enterprise agile transformation service market.
Enterprise Agile This report features information on enterprise agile transformation services by key vendors. Furthermore, it
Transformation highlights the strategies of key players to improve the market share and sustain competition.
Services Market
Global Opportunity
Forecast, 2019-2026
56
The key players profiled in the enterprise agile transformation services market industry are Accenture Plc., Agile
Sparks, Broadcom Inc., Endava Plc, Hexaware Technologies Limited, International Business Machines
Corporation, LeadingAgile, Symphony Solutions, Xebia Group, and Cognizant Technology Solutions
Corporation.
3.2. Key forces shaping global enterprise agile transformation services market
The degree of industry attractiveness in the global enterprise agile transformation services market is analyzed
on the basis of impact of five major forces on the market. Porter’s five forces analysis includes the impact of
suppliers, industry rivals, new entrants, substitute products, and buyers on the market growth.
Determinant
Determinant Determinant Impact on Market
Strength
LOW MODERATE HIGH

Number of Suppliers Moderate
Product Differentiation Moderate

Enterprise Agile
Transformation Switching Cost Moderate
Services Market
Product Quality High
Global Opportunity
Forecast, 2019-2026 Forward Integration High
57
Determinant
Strength
LOW MODERATE HIGH

Number of Buyers Moderate
Purchase Quality High
Switching Cost Moderate
Product Dependency High
Backward Integration Low
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
58
Determinant
Strength
LOW MODERATE HIGH
Product Differentiation Moderate
Price War Low
Ease of Substitution Moderate
Brand Loyalty High
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
59
Determinant
Strength
LOW MODERATE HIGH
Investment Cost High
Legal Barriers Moderate
Government Policies Moderate
Demand Potential High
Brand Loyalty Moderate
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
60
Determinant
Strength
LOW MODERATE HIGH
Number of Players Moderate
Economic Base Moderate
Strategies Moderate
Innovation High
Growth Rate Moderate
Supply-Demand Gap Moderate
Exit Barriers Low

Enterprise Agile Source: AMR Analysis
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
61
3.3. Case studies
3.3.1. William Hill
William Hill
Institution name William Hill
William Hill is the leading gaming and betting company. Its online business is headquartered in Gibraltar
with its customer service and marketing functions in Bulgaria, Israel, and the Philippines. According to
Background
the data provided by the company’s website, it had three million active digital customers in WH Australia
and WH Online businesses in 2015.
To constantly innovate in the competitive market as well as to deliver enhanced customer experience,
Intended outcome(s) WH-online needed to alter its old mindset. The business had a goal to improve its deliverable value and
provide the valuable content to its customers for improving quality.
• The business had collective old mindset for the management.

Challenges • Poor working procedure and team communication.
• The process time was lengthy.
AgileSparks has been providing Agile consulting and training services to WH-online. It is the 3-level
consulting that includes:
• Personal Level: Coaching for managers, POs, and SMs
Established practice • Teams Level: Coaching for Agile/scrum implementation adjustments and training, as well as for
empowering the teams
• Organizational Level: Continually improving and steering the process
Enterprise Agile • Kanban and Scrum frameworks were adopted in the team’s level.
Transformation With the adoption of Agile mindset by AgileSparks, William Hill witnessed the following conclusions:
Services Market • It assisted the teams to address trust & dependencies issues, establish their autonomy, helped
improve their communication & working procedures, and develop a team responsibility for
Conclusions and recommendations
quality.
Global Opportunity
• As a result, the delivery cycle time has been reduced, the products quality improved, and the
Analysis and Industry number of deployments increased.
Forecast, 2019-2026
62
3.3.2. American Association of Insurance Services (AAIS)
American Association of Insurance Services (AAIS)
Institution name American Association of Insurance Services (AAIS)
The American Association of Insurance Services (AAIS) is the organization for national insurance
Background advisory. Its team develops products, rate packages, policy forms, and underwriting rules that are used
by 700 insurance companies across the U.S.
The AAIS is 80-year-old company, looking for ways to cope with the changing customer needs in timely
Intended outcome(s)
manner and getting the new insurance features and products more quickly.
The response of the company to the changing requirements of the customer was time-consuming
Challenges
Getting insurance products to the market was not the quick process.
The AAIS switched to an Agile approach and adopted CA Agile Central by CA Technologies for
Established practice compliance, product development support, and marketing initiatives undertaken by its team.
Note: CA Technologies is a subsidiary of Broadcom Inc. from November 5, 2018.
The following conclusions have been seen after AAIS’s use of CA Agile Central:
Conclusions and recommendations • It reduced time-to-market for AAIS and allowed it to deliver and develop the diverse feature sets
needed for supporting region-specific and customer-centric insurance programs.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
63
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increase in need for accelerated product development
Prolonged development timelines have been considered as one of the major obstacles when it comes to
generating returns on innovation as well as product development. The reduced speed-to-market in terms of
product development & management offers several financial and nonfinancial benefits. These benefits include
faster innovation, lower development costs, larger market share, and high forecasting accuracy. Agile
transformation is considered as a crucial factor, which enables time to market, and helps to react faster to
changes, thus satisfying the requirements of the user. Various studies have shown the benefits of agile adoption
in the recent years, as the teams using agile have been 50% faster to market, as well as 25% more productive.
By adopting agile, the companies are able to strategize their businesses by reacting quickly to competitors’
moves. In addition, lower development costs offered by agile transformation, owing to streamlined processes
and limited iterations present agile as one of the top selective alternatives for faster time to market needs. This
serves as a key driver of market expansion.
Enterprise Agile 3.4.1.2. Surge in need to improve teamwork and communication in enterprises
Transformation Enterprises in the U.S. are facing numerous issues while handling their businesses. One of the major issues
Services Market include management failures. Moreover, agile helps enterprises in improving productivity and innovation
throughout their supply chain, which in turn results in producing higher quality products and enhanced services
Global Opportunity
Analysis and Industry to the customers. Moreover, rise in competition across different industries is enforcing enterprises to improve
Forecast, 2019-2026 their teamwork and communication, which drives the adoption of agile transformation services.
64
3.4.1.3. Shift in business needs
The technological disruption across all the industry verticals has pushed the limits of all enterprises across the
world. This has led to intense competition across all the markets, as new entrants come up with innovative
business ideas, due to varying consumer demands and business needs. Moreover, traditional ways of handling
business are failing owing to lack in adoption of recent technologies and improper management of teams &
businesses, which in turn boost the adoption of agile transformations services. Furthermore, rise in business
risks and fluctuations in market dynamics heavily impact business operations, which further drive the demand
for agile transformation services.
3.4.1.4. Growth of IoT landscape

Internet of Things (IoT) is one of the most useful innovation of the last decade leading to introduction of billions
of IoT-based devices across the globe, which is further predicted to grow significantly in the upcoming years.
The IoT providers can ensure data security across the whole network without increasing the burden on the end
user with the use of agile transformation services in the organizations. According to a study, 40% of the
organizations across the global uses IoT systems which are integrated with agile transformation services for
ensuring that they can interface seamlessly with these emergent systems. Moreover, the growth of the IoT
Enterprise Agile
technology in agile transformation services is expected to continue to grow at faster level and agile
Transformation
transformation services is anticipated to continue to penetrate in all the technology. As a result, the growth of
Services Market
IoT landscape drives the adoption of agile transformation services.
Global Opportunity
Forecast, 2019-2026
65
3.4.2. Restraint
3.4.2.1. Frequent failure rates
Although agile transformation services are easy to adopt, transformation from traditional business models to
agile becomes complex. Moreover, agile transformation services follow long-term planning to successfully
transform any business, which marks failure for many organizations, thus hampering the market growth. For
instance, according to a study in 2017, 63% of respondents stated the failure of agile implementation in their
organizations. In addition, according to the Software Solutions Symposium 2017, the U.S. Government lost
approximately $32 billion due to failed IT projects.
3.4.3. Opportunities
3.4.3.1. Increase in adoption of agile services among non-IT industries
Though agile development and transformation have been heavily used in IT organizations, a significant
adoption trend has been noticed in non-IT organizations. The core principles of agile help organizations to deal
with complex systems and processes within an organization. Several useful features such as workflow tracking
and story mapping & analytics are some major factors to attract end-user industries, such as BFSI,
Enterprise Agile manufacturing, retail, transportation, and others. In addition, the need for improved visibility & predictability
Transformation among teams and focus on continuous improvement in product development & management have been
Services Market shifting the preference of companies from traditional methodologies to agile methodologies. Moreover, various
successful implementations of agile transformation have been recorded in the recent years. For instance, head
Global Opportunity
Analysis and Industry staff of Air Methods, an emergency air transport company, started using agile practice of keeping a prioritized
Forecast, 2019-2026 backlog in a public Trello board to manage the strategy for creating training and education for the organization.
66
Adoption of agile practice of the prioritized backlog helped its employees in achieving better and transparent
communication. More number of such implementations are expected in other fields such as energy & utilities,
healthcare, and transportation, thereby offering remunerative opportunities for the market.
3.4.3.2. Emerging applications of agile in growing Big Data complex landscape

Agile practices help Big Data to mitigate project risks due to its iterative, cross-functional, empirical, focused,
and continuous improving processes. Often data engineers and scientists do not have the depth of business
acumen needed to fully address from the demand side. Moreover, business executives lack in understanding
data science, which results in establishing milestones and scheduling meetings to align business and technical
staff. Agile adoption reduces this risk of data integrity trust for businesses by providing methods such as
assembling cross-functional teams, which reduce handoffs and improves communications. In addition, agile in
Big Data industries, such as manufacturing, includes developing minimum viable products (MVPs) with rapid
updates and frequent feedback. This ensures that the finished product is delivered as per requirement and need
with frequent iteration to deliver accurate MVP. Furthermore, agile empowers traditional big data project
development speed and outcomes in various fields besides software, including financial services, marketing,
and consumer goods, which creates opportunities for market expansion.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
67
CHAPTER 4: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET, BY
METHODOLOGY
4.1. Overview
By methodology, the global enterprise agile transformation services market is categorized into scrum, scrum/XP
hybrid, scrumban, Kanban, custom hybrid, and others.
The global enterprise agile transformation services market was valued at $15,443.51 million in 2018, and is
projected to reach $63,828.07 million by 2026, registering a CAGR of 19.5% from 2019 to 2026. The scrum
segment was the highest contributor with $8,683.54 million in 2018, and is estimated to reach $32,506.32 million
by 2026, at a CAGR of 18.1% during the forecast period. The Kanban segment is estimated to reach $4,222.49
million by 2026 at a CAGR of 22.7%. The scrum and custom hybrid segments collectively accounted for about
69.1% share in 2018, with the former constituting around 56.2% share. The Kanban and scrumban segments are
expected to witness growth at a CAGR of 22.7% and 22.0% respectively, during the forecast period. The
cumulative share of these two segments was 13.7% in 2018 and is anticipated to reach 16.4% by 2026.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
68
32,506.32
2018 2026
8,683.54 7,701.65 9,181.03

6,241.13
4,222.49 3,975.45
1,734.89 1,283.07 825.56 1,984.21 932.24
Scrum Scrum/XP Hybrid Scrumban Kanban Custom Hybrid Others

CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 8,683.54 10,173.92 11,931.47 14,011.81 16,485.64 19,442.09 22,996.17 27,290.91 32,506.32 18.10%
Enterprise Agile Scrum/XP Hybrid 1,734.89 2,075.94 2,486.54 2,982.62 3,584.62 4,318.62 5,218.65 6,327.87 7,701.65 20.60%
Transformation Scrumban 1,283.07 1,554.86 1,885.39 2,288.63 2,782.52 3,390.11 4,141.53 5,075.31 6,241.13 22.00%
Services Market Kanban 825.56 1,007.85 1,230.72 1,503.96 1,840.20 2,255.70 2,771.72 3,415.55 4,222.49 22.70%
Custom Hybrid 1,984.21 2,387.61 2,875.57 3,467.77 4,189.53 5,073.26 6,161.25 7,507.41 9,181.03 21.20%
Global Opportunity Others 932.24 1,109.65 1,322.26 1,577.96 1,886.89 2,261.95 2,719.93 3,282.05 3,975.45 20.00%
Total 15,443.51 18,309.83 21,731.94 25,832.75 30,769.39 36,741.73 44,009.24 52,899.11 63,828.07 19.50%
Forecast, 2019-2026
69
4.2. Scrum
Scrum is a framework that helps teams to work together. It encourages teams to learn through experiences,
self-organize while working on a problem, and reflect on their wins & losses for improvement. For instance,
Scrum minimizes the dependency and bottlenecks by requiring each team to have everything necessary to
deliver a working tested increment.
4.2.1. Key market trends, growth factors, and opportunities

North America and Europe collectively accounted for about 74.7% share of the scrum enterprise agile
transformation services market in 2018, with the former constituting around 40.3% share. Asia-Pacific and
LAMEA are expected to witness growth at a CAGR of 20.6% and 19.2% respectively, during the forecast period.
The cumulative share of these two segments was 25.3% in 2018 and is anticipated to reach 29.1% by 2026.
Scrum encourages teams to learn through experiences, self-organize while working on a problem, and reflect
on their wins and losses to continuously improve. As Scrum is most frequently used by software development
teams, its principles can be applied in every kind of teamwork, which drives its demand across agile
transformation services market. For instance, according to the VersionOne’s thirteenth Annual State of Agile
Enterprise Agile Report, 72% of respondents stated Scrum or a hybrid of Scrum as an extensively practiced agile methodology.
Transformation Moreover, being part of an agile project management framework, Scrum describes a set of tools, roles, and
Services Market meetings that work together to manage the team structure and work. All these factors together are expected
Global Opportunity to drive the market growth.

Forecast, 2019-2026
70
4.2.2. Market size and forecast, by region
The scrum enterprise agile transformation services market was valued at $8,683.54 million in 2018, and is
projected to reach $32,506.32 million by 2026, growing at a CAGR of 18.1% from 2019 to 2026. North America
was the highest contributor with $3,501.69 million in 2018, and is anticipated to reach $12,215.84 million by
2026, registering a CAGR of 17.0%. Asia-Pacific is anticipated to reach $6,424.63 million by 2026 at a CAGR of
20.6%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
2019–2026
North
3,501.69 4,067.79 4,729.57 5,506.12 6,421.66 7,506.56 8,799.84 10,349.61 12,215.84 17.00%
America
Europe 2,984.25 3,482.94 4,068.79 4,759.60 5,578.02 6,552.52 7,719.77 9,125.22 10,825.84 17.60%
Asia-
1,448.75 1,736.57 2,082.49 2,499.54 3,004.31 3,617.96 4,367.89 5,288.73 6,424.63 20.60%
Pacific
LAMEA 748.85 886.62 1,050.63 1,246.55 1,481.64 1,765.05 2,108.66 2,527.36 3,040.00 19.20%
Enterprise Agile
Total
Transformation 8,683.54 10,173.92 11,931.47 14,011.81 16,485.64 19,442.09 22,996.17 27,290.91 32,506.32 18.10%

Services Market
Global Opportunity
Forecast, 2019-2026
71
4.2.3. Market analysis by country
31.95% 2018 2026

28.63%
10.09% 8.91%
8.95% 6.02%
3.44% 6.30% 4.47%
4.56% 3.96% 3.27%
10.91% 9.39% 2.88% 3.64% 3.39%
8.37% 5.71%
3.24% 6.36% 4.56%
4.46% 3.65% 2.90% 2.78% 1.50%
1.92% 2.50%
1.29%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
72
4.3. ScrumXP
ScrumXP is considered as a lightweight process of providing value for self-organized and cross-functional teams
within scaled agile framework (SAFE). It combines the power of Scrum project management technology with
extreme programming (XP), which allows it to provide team and technical ability.
4.3.1. Key market trends, growth factors, and opportunity

North America and Europe collectively accounted for about 75.8% share of the scrum/xp hybrid enterprise agile
The cumulative share of these two segments was 24.2% in 2018, and is anticipated to reach 28.0% by 2026.
ScrumXP is an agile project management methodology or framework used primarily for software development
projects with the goal of delivering new software capability every 2-4 weeks. ScrumXP is an agile software
development framework, which allows the development teams to produce higher quality software. Moreover,
it empowers development teams to adapt to fast-changing requirements, which is the major factor that drives
the market for agile transformation services. In addition, it provides enhanced business efficiency in terms of
Enterprise Agile product development & management to small teams, which drives its demand in small & medium enterprises,
Transformation thus fueling the market growth.
Services Market
Global Opportunity
Forecast, 2019-2026
73
The scrum/xp hybrid enterprise agile transformation services market was valued at $1,734.89 million in 2018,
and is projected to reach $7,701.65 million by 2026, growing at a CAGR of 20.6% from 2019 to 2026. North
America was the highest contributor with $717.39 million in 2018, and is anticipated to reach $2,972.15 million
by 2026, registering a CAGR of 19.6%. Asia-Pacific is anticipated to reach $1,491.71 million by 2026 at a CAGR
of 23.2%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 717.39 851.26 1,011.05 1,202.48 1,432.81 1,711.30 2,049.94 2,463.83 2,972.15 19.60%
Europe 597.82 712.73 850.59 1,016.55 1,217.22 1,461.03 1,758.95 2,124.84 2,576.43 20.20%
Asia-Pacific 282.94 346.49 424.52 520.62 639.41 786.86 970.82 1,201.39 1,491.71 23.20%
LAMEA 136.75 165.46 200.37 242.98 295.18 359.43 438.94 537.81 661.36 21.90%
Enterprise Agile Total 1,734.89 2,075.94 2,486.54 2,982.62 3,584.62 4,318.62 5,218.65 6,327.87 7,701.65 20.60%
Transformation Source: AMR Analysis
Services Market
Global Opportunity
Forecast, 2019-2026
74
32.33% 2018 2026

28.93%
9.74% 9.25%
9.66%
3.45% 6.32% 5.63%
4.69% 3.31% 4.00%
9.73% 3.92% 3.65% 3.19%
9.02% 10.53% 2.87%
3.24% 6.38% 5.34% 4.08%
4.58% 3.62% 2.91% 2.61% 1.39%
1.91% 2.53%
1.19%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
75
4.4. Scrumban
Scrumban is a software development framework, which leverages fundamentals of Scrum along with Kanban to
drive continuous improvement. In addition, its combination varies depending upon specific challenges and
needs of an enterprise. Moreover, it emphasizes practices and principles, which are not part of Scrum’s original
foundation.

North America and Europe collectively accounted for about 77.2% share of the scrumban enterprise agile
Scrumban provides the structure of Scrum with the flexibility and visualization of Kanban, making it a highly
versatile approach to workflow management. Scrumban enables application of explicit policies around the
delivery process, which is the major factor that drives the demand for this methodology in agile transformations
services market. In addition, Scrumban is useful for the teams that value planning and timeboxing. Moreover, it
Enterprise Agile allows the optimization of processes by providing a retrospective after every iteration, thus driving the demand
Transformation for Scrumban agile services.
Services Market
Global Opportunity
Forecast, 2019-2026
76
The scrumban enterprise agile transformation services market was valued at $1,283.07 million in 2018, and is
was the highest contributor with $536.87 million in 2018, and is anticipated to reach $2,435.37 million by 2026,
registering a CAGR of 20.9%. Asia-Pacific is anticipated to reach $1,147.01 million by 2026 at a CAGR of 24.8%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 536.87 645.09 775.57 933.36 1,124.97 1,358.67 1,645.23 1,998.31 2,435.37 20.90%
Europe 454.26 548.36 662.37 800.93 969.99 1,177.21 1,432.53 1,748.65 2,141.89 21.50%
Asia-Pacific 196.12 243.67 302.76 376.36 468.33 583.71 729.1 913.12 1,147.01 24.80%
LAMEA 95.83 117.73 144.7 177.99 219.23 270.53 334.68 415.23 516.86 23.50%
Total 1,283.07 1,554.86 1,885.39 2,288.63 2,782.52 3,390.11 4,141.53 5,075.31 6,241.13 22%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
77
32.37% 2018 2026

28.97%
9.74% 9.57%
10.05%
3.72% 6.44% 5.34%
10.13% 4.84% 3.04% 3.79%
9.47% 10.50% 3.78% 2.78% 3.44% 3.16%
3.53% 6.50% 4.98% 3.79%
4.75% 3.46% 2.71% 2.55% 1.34%
1.84% 2.29%
1.13%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
78
4.5. Kanban
Kanban is a method for managing the creation of products that majorly focuses on continual delivery along
with decreasing the burden on the development team. Similar to Scrum, Kanban is designed for helping teams
to work together more efficiently. In addition, it is based on three principles, which include visualization of
workflow, limiting the amount of work-in-progress, and enhancing the flow.

North America and Europe segments collectively accounted for about 76.0% share of the Kanban enterprise
agile transformation services market in 2018, with the former constituting around 40.1% share. Asia-Pacific and
Kanban provides shorter cycle times, which help in delivering its features faster, thus boosting its adoption
across the global market. In addition, it assists in eliminating activities that do not enhance the value of teams
and organizations. Immediate feedback loops provided by Kanban further increases the chances of more
motivated and superior performing team members, which propels the market for agile transformation services.
Enterprise Agile In addition, it promotes continuous collaboration, encourages active & ongoing learning, and improves the
Transformation team workflow, which act as the major factors that drive the demand for Kanban across the market.
Services Market
Global Opportunity
Forecast, 2019-2026
79
The Kanban enterprise agile transformation services market was valued at $825.56 million in 2018, and is
registering a CAGR of 21.7%. Asia-Pacific is anticipated to reach $819.19 million by 2026 at a CAGR of 25.3%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 330.99 400.94 485.76 588.89 714.76 869.01 1,059.00 1,294.12 1,586.36 21.70%
Europe 296.64 360.37 437.94 532.61 648.6 791.31 967.79 1,187.05 1,460.72 22.10%
Asia-Pacific 135.03 168.69 210.67 263.16 329 411.87 516.64 649.64 819.19 25.30%
LAMEA 62.9 77.85 96.34 119.28 147.84 183.51 228.29 284.74 356.23 24.30%
Total 825.56 1,007.85 1,230.72 1,503.96 1,840.20 2,255.70 2,771.72 3,415.55 4,222.49 22.70%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
80
30.60% 2018 2026

27.57%
9.78%
10.00% 9.42%
3.60% 6.94% 5.46%
10.47% 4.86% 3.19% 3.77%
4.09% 3.80% 3.16%
9.49% 10.10% 2.86%
3.41% 7.15% 5.12% 3.76%
4.80% 3.82% 3.07% 2.56% 1.51%
1.91% 2.43%
1.30%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
81
4.6. Custom hybrid
Agile methodologies have expanded to larger as well as small & medium organizations in almost every industry.
The organizations across the world are using numerous frameworks and methods, however, several
organizations have recently started using hybrid approaches for their agile transformation. Custom hybrid
methodology thus uses combination of agile methods with several other non-agile techniques.

North America and Europe collectively accounted for about 73.8% share of the custom hybrid enterprise agile
Custom hybrid methodologies accept the fluidity of projects and allow for a more nimble and nuanced approach
toward work. They can be applied to the full job or specific aspects of the project. Many enterprises have
different project needs and challenges, which is the major factor that drives the demand for custom hybrid
approach. Moreover, custom hybrid has witnessed significant adoption in the past few years instead of core
Enterprise Agile agile methodologies. For instance, according to the VersionOne’s tenth Annual State of Agile Report in 2016,
Transformation around 8% of the organizations used custom hybrid approach for their agile transformation services.
Services Market
Global Opportunity
Forecast, 2019-2026
82
The custom hybrid enterprise agile transformation services market was valued at $1,984.21 million in 2018, and
is projected to reach $9,181.03 million by 2026, growing at a CAGR of 21.2% from 2019 to 2026. North America
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 783.67 935.19 1,116.90 1,335.56 1,599.81 1,920.64 2,312.33 2,792.92 3,385.42 20.20%
Europe 680.44 815.5 978.21 1,174.91 1,413.71 1,704.99 2,062.23 2,502.57 3,047.98 20.70%
Asia-Pacific 339.57 417.75 514.14 633.29 781.12 965.28 1,195.83 1,485.77 1,852.03 23.70%
LAMEA 180.52 219.18 266.32 324.02 394.89 482.36 590.87 726.14 895.58 22.30%
Total 1,984.21 2,387.61 2,875.57 3,467.77 4,189.53 5,073.26 6,161.25 7,507.41 9,181.03 21.20%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
83
30.84% 2018 2026

27.62%
9.73% 8.90%
9.26% 5.90%
3.53% 6.46% 4.53%
4.59% 3.97% 3.46%
9.37% 3.04% 3.80% 3.64%
8.65% 10.55% 5.65%
3.33% 6.55% 4.69%
4.49% 3.69% 3.06% 3.02% 1.59%
2.05% 2.67%
1.38%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
84
4.7. Others
Other methodologies in this segment include extreme programming (XP), lean startup, and others.

North America and Europe collectively accounted for about 76.9% share of the others enterprise agile
Extreme programming (XP) is an agile software development framework, which enables the development teams
to produce higher quality software. Moreover, it empowers development teams to adapt to fast-changing
requirements, which is the major factor that drives the market for agile transformation services. It provides
enhanced efficiency to small teams, which further fuels its demand in small & medium enterprises.
The iterative development approach supports a product instead of a project mindset, which provides enhanced
flexibility throughout the development process. In addition, it allows software to develop according to changes
Enterprise Agile in market requirements or business environment. All these factors together significantly contribute toward the
Transformation increased adoption of agile transformation services.
Services Market
Global Opportunity
Forecast, 2019-2026
85
The others enterprise agile transformation services market was valued at $932.24 million in 2018, and is
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 387.09 457.07 540.25 639.47 758.37 901.56 1,075.01 1,286.20 1,544.62 19.00%
Europe 330.05 391.49 464.86 552.79 658.66 786.76 942.66 1,133.37 1,367.84 19.60%
Asia-Pacific 142.68 173.87 212.01 258.76 316.31 387.46 475.86 586.23 724.67 22.60%
LAMEA 72.41 87.22 105.15 126.95 153.55 186.17 226.4 276.25 338.32 21.40%
Total 932.24 1,109.65 1,322.26 1,577.96 1,886.89 2,261.95 2,719.93 3,282.05 3,975.45 20%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
86
32.16% 2018 2026

28.83%
9.69% 9.47%
10.03%
3.81% 6.46% 5.22%
9.95% 4.99% 3.14% 3.69%
9.36% 10.47% 3.73% 3.44% 3.39%
2.70%
3.58% 6.52% 4.94% 3.76%
4.88% 3.44% 2.74% 2.78% 1.42%
1.79% 2.40%
1.22%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
87
CHAPTER 5: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES MARKET,
BY SERVICE TYPE
5.1. Overview
By service type, the global enterprise agile transformation services market is categorized into development
services, consulting services, and others. The global enterprise agile transformation services market was valued
at $15,443.51 million in 2018, and is projected to reach $63,828.07 million by 2026, registering a CAGR of 19.5%
from 2019 to 2026. The development services segment was the highest contributor with $8,598.52 million in
2018, and is estimated to reach $31,602.55 million by 2026, at a CAGR of 17.8% during the forecast period. The
consulting services segment is estimated to reach $28,687.14 million by 2026 at a CAGR of 21.7%.
2018 2026
31,602.55
28,687.14
Enterprise Agile
Transformation
Services Market
8,598.52
6,019.76
3,538.38
Global Opportunity 825.24
Forecast, 2019-2026
Development Services Consulting Services Others
88
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development Services 8,598.52 10,053.31 11,764.80 13,785.74 16,183.07 19,041.05 22,468.20 26,599.10 31,602.55 17.80%
Consulting Services 6,019.76 7,273.55 8,795.01 10,647.25 12,911.37 15,691.43 19,123.35 23,380.73 28,687.14 21.70%
Others 825.24 982.98 1,172.13 1,399.76 1,674.95 2,009.25 2,417.68 2,919.29 3,538.38 20.10%
Total 15,443.51 18,309.83 21,731.94 25,832.75 30,769.39 36,741.73 44,009.24 52,899.11 63,828.07 19.50%
5.2. Agile consulting

Agile consulting services tap the benefits of agile development to deliver high-quality applications from end to
end agile advisory & delivery services to the clients. These services include functionalities such as agile readiness
& maturity assessment, transformation strategy & planning, agile application development, and others.
Moreover, the major goal of agile consulting services is to help organizations to successfully adopt agile
practices with positive business outcomes, which thus drives the growth of the global market.
Enterprise Agile
Transformation 5.2.1. Key market trends, growth factors, and opportunities
Services Market North America and Europe collectively accounted for about 75.4% share of the enterprise agile transformation
Global Opportunity services market for consulting services in 2018, with the former constituting around 41.3% share. Asia-Pacific
Analysis and Industry and LAMEA are expected to witness growth at a CAGR of 24.3% and 22.9% respectively, during the forecast
Forecast, 2019-2026
89
period. The cumulative share of these two segments was 24.6% in 2018, and is anticipated to reach 28.3% by
2026.
Organizations with diversity of operations and processes adopt agile consulting services to improve time-to-
market, reduce cost, and quickly adapt to changes in their business & IT needs. Agile consulting services are
expected to witness considerable adoption across the global, as they offer agile training & coaching, tool
assessment & process set up, agile readiness & maturity assessment, and other facilities. Moreover, agile
consulting services can be customized depending upon the needs of an organization, which is the major factor
that fuels the market growth.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
90
The enterprise agile transformation services market for consulting services was valued at $6,019.76 million in
2018, and is projected to reach $28,687.14 million by 2026, growing at a CAGR of 21.7% from 2019 to 2026.
North America was the highest contributor with $2,484.01 million in 2018, and is anticipated to reach $11,031.88
million by 2026, registering a CAGR of 20.6%. Asia-Pacific is anticipated to reach $5,477.25 million by 2026 at a
CAGR of 24.3%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
North America 2,484.01 2,975.74 3,567.23 4,281.06 5,146.07 6,199.07 7,487.88 9,073.03 11,031.88 20.60%
Europe 2,056.32 2,476.19 2,983.92 3,599.90 4,350.26 5,268.47 6,398.13 7,794.78 9,529.68 21.20%
Asia-Pacific 965.7 1,194.56 1,477.96 1,829.81 2,268.15 2,816.37 3,505.30 4,374.87 5,477.25 24.30%
LAMEA 513.73 627.07 765.9 936.48 1,146.88 1,407.52 1,732.05 2,138.05 2,648.34 22.90%
Total 6,019.76 7,273.55 8,795.01 10,647.25 12,911.37 15,691.43 19,123.35 23,380.73 28,687.14 21.70%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
91
32.44% 2018 2026

29.00%
9.79% 9.07%
9.45% 5.68%
3.46% 6.31% 4.34%
9.52% 4.59% 3.20%
10.57% 3.83% 2.83% 3.55% 3.39%
8.82%
3.24% 6.35% 5.39% 4.45%
4.47% 3.52% 2.83% 2.79% 1.50%
1.88% 2.44%
1.30%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
92
5.2.4. Market size and forecast, by type
The global enterprise agile consulting services market was valued at $6,019.76 million in 2018, and is projected
to reach $28,687.14 million by 2026, registering a CAGR of 21.7% from 2019 to 2026. The agile readiness
assessment service was the highest contributor with $3,469.06 million in 2018, and is estimated to reach
$15,336.15 million by 2026, at a CAGR of 23.1% during the forecast period. The training and coaching service is
estimated to reach $13,350.99 million by 2026 at a CAGR of 23.1%.
CAGR
TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Agile
Readiness 3,469.06 4,155.24 4,979.94 5,974.24 7,177.80 8,641.11 10,429.67 12,626.21 15,336.15 20.5%
Assessment
Training and
Coaching 2,550.70 3,118.31 3,815.07 4,673.01 5,733.57 7,050.32 8,693.68 10,754.52 13,350.99 23.1%
Services
Total 6,019.76 7,273.55 8,795.01 10,647.25 12,911.37 15,691.43 19,123.35 23,380.73 28,687.14 21.7%

Enterprise Agile
5.2.4.1. Agile readiness assessment
Transformation
Agile readiness assessment service helps organizations to understand barriers that may interrupt the agile
Services Market
transformation process. In addition, this assessment service allows organizations to become more user-centric
Global Opportunity through iterative agile approach. Moreover, there are six areas of organizational readiness assessment that
Forecast, 2019-2026 include organizational culture, environment & technology, previous experience, training & assistance,
organizational flexibility, and commitment to user research.
93
Agile readiness assessment provides guidance to the client by offering a description of the process along with
the specific set of recommendations required to close the gap between the current and desired states.
Organizations that are not satisfied with the speed, quality, and other aspects of their product development or
service delivery processes opt for agile readiness assessment. This service enables organizations to gain
understanding of agile adoption roadmap and identify potential internal coaches & risks. Moreover, owing to
high risks associated with enterprise transformation, enterprises are shifting their toward agile readiness
assessment services to confirm whether agile services are suitable for the organization, which in turn drives the
market growth.
5.2.4.2. Agile training and coaching service

As agile offers iterative delivery of an organization product, proper training is required to understand the agile
process. In addition, agile project requires in-depth knowledge and hands-on experience of a team that can
guide agile practices and shape organizational environment. Hence, organizations prefer appropriate resources
to obtain agile training, and coaching is necessary to transform an organization with agility. Agile training &
coaching services help individuals, teams, managers, and executives learn their roles in the agile processes.
Businesses across the globe considerably rely on experience and skilled professionals for agile transformation
Enterprise Agile services. Thus, the demand for agile training & coaching services is increasing at an alarming rate, as they help
Transformation major participants, teams, managers, and executives to learn their roles in the agile processes. Moreover,
Services Market diversity in agile transformation operations is a major factor that drives the demand for agile training and
Global Opportunity coaching. Thus, agile service professionals possess the ability to create a safe environment for efficient
Analysis and Industry collaboration and healthy conflict resolution within an agile team, which propels the growth of the market.
Forecast, 2019-2026
94
5.3. Agile development
Agile development services provide an environment to conceptualize, design, implement, and sustain the agile
development in the business transformation process. These services are offered via software applications and
visualization tools for transparent project handoff and delivery on-time. These development services further
include practices such as Scrum framework for project management, collaboration techniques & tools, test-
driven development, development environment, agile management tools, and others.

North America and Europe collectively accounted for about 74.9% share of the development services enterprise
agile transformation services market in 2018, with the former constituting around 40.0% share. Asia-Pacific and
Agile development services are offered through different software applications and visualization tools for
transparent project handoff and delivery on-time. Evolving technologies and growing need to transform
industries along with technologies are the major factors that fuel the demand for agile development services
Enterprise Agile among IT & telecommunication industries. Moreover, the ability of agile development services to provide fast
Transformation & reliable product development, customized application development, and mobile integration services are
Services Market expected to boost adoption of these services across various sectors.
Global Opportunity
Forecast, 2019-2026
95
The development services enterprise agile transformation services market was valued at $8,598.52 million in
CAGR of 20.3%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
North
3,440.41 3,987.85 4,626.18 5,373.30 6,251.87 7,290.23 8,524.79 10,000.20 11,772.06 16.70%
America
Europe 2,995.78 3,489.55 4,068.29 4,749.19 5,554.01 6,510.09 7,652.59 9,024.96 10,681.51 17.30%
Asia-Pacific 1,443.87 1,727.33 2,067.24 2,476.11 2,969.83 3,568.64 4,298.70 5,192.99 6,293.39 20.30%
LAMEA 718.45 848.59 1,003.09 1,187.14 1,407.36 1,672.09 1,992.12 2,380.94 2,855.58 18.90%
Services Market
Global Opportunity
Forecast, 2019-2026
96
31.52% 2018 2026

28.17%
10.06% 9.13%
9.08% 5.97%
3.52% 6.39% 4.26%
4.69% 3.32%
10.88% 9.60% 4.00%
2.91% 3.72% 3.33%
8.50% 5.67%
3.31% 6.46% 4.37%
4.58% 3.69% 2.97% 2.74% 1.45%
1.94% 2.53%
1.25%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
97
5.4. Others
The others segment includes support & maintenance and agile effective assessment services.

North America and Europe collectively accounted for about 75.7% share of the enterprise agile transformation
services for other services in 2018, with the former constituting around 40.4% share. Asia-Pacific and LAMEA
are expected to witness growth at a CAGR of 22.6% and 21.4% respectively, during the forecast period. The
cumulative share of these two segments was 24.3% in 2018, and is anticipated to reach 28.1% by 2026.
Agile effective assessment services consist of models and techniques that provide deep exploration and
visualization of transformation of agile teams over time. In addition, these services offer tools and software that
include metrics for evaluation such as product increment, release plan analysis, automated regression testing,
and others. Furthermore, they are widely adopted due to their ability to provide authenticity of commitment,
improved product quality, increased productivity, and others.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
98
The enterprise agile transformation services for other services market was valued at $825.24 million in 2018,
and is projected to reach $3,538.38 million by 2026, growing at a CAGR of 20.1% from 2019 to 2026. North
America was the highest contributor with $333.29 million in 2018, and is anticipated to reach $1,335.84 million
by 2026, registering a CAGR of 19.1%. Asia-Pacific is anticipated to reach $688.60 million by 2026 at a CAGR of
22.6%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
North America 333.29 393.76 465.68 551.52 654.43 778.43 928.7 1,111.75 1,335.84 19.10%
Europe 291.36 345.67 410.53 488.29 581.94 695.26 833.2 1,001.97 1,209.50 19.60%
Asia-Pacific 135.52 165.16 201.39 245.82 300.51 368.12 452.13 557.03 688.6 22.60%
LAMEA 65.07 78.39 94.52 114.14 138.08 167.45 203.66 248.54 304.44 21.40%
Total 825.24 982.98 1,172.13 1,399.76 1,674.95 2,009.25 2,417.68 2,919.29 3,538.38 20.10%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
99
30.62% 2018 2026

27.35%
9.20%
10.41% 9.28%
3.91% 7.01% 5.28%
9.71% 4.79% 4.21% 3.28% 3.67%
9.77% 10.07% 3.05% 3.64% 3.44%
3.70% 7.13% 5.02% 3.76%
4.70% 3.92% 2.92% 2.84% 1.49%
2.04% 2.52%
1.29%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
100
ORGANIZATION SIZE
6.1. Overview
By organization size, the global enterprise agile transformation services market is categorized into large
enterprises, and SMEs. The global enterprise agile transformation services market was valued at $15,443.51
million in 2018, and is projected to reach $63,828.07 million by 2026, registering a CAGR of 19.5% from 2019 to
2026. The large enterprises segment was the highest contributor with $12,284.29 million in 2018, and is
estimated to reach $47,443.74 million by 2026, at a CAGR of 18.5% during the forecast period. The SMEs
segment is estimated to reach $16,384.33 million by 2026 at a CAGR of 22.9%.
47,443.74 2018 2026
Enterprise Agile
Transformation
12,284.29
Services Market 16,384.33
3,159.22
Global Opportunity
Forecast, 2019-2026 Large Enterprise SMEs
101
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019-2026)
Large
12,284.29 14,444.95 17,003.12 20,043.27 23,673.05 28,028.58 33,285.86 39,664.90 47,443.74 18.50%
Enterprises
SMEs 3,159.22 3,864.88 4,728.82 5,789.48 7,096.34 8,713.15 10,723.38 13,234.21 16,384.33 22.90%
Total 15,443.51 18,309.83 21,731.94 25,832.75 30,769.39 36,741.73 44,009.24 52,899.11 63,828.07 19.50%
6.2. Large enterprises

Unlike small & medium enterprises (SMEs), large enterprises comprise a number of workers, teams, and
numerous working hierarchies from basic employees, mangers, to directors & CEOs. Managing varied number
of authorities and different mindset of people under traditional management system poses a great risk to the
whole organization. Improper management can lead to the downfall of companies, thus making it obligatory
to adopt agile transformations services in large enterprises, which fuels the growth of the market.
Enterprise Agile
Transformation 6.2.1. Key market trends, growth factors, and opportunities
Services Market North America and Europe collectively accounted for about 74.7% share of the enterprise agile transformation
Global Opportunity services market for large enterprises in 2018, with the former constituting around 40.2% share. Asia-Pacific and
Analysis and Industry LAMEA are expected to witness growth at a CAGR of 21.0% and 19.7% respectively, during the forecast period.
Forecast, 2019-2026
102
Majority of larger enterprises working in the IT sector are using agile development practices for delivering goods
and services to their customers more efficiently with greater reliability. Moreover, surge in need to manage
large teams and different mindset of people across the whole organization is the key factor driving the market
growth in large enterprises. In addition, despite the availability of proper management facilities, many large
enterprises fail to operate their businesses efficiently, which is one of the major factors that drives the market
growth for agile transformation services among large enterprises. Moreover, increase in need to operate and
provide faster services to its customers is another factor that fuels the adoption of agile transformation services
in large enterprises. For instance, according to a study in 2018, the adoption of agile transformation services in
large enterprises almost doubled since 2015 from 30% to 50% in 2018.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
103
The enterprise agile transformation services market for large enterprises was valued at $12,284.29 million in
CAGR of 21.0%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North
4,932.36 5,750.58 6,710.93 7,842.41 9,181.81 10,775.44 12,682.92 14,978.09 17,753.52 17.50%
America
Europe 4,240.62 4,967.14 5,824.01 6,838.46 8,045.13 9,487.73 11,222.65 13,320.15 15,868.71 18.10%
Asia-
2,048.98 2,464.90 2,966.78 3,574.28 4,312.56 5,213.74 6,319.61 7,683.16 9,372.27 21.00%
Pacific
Enterprise Agile LAMEA 1,062.33 1,262.34 1,501.39 1,788.12 2,133.54 2,551.67 3,060.68 3,683.49 4,449.24 19.70%
Transformation Total 12,284.29 14,444.95 17,003.12 20,043.27 23,673.05 28,028.58 33,285.86 39,664.90 47,443.74 18.50%
Global Opportunity
Forecast, 2019-2026
104
31.56% 2018 2026

28.21%
9.91% 9.08%
9.21% 5.90%
3.49% 6.34% 4.40%
9.56% 4.63% 3.29%
10.74% 3.96% 3.68% 3.46%
8.60% 2.92%
3.29% 6.41% 5.62% 4.51%
4.53% 3.67% 2.94% 2.84% 1.51%
1.95% 2.51%
1.30%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
105
6.3. Small & medium enterprises (SMEs)
Small & medium enterprises (SMEs) often struggle to sustain in this competitive industry, owing to rapid
development of technology, which creates the demand for agile transformation services across SMEs. Moreover,
SMEs have strong capacities to become agile due to their flat hierarchy, which thus provides a faster information
and decision process. Furthermore, when compared to large organizations, SMEs have closer relations not only
with their team members but also with their suppliers & customers, which allows them to collaborate and
communicate in a more organizational and efficient manner.

North America and Europe collectively accounted for about 76.9% share of the enterprise agile transformation
services market for SMEs in 2018, with the former constituting around 42.0% share. Asia-Pacific and LAMEA are
SMEs are using agile transformation services that will drive more value to the enterprise and outperform
competition in an increasingly uncertain and complex environment. SMEs have limited know-how and expertise
Enterprise Agile regarding the processes to innovate their business model and agile transformation services, which serves as a
Transformation major opportunity for the market growth. Informal strategies among SMEs can become a major threat for the
Services Market survival of firms, which is further creating the demand for agile transformation services, thus driving the market
Global Opportunity growth.

Forecast, 2019-2026
106
The enterprise agile transformation services market for SMEs was valued at $3,159.22 million in 2018, and is
was the highest contributor with $1,325.35 million in 2018, and is anticipated to reach $6,386.26 million by 2026,
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 1,325.35 1,606.77 1,948.16 2,363.47 2,870.56 3,492.29 4,258.44 5,206.89 6,386.26 21.80%
Europe 1,102.83 1,344.26 1,638.74 1,998.92 2,441.07 2,986.09 3,661.28 4,501.56 5,551.99 22.50%
Asia-Pacific 496.11 622.14 779.8 977.45 1,225.93 1,539.39 1,936.53 2,441.73 3,086.97 25.70%
LAMEA 234.93 291.71 362.12 449.64 558.78 695.38 867.14 1,084.05 1,359.11 24.60%
Total 3,159.22 3,864.88 4,728.82 5,789.48 7,096.34 8,713.15 10,723.38 13,234.21 16,384.33 22.90%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
107
32.89%
2018 2026
29.32%
9.86% 9.19%
9.66%
3.59% 6.55% 5.51%
9.66% 4.70% 3.19% 3.84%
3.83% 3.54% 3.07%
9.06% 10.63% 2.77%
3.39% 6.63% 5.16% 3.82%
4.60% 3.51% 2.80% 2.45% 1.38%
1.82% 2.42%
1.16%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
108
INDUSTRY VERTICAL
7.1. Overview
By industry vertical, the global enterprise agile transformation services market is categorized into BFSI, IT &
telecom, retail, media & entertainment, government & public sector, manufacturing, healthcare, and others.
projected to reach $63,828.07 million by 2026, registering a CAGR of 19.5% from 2019 to 2026. The IT & telecom
by 2026, at a CAGR of 16.4% during the forecast period. The retail segment is estimated to reach $9,601.08
million by 2026 at a CAGR of 23.2%. The IT & telecom and BFSI segments collectively accounted for about 49.0%
share in 2018, with the former constituting around 29.4% share. The retail and manufacturing segments are
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
109
2018 2026
15,212.57
11,481.51
9,601.08 10,082.72 6,526.51
4,515.85 2,869.46 3,538.37
4,539.87 1,074.55 663.66 1,401.88 778.24
3,035.13 2,136.64
1,813.53
BFSI IT & Telecom Retail Media & Government & Manufacturing Healthcare Others
Entertainment Public Sector
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
110
INDUSTRYB CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
VERTICAL (2019-2026)
BFSI 3,035.13 3,560.35 4,180.57 4,915.68 5,791.03 6,838.60 8,099.68 9,625.71 11,481.51 18.20%
IT &Telecom 4,539.87 5,258.22 6,092.47 7,064.33 8,201.11 9,536.57 11,113.71 12,984.51 15,212.57 16.40%
Retail 1,813.53 2,225.09 2,730.13 3,351.50 4,118.74 5,069.85 6,254.71 7,737.43 9,601.08 23.20%
Media &
1,074.55 1,276.09 1,517.27 1,807.01 2,156.70 2,580.86 3,098.39 3,733.20 4,515.85 19.80%
Entertainment
Government &
663.66 791.1 944.11 1,128.50 1,351.72 1,623.27 1,955.55 2,364.24 2,869.46 20.20%
Public Sector
Manufacturing 2,136.64 2,577.58 3,112.18 3,762.47 4,556.80 5,531.51 6,734.08 8,225.12 10,082.72 21.50%
Healthcare 1,401.88 1,687.59 2,033.55 2,453.88 2,966.78 3,595.55 4,370.66 5,330.96 6,526.51 21.30%
Others 778.24 933.81 1,121.67 1,349.36 1,626.52 1,965.51 2,382.46 2,897.94 3,538.37 21.00%
Total 15,443.51 18,309.83 21,731.94 25,832.75 30,769.39 36,741.73 44,009.24 52,899.11 63,828.07 19.50%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
111
7.2. BFSI
Current financial institutions are witnessing considerable changes in technology platforms, payments
processing systems, asset & risk management systems, and financial systems while attempting to deliver
services in the way customers prefer. In addition, increase in trend of automation, consumerization, and Big
Data is constantly redefining the banking, financial services, and insurance (BFSI) environment. These factors are
enforcing financial institutions to become more responsive, efficient, and agile, which in turn boosts the
adoption of agile transformation services in the BFSI industry.

North America and Europe collectively accounted for about 74.0% share of the BFSI enterprise agile
Several banks and FinTech institutions are focused to mitigate different types of risk to grow and sustain in the
market, which is managed through the adoption agile services. Number of challenges faced by financial
Enterprise Agile institutions related to technology platforms, financial systems, payments processing systems, asset & risk
Transformation management systems during service delivery have raised the concern for rapid processing of services delivery
Services Market among these institutions. Surge in demand to keep track of accounts, balances, and interest rates has motivated
Global Opportunity financial institutions to adopt agile transformation services, which promotes the growth of the market. These
Analysis and Industry institutions have achieved better business outcomes by adopting agile in the recent years.
Forecast, 2019-2026
112
For instance, Quicken Loans increased its loan volume by more than 7%, reaching $96 billion, and secured a
position among the top 30 global mortgage lenders. In addition, Quicken Loans, recorded a six-fold higher
global mortgage share over the last 10 years through agile approaches. Similar number of successful
implementations among financial institutions have been driving the adoption of agile transformation services
across the BFSI industry.

The BFSI enterprise agile transformation services market was valued at $3,035.13 million in 2018, and is
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 1,188.33 1,381.40 1,607.28 1,872.54 2,185.53 2,556.72 2,999.55 3,530.65 4,170.73 17.10%
Enterprise Agile Europe 1,057.54 1,235.75 1,445.39 1,692.92 1,986.58 2,336.72 2,756.70 3,263.09 3,876.70 17.70%
Transformation Asia-Pacific 513.45 616.17 739.78 889 1,069.85 1,290.00 1,559.41 1,890.68 2,299.87 20.70%
Services Market LAMEA 275.81 327.04 388.12 461.22 549.07 655.17 784.02 941.3 1,134.21 19.40%
Total 3,035.13 3,560.35 4,180.57 4,915.68 5,791.03 6,838.60 8,099.68 9,625.71 11,481.51 18.20%
Global Opportunity
Analysis and Industry Source: AMR Analysis
Forecast, 2019-2026
113
31.00% 2018 2026

27.64%
10.09% 9.08%
8.68% 3.56% 6.09%
6.39% 4.73%
9.57% 4.65% 4.02% 3.30%
10.93% 2.93% 3.69% 3.56%
8.15% 5.78% 4.81%
3.35% 6.46% 1.59%
4.55% 3.71% 2.95% 2.91%
1.95% 2.52%
1.36%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
114
7.3. IT & telecom
Adoption of agile transformation services for software development is anticipated to positively impact the
growth of the IT industry. In addition, the results of agile adoption can be measured in a number of ways such
as fewer bugs, quick solutions for software change requests, and measurement of team performance & blocks.
Moreover, the key reason why the IT industry has been adopting agile transformation services is the constraint
of the waterfall model of product development, such as long delivery cycles and high costs.

North America and Europe collectively accounted for about 73.7% share of the IT & telecom enterprise agile
Europe are expected to witness growth at a CAGR of 17.1% and 16.6% respectively, during the forecast period.
The cumulative share of these two segments was 51.5% in 2018 and is anticipated to reach 52.8% by 2026.
Organizations in the IT & telecom industry are using agile transformation services for providing better, flexible
and reliable services to their third-party providers such as service provider, contractors, and government.
Increase in need to manage customer base and to stay competitive in the industry the IT & telecom sector
Enterprise Agile considerably fuels the demand for agile to provide better services, which drives the market growth. Moreover,
Transformation to retain the existing customer base, telecom companies constantly need to provide a high quality of service to
Services Market their customers, which requires proper management of services as well as other competitive methodologies.
Global Opportunity Such factors fuel the market demand for agile transformation services in the telecom industry. Moreover,
Analysis and Industry increase in need to respond to fluctuating market situations, to cater to customer demands, and reduced costs
Forecast, 2019-2026
in software development are the major factors that fuel the market growth.
115
The IT & telecom enterprise agile transformation services market was valued at $4,539.87 million in 2018, and
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 1,792.13 2,065.94 2,383.10 2,751.77 3,182.30 3,687.53 4,283.88 4,991.30 5,834.37 16.00%
Europe 1,554.22 1,800.48 2,087.22 2,422.29 2,815.62 3,279.59 3,830.06 4,486.43 5,272.71 16.60%
Asia-Pacific 782.45 916.02 1,071.62 1,253.19 1,465.58 1,714.70 2,007.95 2,354.07 2,763.44 17.10%
LAMEA 411.08 475.78 550.53 637.08 737.61 854.75 991.82 1,152.71 1,342.05 16.00%
Total 4,539.87 5,258.22 6,092.47 7,064.33 8,201.11 9,536.57 11,113.71 12,984.51 15,212.57 16.40%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
116
31.15% 2018 2026

29.08%
10.52% 9.40%
9.27% 5.58%
3.55% 6.50% 4.25%
4.70% 2.99%
10.86% 9.46% 3.62% 2.63% 3.36% 3.19%
8.33% 5.90% 4.80%
3.21% 6.29% 3.76% 1.39%
4.41% 3.02% 2.92%
1.98% 2.58%
1.34%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
117
7.4. Retail
Retailers across the world are facing intense competition, as new entrants in the market are coming up with
new business models as well as innovative production lines, which in turn create demand for agile
transformation services. In addition, numerous retailers worldwide are transforming their whole value chain to
become agile and digital enterprises. Furthermore, agile in retail industry is known for continuous product
quality improvement, with necessary and innovative changes. Moreover, change in consumer needs and
constant innovative projects require proper management, thus creating the demand for agile services.

North America and Europe collectively accounted for about 76.1% share of the retail enterprise agile
Retail companies are moving toward adoption of digitization owing to which the companies are moving toward
adoption of new business model for faster and easy delivery of services to the customers. Need for faster time-
Enterprise Agile to-market in product development and abilities to reduce the implementation time are the major factors fueling
Transformation the market growth in media & entertainment industry. Moreover, increase in need to effectively manage data
Services Market is creating the demand for agile services in this industry. Furthermore, rise in need to determine existing
Global Opportunity customer relationships and assets is one of the key factors driving the market growth. These services allow
Analysis and Industry organizations to scale their business along with customer centricity, speed, efficient employee engagement,
Forecast, 2019-2026
and innovation.
118
The retail enterprise agile transformation services market was valued at $1,813.53 million in 2018, and is
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 757.45 919.2 1,115.55 1,354.56 1,646.55 2,004.76 2,446.39 2,993.37 3,673.83 21.90%
Europe 623.26 760.79 928.71 1,134.27 1,386.83 1,698.39 2,084.64 2,565.67 3,167.41 22.60%
Asia-Pacific 289.61 366.09 462.28 583.46 736.52 930.44 1,177.13 1,492.14 1,895.94 26.50%
LAMEA 143.21 179.01 223.59 279.21 348.83 436.27 546.55 686.25 863.9 25.20%
Total 1,813.53 2,225.09 2,730.13 3,351.50 4,118.74 5,069.85 6,254.71 7,737.43 9,601.08 23.20%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
119
32.90%
2018 2026
28.91%
9.81% 8.83%
9.35% 5.89%
3.57% 6.23% 4.22%
4.55% 3.97% 3.26%
8.86% 10.76% 9.35% 2.92% 3.71% 3.28%
3.42% 6.35% 5.37% 4.12%
4.49% 3.51% 2.85% 2.54% 1.50%
1.86% 2.38%
1.23%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
120
7.5. Media & entertainment
The media & entertainment industry has witnessed significant digital innovation as well as disruption over the
past few years. In addition, increase in competition among the industry is driving it to change its business model
to sustain in the market. Moreover, with rapid innovation in technology, economic environment and consumer
behavior in the media industry have been changing constantly. Furthermore, continuous improvement for
consumer retention has motivated these companies to focus on positioning themselves for future success
through agile transformation.

North America and Europe collectively accounted for about 76.4% share of the media & entertainment
enterprise agile transformation services market in 2018, with the former constituting around 41.8% share. Asia-
Pacific and LAMEA are expected to witness growth at a CAGR of 23.6% and 22.2% respectively, during the
forecast period. The cumulative share of these two segments was 23.6% in 2018, and is anticipated to reach
29.5% by 2026.
The media & entertainment industry has undergone digitization, owing to which there is an increase in the
Enterprise Agile competition among the industry to adopt different business model, which drives the growth of the market.
Transformation Increase in internet penetration and upsurge in demand for media & content fuel the demand for agile
Services Market transformation services in the media & entertainment industry. Moreover, rise in need to manage marketing,
Global Opportunity production, distribution, advertising, and branding supplements the demand for agile transformation services
Analysis and Industry in this industry.
Forecast, 2019-2026
121
Furthermore, not only the core business processes but also how people use technology to perform work within
the organization boosts the demand for agile services. In addition, the key factors that indicate the need for
agile transformation services in this industry is the maturity or decline of core revenue channels or models.

The media & entertainment enterprise agile transformation services market was valued at $1,074.55 million in
North America was the highest contributor with $448.73 million in 2018, and is anticipated to reach $1,710.41
million by 2026, registering a CAGR of 18.3%. Asia-Pacific is anticipated to reach $912.26 million by 2026 at a
CAGR of 23.6%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 448.73 526.8 619.08 728.58 859.11 1,015.50 1,203.99 1,432.35 1,710.41 18.30%
Enterprise Agile Europe 371.88 438.56 517.74 612.14 725.2 861.29 1,026.08 1,226.65 1,472.02 18.90%
Transformation Asia-Pacific 168.81 207.42 254.96 313.67 386.44 477.01 590.29 732.62 912.26 23.60%
Services Market
LAMEA 85.12 103.31 125.49 152.62 185.94 227.05 278.04 341.58 421.16 22.20%
Global Opportunity Total 1,074.55 1,276.09 1,517.27 1,807.01 2,156.70 2,580.86 3,098.39 3,733.20 4,515.85 19.80%
Forecast, 2019-2026 Source: AMR Analysis
122
32.66% 2018 2026

28.40%
9.33% 8.85%
9.48% 5.78%
3.32% 6.65% 4.24%
9.59% 4.44% 4.04% 3.39%
10.41% 3.03% 3.95% 3.52%
9.10%
3.22% 6.91% 5.06% 4.01%
4.48% 3.45% 2.93% 2.67% 1.56%
1.87% 2.39%
1.24%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
123
7.6. Government & public sector
The government & public sector is experiencing radical digital transformations globally, which has resulted into
increased costs and budget pressures. Moreover, change in preference of people toward better services and
constant technological inventions & disruptions in infrastructure of public sector organizations are anticipated
to create the demand for agile transformation services in this industry.

North America and Europe collectively accounted for about 76.8% share of the government & public sector
28.6% by 2026.
Surge in the government sector to provide better services to their customers and continuous technological
innovations and disruptions in infrastructure of public sector drives the growth of the market. In addition,
increase in initiatives for digitization by various global governments across is one of the major factors driving
Enterprise Agile the market for agile transformations services. For instance, according to an analysis for agile services in 2017,
Transformation the adoption of agile transformation services in the global market has increased by 70% since the past few
Services Market years. Moreover, according to another study on agile development in 2017, 80% of federal IT projects have
Global Opportunity become agile or iterative. Furthermore, increase in need to adapt, face, and incorporate quick changes is one
Analysis and Industry of the major factors boosting the adoption of agile transformation services in the public sector.
Forecast, 2019-2026
124
The adoption of agile services thus allows public sector to adapt to fluctuating dynamics and offer value-added
services to their citizens.

The government & public sector enterprise agile transformation services market was valued at $663.66 million
in 2018, and is projected to reach $2,869.46 million by 2026, growing at a CAGR of 20.2% from 2019 to 2026.
North America was the highest contributor with $272.16 million in 2018, and is anticipated to reach $1,076.63
million by 2026, registering a CAGR of 18.9%. Asia-Pacific is anticipated to reach $581.64 million by 2026 at a
CAGR of 23.7%.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 272.16 321.01 379 448.11 530.86 630.41 750.89 897.45 1,076.63 18.90%
Europe 237.58 281.37 333.58 396.08 471.22 562.03 672.38 807.22 972.78 19.40%
Enterprise Agile Asia-Pacific 106.89 131.46 161.74 199.16 245.58 303.39 375.75 466.73 581.64 23.70%
Transformation LAMEA 47.03 57.27 69.79 85.15 104.06 127.44 156.52 192.84 238.42 22.60%
Services Market Total 663.66 791.1 944.11 1,128.50 1,351.72 1,623.27 1,955.55 2,364.24 2,869.46 20.20%

Global Opportunity
Forecast, 2019-2026
125
31.18% 2018 2026

27.26%
10.12%
10.26% 9.00%
3.51% 6.33% 5.55%
10.94% 4.93% 3.37% 3.59%
9.83% 4.25% 3.99% 3.22%
9.97% 3.12%
3.39% 6.55% 4.95% 3.39%
4.95% 3.72% 3.03% 2.48% 1.49%
1.97% 2.43%
1.21%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
126
7.7. Manufacturing
The manufacturing industry is one of the busiest industries across all the industry verticals. The breakdown of
machines and defective products hamper the production lines, which is one of the major issues faced by the
manufacturing industry. Agile transformation services thus help companies stay on budget, reduce delays, and
deliver quality products.

North America and Europe segments collectively accounted for about 76.0% share of the manufacturing
28.6% by 2026
Different benefits of agile transformation services such as helping companies to work in budget, reducing the
delay, and providing quality products are the major factors that drive the growth of the market in the
manufacturing industry. Constant change in labor costs and demand for advanced products, and others are the
Enterprise Agile major factors that impact the growth of the manufacturing industry in global agile transformation services in
Transformation the manufacturing industry thus majorly focus on changing customer demands through flexible production
Services Market design. For instance, according to the 2017 State of Project Management in Manufacturing Report, more than
Global Opportunity 50 %manufacturers use a combination of project management methodologies. In addition, the report stated
Analysis and Industry that 27.4% of manufacturers use agile transformation services to keep their projects on track.
Forecast, 2019-2026
127
The manufacturing enterprise agile transformation services market was valued at $2,136.64 million in 2018, and
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 885.52 1,057.59 1,264.09 1,512.73 1,813.39 2,178.64 2,624.81 3,172.52 3,848.13 20.30%
Europe 739.07 887.08 1,065.63 1,281.71 1,544.34 1,865.00 2,258.69 2,744.43 3,346.64 20.90%
Asia-Pacific 342.8 425.35 527.81 655.32 814.52 1,014.05 1,265.28 1,583.00 1,986.51 24.60%
LAMEA 169.25 207.56 254.65 312.71 384.55 473.82 585.3 725.17 901.44 23.30%
Total 2,136.64 2,577.58 3,112.18 3,762.47 4,556.80 5,531.51 6,734.08 8,225.12 10,082.72 21.50%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
128
32.55% 2018 2026

28.76%
9.80% 9.02%
9.41% 5.86%
3.52% 6.16% 4.18%
4.69% 3.36%
9.59% 3.95% 3.61% 3.31%
8.89% 10.73% 2.91%
3.35% 6.27% 5.38% 4.11%
4.65% 3.53% 2.78% 2.61% 1.45%
1.87% 2.49%
1.20%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
129
7.8. Healthcare
Agile transformation services in the healthcare industry allows healthcare leaders to adapt agile management
as their framework for supporting clinical and operational process improvement projects. In addition, it offers
an effective framework to control and organize process improvement projects, which drives the market growth.

North America and Europe collectively accounted for about 76.8% share of the healthcare enterprise agile
Adopting agile in the healthcare industry can help organizations adapt to the changing needs of patients,
regulations and technology without the need for organization-level restructuring. Increase in need to provide
improved patient care and focus on development of patient-friendly devices patient care quality are the major
factors that fuel the adoption of agile transformation service across the global healthcare industry. Moreover,
learning about patient & health plan member populations and augmenting costs for healthcare delivery are
Enterprise Agile expected to be opportunistic for the market growth in the near future.
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
130
The healthcare enterprise agile transformation services market was valued at $1,401.88 million in 2018, and is
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 589.07 700.78 834.41 994.82 1,188.22 1,422.52 1,707.94 2,057.41 2,487.39 19.80%
Europe 487.78 583.21 697.96 836.42 1,004.22 1,208.53 1,458.70 1,766.58 2,147.31 20.50%
Asia-Pacific 217.4 270.98 337.72 421.04 525.39 656.56 822.17 1,032.17 1,299.56 25.10%
LAMEA 107.62 132.62 163.46 201.6 248.94 307.95 381.84 474.8 592.25 23.80%
Total 1,401.88 1,687.59 2,033.55 2,453.88 2,966.78 3,595.55 4,370.66 5,330.96 6,526.51 21.30%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
131
32.99%
2018 2026
28.71%
9.49% 8.83%
9.41% 5.85%
3.38% 6.47% 4.17%
4.72% 3.43%
9.53% 4.04% 3.63% 3.47%
9.03% 10.53% 2.96%
3.26% 6.73% 5.12% 3.92%
4.75% 3.46% 2.67% 2.63% 1.43%
1.83% 2.44%
1.13%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
132
7.9. Others
The others segment includes consumer goods, energy & utilities, and transportation & logistics.

North America and Europe collectively accounted for about 76.6% share of the others enterprise agile
Similar to the retail industry, consumer goods industry is witnessing intense competition across the U.S. New
and smaller competitors are introducing variety of products and innovative ways of handling business, which is
the major factor pushing the existing players to adopt agile transformation services, thereby boosting the
market growth. For instance, Kraft Foods Group, Inc., an American grocery manufacturing and processing
company, adopted agile transformation services for marketing as well as targeting customers and
communicating with customers through messaging. Furthermore, the energy & utilities sector is adopting agile
transformation services to manage grid utilities and deploy effective digital strategies.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
133
The others enterprise agile transformation services market was valued at $778.24 million in 2018, and is
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019-2026)
North America 324.31 384.63 456.59 542.76 646.4 771.66 923.91 1,109.92 1,338.28 19.50%
Europe 272.12 324.15 386.51 461.54 552.19 662.27 796.68 961.65 1,165.13 20.10%
Asia-Pacific 123.68 153.56 190.68 236.89 294.61 366.98 458.15 573.49 720.03 24.70%
LAMEA 58.14 71.47 87.89 108.18 133.32 164.6 203.73 252.89 314.93 23.60%
Total 778.24 933.81 1,121.67 1,349.36 1,626.52 1,965.51 2,382.46 2,897.94 3,538.37 21%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
134
31.83% 2018 2026

27.66%
9.26% 8.94%
10.17%
3.60% 6.58% 5.63%
9.70% 4.54% 4.25% 3.48% 3.86%
9.84% 10.31% 3.08% 3.91% 3.56%
3.50% 6.88% 4.91% 3.57%
4.57% 3.67% 2.92% 2.72% 1.49%
1.92% 2.48%
1.18%

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
135
CHAPTER 8: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICE MARKET, BY
REGION
8.1. Overview
Region-wise segmentation of the global enterprise agile transformation services market is as follows:
• The North American region includes the U.S., and Canada.

• The European region includes Germany, France, UK, and rest of Europe.
• The Asia-Pacific region includes Japan, China, India, Australia, and rest of Asia-Pacific.
• The LAMEA region includes Latin America, the Middle East, and Africa.
Depending on region, the global enterprise agile transformation services market is analyzed across North
America, Europe, Asia-Pacific, and LAMEA. North America dominated the global market in 2018, in terms of
market share, followed by Asia-Pacific and Europe. In addition, Asia-Pacific and Europe are expected to exhibit
promising growth during the forecast period.
Enterprise Agile
Transformation
projected to reach $63,828.07 million by 2026, registering a CAGR of 19.5%. North America was the highest
Services Market
revenue contributor, accounting for $6,257.71 million in 2018, and is estimated to reach $24,139.78 million by
Global Opportunity 2026, with a CAGR 18.5%. Asia-Pacific is estimated to reach $12,459.24 million by 2026 at a significant CAGR of
Forecast, 2019-2026 22.1%. North America and Europe collectively accounted for about 75.1% share in 2018, with the former
constituting around 40.5% share.
136
Asia-Pacific and LAMEA are expected to witness growth by 22.1% and 20.7%, respectively, during the forecast
period. The cumulative share of these two segments was 24.9% in 2018 and is anticipated to reach 28.6% by
2026.
CAGR
REGION 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
North
6,257.71 7,357.35 8,659.09 10,205.87 12,052.37 14,267.73 16,941.36 20,184.98 24,139.78 18.50%
America
Europe 5,343.45 6,311.40 7,462.75 8,837.38 10,486.21 12,473.82 14,883.92 17,821.71 21,420.70 19.10%
Asia-
2,545.09 3,087.04 3,746.59 4,551.73 5,538.49 6,753.13 8,256.13 10,124.89 12,459.24 22.10%
Pacific
LAMEA 1,297.25 1,554.05 1,863.51 2,237.76 2,692.32 3,247.05 3,927.82 4,767.53 5,808.35 20.70%
Total 15,443.51 18,309.83 21,731.94 25,832.75 30,769.39 36,741.73 44,009.24 52,899.11 63,828.07 19.50%
Source: Primary & Secondary Research and AMR Analysis
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
137
8.2. North America
North America includes the U.S. and Canada. Industrial 4.0 revolution and rapid technological advancements as
well as social change in this region have enabled several numbers of industrial sectors to adopt agile
transformation services. In addition, to compete and survive in the ever-growing market is one of the major
factors driving the need for agile transformation services.
8.2.1. Key market trends, growth factors and opportunities

The Kanban segment is estimated to reach $1,586.36 million by 2026 at a CAGR of 21.7%. The scrum and custom
hybrid segments collectively accounted for about 68.5% share of the North America enterprise agile
transformation services market in 2018, with the former constituting around 56.0% share. The Kanban and
scrumban segments are expected to witness growth at a CAGR of 21.7% and 20.9% respectively, during the
16.7% by 2026.
Increase in industrial economy and organizations striving to adopt an agile model that is designed for the
twenty-first century digital economy significantly fuels the market growth. The number of small-scale
Enterprise Agile enterprises and start-ups with in-built DevOps and core technical practices is growing in this region. In addition,
Transformation increase in need for organizations to enable innovation, collaboration, and value creation at unprecedented
Services Market speed is fueling the demand for agile services. Moreover, rise in awareness about agile transformation services
Global Opportunity and surge in need to reallocate resources skillfully & rapidly are the major factors anticipated to drive the market
Analysis and Industry growth in this region.
Forecast, 2019-2026
138
Furthermore, this region ranks second among other regions due to the presence of high number of Fortune
500 IT companies, which in turn is anticipated to support market growth during the forecast period. Moreover,
for instance, according to the 2016 Digital States Survey, Georgia anticipated more than 100,000 managed
network service users across 1,400 state and local government locations through the Georgia Enterprise
Technology Services program. Moreover, surge in demand to identify industry-accepted benchmarks to
successfully leverage analytics into businesses’ IT infrastructure that includes innovation, such as smart business
process management and agile development process, is the key factor that propels the market growth in this
region.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
139
8.2.2. Market size and forecast, by methodology
The North America enterprise agile transformation services market was valued at $6,257.71 million in 2018, and
is projected to reach $24,139.78 million by 2026, growing at a CAGR of 18.5% from 2019 to 2026. The scrum
by 2026, registering a CAGR of 17.0%.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 3,501.69 4,067.79 4,729.57 5,506.12 6,421.66 7,506.56 8,799.84 10,349.61 12,215.84 17.00%
ScrumXP 717.39 851.26 1,011.05 1,202.48 1,432.81 1,711.30 2,049.94 2,463.83 2,972.15 19.60%
Scrumban 536.87 645.09 775.57 933.36 1,124.97 1,358.67 1,645.23 1,998.31 2,435.37 20.90%
Kanban 330.99 400.94 485.76 588.89 714.76 869.01 1,059.00 1,294.12 1,586.36 21.70%
Custom Hybrid 783.67 935.19 1,116.90 1,335.56 1,599.81 1,920.64 2,312.33 2,792.92 3,385.42 20.20%
Others 387.09 457.07 540.25 639.47 758.37 901.56 1,075.01 1,286.20 1,544.62 19.00%
Services Market
Global Opportunity
Forecast, 2019-2026
140
8.2.3. Market size and forecast, by service type
is projected to reach $24,139.78 million by 2026, growing at a CAGR of 18.5% from 2019 to 2026. The
development services segment was the highest contributor with $3,440.41 million in 2018, and is estimated to
reach $11,772.06 million by 2026, registering a CAGR of 16.7%. The consulting services segment is estimated to
reach $11,031.88 million by 2026 at a CAGR of 20.6%.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
3,440.41 3,987.85 4,626.18 5,373.30 6,251.87 7,290.23 8,524.79 10,000.20 11,772.06 16.70%
Services
Consulting
2,484.01 2,975.74 3,567.23 4,281.06 5,146.07 6,199.07 7,487.88 9,073.03 11,031.88 20.60%
Services
Others 333.29 393.76 465.68 551.52 654.43 778.43 928.7 1,111.75 1,335.84 19.10%
Total 6,257.71 7,357.35 8,659.09 10,205.87 12,052.37 14,267.73 16,941.36 20,184.98 24,139.78 18.50%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
141
8.2.4. Market size and forecast, by organization size
is projected to reach $24,139.78 million by 2026, growing at a CAGR of 18.5% from 2019 to 2026. The large
enterprises segment was the highest contributor with $4,932.36 million in 2018, and is estimated to reach
$17,753.52 million by 2026, registering a CAGR of 17.5%. The SMEs segment is estimated to reach $6,386.26
million by 2026 at a CAGR of 21.8%.
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
Large
4,932.36 5,750.58 6,710.93 7,842.41 9,181.81 10,775.44 12,682.92 14,978.09 17,753.52 17.50%
Enterprises
SMEs 1,325.35 1,606.77 1,948.16 2,363.47 2,870.56 3,492.29 4,258.44 5,206.89 6,386.26 21.80%
Total 6,257.71 7,357.35 8,659.09 10,205.87 12,052.37 14,267.73 16,941.36 20,184.98 24,139.78 18.50%
Enterprise Agile 8.2.5. Market size and forecast, by industry vertical

Transformation The North America enterprise agile transformation services market was valued at $6,257.71 million in 2018, and
Services Market is projected to reach $24,139.78 million by 2026, growing at a CAGR of 18.5% from 2019 to 2026. The IT &
telecom segment was the highest contributor with $1,792.13 million in 2018, and is estimated to reach $5,834.37
Global Opportunity
Analysis and Industry million by 2026, registering a CAGR of 16.0%. The retail segment is estimated to reach $3,673.83 million by 2026
Forecast, 2019-2026 at a CAGR of 21.9%. The IT & telecom and BFSI segments collectively accounted for about 47.6% share in 2018,
with the former constituting around 28.6% share.
142
The retail and manufacturing segments are expected to witness growth at a CAGR of 21.9% and 20.3%
respectively, during the forecast period. The cumulative share of these two segments was 26.3% in 2018, and is
anticipated to reach 31.2% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
VERTICAL (2019–2026)
BFSI 1,188.33 1,381.40 1,607.28 1,872.54 2,185.53 2,556.72 2,999.55 3,530.65 4,170.73 17.10%
IT and Telecom 1,792.13 2,065.94 2,383.10 2,751.77 3,182.30 3,687.53 4,283.88 4,991.30 5,834.37 16.00%
Retail 757.45 919.2 1,115.55 1,354.56 1,646.55 2,004.76 2,446.39 2,993.37 3,673.83 21.90%
Media and
448.73 526.8 619.08 728.58 859.11 1,015.50 1,203.99 1,432.35 1,710.41 18.30%
Entertainment
Government
and Public 272.16 321.01 379 448.11 530.86 630.41 750.89 897.45 1,076.63 18.90%
Sector
Manufacturing 885.52 1,057.59 1,264.09 1,512.73 1,813.39 2,178.64 2,624.81 3,172.52 3,848.13 20.30%
Enterprise Agile Healthcare 589.07 700.78 834.41 994.82 1,188.22 1,422.52 1,707.94 2,057.41 2,487.39 19.80%
Transformation Others 324.31 384.63 456.59 542.76 646.4 771.66 923.91 1,109.92 1,338.28 19.50%
Services Market Total 6,257.71 7,357.35 8,659.09 10,205.87 12,052.37 14,267.73 16,941.36 20,184.98 24,139.78 18.50%

Global Opportunity
Forecast, 2019-2026
143
8.2.6. Market analysis by Country
is projected to reach $24,139.78 million by 2026, registering a CAGR of 18.5%. U.S. was the highest revenue
contributor with $4,915.43 million in 2018, and is estimated to reach $18,189.32 million by 2026, registering a
CAGR of 17.9%. Canada is estimated to reach $5,950.45 million by 2026 at a significant CAGR of 20.6%.
CAGR
COUNTRY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
U.S. 4,915.43 5,749.77 6,732.44 7,894.24 9,274.30 10,921.95 12,900.84 15,290.12 18,189.32 17.90%
Canada 1,342.28 1,607.58 1,926.65 2,311.63 2,778.07 3,345.78 4,040.51 4,894.86 5,950.45 20.60%
Total 6,257.71 7,357.35 8,659.09 10,205.87 12,052.37 14,267.73 16,941.36 20,184.98 24,139.78 18.50%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
144
8.2.6.1. U.S.
CAGR 36.7%
Revenue ($Million)
18,189.32
15,290.12
12,900.84
10,921.95
9,274.30
7,894.24
5,749.77 6,732.44
4,915.43
2018 2019 2020 2021 2022 2023 2024 2025 2026

Sources: AMR Analysis
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
145
8.2.6.1.1. Market size and forecast, by methodology
The U.S. enterprise agile transformation services market was valued at $4,915.43 million in 2018, and is projected
to reach $18,189.32 million by 2026, registering a CAGR of 17.9%. The scrum segment was the highest revenue
CAGR of 16.4%. The Kanban segment is estimated to reach $1,164.12 million by 2026 at a significant CAGR of
21.1%. The scrum and custom hybrid segments collectively accounted for about 68.9% share in 2018, with the
former constituting around 56.5% share. The Kanban and scrumban segments are expected to witness growth
by 21.1% and 20.3%, respectively, during the forecast period. The cumulative share of these two segments was
13.6% in 2018, and is anticipated to reach 16.3% by 2026.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 2,774.76 3,207.80 3,711.60 4,299.99 4,990.50 5,805.02 6,771.65 7,924.87 9,307.48 16.40%
ScrumXP 560.85 662.09 782.31 925.6 1,097.15 1,303.53 1,553.26 1,856.99 2,228.19 18.90%
Scrumban 415.35 496.56 593.97 711.17 852.77 1,024.62 1,234.29 1,491.36 1,808.02 20.30%
Enterprise Agile Kanban 252.65 304.59 367.25 443.06 535.13 647.4 785.02 954.49 1,164.12 21.10%
Transformation Custom Hybrid 611.97 726.55 863.27 1,026.94 1,223.74 1,461.49 1,750.32 2,102.96 2,535.59 19.60%
Services Market Others 299.84 352.17 414.05 487.47 575.01 679.89 806.3 959.46 1,145.93 18.40%
Forecast, 2019-2026
146
8.2.6.1.2. Market size and forecast, by service type
to reach $18,189.32 million by 2026, registering a CAGR of 17.9%. The development services segment was the
highest revenue contributor with $2,709.88 million in 2018, and is estimated to reach $8,901.85 million by 2026,
registering a CAGR of 16.1%. The consulting services segment is estimated to reach $8,319.80 million by 2026
at a significant CAGR of 20.0%. The development services and consulting services segments collectively
accounted for about 94.9% share in 2018, with the former constituting around 55.1% share. The consulting
services and development services segments are expected to witness growth by 20.0% and 16.1%, respectively,
during the forecast period. The cumulative share of these two segments was 94.9% in 2018, and is anticipated
to reach 94.7% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
2,709.88 3,125.36 3,607.41 4,168.85 4,825.88 5,598.73 6,513.31 7,601.29 8,901.85 16.10%
Services
Consulting
Enterprise Agile Services
1,952.90 2,327.58 2,775.95 3,314.30 3,963.37 4,749.55 5,707.01 6,878.83 8,319.80 20.00%
Transformation Others 252.65 296.83 349.08 411.09 485.05 573.68 680.52 809.99 967.67 18.40%

Global Opportunity
Forecast, 2019-2026
147
8.2.6.1.3. Market size and forecast, by organization size
to reach $18,189.32 million by 2026, registering a CAGR of 17.9%. The large enterprises segment was the highest
revenue contributor to the U.S. market, with $3,876.31 million in 2018, and is estimated to reach $13,385.52
million by 2026, registering a CAGR of 16.9%. The SMEs segment is estimated to reach $4,803.80 million by
2026 at a significant CAGR of 21.2%.
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
Large Enterprises 3,876.31 4,496.39 5,220.51 6,069.39 7,069.33 8,253.31 9,663.70 11,352.72 13,385.52 16.90%
SMEs 1,039.12 1,253.38 1,511.94 1,824.85 2,204.96 2,668.64 3,237.14 3,937.40 4,803.80 21.20%
Total 4,915.43 5,749.77 6,732.44 7,894.24 9,274.30 10,921.95 12,900.84 15,290.12 18,189.32 17.90%
8.2.6.1.4. Market size and forecast, by industry vertical

Enterprise Agile
to reach $18,189.32 million by 2026, registering a CAGR of 17.9%. The IT & telecom segment was the highest
Transformation
revenue contributor with $1,414.17 million in 2018, and is estimated to reach $4,423.64 million by 2026,
Services Market
registering a CAGR of 15.4%. The retail segment is estimated to reach $2,775.69 million by 2026 at a significant
Global Opportunity CAGR of 21.3%. The IT & telecom and BFSI segments collectively accounted for about 47.9% share in 2018, with
the former constituting around 28.8% share.
Forecast, 2019-2026
148
The retail and manufacturing segments are expected to witness growth by 21.3% and 19.6%, respectively, during
the forecast period. The cumulative share of these two segments was 26.3% in 2018, and is anticipated to reach
31.2% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 940.81 1,088.36 1,260.15 1,460.93 1,696.73 1,975.10 2,305.70 2,700.43 3,174.04 16.50%
IT and Telecom 1,414.17 1,622.22 1,862.03 2,139.44 2,461.86 2,838.48 3,281.01 3,803.61 4,423.64 15.40%
Retail 596.73 720.45 869.83 1,050.72 1,270.58 1,538.90 1,868.04 2,273.64 2,775.69 21.30%
Media and
350.96 409.89 479.18 560.98 658.01 773.68 912.41 1,079.67 1,282.35 17.70%
Entertainment
Government and
206.94 242.71 284.95 335.01 394.62 465.96 551.83 655.76 782.14 18.20%
Public Sector
Manufacturing 695.53 826.46 982.77 1,170.03 1,395.32 1,667.65 1,998.66 2,403.03 2,899.38 19.60%
Healthcare 462.54 547.45 648.5 769.2 913.98 1,088.51 1,300.08 1,557.87 1,873.50 19.20%
Enterprise Agile Others 247.74 292.23 345.04 407.94 483.19 573.68 683.1 816.11 978.59 18.80%
Global Opportunity
Forecast, 2019-2026
149
8.2.6.2. Canada
CAGR 41.6%
Revenue ($Million)
5,950.45
4,894.86
4,040.51
3,345.78
2,778.07
2,311.63
1,607.58 1,926.65
1,342.28
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
150
The Canada enterprise agile transformation services market was valued at $1,342.28 million in 2018, and is
projected to reach $5,950.45 million by 2026, registering a CAGR of 20.6%. The scrum segment was the highest
revenue contributor with $726.93 million in 2018, and is estimated to reach $2,908.37 million by 2026,
registering a CAGR of 19.0%. The Kanban segment is estimated to reach $422.25 million by 2026 at a significant
CAGR of 23.5%. The scrum and custom hybrid segments collectively accounted for about 66.9% share in 2018,
with the former constituting around 54.2% share. The Kanban and scrumban segments are expected to witness
growth by 23.5% and 22.9%, respectively, during the forecast period. The cumulative share of these two
segments was 14.9% in 2018, and is anticipated to reach 17.6% by 2026.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 726.93 860 1,017.97 1,206.13 1,431.16 1,701.54 2,028.19 2,424.74 2,908.37 19.00%
ScrumXP 156.54 189.17 228.74 276.88 335.66 407.77 496.68 606.84 743.96 21.60%
Scrumban 121.52 148.53 181.6 222.19 272.19 334.05 410.94 506.95 627.35 22.90%
Enterprise Agile Kanban 78.34 96.35 118.51 145.83 179.63 221.61 273.99 339.63 422.25 23.50%
Transformation
Custom Hybrid 171.7 208.63 253.63 308.62 376.06 459.14 562.01 689.96 849.83 22.20%
Services Market
Others 87.25 104.9 126.2 152 183.36 221.67 268.71 326.75 398.7 21.00%
151
projected to reach $5,950.45 million by 2026, registering a CAGR of 20.6%. The development services segment
was the highest revenue contributor with $730.54 million in 2018, and is estimated to reach $2,870.21 million
by 2026, registering a CAGR of 18.7%. The consulting services segment is estimated to reach $2,712.08 million
by 2026 at a significant CAGR of 22.7%. The development services and consulting services segments collectively
to reach 93.8% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
730.54 862.49 1,018.76 1,204.45 1,425.99 1,691.51 2,011.47 2,398.91 2,870.21 18.70%
Services
Consulting Services
Enterprise Agile 531.11 648.16 791.28 966.76 1,182.70 1,449.53 1,780.86 2,194.19 2,712.08 22.70%

Global Opportunity
Forecast, 2019-2026
152
projected to reach $5,950.45 million by 2026, registering a CAGR of 20.6%. The large enterprises segment was
the highest revenue contributor with $1,056.05 million in 2018, and is estimated to reach $4,368.00 million by
2026, registering a CAGR of 19.5%. The SMEs segment is estimated to reach $1,582.46 million by 2026 at a
significant CAGR of 23.9%.
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
SMEs 286.23 353.39 436.22 538.61 665.6 823.65 1,021.30 1,269.49 1,582.46 23.90%
Total 1,342.28 1,607.58 1,926.65 2,311.63 2,778.07 3,345.78 4,040.51 4,894.86 5,950.45 20.60%

Enterprise Agile The Canada enterprise agile transformation services market was valued at $1,342.28 million in 2018, and is
Transformation projected to reach $5,950.45 million by 2026, registering a CAGR of 20.6%. The IT & telecom segment was the
Services Market highest revenue contributor with $377.96 million in 2018, and is estimated to reach $1,410.73 million by 2026,
Global Opportunity registering a CAGR of 18.0%. The retail segment is estimated to reach $898.14 million by 2026 at a significant
Analysis and Industry CAGR of 24.0%. The IT & telecom and BFSI segments collectively accounted for about 46.6% share in 2018, with
Forecast, 2019-2026
153
31.0% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 247.51 293.04 347.13 411.61 488.8 581.62 693.85 830.22 996.69 19.10%
IT and Telecom 377.96 443.72 521.07 612.33 720.43 849.05 1,002.87 1,187.69 1,410.73 18.00%
Retail 160.72 198.76 245.72 303.83 375.98 465.86 578.35 719.72 898.14 24.00%
Media and
97.77 116.91 139.9 167.6 201.1 241.82 291.58 352.68 428.07 20.40%
Entertainment
Government and
65.22 78.29 94.05 113.1 136.24 164.45 199.06 241.7 294.49 20.80%
Public Sector
Manufacturing 189.99 231.14 281.32 342.71 418.08 511 626.14 769.49 948.75 22.40%
Enterprise Agile Healthcare 126.53 153.33 185.91 225.63 274.24 334.01 407.86 499.54 613.89 21.90%

Global Opportunity
Forecast, 2019-2026
154
8.3. Europe
The market in Europe is analyzed across the UK, Germany, France, Italy, Spain, and rest of Europe. European
market has witnessed slow growth in the recent years due to economic slowdown in this region. However, the
European economy is gradually recovering, in turn, fostering the growth of the enterprise agile transformation
services. In addition, increase in the need to reallocate resources rapidly and rise in awareness about agile
transformation services in this region drive the growth of the market.

The Kanban and scrumban segments are expected to witness growth at a CAGR of 22.1% and 21.5% respectively,
to reach 16.8% by 2026.
The enterprise agile transformation service market in Europe has witnessed a significant growth, owing to its
numerous benefits such as agility, flexibility, faster delivery of service, and provision of high quality of services
to the stakeholders. Moreover, Europe has witnessed rise in the adoption of agile transformation service, owing
to increase in need for allocating skillful resources and rise in awareness about agile transformation services.
Enterprise Agile For instance, according to the Eurostat, around 30% of the organization have adopted enterprise agile
Transformation transformation services for increasing their financial rewards. Furthermore, traditional ways of handling business
Services Market are failing owing to lack in adoption of recent technologies and improper management of teams & businesses,
Global Opportunity which in turn boosts the adoption of agile transformations services in this region. Furthermore, increase in
Analysis and Industry inclination toward digital transformation among conventional organizations is one of the major factors driving
Forecast, 2019-2026
the adoption of agile services across the European countries.
155
For instance, according to survey conducted by the EU, 64% of the companies in the European region are
investing in the digital technologies, which boost the growth of the market.

The Europe enterprise agile transformation services market was valued at $5,343.45 million in 2018, and is
projected to reach $21,420.70 million by 2026, growing at a CAGR of 19.1% from 2019 to 2026. The scrum
by 2026, registering a CAGR of 17.6%. The Kanban segment is estimated to reach $1,460.72 million by 2026 at
a CAGR of 22.1%. The Scrum and Custom Hybrid segments collectively accounted for about 68.6% share in
2018, with the former constituting around 55.8% share.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 2,984.25 3,482.94 4,068.79 4,759.60 5,578.02 6,552.52 7,719.77 9,125.22 10,825.84 17.60%
ScrumXP 597.82 712.73 850.59 1,016.55 1,217.22 1,461.03 1,758.95 2,124.84 2,576.43 20.20%
Enterprise Agile Scrumban 454.26 548.36 662.37 800.93 969.99 1,177.21 1,432.53 1,748.65 2,141.89 21.50%
Transformation Kanban 296.64 360.37 437.94 532.61 648.6 791.31 967.79 1,187.05 1,460.72 22.10%
Services Market Custom Hybrid 680.44 815.5 978.21 1,174.91 1,413.71 1,704.99 2,062.23 2,502.57 3,047.98 20.70%
Others 330.05 391.49 464.86 552.79 658.66 786.76 942.66 1,133.37 1,367.84 19.60%
Global Opportunity
Analysis and Industry Total 5,343.45 6,311.40 7,462.75 8,837.38 10,486.21 12,473.82 14,883.92 17,821.71 21,420.70 19.10%
Forecast, 2019-2026
156
projected to reach $21,420.70 million by 2026, growing at a CAGR of 19.1% from 2019 to 2026. The development
services segment was the highest contributor with $2,995.78 million in 2018, and is estimated to reach
$10,681.51 million by 2026, registering a CAGR of 17.3%. The consulting services segment is estimated to reach
$9,529.68 million by 2026 at a CAGR of 21.2%.
CAGR (2019–
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
2026)
Development
2,995.78 3,489.55 4,068.29 4,749.19 5,554.01 6,510.09 7,652.59 9,024.96 10,681.51 17.30%
Services
Consulting 2,056.32 2,476.19 2,983.92 3,599.90 4,350.26 5,268.47 6,398.13 7,794.78 9,529.68 21.20%
Others 291.36 345.67 410.53 488.29 581.94 695.26 833.2 1,001.97 1,209.50 19.60%
Total 5,343.45 6,311.40 7,462.75 8,837.38 10,486.21 12,473.82 14,883.93 17,821.71 21,420.70 19.10%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
157
projected to reach $21,420.70 million by 2026, growing at a CAGR of 19.1% from 2019 to 2026. The large
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
Large
4,240.62 4,967.14 5,824.01 6,838.46 8,045.13 9,487.73 11,222.65 13,320.15 15,868.71 18.10%
Enterprises
SMEs 1,102.83 1,344.26 1,638.74 1,998.92 2,441.07 2,986.09 3,661.28 4,501.56 5,551.99 22.50%
Total 5,343.45 6,311.40 7,462.75 8,837.38 10,486.21 12,473.82 14,883.92 17,821.71 21,420.70 19.10%
Enterprise Agile 8.3.5. Market size and forecast, by industry vertical

Transformation The Europe enterprise agile transformation services market was valued at $5,343.45 million in 2018, and is
Services Market projected to reach $21,420.70 million by 2026, growing at a CAGR of 19.1% from 2019 to 2026. The IT & telecom
Global Opportunity
Analysis and Industry by 2026, registering a CAGR of 16.6%. The retail segment is estimated to reach $3,167.41 million by 2026 at a
Forecast, 2019-2026 CAGR of 22.6%. The IT & telecom and BFSI segments collectively accounted for about 48.9% share in 2018, with
158
The retail and manufacturing segments are expected to witness growth at a CAGR of 22.6% and 20.9%
respectively, during the forecast period. The cumulative share of these two segments was 25.5% in 2018, and is
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 1,057.54 1,235.75 1,445.39 1,692.92 1,986.58 2,336.72 2,756.70 3,263.09 3,876.70 17.70%
IT and Telecom 1,554.22 1,800.48 2,087.22 2,422.29 2,815.62 3,279.59 3,830.06 4,486.43 5,272.71 16.60%
Retail 623.26 760.79 928.71 1,134.27 1,386.83 1,698.39 2,084.64 2,565.67 3,167.41 22.60%
Media and
371.88 438.56 517.74 612.14 725.2 861.29 1,026.08 1,226.65 1,472.02 18.90%
Entertainment
Government
and Public 237.58 281.37 333.58 396.08 471.22 562.03 672.38 807.22 972.78 19.40%
Sector
Manufacturing 739.07 887.08 1,065.63 1,281.71 1,544.34 1,865.00 2,258.69 2,744.43 3,346.64 20.90%
Enterprise Agile Healthcare 487.78 583.21 697.96 836.42 1,004.22 1,208.53 1,458.70 1,766.58 2,147.31 20.50%
Transformation Others 272.12 324.15 386.51 461.54 552.19 662.27 796.68 961.65 1,165.13 20.10%

Global Opportunity
Forecast, 2019-2026
159
projected to reach $21,420.70 million by 2026, registering a CAGR of 19.1%. UK was the highest revenue
CAGR of 18.3%. Italy is estimated to reach $2,244.89 million by 2026 at a significant CAGR of 20.4%. UK and
Germany collectively accounted for about 58.7% share in 2018, with the former constituting around 31.0% share.
Italy and France are expected to witness growth by 20.4% and 19.9%, respectively, during the forecast period.
CAGR
COUNTRY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
UK 1,654.87 1,942.89 2,283.41 2,687.56 3,169.46 3,746.98 4,443.22 5,287.03 6,314.82 18.30%
Germany 1,479.07 1,742.73 2,055.61 2,428.29 2,874.27 3,410.65 4,059.59 4,848.84 5,813.58 18.80%
France 702.13 835 994.04 1,185.09 1,415.64 1,695.19 2,036.12 2,454.05 2,968.91 19.90%
Italy 510.83 610.63 730.6 875.34 1,050.72 1,264.22 1,525.60 1,847.22 2,244.89 20.40%
Enterprise Agile Rest of Europe 996.55 1,180.15 1,399.08 1,661.10 1,976.13 2,356.77 2,819.39 3,384.57 4,078.50 19.40%
Transformation
Global Opportunity
Forecast, 2019-2026
160
8.3.6.1. Germany
CAGR 47.5%
Revenue ($Million)
5,813.58
4,848.84
4,059.59
3,410.65
2,874.27
2,428.29
1,742.73 2,055.61
1,479.07
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
161
The Germany enterprise agile transformation services market was valued at $1,479.07 million in 2018, and is
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 815.37 949.22 1,106.06 1,290.56 1,508.62 1,767.64 2,077.17 2,449.00 2,897.89 17.30%
ScrumXP 168.75 200.66 238.85 284.7 340 407.03 488.74 588.85 712.12 19.80%
Scrumban 129.92 156.32 188.22 226.86 273.88 331.34 401.95 489.12 597.27 21.10%
Transformation
Custom Hybrid 185.84 222.21 265.93 318.67 382.55 460.29 555.43 672.45 817.07 20.40%
Services Market
Others 92.78 109.75 129.97 154.14 183.17 218.2 260.73 312.64 376.29 19.20%
162
to reach 94.4% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
825.82 959.55 1,115.92 1,299.44 1,515.85 1,772.35 2,078.15 2,444.66 2,886.08 17.00%
Services
Consulting
Enterprise Agile 573.11 688.37 827.4 995.65 1,200.10 1,449.68 1,756.00 2,133.83 2,602.05 20.90%

Global Opportunity
Forecast, 2019-2026
163
the highest revenue contributor with $1,174.03 million in 2018, and is estimated to reach $4,308.22 million by
2026, registering a CAGR of 17.8%. The SMEs segment is estimated to reach $1,505.35 million by 2026 at a
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
SMEs 305.04 370.9 451.03 548.79 668.52 815.74 997.7 1,223.61 1,505.35 22.20%
Total 1,479.07 1,742.73 2,055.61 2,428.29 2,874.27 3,410.65 4,059.59 4,848.84 5,813.58 18.80%

Enterprise Agile The Germany enterprise agile transformation services market was valued at $1,479.07 million in 2018, and is
Services Market highest revenue contributor with $429.67 million in 2018, and is estimated to reach $1,430.16 million by 2026,
Forecast, 2019-2026
164
30.2% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 290.33 338.4 394.81 461.26 539.91 633.46 745.41 880.08 1,042.91 17.40%
IT and Telecom 429.67 496.58 574.29 664.91 771.03 895.95 1,043.84 1,219.81 1,430.16 16.30%
Retail 169.54 206.56 251.67 306.76 374.31 457.46 560.34 688.19 847.78 22.40%
Media and
103.06 121.23 142.76 168.37 198.97 235.72 280.12 334.03 399.83 18.60%
Entertainment
Government and
72.58 85.72 101.34 119.98 142.34 169.29 201.96 241.77 290.52 19.10%
Public Sector
Manufacturing 204.86 245.28 293.92 352.64 423.84 510.56 616.79 747.55 909.3 20.60%

Global Opportunity
Forecast, 2019-2026
165
8.3.6.2. UK
CAGR 41.9%
Revenue ($Million)
6,314.82
5,287.03
4,443.22
3,746.98
3,169.46
2,687.56
1,942.89 2,283.41
1,654.87
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
166
The UK enterprise agile transformation services market was valued at $1,654.87 million in 2018, and is projected
contributor with $947.08 million in 2018, and is estimated to reach $3,280.55 million by 2026, registering a CAGR
of 16.9%. The Kanban segment is estimated to reach $397.83 million by 2026 at a significant CAGR of 21.6%.
The scrum and custom hybrid segments collectively accounted for about 69.9% share in 2018, with the former
constituting around 57.2% share. The Kanban and scrumban segments are expected to witness growth by 21.6%
and 20.8%, respectively, during the forecast period. The cumulative share of these two segments was 13.2% in
2018, and is anticipated to reach 15.9% by 2026.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 947.08 1,099.09 1,276.66 1,484.88 1,730.21 2,020.75 2,366.91 2,781.51 3,280.55 16.90%
ScrumXP 182.7 216.53 256.88 305.17 363.22 433.34 518.52 622.55 750.2 19.40%
Scrumban 134.71 161.77 194.38 233.78 281.61 339.9 411.33 499.29 608.12 20.80%
Transformation
Custom Hybrid 209.34 249.39 297.36 354.99 424.55 508.89 611.72 737.74 892.92 20.00%
Services Market
Others 97.64 115.12 135.86 160.58 190.17 225.76 268.82 321.19 385.2 18.80%
167
highest revenue contributor with $935.50 million in 2018, and is estimated to reach $3,178.88 million by 2026,
to reach 94.8% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
935.5 1,083.28 1,255.48 1,456.89 1,693.60 1,973.21 2,305.48 2,702.40 3,178.88 16.60%
Services
Consulting Services
Enterprise Agile 636.3 761.64 912.28 1,093.94 1,313.90 1,581.46 1,908.70 2,310.90 2,807.57 20.50%

Global Opportunity
Forecast, 2019-2026
168
revenue contributor to the UK market, with $1,318.93 million in 2018, and is estimated to reach $4,700.12 million
by 2026, registering a CAGR of 17.3%. The SMEs segment is estimated to reach $1,614.70 million by 2026 at a
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
SMEs 335.94 407.20 493.62 598.69 726.91 884.05 1,077.59 1,317.07 1,614.70 21.80%
Total 1,654.87 1,942.89 2,283.41 2,687.56 3,169.46 3,746.98 4,443.22 5,287.03 6,314.82 18.30%

Enterprise Agile
Transformation
Services Market
registering a CAGR of 15.9%. The retail segment is estimated to reach $941.54 million by 2026 at a significant
Global Opportunity CAGR of 21.8%. The IT & telecom and BFSI segments collectively accounted for about 49.8% share in 2018, with
Forecast, 2019-2026 the former constituting around 29.8% share.
169
30.6% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 331.64 385.25 447.95 521.55 608.38 711.32 834.1 981.34 1,158.77 17.00%
IT and Telecom 492.99 567.98 654.83 755.78 873.66 1,012.01 1,175.34 1,369.14 1,600.18 15.90%
Retail 195.11 236.64 287.03 348.31 423.12 514.83 627.83 767.68 941.54 21.80%
Media and
111.87 131.12 153.85 180.77 212.83 251.19 297.36 353.24 421.2 18.10%
Entertainment
Government and
66.19 77.93 91.85 108.41 128.2 151.99 180.73 215.64 258.28 18.70%
Public Sector
Manufacturing 229.2 273.44 326.47 390.27 467.34 560.88 675.04 815.06 987.64 20.10%
Healthcare 147.61 175.47 208.76 248.7 296.82 355.07 425.99 512.78 619.48 19.70%
Global Opportunity
Forecast, 2019-2026
170
8.3.6.3. France
CAGR 50.7%
Revenue ($Million)
2,968.91
2,454.05
2,036.12
1,695.19
1,415.64
1,185.09
835 994.04
702.13
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
171
The France enterprise agile transformation services market was valued at $702.13 million in 2018, and is
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 387.4 455.2 535.34 630.41 743.71 879.39 1,042.81 1,240.65 1,481.35 18.40%
ScrumXP 79.52 95.45 114.67 137.95 166.28 200.89 243.43 295.97 361.19 20.90%
Scrumban 60.93 74.02 89.97 109.47 133.4 162.9 199.45 244.96 301.88 22.20%
Transformation
Custom Hybrid 89.12 107.54 129.87 157.04 190.22 230.95 281.19 343.47 421.06 21.50%
Services Market
Others 45.5 54.32 64.91 77.68 93.15 111.97 134.99 163.32 198.32 20.30%
Global Opportunity Total 702.13 835 994.04 1,185.09 1,415.64 1,695.19 2,036.12 2,454.05 2,968.91 19.90%
172
to reach 94.3% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
394.03 462.13 542.46 637.55 750.63 885.74 1,048.12 1,244.27 1,482.34 18.10%
Services
Consulting
Enterprise Agile 269.32 326.56 396.23 481.28 585.55 713.91 872.79 1,070.37 1,317.24 22.00%
Services Market Total 702.13 835 994.04 1,185.09 1,415.64 1,695.19 2,036.12 2,454.05 2,968.91 19.90%

Global Opportunity
Forecast, 2019-2026
173
the highest revenue contributor to the France market, with $556.85 million in 2018, and is estimated to reach
$2,198.13 million by 2026, registering a CAGR of 18.8%. The SMEs segment is estimated to reach $770.78 million
by 2026 at a significant CAGR of 23.3%.
CAGR
ORGANIZATION SIZE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Large Enterprises 556.85 656.72 775.26 916.46 1,085.42 1,288.59 1,534.34 1,833.10 2,198.13 18.80%
SMEs 145.28 178.28 218.78 268.64 330.22 406.6 501.79 620.95 770.78 23.30%
Total 702.13 835 994.04 1,185.09 1,415.64 1,695.19 2,036.12 2,454.05 2,968.91 19.90%

Enterprise Agile The France enterprise agile transformation services market was valued at $702.13 million in 2018, and is
Services Market highest revenue contributor with $200.16 million in 2018, and is estimated to reach $714.24 million by 2026,
Forecast, 2019-2026
174
30.7% by 2026.
CAGR
INDUSTRY VERTICAL 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
BFSI 138.04 162.4 191.24 225.49 266.36 315.38 374.51 446.2 533.54 18.50%
IT and Telecom 200.16 233.39 272.31 318.06 372.06 436.1 512.48 604.03 714.24 17.30%
Retail 81.39 100.05 122.98 151.24 186.19 229.57 283.68 351.47 436.79 23.40%
Media and
48.1 57.11 67.87 80.78 96.34 115.17 138.11 166.18 200.71 19.70%
Entertainment
Government and
32.83 39.14 46.71 55.82 66.84 80.22 96.59 116.69 141.51 20.20%
Public Sector
Manufacturing 99.35 120.02 145.11 175.65 212.99 258.84 315.46 385.7 473.26 21.70%
Services Market Total 702.13 835 994.04 1,185.09 1,415.64 1,695.19 2,036.12 2,454.05 2,968.91 19.90%

Global Opportunity
Forecast, 2019-2026
175
8.3.6.4. Italy
CAGR 54.2%
Revenue ($Million)
2,244.89
1,847.22
1,525.60
1,264.22
1,050.72
875.34
610.63 730.6
510.83
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
176
The Italy enterprise agile transformation services market was valued at $510.83 million in 2018, and is projected
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 281.7 332.7 393.24 465.37 551.67 655.43 780.87 933.29 1,119.40 18.90%
ScrumXP 56.19 67.81 81.9 99.05 120 145.71 177.43 216.78 265.8 21.60%
Scrumban 45.28 55.27 67.49 82.49 100.97 123.84 152.29 187.84 232.45 22.80%
Transformation
Custom Hybrid 66.13 80.19 97.31 118.21 143.85 175.44 214.55 263.23 324.07 22.10%
Services Market
Others 33.41 40.08 48.14 57.9 69.76 84.25 102.05 124.03 151.29 20.90%
Global Opportunity Total 510.83 610.63 730.6 875.34 1,050.72 1,264.22 1,525.60 1,847.22 2,244.89 20.40%
177
registering a CAGR of 18.7%. The consulting services segment is estimated to reach $992.97 million by 2026 at
a significant CAGR of 22.6%. The development services and consulting services segments collectively accounted
for about 94.0% share in 2018, with the former constituting around 55.8% share. The consulting services and
development services segments are expected to witness growth by 22.6% and 18.7%, respectively, during the
93.8% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
285.01 335.97 396.32 468.07 553.71 656.44 780.36 930.58 1,113.54 18.70%
Services
Consulting Services
Enterprise Agile 195.25 237.98 290.23 354.3 433.18 530.7 651.89 803.19 992.97 22.60%
Services Market Total 510.83 610.63 730.6 875.34 1,050.72 1,264.22 1,525.60 1,847.22 2,244.89 20.40%

Global Opportunity
Forecast, 2019-2026
178
revenue contributor to the Italy market, with $403.85 million in 2018, and is estimated to reach $1,656.46 million
by 2026, registering a CAGR of 19.4%. The SMEs segment is estimated to reach $588.43 million by 2026 at a
significant CAGR of 23.8%
CAGR
(2019–2026)
Large Enterprises 403.85 478.73 567.97 674.73 802.99 957.83 1,145.81 1,375.19 1,656.46 19.40%
SMEs 106.98 131.9 162.63 200.61 247.73 306.4 379.79 472.03 588.43 23.80%
Total 510.83 610.63 730.6 875.34 1,050.72 1,264.22 1,525.60 1,847.22 2,244.89 20.40%

Enterprise Agile
Transformation
revenue contributor with $145.62 million in 2018, and is estimated to reach $540.06 million by 2026, registering
Services Market
a CAGR of 17.9%. The retail segment is estimated to reach $342.96 million by 2026 at a significant CAGR of
Global Opportunity 23.9%. The IT & telecom and BFSI segments collectively accounted for about 48.4% share in 2018, with the
Forecast, 2019-2026 former constituting around 28.5% share.
179
31.1% by 2026.
CAGR
(2019–2026)
BFSI 101.55 120.09 142.14 168.46 199.99 237.95 283.93 339.88 408.31 19.10%
IT and Telecom 145.62 170.68 200.15 234.93 276.15 325.23 383.99 454.67 540.06 17.90%
Retail 62.1 76.62 94.52 116.66 144.13 178.35 221.17 275 342.96 23.90%
Media and
34.57 41.25 49.27 58.93 70.62 84.83 102.2 123.54 149.88 20.20%
Entertainment
Government and
22.47 26.93 32.3 38.8 46.69 56.32 68.14 82.71 100.77 20.70%
Public Sector
Manufacturing 71.62 86.97 105.7 128.6 156.71 191.38 234.37 287.91 354.91 22.30%
Healthcare 45.66 55.26 66.93 81.16 98.59 120.03 146.54 179.49 220.62 21.90%
Transformation Total 510.83 610.63 730.6 875.34 1,050.72 1,264.22 1,525.60 1,847.22 2,244.89 20.40%
Global Opportunity
Forecast, 2019-2026
180
8.3.6.5. Rest of Europe
CAGR 59.0%
Revenue ($Million)
4,078.50
3,384.57
2,819.39
2,356.77
1,976.13
1,661.10
1,180.15 1,399.08
996.55
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
181
The rest of Europe enterprise agile transformation services market was valued at $996.55 million in 2018, and is
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 552.7 646.74 757.48 888.38 1,043.82 1,229.32 1,452.02 1,720.76 2,046.65 17.90%
ScrumXP 110.65 132.28 158.29 189.68 227.72 274.06 330.82 400.69 487.12 20.50%
Enterprise Agile Scrumban 83.42 100.98 122.32 148.33 180.14 219.22 267.51 327.44 402.17 21.80%
Transformation Kanban 59.03 71.76 87.28 106.24 129.5 158.16 193.64 237.79 292.97 22.30%
Services Market Custom Hybrid 130.01 156.17 187.74 225.99 272.54 329.42 399.33 485.69 592.87 21.00%
Global Opportunity Others 60.74 72.22 85.97 102.48 122.41 146.58 176.06 212.2 256.73 19.90%
Total 996.55 1,180.15 1,399.08 1,661.10 1,976.13 2,356.77 2,819.39 3,384.57 4,078.50 19.40%
Forecast, 2019-2026
182
to reach 93.9% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
555.42 648.62 758.12 887.24 1,040.22 1,222.35 1,440.48 1,703.05 2,020.67 17.60%
Services
Enterprise Agile Consulting 382.33 461.64 557.78 674.73 817.53 992.71 1,208.76 1,476.49 1,809.86 21.60%
Services Market
Total 996.55 1,180.15 1,399.08 1,661.10 1,976.13 2,356.77 2,819.39 3,384.57 4,078.50 19.40%
Global Opportunity Source: AMR Analysis
Forecast, 2019-2026
183
the highest revenue contributor to the Rest of Europe market, with $786.96 million in 2018, and is estimated to
reach $3,005.78 million by 2026, registering a CAGR of 18.4%. The SMEs segment is estimated to reach $1,072.72
million by 2026 at a significant CAGR of 22.7%.
CAGR
(2019–2026)
Large Enterprises 786.96 924.17 1,086.39 1,278.91 1,508.44 1,783.47 2,114.98 2,516.65 3,005.78 18.40%
SMEs 209.59 255.98 312.69 382.19 467.69 573.3 704.41 867.91 1,072.72 22.70%
Total 996.55 1,180.15 1,399.08 1,661.10 1,976.13 2,356.77 2,819.39 3,384.57 4,078.50 19.40%

Enterprise Agile The rest of Europe enterprise agile transformation services market was valued at $996.55 million in 2018, and is
Forecast, 2019-2026
184
29.9% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 195.99 229.61 269.24 316.16 371.94 438.61 518.75 615.59 733.18 18.00%
IT and Telecom 285.78 331.86 385.64 448.62 522.71 610.29 714.4 838.79 988.08 16.90%
Retail 115.11 140.92 172.52 211.3 259.08 318.18 391.63 483.34 598.34 22.90%
Media and
74.3 87.85 103.99 123.28 146.44 174.38 208.29 249.66 300.39 19.20%
Entertainment
Government and
43.5 51.65 61.39 73.07 87.15 104.2 124.98 150.41 181.71 19.70%
Public Sector
Manufacturing 134.03 161.36 194.43 234.56 283.46 343.34 417.04 508.21 621.54 21.20%
Services Market Total 996.55 1,180.15 1,399.08 1,661.10 1,976.13 2,356.77 2,819.39 3,384.57 4,078.50 19.40%

Global Opportunity
Forecast, 2019-2026
185
8.4. Asia-Pacific
The Asia-Pacific enterprise agile transformation service market is analyzed across countries such as Japan, China,
India, South Korea, and others. Asia-Pacific is an emerging enterprise agile transformation service market and
is expected to provide huge opportunities for players operating globally in the future. This region is expected
to exhibit strong growth rate during the forecast period owing to rapid adoption of emerging technologies
among various businesses and industrial sector. Companies operating in the Asia-Pacific countries are adopting
digital technologies significantly owing to the rise in need to stay agile.

during the forecast period. The cumulative share of these two segments was 13.0% in the Asia-Pacific enterprise
agile transformation services market in 2018, and is anticipated to reach 15.8% by 2026.
Rise in IT spending of countries in the Asia-Pacific region such as India and China are supporting the
digitalization evolution. Seismic shift of Asia-Pacific cloud-based companies has shaped the IT globally. Japan
is consistently adopting emerging technologies and is among the early adopters of technological advancement
Enterprise Agile in software and infrastructure. Japan is among one of the top markets witnessing significant growth in ICT and
Transformation cloud services investments. For instance, according to a survey conducted by UNCTAD in 2017, the Asia-Pacific
Services Market region accounts for about 74% of world exports of information and communications technology (ICT) goods,
Global Opportunity led by China, which exported such products to a value of more than US$600 billion in 2017. Moreover, the
Analysis and Industry adoption of agile services has been increased in the non-IT organization, owing to its features such as workflow
Forecast, 2019-2026
tracking and story mapping & analytics, which drives the growth of the market.
186
For instance, according to a study 80% of the organizations are using agile services to some extent in various
different business-like customer service, marketing, sales, and R&D. This is also among some of the major
factors expected to boost growth of the enterprise agile transformation service in the Asia-Pacific market.

The Asia-Pacific enterprise agile transformation services market was valued at $2,545.09 million in 2018, and is
by 2026, registering a CAGR of 20.6%. The Kanban segment is estimated to reach $819.19 million by 2026 at a
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 1,448.75 1,736.57 2,082.49 2,499.54 3,004.31 3,617.96 4,367.89 5,288.73 6,424.63 20.60%
Enterprise Agile ScrumXP 282.94 346.49 424.52 520.62 639.41 786.86 970.82 1,201.39 1,491.71 23.20%
Transformation Scrumban 196.12 243.67 302.76 376.36 468.33 583.71 729.1 913.12 1,147.01 24.80%
Services Market Kanban 135.03 168.69 210.67 263.16 329 411.87 516.64 649.64 819.19 25.30%
Custom Hybrid 339.57 417.75 514.14 633.29 781.12 965.28 1,195.83 1,485.77 1,852.03 23.70%
Global Opportunity
Others 142.68 173.87 212.01 258.76 316.31 387.46 475.86 586.23 724.67 22.60%
Forecast, 2019-2026 Total 2,545.09 3,087.04 3,746.59 4,551.73 5,538.49 6,753.13 8,256.13 10,124.89 12,459.24 22.10%
187
services segment was the highest contributor with $1,443.87 million in 2018, and is estimated to reach $6,293.39
million by 2026, registering a CAGR of 20.3%. The consulting services segment is estimated to reach $5,477.25
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
1,443.87 1,727.33 2,067.24 2,476.11 2,969.83 3,568.64 4,298.70 5,192.99 6,293.39 20.30%
Services
Consulting
965.7 1,194.56 1,477.96 1,829.81 2,268.15 2,816.37 3,505.30 4,374.87 5,477.25 24.30%
Services
Others 135.52 165.16 201.39 245.82 300.51 368.12 452.13 557.03 688.6 22.60%
Total 2,545.09 3,087.04 3,746.59 4,551.73 5,538.49 6,753.13 8,256.13 10,124.89 12,459.24 22.10%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
188
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
SMEs 496.11 622.14 779.8 977.45 1,225.93 1,539.39 1,936.53 2,441.73 3,086.97 25.70%
Total 2,545.09 3,087.04 3,746.59 4,551.73 5,538.49 6,753.13 8,256.13 10,124.89 12,459.24 22.10%
8.4.5. Market size and forecast, by industry vertical

Enterprise Agile
Transformation The Asia-Pacific enterprise agile transformation services market was valued at $2,545.09 million in 2018, and is
Services Market projected to reach $12,459.24 million by 2026, growing at a CAGR of 22.1% from 2019 to 2026. The IT & telecom
segment was the highest contributor with $782.45 million in 2018, and is estimated to reach $2,763.44 million
Global Opportunity by 2026, registering a CAGR of 17.1%. The retail segment is estimated to reach $1,895.94 million by 2026 at a
Forecast, 2019-2026 CAGR of 26.5%. The IT & telecom and BFSI segments collectively accounted for about 50.9% share of the Asia-
Pacific enterprise agile transformation services market in 2018, with the former constituting around 30.7% share.
189
The retail and healthcare segments are expected to witness growth at a CAGR of 26.5% and 25.1% respectively,
to reach 25.6% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 513.45 616.17 739.78 889 1,069.85 1,290.00 1,559.41 1,890.68 2,299.87 20.70%
IT and Telecom 782.45 916.02 1,071.62 1,253.19 1,465.58 1,714.70 2,007.95 2,354.07 2,763.44 17.10%
Retail 289.61 366.09 462.28 583.46 736.52 930.44 1,177.13 1,492.14 1,895.94 26.50%
Media and
168.81 207.42 254.96 313.67 386.44 477.01 590.29 732.62 912.26 23.60%
Entertainment
Government and
106.89 131.46 161.74 199.16 245.58 303.39 375.75 466.73 581.64 23.70%
Public Sector
Manufacturing 342.8 425.35 527.81 655.32 814.52 1,014.05 1,265.28 1,583.00 1,986.51 24.60%
Enterprise Agile Healthcare 217.4 270.98 337.72 421.04 525.39 656.56 822.17 1,032.17 1,299.56 25.10%

Global Opportunity
Forecast, 2019-2026
190
projected to reach $12,459.24 million by 2026, registering a CAGR of 22.1%. China was the highest revenue
of 20.2%. India is estimated to reach $1,838.98 million by 2026 at a significant CAGR of 25.7%. China and Japan
collectively accounted for about 55.6% share in 2018, with the former constituting around 33.5% share. India
and Australia are expected to witness growth by 25.7% and 22.9%, respectively, during the forecast period. The
CAGR
COUNTRY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
China 852.86 1,019.88 1,220.08 1,460.76 1,751.27 2,103.43 2,532.57 3,057.97 3,704.13 20.20%
Japan 561.19 673.32 808.23 971.05 1,168.34 1,408.45 1,702.21 2,063.33 2,509.29 20.70%
India 296.5 371.64 465.61 583.36 731.36 918 1,154.41 1,455.07 1,838.98 25.70%
Australia 449.21 548.72 670.64 820.45 1,005.24 1,234.13 1,519.13 1,875.64 2,323.65 22.90%
Enterprise Agile
Transformation Rest of Asia-
Pacific
385.33 473.47 582.03 716.1 882.28 1,089.11 1,347.81 1,672.88 2,083.18 23.60%
Global Opportunity Sources: AMR Analysis

Forecast, 2019-2026
191
8.4.6.1. China
CAGR 48.2%
Revenue ($Million)
3,704.13
3,057.97
2,532.57
2,103.43
1,751.27
1,460.76
1,019.88 1,220.08
852.86
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
192
The China enterprise agile transformation services market was valued at $852.86 million in 2018, and is projected
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 495.85 586.23 693.25 820.37 971.96 1,153.52 1,372.15 1,636.63 1,958.00 18.80%
ScrumXP 92.62 111.83 135.06 163.24 197.54 239.48 290.99 354.57 433.38 21.40%
Scrumban 63.96 78.39 96.05 117.72 144.39 177.35 218.24 269.22 333 23.00%
Transformation
Custom Hybrid 112.07 135.91 164.86 200.11 243.16 295.98 361.08 441.69 541.91 21.80%
Services Market
Others 46.05 55.33 66.49 79.98 96.32 116.21 140.56 170.48 207.43 20.80%
Global Opportunity Total 852.86 1,019.88 1,220.08 1,460.76 1,751.27 2,103.43 2,532.57 3,057.97 3,704.13 20.20%
193
to reach 95.0% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
487.24 574.77 678.15 800.63 946.3 1,120.31 1,329.28 1,581.39 1,886.88 18.50%
Services
Consulting
Enterprise Agile 324.17 395.32 482.08 588.16 718.28 878.52 1,076.78 1,323.15 1,630.56 22.40%
Services Market Total 852.86 1,019.88 1,220.08 1,460.76 1,751.27 2,103.43 2,532.57 3,057.97 3,704.13 20.20%

Global Opportunity
Forecast, 2019-2026
194
revenue contributor to the China market, with $689.96 million in 2018, and is estimated to reach $2,801.43
million by 2026, registering a CAGR of 19.2%. The SMEs segment is estimated to reach $902.70 million by 2026
at a significant CAGR of 23.9%.
CAGR
(2019–2026)
Large Enterprises 689.96 818.36 970.97 1,152.89 1,370.63 1,632.39 1,948.75 2,332.89 2,801.43 19.20%
SMEs 162.9 201.52 249.11 307.87 380.64 471.04 583.82 725.08 902.7 23.90%
Total 852.86 1,019.88 1,220.08 1,460.76 1,751.27 2,103.43 2,532.57 3,057.97 3,704.13 20.20%

Enterprise Agile
Transformation
Services Market
195
The retail and healthcare segments are expected to witness growth by 24.6% and 23.3%, respectively, during
25.6% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 175.35 207.53 245.69 291.08 345.26 410.25 488.6 583.5 698.97 18.90%
IT and Telecom 267.97 309.58 357.36 412.3 475.65 548.89 633.9 732.84 848.25 15.50%
Retail 97.4 121.37 151.05 187.85 233.62 290.69 362.16 451.97 565.25 24.60%
Media and
54.41 65.92 79.88 96.87 117.6 143.01 174.3 213.03 261.14 21.70%
Entertainment
Government and
32.84 39.84 48.35 58.7 71.36 86.9 106.05 129.77 159.28 21.90%
Public Sector
Manufacturing 114.88 140.53 171.88 210.3 257.52 315.8 388.05 478 590.44 22.80%
Healthcare 71.81 88.27 108.46 133.29 163.92 201.82 248.95 307.78 381.53 23.30%
Transformation Total 852.86 1,019.88 1,220.08 1,460.76 1,751.27 2,103.43 2,532.57 3,057.97 3,704.13 20.20%
Global Opportunity
Forecast, 2019-2026
196
8.4.6.2. Japan
CAGR 51.4%
Revenue ($Million)
2,509.29
2,063.33
1,702.21
1,408.45
1,168.34
971.05
673.32 808.23
561.19
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
197
The Japan enterprise agile transformation services market was valued at $561.19 million in 2018, and is projected
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 317.26 376.21 446.25 529.74 629.66 749.77 894.91 1,071.14 1,286.10 19.20%
ScrumXP 62.73 75.97 92.04 111.61 135.51 164.83 201 245.81 301.57 21.80%
Scrumban 44.44 54.57 67.01 82.32 101.22 124.65 153.81 190.29 236.09 23.30%
Enterprise Agile Kanban 31.53 38.89 47.95 59.14 73 90.22 111.71 138.66 172.59 23.70%
Transformation
Custom Hybrid 73.17 89.04 108.39 132.03 161.03 196.75 240.96 295.92 364.55 22.30%
Services Market
Others 32.07 38.64 46.58 56.21 67.92 82.24 99.81 121.5 148.39 21.20%
Global Opportunity Total 561.19 673.32 808.23 971.05 1,168.34 1,408.45 1,702.21 2,063.33 2,509.29 20.70%
198
to reach 94.1% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
317.13 375.29 444.23 526.21 624.08 741.43 882.9 1,054.24 1,262.68 18.90%
Services
Consulting Services
Enterprise Agile 211.75 259.11 317.1 388.28 475.95 584.34 719 887.04 1,097.61 22.90%
Transformation Others 32.31 38.92 46.9 56.57 68.32 82.68 100.31 122.05 149 21.10%

Global Opportunity
Forecast, 2019-2026
199
registering a CAGR of 19.7%. The SMEs segment is estimated to reach $628.16 million by 2026 at a significant
CAGR of 24.2%.
CAGR
(2019–2026)
Large Enterprises 450.28 535.82 637.85 759.95 906.66 1,083.70 1,298.52 1,560.40 1,881.13 19.70%
SMEs 110.91 137.51 170.38 211.1 261.69 324.75 403.69 502.93 628.16 24.20%
Total 561.19 673.32 808.23 971.05 1,168.34 1,408.45 1,702.21 2,063.33 2,509.29 20.70%

Enterprise Agile
Transformation
Services Market
200
25.7% by 2026.
CAGR
(2019–2026)
BFSI 112.62 133.69 158.77 188.71 224.58 267.76 320.01 383.54 461.14 19.30%
IT and Telecom 170.81 197.77 228.78 264.53 305.84 353.69 409.33 474.19 549.96 15.70%
Retail 63.64 79.59 99.42 124.1 154.93 193.53 242.06 303.32 380.92 25.10%
Media and
37.08 45.06 54.76 66.61 81.12 98.97 121.04 148.44 182.63 22.10%
Entertainment
Government and
24.72 30.04 36.52 44.42 54.1 66.01 80.73 99.02 121.84 22.10%
Public Sector
Manufacturing 75.32 92.45 113.47 139.33 171.24 210.78 260 321.53 398.77 23.20%
Healthcare 48.45 59.71 73.58 90.68 111.85 138.15 170.96 212.08 263.82 23.60%
Transformation Total 561.19 673.32 808.23 971.05 1,168.34 1,408.45 1,702.21 2,063.33 2,509.29 20.70%
Global Opportunity
Forecast, 2019-2026
201
8.4.6.3. India
CAGR 62.8%
Revenue ($Million)
1,838.98
1,455.07
1,154.41
918
731.36
583.36
371.64 465.61
296.5
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
202
The India enterprise agile transformation services market was valued at $296.50 million in 2018, and is projected
contributor with $166.80 million in 2018, and is estimated to reach $937.45 million by 2026, registering a CAGR
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 166.8 206.62 255.79 316.63 392.13 486.14 603.72 751.35 937.45 24.10%
ScrumXP 33.09 41.87 52.95 66.95 84.7 107.28 136.12 173.1 220.7 26.80%
Scrumban 23.57 30.23 38.75 49.63 63.58 81.52 104.66 134.63 173.58 28.40%
Transformation
Custom Hybrid 40.6 51.58 65.49 83.14 105.59 134.25 170.97 218.21 279.21 27.30%
Services Market
Others 16.69 21.01 26.44 33.27 41.9 52.82 66.71 84.45 107.19 26.20%
Global Opportunity Total 296.5 371.64 465.61 583.36 731.36 918 1,154.41 1,455.07 1,838.98 25.70%
203
highest revenue contributor with $166.67 million in 2018, and is estimated to reach $919.92 million by 2026,
94.1% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
166.67 206.04 254.53 314.39 388.49 480.53 595.34 739.14 919.92 23.80%
Services
Consulting
Services Market Total 296.5 371.64 465.61 583.36 731.36 918 1,154.41 1,455.07 1,838.98 25.70%

Global Opportunity
Forecast, 2019-2026
204
registering a CAGR of 24.6%. The SMEs segment is estimated to reach $453.51 million by 2026 at a significant
CAGR of 29.4%.
CAGR
(2019–2026)
Large Enterprises 239.01 297.13 369.19 458.71 570.27 709.76 884.93 1,105.82 1,385.47 24.60%
SMEs 57.49 74.51 96.42 124.65 161.09 208.25 269.48 349.25 453.51 29.40%
Total 296.5 371.64 465.61 583.36 731.36 918 1,154.41 1,455.07 1,838.98 25.70%

Enterprise Agile
Transformation
Services Market
205
25.7% by 2026.
CAGR
(2019–2026)
BFSI 59.3 73.54 91.15 112.98 140.09 173.9 216.25 269.5 336.72 24.30%
IT and Telecom 89.69 108.46 130.92 157.82 190.06 228.79 275.42 331.65 399.57 20.50%
Retail 33.77 44.11 57.5 74.84 97.33 126.58 164.72 214.6 280.05 30.20%
Media and
20.1 25.5 32.34 41.01 52.03 66.07 84.06 107.17 136.98 27.10%
Entertainment
Government and
13.09 16.61 21.07 26.73 33.92 43.1 54.84 69.95 89.43 27.20%
Public Sector
Manufacturing 40.06 51.36 65.78 84.22 107.85 138.2 177.36 228.04 293.89 28.30%
Healthcare 25.59 32.95 42.37 54.46 69.99 90.01 115.91 149.51 193.28 28.80%
Transformation Total 296.5 371.64 465.61 583.36 731.36 918 1,154.41 1,455.07 1,838.98 25.70%
Global Opportunity
Forecast, 2019-2026
206
8.4.6.4. Australia
CAGR 56.0%
Revenue ($Million)
2,323.65
1,875.64
1,519.13
1,234.13
1,005.24
820.45
548.72 670.64
449.21
2018 2019 2020 2021 2022 2023 2024 2025 2026


Enterprise Agile
The Australia enterprise agile transformation services market was valued at $449.21 million in 2018, and is
Transformation
Services Market
Global Opportunity registering a CAGR of 21.4%. The Kanban segment is estimated to reach $160.47 million by 2026 at a significant
Forecast, 2019-2026
207
The Kanban and scrumban segments are expected to witness growth by 26.0% and 25.6%, respectively, during
16.1% by 2026.
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 252.16 304.4 367.6 444.31 537.74 652.04 792.59 966.21 1,181.67 21.40%
ScrumXP 50.55 62.33 76.88 94.91 117.35 145.36 180.53 224.86 281.01 24.00%
Scrumban 34.82 43.55 54.48 68.18 85.41 107.15 134.73 169.84 214.73 25.60%
Kanban 25.36 31.84 39.98 50.2 63.09 79.4 100.12 126.58 160.47 26.00%
Custom Hybrid 60.78 75.27 93.24 115.6 143.51 178.48 222.53 278.25 349.04 24.50%
Others 25.53 31.33 38.46 47.25 58.14 71.69 88.63 109.9 136.73 23.40%
Total 449.21 548.72 670.64 820.45 1,005.24 1,234.13 1,519.13 1,875.64 2,323.65 22.90%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
208
to reach 94.4% by 2026.
CAGR (2019–
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
2026)
Development
254.98 307.22 370.29 446.66 539.48 652.77 791.76 963.06 1,175.12 21.10%
Services
Consulting
Enterprise Agile 170.1 211.91 264.03 329.17 410.87 513.69 643.73 808.89 1,019.56 25.20%

Global Opportunity
Forecast, 2019-2026
209
the highest revenue contributor with $360.83 million in 2018, and is estimated to reach $1,744.03 million by
2026, registering a CAGR of 21.9%. The SMEs segment is estimated to reach $579.62 million by 2026 at a
CAGR
(2019–2026)
SMEs 88.38 111.57 140.78 177.63 224.26 283.46 358.92 455.51 579.62 26.50%
Total 449.21 548.72 670.64 820.45 1,005.24 1,234.13 1,519.13 1,875.64 2,323.65 22.90%

Enterprise Agile The Australia enterprise agile transformation services market was valued at $449.21 million in 2018, and is
Forecast, 2019-2026
210
25.5% by 2026.
CAGR
(2019–2026)
BFSI 89.61 108.3 130.94 158.46 192.02 233.14 283.77 346.41 424.24 21.50%
IT and Telecom 136.98 161.48 190.22 223.97 263.71 310.61 366.16 432.12 510.59 17.90%
Retail 51.63 65.7 83.52 106.11 134.84 171.47 218.36 278.6 356.3 27.30%
Media and
31.48 38.92 48.13 59.57 73.82 91.67 114.11 142.46 178.43 24.30%
Entertainment
Government and
20.1 24.87 30.77 38.1 47.25 58.7 73.12 91.33 114.45 24.40%
Public Sector
Manufacturing 59.3 74.13 92.67 115.91 145.12 181.97 228.69 288.15 364.15 25.50%

Global Opportunity
Forecast, 2019-2026
211
8.4.6.5. Rest of Asia-Pacific
CAGR 67.4%
Revenue ($Million)
2,083.18
1,672.88
1,347.81
1,089.11
882.28
716.1
473.47 582.03
385.33
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
212
The rest of Asia-Pacific enterprise agile transformation services market was valued at $385.33 million in 2018,
and is projected to reach $2,083.18 million by 2026, registering a CAGR of 23.6%. The scrum segment was the
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 216.67 263.12 319.6 388.5 472.83 576.48 704.52 863.4 1,061.41 22.00%
ScrumXP 43.94 54.49 67.59 83.91 104.31 129.91 162.18 203.05 255.04 24.70%
Total 385.33 473.47 582.03 716.1 882.28 1,089.11 1,347.81 1,672.88 2,083.18 23.60%
Forecast, 2019-2026
213
and is projected to reach $2,083.18 million by 2026, registering a CAGR of 23.6%. The development services
segment was the highest revenue contributor with $217.85 million in 2018, and is estimated to reach $1,048.78
million by 2026, registering a CAGR of 21.8%. The consulting services segment is estimated to reach $918.38
million by 2026 at a significant CAGR of 25.8%. The development services and consulting services segments
collectively accounted for about 94.6% share in 2018, with the former constituting around 56.5% share. The
consulting services and development services segments are expected to witness growth by 25.8% and 21.8%,
respectively, during the forecast period. The cumulative share of these two segments was 94.6% in 2018 and is
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
217.85 264.02 320.05 388.23 471.49 573.6 699.42 855.16 1,048.78 21.80%
Services
Enterprise Agile Consulting 146.71 183.83 230.36 288.8 362.44 455.59 573.94 724.93 918.38 25.80%
Services Market
Total 385.33 473.47 582.03 716.1 882.28 1,089.11 1,347.81 1,672.88 2,083.18 23.60%
Forecast, 2019-2026
214
and is projected to reach $2,083.18 million by 2026, registering a CAGR of 23.6%. The large enterprises segment
was the highest revenue contributor to the Rest of Asia-Pacific market, with $308.90 million in 2018, and is
estimated to reach $1,560.20 million by 2026, registering a CAGR of 22.5%. The SMEs segment is estimated to
reach $522.99 million by 2026 at a significant CAGR of 27.2%.
CAGR
(2019–2026)
SMEs 76.43 97.03 123.12 156.19 198.25 251.9 320.61 408.96 522.99 27.20%
Total 385.33 473.47 582.03 716.1 882.28 1,089.11 1,347.81 1,672.88 2,083.18 23.60%

Enterprise Agile The rest of Asia-Pacific enterprise agile transformation services market was valued at $385.33 million in 2018,
Transformation and is projected to reach $2,083.18 million by 2026, registering a CAGR of 23.6%. The IT & telecom segment
Services Market was the highest revenue contributor with $117.01 million in 2018, and is estimated to reach $455.08 million by
Global Opportunity 2026, registering a CAGR of 18.5%. The retail segment is estimated to reach $313.42 million by 2026 at a
Analysis and Industry significant CAGR of 28.1%. The IT & telecom and BFSI segments collectively accounted for about 50.2% share
Forecast, 2019-2026
in 2018, with the former constituting around 30.4% share.
215
25.8% by 2026.
CAGR
(2019–2026)
BFSI 76.58 93.1 113.21 137.78 167.89 204.95 250.78 307.73 378.81 22.20%
IT and Telecom 117.01 138.73 164.34 194.57 230.32 272.72 323.14 383.26 455.08 18.50%
Retail 43.18 55.33 70.8 90.55 115.8 148.17 189.84 243.66 313.42 28.10%
Media and
25.73 32.01 39.84 49.62 61.87 77.29 96.78 121.52 153.07 25.00%
Entertainment
Government and
16.14 20.1 25.04 31.21 38.94 48.69 61.01 76.66 96.64 25.10%
Public Sector
Manufacturing 53.24 66.88 84.01 105.57 132.79 167.29 211.18 267.28 339.27 26.10%
Services Market Total 385.33 473.47 582.03 716.1 882.28 1,089.11 1,347.81 1,672.88 2,083.18 23.60%

Global Opportunity
Forecast, 2019-2026
216
8.5. LAMEA
The global market in LAMEA is analyzed across Latin America, Middle East, and Africa. Most organizations in
this region have been moving toward the adoption of agile services to helps client in providing a fresher and
faster approach in application development. In addition, the main motive of the adoption of agile
transformation services in LAMEA is to improve end-product quality, enhance developer's moral, and achieve
stakeholder satisfaction. The enterprise agile transformation service market in LAMEA exhibits slower growth as
compared to other regions. However, Latin America and the Middle East are expected to gain high traction
during the forecast period.

during the forecast period. The cumulative share of these two segments was 12.2% in the LAMEA enterprise
agile transformation services market in 2018, and is anticipated to reach 15.0% by 2026.
Growth in the capital market and banking sector in LAMEA countries such as UAE, Brazil, and Mexico and
increase in the IT spending among these countries drive the growth of the market in the region. In addition,
Enterprise Agile LAMEA has shown steady growth in adoption of enterprise agile transformation service across different industry
Transformation verticals such as government, retail, and healthcare. Furthermore, enterprises in Mexico are increasingly
Services Market adopting technology to support new digital business models for optimizing business operations, creating new
Global Opportunity revenue streams and enhancing customer experiences. To support these organizations, WSO2 is partnering with
Analysis and Industry Chakray Consulting, S.L., which has a strong presence in Mexico and has made expertise in implementing agile,
Forecast, 2019-2026
digital transformation solutions ByWSO2’s technology a core part of its business.
217
Increase in spending in IT industry in Brazil, Mexico, and UAE owing to surge in digitalization and investment in
agile transformation service market are further expected to boost the market growth.

The LAMEA enterprise agile transformation services market was valued at $1,297.25 million in 2018, and is
segment was the highest contributor with $748.85 million in 2018, and is estimated to reach $3,040.00 million
by 2026, registering a CAGR of 19.2%. The Kanban segment is estimated to reach $356.23 million by 2026 at a
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 748.85 886.62 1,050.63 1,246.55 1,481.64 1,765.05 2,108.66 2,527.36 3,040.00 19.20%
ScrumXP 136.75 165.46 200.37 242.98 295.18 359.43 438.94 537.81 661.36 21.90%
Total 1,297.25 1,554.05 1,863.51 2,237.76 2,692.32 3,247.05 3,927.82 4,767.53 5,808.35 20.70%
Forecast, 2019-2026
218
services segment was the highest contributor with $718.45 million in 2018, and is estimated to reach $2,855.58
million by 2026, registering a CAGR of 18.9%. The consulting services segment is estimated to reach $2,648.34
CAGR (2019–
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
2026)
Development
718.45 848.59 1,003.09 1,187.14 1,407.36 1,672.09 1,992.12 2,380.94 2,855.58 18.90%
Services
Consulting Services 513.73 627.07 765.9 936.48 1,146.88 1,407.52 1,732.05 2,138.05 2,648.34 22.90%
Others 65.07 78.39 94.52 114.14 138.08 167.45 203.66 248.54 304.44 21.40%
Total 1,297.25 1,554.05 1,863.51 2,237.76 2,692.32 3,247.05 3,927.82 4,767.53 5,808.35 20.70%
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
219
ORGANIZATION CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
SIZE (2019–2026)
SMEs 234.93 291.71 362.12 449.64 558.78 695.38 867.14 1,084.05 1,359.11 24.60%
Total 1,297.25 1,554.05 1,863.51 2,237.76 2,692.32 3,247.05 3,927.82 4,767.53 5,808.35 20.70%
8.5.5. Market size and forecast, by industry vertical

Enterprise Agile The LAMEA enterprise agile transformation services market was valued at $1,297.25 million in 2018, and is
Transformation projected to reach $5,808.35 million by 2026, growing at a CAGR of 20.7% from 2019 to 2026. The IT & telecom
Services Market segment was the highest contributor with $411.08 million in 2018, and is estimated to reach $1,342.05 million
by 2026, registering a CAGR of 16.0%. The retail segment is estimated to reach $863.90 million by 2026 at a
Global Opportunity
Forecast, 2019-2026 the former constituting around 31.7% share.
220
The retail and healthcare segments are expected to witness growth at a CAGR of 25.2% and 23.8% respectively,
to reach 25.1% by 2026.
INDUSTRY CAGR
2018 2019 2020 2021 2022 2023 2024 2025 2026
BFSI 275.81 327.04 388.12 461.22 549.07 655.17 784.02 941.3 1,134.21 19.40%
IT and Telecom 411.08 475.78 550.53 637.08 737.61 854.75 991.82 1,152.71 1,342.05 16.00%
Retail 143.21 179.01 223.59 279.21 348.83 436.27 546.55 686.25 863.9 25.20%
Media and
85.12 103.31 125.49 152.62 185.94 227.05 278.04 341.58 421.16 22.20%
Entertainment
Government and
47.03 57.27 69.79 85.15 104.06 127.44 156.52 192.84 238.42 22.60%
Public Sector
Manufacturing 169.25 207.56 254.65 312.71 384.55 473.82 585.3 725.17 901.44 23.30%
Healthcare 107.62 132.62 163.46 201.6 248.94 307.95 381.84 474.8 592.25 23.80%
Global Opportunity
Forecast, 2019-2026
221
projected to reach $5,808.35 million by 2026, registering a CAGR of 20.7%. Latin America was the highest
registering a CAGR of 19.1%. Middle East is estimated to reach $2,145.61 million by 2026 at a significant CAGR
of 22.5%. Latin America and Middle East collectively accounted for about 84.9% share in 2018, with the former
constituting around 52.0% share. Middle East and Africa are expected to witness growth by 22.5% and 21.8%,
respectively, during the forecast period. The cumulative share of these two segments was 48.0% in 2018 and is
CAGR
COUNTRY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Latin America 674.57 798.02 944.85 1,120.08 1,330.14 1,583.14 1,889.58 2,262.61 2,718.89 19.10%
Middle East 426.28 518.59 631.36 769.57 939.62 1,149.78 1,410.87 1,736.81 2,145.61 22.50%
Africa 196.4 237.44 287.31 348.11 422.56 514.13 627.37 768.11 943.86 21.80%
Enterprise Agile
Total 1,297.25 1,554.05 1,863.51 2,237.76 2,692.32 3,247.05 3,927.82 4,767.53 5,808.35 20.70%
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
222
8.5.6.1. Latin America
CAGR 40.3%
Revenue ($Million)
2,718.89
2,262.61
1,889.58
1,583.14
1,330.14
1,120.08
798.02 944.85
674.57
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
223
The Latin America enterprise agile transformation services market was valued at $674.57 million in 2018, and is
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 395.97 463.17 542.15 635.31 745.68 877.06 1,034.36 1,223.62 1,452.43 17.70%
ScrumXP 70.83 84.63 101.19 121.14 145.25 174.54 210.31 254.2 308.32 20.30%
Total 674.57 798.02 944.85 1,120.08 1,330.14 1,583.14 1,889.58 2,262.61 2,718.89 19.10%
Forecast, 2019-2026
224
to reach 95.2% by 2026.
CAGR (2019–
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
2026)
Development
375.53 438.08 511.38 597.55 699.32 820.09 964.2 1,137.05 1,345.31 17.40%
Services
Enterprise Agile Consulting 268.01 323.05 389.58 470.25 568.44 688.45 835.9 1,017.92 1,243.62 21.20%
Services Market
Total 674.57 798.02 944.85 1,120.08 1,330.14 1,583.14 1,889.58 2,262.61 2,718.89 19.10%
Forecast, 2019-2026
225
the highest revenue contributor to the Latin America market, with $553.82 million in 2018, and is estimated to
reach $2,088.92 million by 2026, registering a CAGR of 18.2%. The SMEs segment is estimated to reach $629.97
CAGR
(2019–2026)
Large Enterprises 553.82 649.92 763.27 897.45 1,057.00 1,247.61 1,476.66 1,753.27 2,088.92 18.20%
SMEs 120.75 148.1 181.58 222.63 273.14 335.53 412.92 509.34 629.97 23.00%
Total 674.57 798.02 944.85 1,120.08 1,330.14 1,583.14 1,889.58 2,262.61 2,718.89 19.10%

Enterprise Agile The Latin America enterprise agile transformation services market was valued at $674.57 million in 2018, and is
Forecast, 2019-2026
226
24.9% by 2026.
CAGR
(2019–2026)
BFSI 146.04 171.09 200.57 235.4 276.74 326.03 385.14 456.4 542.69 17.90%
IT and Telecom 217.75 249.1 284.87 325.78 372.71 426.74 489.21 561.69 646.01 14.60%
Retail 74.68 92.17 113.67 140.12 172.79 213.25 263.6 326.49 405.39 23.60%
Media and
43.04 51.58 61.86 74.28 89.32 107.63 130.05 157.62 191.68 20.60%
Entertainment
Government and
22.53 27.1 32.62 39.3 47.42 57.33 69.49 84.48 103.05 21.00%
Public Sector
Manufacturing 87.83 106.37 128.85 156.21 189.61 230.56 281.03 343.49 421.16 21.70%
Services Market Total 674.57 798.02 944.85 1,120.08 1,330.14 1,583.14 1,889.58 2,262.61 2,718.89 19.10%

Global Opportunity
Forecast, 2019-2026
227
8.5.6.2. Middle East
CAGR 49.0%
Revenue ($Million)
2,145.61
1,736.81
1,410.87
1,149.78
939.62
769.57
518.59 631.36
426.28
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
228
The Middle East enterprise agile transformation services market was valued at $426.28 million in 2018, and is
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 241.15 289.94 348.83 420.11 506.74 612.5 742.27 902.29 1,100.50 21.00%
ScrumXP 45.28 55.63 68.4 84.18 103.76 128.18 158.77 197.27 245.95 23.70%
Total 426.28 518.59 631.36 769.57 939.62 1,149.78 1,410.87 1,736.81 2,145.61 22.50%
Forecast, 2019-2026
229
by 2026, registering a CAGR of 20.7%. The consulting services segment is estimated to reach $972.98 million by
2026 at a significant CAGR of 24.7%. The development services and consulting services segments collectively
to reach 94.3% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
235.19 282.11 338.57 406.73 489.34 589.89 712.93 864.19 1,050.99 20.70%
Services
Consulting

Global Opportunity
Forecast, 2019-2026
230
the highest revenue contributor to the Middle East market, with $348.90 million in 2018, and is estimated to
reach $1,643.06 million by 2026, registering a CAGR of 21.5%. The SMEs segment is estimated to reach $502.55
CAGR
(2019–2026)
SMEs 77.38 97.55 122.92 154.9 195.32 246.58 311.87 395.36 502.55 26.40%
Total 426.28 518.59 631.36 769.57 939.62 1,149.78 1,410.87 1,736.81 2,145.61 22.50%

Enterprise Agile The Middle East enterprise agile transformation services market was valued at $426.28 million in 2018, and is
Forecast, 2019-2026
231
25.2% by 2026.
CAGR
(2019–2026)
BFSI 88.38 106.43 128.24 154.68 186.88 226.25 274.64 334.42 408.6 21.20%
IT and Telecom 132.67 155.88 183.05 214.93 252.41 296.63 348.96 411.08 484.98 17.60%
Retail 46.15 58.63 74.41 94.4 119.77 152.07 193.38 246.39 314.68 27.10%
Media and
28.74 35.39 43.62 53.81 66.49 82.32 102.2 127.26 159.01 23.90%
Entertainment
Government and
16.47 20.32 25.1 31.02 38.41 47.64 59.26 73.92 92.53 24.20%
Public Sector
Manufacturing 55.77 69.45 86.5 107.81 134.53 168.17 210.72 264.76 333.7 25.10%

Global Opportunity
Forecast, 2019-2026
232
8.5.6.3. Africa
CAGR 43.5%
Revenue ($Million)
943.86
768.11
627.37
514.13
422.56
348.11
237.44 287.31
196.4
2018 2019 2020 2021 2022 2023 2024 2025 2026

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
233
The Africa enterprise agile transformation services market was valued at $196.40 million in 2018, and is projected
to reach $943.86 million by 2026, registering a CAGR of 21.8%. The scrum segment was the highest revenue
contributor with $111.72 million in 2018, and is estimated to reach $487.07 million by 2026, registering a CAGR
of 20.3%. The Kanban segment is estimated to reach $63.63 million by 2026 at a significant CAGR of 24.9%. The
scrum and custom hybrid segments collectively accounted for about 70.8% share in 2018, with the former
CAGR
METHODOLOGY 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Scrum 111.72 133.5 159.64 191.13 229.22 275.49 332.03 401.45 487.07 20.30%
ScrumXP 20.63 25.19 30.79 37.67 46.17 56.71 69.86 86.34 107.08 23.00%
Scrumban 14.48 17.95 22.26 27.62 34.31 42.7 53.28 66.66 83.67 24.60%
Transformation
Custom Hybrid 27.42 33.59 41.18 50.54 62.14 76.56 94.59 117.24 145.82 23.30%
Services Market
Others 11.38 13.82 16.79 20.43 24.91 30.44 37.3 45.86 56.58 22.30%
Global Opportunity Total 196.4 237.44 287.31 348.11 422.56 514.13 627.37 768.11 943.86 21.80%
234
to reach $943.86 million by 2026, registering a CAGR of 21.8%. The development services segment was the
highest revenue contributor with $107.73 million in 2018, and is estimated to reach $459.28 million by 2026,
94.4% by 2026.
CAGR
SERVICE TYPE 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2019–2026)
Development
107.73 128.4 153.14 182.86 218.7 262.11 314.99 379.71 459.28 20.00%
Services
Consulting
Services Market Total 196.4 237.44 287.31 348.11 422.56 514.13 627.37 768.11 943.86 21.80%

Global Opportunity
Forecast, 2019-2026
235
to reach $943.86 million by 2026, registering a CAGR of 21.8%. The large enterprises segment was the highest
revenue contributor to the Africa market, with $159.60 million in 2018, and is estimated to reach $717.26 million
by 2026, registering a CAGR of 20.8%. The SMEs segment is estimated to reach $226.60 million by 2026 at a
CAGR
(2019–2026)
Large Enterprises 159.6 191.38 229.69 276 332.25 400.86 485.02 588.76 717.26 20.80%
SMEs 36.8 46.05 57.62 72.11 90.31 113.27 142.35 179.35 226.6 25.60%
Total 196.4 237.44 287.31 348.11 422.56 514.13 627.37 768.11 943.86 21.80%

Enterprise Agile
to reach $943.86 million by 2026, registering a CAGR of 21.8%. The IT & telecom segment was the highest
Transformation
Services Market
236
25.2% by 2026.
CAGR
(2019–2026)
BFSI 41.38 49.53 59.32 71.14 85.46 102.9 124.23 150.48 182.92 20.50%
IT and Telecom 60.65 70.8 82.6 96.38 112.49 131.39 153.65 179.94 211.06 16.90%
Retail 22.39 28.2 35.51 44.69 56.28 70.94 89.58 113.36 143.83 26.20%
Media and
13.35 16.34 20.01 24.53 30.13 37.09 45.79 56.7 70.47 23.20%
Entertainment
Government and
8.03 9.84 12.07 14.82 18.23 22.47 27.77 34.43 42.84 23.40%
Public Sector
Manufacturing 25.65 31.74 39.3 48.69 60.41 75.08 93.56 116.92 146.58 24.40%
Healthcare 15.79 19.64 24.44 30.43 37.94 47.37 59.27 74.37 93.61 25.00%
Transformation Total 196.4 237.44 287.31 348.11 422.56 514.13 627.37 768.11 943.86 21.80%
Global Opportunity
Forecast, 2019-2026
237
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Market player positioning, 2018
The following chart depicts the positioning of leading companies in the market based on two parameters,
competitive strength and geographical presence. For this analysis, the competitive strength of a firm can be
defined on the basis of factors such as product portfolio, business focus, and others.
5.0 Cognizant Technology

Solutions Corporation
4.5 High Broadcom Inc.
COMPETITIVE STRENGTH
4.0 Endava Plc

IBM Corporation Accenture plc
3.5
Hexaware Technologies Symphony Solutions
3.0 Medium Limited AgileSparks
Xebia Group
2.5
LeadingAgile
Enterprise Agile 2.0
Transformation 1.5 Low
Services Market
1.0
0 2 4 6 8 10 12
Global Opportunity
Analysis and Industry MARKET POSITIONING
Forecast, 2019-2026 Sources: Primary & Secondary Research and AMR Analysis
238
9.2. Top winning strategies
Top winning strategies are analyzed by performing a thorough study of the leading players in the global
enterprise agile transformation service market. A comprehensive analysis of the recent developments and
growth curves of various companies have helped understand the growth strategies adopted by them and their
potential effect on the market. The companies have been evaluated based on annual reports, SEC filings, and
press releases. The key strategies traced from the analysis of recent developments of the key players in the
global mobile application market are as follows:
• Agreement: This strategy is adopted to enhance the capabilities of the market players and improve
market outreach
• Partnership: This strategy is adopted when two or more companies agree to cooperate to advance their
mutual interests
• Business Expansion: This strategy is adopted to enhance product portfolios, effective operations,
expand geographical reach, and increase customer base
• Acquisition: This strategy is adopted to include a plan that identifies and describes the acquisition
approach to be followed by the program management to manage risks and meet program objectives
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
239
8.0
7
7.0
No of Development
6.0
5
5.0
4
4.0
3
3.0
2.0
1.0
0.0
2016 2017 2018 2019
Source: Company Website, Annual Report, Secondary Research, and AMR Analysis
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
240
Acquisition
26.3%
Business Expansion
47.4%
Collaboration
10.5%
15.8% Partnership
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
241
6.0
5.0
No of Development
4.0 2
3.0
2.0 2
1 3 1 1
1.0
1 1 1 1 1 1 1 1 1
0.0
Accenture plc AgileSparks Broadcom Inc. Cognizant Endava Plc Hexaware International LeadingAgile Symphony Xebia Group
Technology Technologies Business Solutions
Solutions Limited Machines
Corporation Corporation
Acquisition Business Expansion Collaboration Partnership
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
242
Product Research Product
Factors Product Offering Regional Presence
& Development Differentiation
IBM
Accentrue Plc
Congnizant Technology Solution Corporation
Leading Agile
Symphony Solutions
AgileSpark
Xebia Group
Broadcom Inc
Broadcom Inc
Endava Plc
Scale Low Medium High
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
243
9.3. Key developments
Top winning strategies are analyzed by performing a thorough study of the leading players in the enterprise
agile transformation service Market. Comprehensive analysis of recent developments and growth curves of
various companies help to understand the growth strategies adopted by them and their potential effect on the
market.
9.3.1. New product launches

Broadcom Inc, Endava Plc, Hexaware Technologies Limited, IBM Corporation, Symphony Solution, Xebia Group,
Cognizant Technology Solutions Corporation have been actively engaged into the partnership to gain edge
over competitors.
9.3.2. Partnership
YEAR COMPANY DEVELOPMENT
Cognizant Cognizant announced the research and development (R&D) partnership with AVEVA, a global leader in
Technology industrial and engineering software, to develop industrial software for helping to shape the future
May 2019
Solutions across the industries, from infrastructure and food to water and energy. Cognizant will collaborate with
Enterprise Agile Corporation AVEVA with its Agile development practices and methodologies.
Transformation February 2019

Hexaware
Technologies
Hexaware Technologies announced that it has joined Guidewire PartnerConnect as a Consulting
alliance member. Hexaware is looking forward to serve Guidewire user community with its specialties
Services Market Limited in business process management.
Vodafone and IBM announced the new commercial agreement to empower clients with digital
January 2019 IBM transformation agile technologies for integrating clouds, artificial intelligence, 5G, edge, and software-
Global Opportunity defined networking (SDN).
Broadcom Inc. and HCL Technologies (HCL), a leading global technology company, announced
Forecast, 2019-2026 December 2018 Broadcom Inc. partnership agreement for a global preferred service. With this partnership, Broadcom will be the
services partner with HCL for providing professional services, training services, education, and Agile.
244
In addition, Broadcom customers will have access to HCL technologies, including upgrade, consulting,
implementation, and support services.
Bain & Company and Endava announced the global strategic partnership by combining Endava’s
strategy-led enterprise delivery and next-gen technology services with Bain & Company’s industry
October 2018 Endava Plc
leading management consulting services. The partnership will help support to the client by successful
transformations.
Xebia announced a strategic partnership with WeQ, the Amsterdam-based company that uses
June 2018 Xebia Group gamification and neuroscience strategies to build stronger and effective teams. The two will work in
the field of assisting clients in their Agile transformation.
Symphony Solutions announced partnership with the world leader in the gaming industry, Scientific
April 2018 Symphony Solutions Games Digital, a division of Scientific Games. This partnership will enhance the company’s agile
services in gaming industry.
Hexaware Technologies Ltd. entered into a partnership with Pegasystems Inc. The partnership will
Hexaware
enhance its focus in the business process management (BPM) service segment. With this partnership,
December 2017 Technologies
Hexaware will be the registered business partner to Pegasystems for helping clients with services
Limited
around Pega implementation and consulting.
Cognizant
Hills Limited announced a digital transformation program in partnership with Cognizant to revitalize
Technology
September 2017 the company's e-commerce capabilities and improve customer engagement, operational efficiencies,
Solutions
and core business processes.
Corporation
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
245
9.3.3. Acquisition
Broadcom Inc. acquired CA Technologies, the expert in Agile Development, application performance
November 2018 Broadcom Inc. management, and API management. The acquisition will enhance Broadcom's position as a leading
provider of infrastructure software solutions and semiconductor.
Cognizant Cognizant acquired the Softvision, LLC, a privately held consulting and digital engineering company
Technology with focus on agile development of innovative platforms and software solutions. The combination of
October 2018
Solutions Cognizant and Softvision creates one of the leaders in software product development and top digital
Corporation engineering companies across the world, helping clients execute at scale and innovate at speed.
Cognizant Cognizant acquired Hedera Consulting, a privately held company specializing in data analytics services
Technology and business advisory across the industry sectors. The purchase further expands Cognizant's business
May 2018
Solutions insight, consulting, and digital & agile transformation capabilities for clients in the Netherlands and
Corporation Belgium.
Cognizant Accenture acquired SolutionsIQ, a leading provider of Agile transformation services for technology and
Technology business, to fuel its capabilities that improve customer experience, help organizations drive change,
June 2017
Solutions and create greater business value by using Agile methods. The acquisition is expected to bring greater
Corporation value to Accenture.
Cognizant
Cognizant acquired the KBACE Technologies, Inc., a privately held, global technology services and
Technology
January 2016 consulting company specializing in cloud implementation, integration, and strategy. The acquisition
Solutions
Enterprise Agile Corporation
expands and strengthens Cognizant's digital transformation capabilities.
Transformation Source: Company Website, Annual Report, Secondary Research, and AMR Analysis
Services Market
Global Opportunity
Forecast, 2019-2026
246
9.3.4. Business Expansion
Endava opened two new software centers in Timișoara and Brașov, in Romania. In both locations,
June 2019 Endava Plc Endava imitated working in the fields of architecture, automated testing, functional analysis, software
development, and business intelligence.
Symphony Solutions announced the opening of a new office in Krakow, Poland. This expansion will
November 2017 Symphony Solutions
help company to enhance its business reach in the Poland.
9.3.5. Collaboration
Hexaware Technologies Limited and WorkFusion, the leading smart process automation (SPA)
Hexaware
provider, announced a collaborative partnership. With this collaboration, the two will help enterprise
August 2016 Technologies
operations leverage smart automation software to drive agility in generating new products, realize
Limited
higher productivity, and reduce operational cost.
Enterprise Agile Gladwell Academy announced the collaboration with AgileSparks for providing their services to the U.S.,
Transformation May 2019 AgileSparks Europe, and India. This collaboration will help both the companies to enhance their business and
services.
Services Market
LeadingAgile announced to work with InterContinental Hotels Group (IHG) to apply Agile. This
May 2016 LeadingAgile
collaboration will help IHG to utilize agile services by LeadingAgile.
Global Opportunity
Analysis and Industry Source: Company Website, Annual Report, Secondary Research, and AMR Analysis
Forecast, 2019-2026
247
CHAPTER 10: COMPANY PROFILE
10.1. ACCENTURE PLC.
1 Grand Canal Square
Grand Canal Harbour
Dublin 2
Ireland
Tel.: +353-1-646-2000
Website: www.accenture.com
10.1.1. Company overview

Accenture plc provides outsourcing, consulting, and technology services in Ireland and globally. It operates
through diversified segments such as communications, media & technology, financial services, health & public
service, products, and resources segment. It provides professional services to its clients for delivering and
accelerating digital transformation; services for industry consolidation, profitability pressures, regulatory
changes; new digital technologies for capital market, banking, and insurance industries. Moreover, it provides
Enterprise Agile solutions for its clients to deliver economic, health, and social outcomes for healthcare players, as well as serves
Transformation clients in retail, consumer goods, electrical equipment, construction, pharmaceuticals, biotechnology, and
Services Market infrastructure management companies.
Global Opportunity
Forecast, 2019-2026
248
10.1.2. Key executives
Designation Name
Chief Executive Officer, Chairman of the

Pierre Nanterme
Board, and Director
Chief Financial Officer David P. Rowland
Chief Accounting Officer Richard P. Clark
Director Jaime Ardila
Source: Corporate Publications and AMR Analysis
10.1.3. Company snapshot
Information Description
Year of Foundation 1989
Primary Business IT services; communications, media, & technology; and financial services
Enterprise Agile Geographical Presence Worldwide
Transformation Key Strategic Move Acquisition

Services Market • 2018: 41,603
Overall Financial Status ($Million) • 2017: 36,765
Global Opportunity
Analysis and Industry • 2016: 34,798
Forecast, 2019-2026 Workforce 459,000 (as of August 31, 2018)
249
10.1.4. Operating business segments
Accenture plc operates its business through the following five segments:
Segment Description
Provides professional services to clients for delivering and accelerating digital transformation; enhance
Communications, Media, & Technology efficiencies & business results; and develop industry-specific solutions for communications, high tech,
media, software, and platform companies
Offers services for industry consolidation, profitability pressures, regulatory changes, and the need to
Financial Services
adapt to new digital technologies for capital market, banking, and insurance industries
Provides digital solutions & consulting services to help clients deliver economic, social, and health
Health & Public Service outcomes for healthcare payers & providers, government agencies & departments, educational
institutions, public service organizations, and nonprofit organizations
Helps clients to enhance their performance in sales, distribution, and marketing; in business functions,
Products
such as human resources, finance, supply chain, and procurement; and in R&D and manufacturing
Enables clients in energy, chemicals, metals & mining, forest products, and utilities & related industries
Resources to improve operations, develop & implement strategies, integrate digital technologies, and manage
complex change initiatives
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
250
10.1.5. R&D expenditure
R&D expenditure
($Million)
790.8
704.3
643.4
2016 2017 2018

10.1.6. Product portfolio

Accenture plc offers the following agile transformation services products:
Enterprise Agile
Transformation
Services Market Product Category Details
• It helps businesses to face the competition and the threat of market disruption that is fueled by
Global Opportunity
Accenture Agile Transformation Services advanced digital technologies.
Forecast, 2019-2026 • It establishes capabilities to deliver fast, and hence improves the efficiency and productivity.
251
10.1.7. Business performance
Accenture Plc. reported net revenue of $41,603 million in 2018, and increase of 13.2% as compared to the
previous year due to increase in the sales of the services related to the products segment. .
Net sales ($Million)
41,603.4
36,765.5
34,797.7
Enterprise Agile 2016 2017 2018

Transformation Source: Corporate Publications and AMR Analysis
Services Market
Global Opportunity
Forecast, 2019-2026
252
0.3%
Communications, Media & Technology
14.3% 20.3%
Financial Services
Health & Public Service
27.4% Products
20.8%
Resources
16.9% Other
19.2% North America
Enterprise Agile 45.1%

Europe
Transformation
Services Market 35.7%
Growth Markets
Global Opportunity
Forecast, 2019-2026 Source: Corporate Publications and AMR Analysis
253
10.1.8. Key strategic moves and developments
Accenture Plc. adopted acquisition as its key developmental strategy to cope with the intense competition and
to expand its business.
Date Strategy Description
Accenture acquired SolutionsIQ, a leading provider of Agile transformation services for

technology and business, to fuel its capabilities that improve customer experience, help
June 2017 Acquisition
organizations drive change, and create greater business value by using Agile methods. The
acquisition is expected to bring greater value to Accenture.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
254
10.2. AGILESPARKS
6 Liberty Square #2269
Boston
MA 02109
U.S.
Tel.: +1-617-564-0455
Website: www.agilesparks.com

AgileSparks is a leading team of trainers and coaches that help product development and IT organizations to
improve their productivity, outcomes, quality, predictability, and employee engagement through a variety of
Agile/Lean solutions such as Scrum, Kanban, Scaled Lean Startup, and Agile Framework. It serves the world’s
leading tech firms such as Siemens, Intel, Philips, HP, Amdocs, and Elbit. AgileSparks is a privately-owned
company; hence, its financial details are not available on the public domain.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
255
10.2.2. Key executives
Designation Name
Chief Executive Officer and Cofounder Erez Tatcher
Spct, Lean-Agile Coach Vikas Kapila
Spct, Pst, Head of North America, CTO Yuval Yeret
Lead Coach Sagi Smolarski
Year of Incorporation 2008
Primary Business Agile training, consulting, and assessment services
Enterprise Agile Geographical Presence U.S., Israel, and India
Transformation Key Strategic Move Collaboration
Services Market Source: Corporate Publications and AMR Analysis
Global Opportunity
Forecast, 2019-2026
256
AgileSparks offers agile transformation services products of the following type:
Product Category Model/Product/Service
• Implementing Agile
• Scaling Agile
• Agile Marketing
Agile Transformation Services
• Agile Up!
• Organizational Agility
• Agile Tooling

AgileSparks has adopted collaboration as its main developmental strategies to cope with the intense
competition and improve its product market.
Enterprise Agile Date Strategy Description
Transformation Gladwell Academy announced the collaboration with AgileSparks for providing their services to
May 2019 Collaboration the U.S., Europe, and India. This collaboration will help both the companies to enhance their
Services Market business and services.

Global Opportunity
Forecast, 2019-2026
257
10.3. BROADCOM INC.
1320 Ridder Park Drive
San Jose, California
U.S.
Tel.: +1-408-433-8000
Website: www.broadcom.com

Broadcom Inc. is one of the global technology leaders that develops, designs, and supplies a broad range of
infrastructure software and semiconductor solutions. It serves critical markets, including networking, data
center, software, wireless, storage, broadband, and industrial. Its solutions include data center networking &
storage, monitoring & security, mainframe & enterprise software focused on automation, telecoms & factory
automation, and smartphone components. It operates through four segments, which include enterprise storage,
wired infrastructure, wireless communications, and industrial & other. Its various solutions are used in data
center & enterprise networking, set-top boxes, telecommunication equipment, home connectivity, broadband
access, base stations & smartphones, storage systems & data center servers, power generation & alternative
Enterprise Agile
energy systems, factory automation, and electronic displays.
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
258
10.3.2. Key Executives
Designation Name
President and Chief Executive

Hock E. Tan
Officer and Director
Chief Financial Officer Thomas H. Krause, Jr
Principal Accounting Officer Kirsten M. Spears
Chairman of the Board of Directors Henry Samueli
Primary Business Semiconductors and semiconductor equipment

Transformation Key Strategic Moves Partnership and acquisition
Services Market
• 2018: 20,848
Global Opportunity Overall Financial Status ($Million) • 2017: 17,636

Forecast, 2019-2026
Workforce 15,000 (as of November 4, 2018)
259
Broadcom Inc. operates its business through four segments:
Segment Description
Provides set-top box system-on-chips (SoCs); digital subscriber line, cable, and passive optical
networking central consumer/office premise equipment SoCs; deserialize/serializer application
Wired Infrastructure specific integrated circuits; Ethernet routing & switching application specific standard products;
embedded controllers & processors; copper and optical, and physical layers; and fiber optic laser &
receiver components.
Offers RF front end modules, power amplifiers, and filters; Bluetooth, Wi-Fi, and global navigation
Wireless Communications
satellite system/global positioning system SoCs; and custom touch controllers
Provides redundant array of independent disks adapters & controllers and serial attached small
Enterprise Storage computer system interface; fiber channel host bus switches & adapters; peripheral component
interconnect express switches; custom flash controllers; read channel-based SoCs; and preamplifiers
Offers industrial fiber optics, motion control encoders * subsystems, optocouplers, and light emitting
Industrial & Others
diodes

Broadcom Inc. offers the following agile transformation services products:
Enterprise Agile
Transformation Brand Product/Services
Services Market • Brocade 6520 Switch
• Single-Port and Dual-Port DOCSIS® 3.1 Burst Receivers
Global Opportunity Agile Transformation Services
• Single-Port and Dual-Port DOCSIS® 3.0 Burst Receiver with Head-End Transmitters
Forecast, 2019-2026 • Ethernet Network Adapter
260
R&D expenditure
($Million) 3,768.0
3,292.0
2,674.0
2016 2017 2018

Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
261
Broadcom Inc. reported net revenue of $20,848 million in 2018, an increase of 18.2% as compared to the
previous financial year. This was attributed to surge in revenue of the wired infrastructure and wireless
communications segments.
20,848.0
17,636.0
13,240.0
Enterprise Agile
Transformation 2016 2017 2018
Global Opportunity
Forecast, 2019-2026
262
Wired infrastructure
23.6%
43.7%
Wireless communications
32.7% Enterprise storage
North America
37.6%
Enterprise Agile 49.4% Europe
Transformation
Services Market
Growth Markets
12.9%
Global Opportunity
263
Broadcom Inc. adopted acquisition and partnership as its key development strategies to expand its business
and provide quality products to customers.
Broadcom Inc. and HCL Technologies (HCL), a leading global technology company, announced
partnership agreement for a global preferred service. With this partnership, Broadcom will be
December 2018 Partnership the services partner with HCL for providing professional services, training services, education,
and Agile. In addition, Broadcom customers will have access to HCL technologies, including
upgrade, consulting, implementation, and support services.
Broadcom Inc. acquired CA Technologies, the expert in Agile Development, application

November 2018 Acquisition performance management, and API management. The acquisition will enhance Broadcom's
position as a leading provider of infrastructure software solutions and semiconductor.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
264
10.4. ENDAVA PLC.
125 Old Broad Street
London, EC2N 1AR
UK
Website: www.endava.com

Endava Plc. provides technology services for clients in the healthcare, consumer products, retail verticals, and
logistics in Latin America, Europe, and the U.S. It offers creative end-user experience, strategy, insights through
data, architecture, mobile & Internet of Things, software engineering, smart automation, test automation and
engineering, cloud, continuous delivery, smart desk services, applications management across the agile
transformation, digital evolution, and automation solution areas. It is a public technology company, with 18
years of experience of working with the world’s leading companies.
Enterprise Agile
Transformation Designation Name
Services Market Independent Director Andy Allan
Regional Manager, Central Europe Isabela Buhai

Global Opportunity
Analysis and Industry Chief Commercial Officer Julian Bull
Forecast, 2019-2026
Head of Sales, BFSI Paul Chapman
265
Primary Business Internet-related product and services
Geographical Presence U.S., UK, Germany, and Latin America
Key Strategic Moves Business expansion and partnership
• 2017: 259.4
Overall Financial Status ($Million) • 2016: 173.7
• 2015: 127.6
Workforce 5,573 (as of December 31, 2018)


Endava Plc offers the following agile transformation services products:
Enterprise Agile
Product Category Model/Product/Services
Transformation
• Strategy
Services Market • Insights through data
• Test Automation and Engineering
• Cloud
Agile Transformation Services • Mobile and IoT
Global Opportunity • Advanced AM
Analysis and Industry • Architecture
• Smart Desk
Forecast, 2019-2026 • Smart Automation
266
Endava Plc. reported net revenue of $259 million for the financial year of 2018, with 49.3% increase rate
compared to the previous fiscal. This increase in the revenue was attributed to surge in revenue of Europe
region.
259.4
173.7
127.6
Enterprise Agile
Global Opportunity
Forecast, 2019-2026
267
North America
21.0%
45.0%
Europe
34.0% United Kingdom

Endava Plc has adopted business expansion and partnership as its key developmental strategies to cope with
the intense competition.

Enterprise Agile Endava opened two new software centers in Timișoara and Brașov, in Romania. In both
Transformation June 2019 Business expansion locations, Endava imitated working in the fields of architecture, automated testing, functional
analysis, software development, and business intelligence.
Services Market
Bain & Company and Endava announced the global strategic partnership by combining Endava’s
strategy-led enterprise delivery and next-gen technology services with Bain & Company’s
Global Opportunity October 2018 Partnership
industry leading management consulting services. The partnership will help support to the client
Analysis and Industry by successful transformations.
268
10.5. HEXAWARE TECHNOLOGIES LIMITED
Building No. 152
A Block, Sector - 3
Millennium Business Park, TTC Industrial Area
Mahape, Navi Mumbai
Mumbai, 400710
India
Tel.: +91-22-6791-9500
Website: www.hexaware.com

Hexaware Technologies Limited provides software development, business process management, and
information technology consulting services globally. In addition, it provides digital customer experience services
comprising customer relationship management, e-commerce, Web content management system, UX-design;
and enterprise solutions such as finance transformation, human capital management, workday, business process
management, SAP, e-business suite, Oracle, PeopleSoft, supply chain transformation, Oracle cloud application,
Enterprise Agile and sales force consulting services. Moreover, it offers application transformation management solutions, which
Transformation include Agile DevOps, cloud, application development, API and integration, enterprise architecture consulting,
Services Market and software product engineering services; and business analytics & intelligence solutions, such as analytics,
Global Opportunity cloud EDMA, big data & analytics, data science community, big data platform, and Internet of things services.
Forecast, 2019-2026
269
In addition, it offers application support & maintenance services; customer experience transformation; business
process services that include finance & accounting, robotic process automation, aftersales, customer experience,
and human resources services. It serves the transportation, travel, hospitality, banking, logistics, financial
services, healthcare, insurance, consumer, manufacturing, and service industries.
Designation Name
Chairman Atul Nishar
Vice Chairman Jimmy Mahtani
CEO & Executive Director R. Srikrishna
Director Kosmas Kalliarekos
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
270
Primary Business IT services
Geographical Presence U.S., Europe, India, and others
Key Strategic Moves Partnership and collaboration
• 2018: 46,478
• 2016: 35,349

Hexaware Technologies Limited offers the following agile transformation services products:
Enterprise Agile
Product Category Product/Service
Transformation
• Enterprise Agile Transformation
Services Market Agile Transformation
Services • Optimized Agile Development
• Agile DevOps Automation
Global Opportunity Source: Corporate Publications and AMR Analysis

Forecast, 2019-2026
271
In 2018, the Hexaware Technologies Limited has reported $46,478 million of net revenue, with 13.2% growth
compared to the previous financial year. This is attributed to growth in revenue of banking and financial services
segment.
46,478.0
39,420.0
35,349.0
Enterprise Agile
Global Opportunity
Forecast, 2019-2026
272
Travel and Transportation
11.1%
15.3%
Banking and financial services
13.0%
Healthcare and Insurance
42.7% Professional services

17.9%
Manufacturing and Consumer
3.1% 6.6% Americas
12.7%
Europe
Enterprise Agile
Transformation India
Rest of the world
Global Opportunity
273
Hexaware Technologies Limited adopted partnership and collaboration as its key developmental strategies to
cope with the intense competition.
Hexaware Technologies announced that it has joined Guidewire PartnerConnect as a Consulting

February 2019 Partnership alliance member. Hexaware is looking forward to serve Guidewire user community with its
specialties in business process management.
Hexaware Technologies Ltd. entered into a partnership with Pegasystems Inc. The partnership
will enhance its focus in the business process management (BPM) service segment. With this
December 2017 Partnership
partnership, Hexaware will be the registered business partner to Pegasystems for helping clients
with services around Pega implementation and consulting.
Hexaware Technologies Limited and WorkFusion, the leading smart process automation (SPA)
provider, announced a collaborative partnership. With this collaboration, the two will help
August 2016 Collaboration
enterprise operations leverage smart automation software to drive agility in generating new
products, realize higher productivity, and reduce operational cost.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
274
10.6. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
1 New Orchard Road
Armonk, NY 10504
U.S.
Tel.: 914-499-1900
Website: www.ibm.com

International Business Machines Corporation is a leading cloud platform and cognitive solutions company. It is
one of the largest technologies and consulting employer in the world, with more than 380,000 employees
serving clients in 170 countries. International Business Machines Corporation operates as an integrated
technology and services company worldwide. Its cognitive solutions segment offers a portfolio of enterprise
artificial intelligence platforms, such as analytics and data management platforms, cloud data services, talent
management, and industry solutions primarily under the Watson Platform, Watson Health, and Watson Internet
of Things names. In addition, this segment offers transaction processing software for use in banking, airlines,
and retail industries.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
275
Designation Name
Chief Executive Officer and Director Virginia M. Rometty
Senior Vice President, Chief Financial

James J. Kavanaugh
Officer
Senior VP of IBM Global Markets Global

Martin J. Schroeter
Financing, Marketing, & Communications
Executive Vice President John E. Kelly III

Year of Incorporation 1911
Primary Business Cloud computing, artificial intelligence, computer hardware, and computer software
Geographical Presence Worldwide

Enterprise Agile Key Strategic Move Partnership
Transformation
• 2018: 79,591
Services Market Overall Financial Status ($Million) • 2017: 79,139
• 2016: 79,919
Global Opportunity
Analysis and Industry Workforce 350,600 (as of December 18, 2018)
276
International Business Machines Corporation operates its business through five reportable segments:
Segment Description
Offers analytics & data management platforms, talent management, cloud data services, and industry
Cognitive Solutions
solutions under the Watson Health, Watson Platform, and Watson Internet of Things
Offers business consulting services; application management, delivers system integration, support, and
Global Business Services maintenance services for packaged software applications; and procurement, talent, finance, and
engagement, and outsourcing services
Provides project, outsourcing, managed, and cloud-delivered services for an IT infrastructure

Technology Services & Cloud Platforms environment; technical support, and integration software solutions; and solution and software support
services
Offers servers for businesses, scientific computing organizations, and cloud service providers as well
Systems
as data storage solutions and products
Provides lease, loan financing services & installment payment plans; short-term capital financing to
Global Financing
distributors, suppliers, and resellers; and remarketing and remanufacturing services
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
277
IBM Corporation offers the following agile transformation services products:
Product Category Product/Service/Solution
• Agile Business Consulting

• Design Thinking Consulting
Agile Transformation Services • Agile Education
• IBM Rational Team Concert for Agile Teams
• Agile Development

R&D expenditure
($Million)
Enterprise Agile 5,726.0

Transformation 5,590.0
Services Market
5,379.0
Global Opportunity
Forecast, 2019-2026 2016 2017 2018
278
International Business Machines Corporation reported net sales of $79,591 million in the financial year of 2018
with 0.6% of the growth rate, due to increase in the sales in the U.S. as compared to the previous year.
79,919.0
79,591.0
79,139.0
Enterprise Agile 2016 2017 2018

Transformation Source: Corporate Publications and AMR Analysis
Services Market
Global Opportunity
Forecast, 2019-2026
279
2.0% 0.3%
Cognitive Solutions
10.1%
23.2% Global Business Services
Technology Services & Cloud Platforms
Systems
43.3% 21.1% Global Financing
Other
Americas
21.5%
Enterprise Agile 46.5% Europe/Middle East/Africa

Transformation
Asia-pacific
Global Opportunity
280
International Business Machines Corporation adopted partnership as its key developmental strategy to cope
with the intense competition and improve its product market.
Vodafone and IBM announced the new commercial agreement to empower clients with digital
January 2019 Partnership transformation agile technologies for integrating clouds, artificial intelligence, 5G, edge, and
software-defined networking (SDN).
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
281
10.7. LEADINGAGILE
2180 Satellite Blvd, Suite 400
Duluth, Georgia 30097
U.S.
Tel.: +1-678-935-0664
Website: www.leadingagile.com

LeadingAgile is the management consulting services provider, which offers talent recruitment, professional
training, and media solutions; and helps users to develop, design, and build product from start to end. In
addition, it enables companies to create growth opportunities and incubate ideas to help in building new
strategies. It is primarily focused on the intermediate states and transition patterns necessary to pragmatically
and safely lead any company through a planned and structured transformation event. LeadingAgile is a private
company; hence, its financial details are not available on the public domain.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
282
Designation Name
Chief Executive Officer Mike Cottmeyer
Chief Methodologist Dennis Stevens
President Jim Cundiff
Chief Cultural Officer Rachel Howard
Chief Technology Officer Chris Beale
Chief Financial Officer Paul Argiry
Enterprise Agile Year of Incorporation 2010
Transformation Primary Business Professional services
Services Market Geographical Presence The U.S.
Key Strategic Move Collaboration

Global Opportunity
Analysis and Industry Source: Corporate Publications and AMR Analysis
Forecast, 2019-2026
283
LeadingAgile provides the following agile transformation services products:
• Consulting
• Training
• Hiring the Talent
Agile Transformation Services
• Innovation Labs (Creating New Products and Services)
• Media (Help in Building a Brand)
• Studios (Help in Creating New Products with Speed and Agility)

LeadingAgile adopted collaboration as its key developmental strategies to cope with the intense competition
and improve its product market.
Enterprise Agile Date Strategy Description
Transformation May 2016 Collaboration

LeadingAgile announced to work with InterContinental Hotels Group (IHG) to apply Agile. This
collaboration will help IHG to utilize agile services by LeadingAgile.
Global Opportunity
Forecast, 2019-2026
284
10.8. SYMPHONY SOLUTIONS
Laarderhoogtweg 25
1101 EB Amsterdam
The Netherlands
Tel.: +31-6557-84121
Website: www.symphony-solutions.eu

Symphony Solutions is a professional services company offering the solutions designed for increased business
efficiency and productivity. It provides software testing and software development along with related services,
such as DevOps, service desk, maintenance and support, digital marketing services, UI/UX design and
development, and Agile consultancy services. Symphony Solutions has been empowering its client’s businesses
with reliable IT solutions in enterprise, betting, retail, and gaming industry by following the “from vendor to
partner” model. With over 350 professionals, it serves the clients by adapting agility as a part of corporate
culture.
Enterprise Agile 10.8.2. Key Executives

Transformation
Services Market
Designation Name
Global Opportunity Chairman Theo Schnitfink

285
Primary Business Software Development
Geographical Presence Europe, U.S., and Canada
Key Strategic Moves Business expansion and partnership
Workforce Approx. 350 (as of December 31, 2018)

Symphony Solutions provides the following agile transformation services products:
Enterprise Agile • Agile Assessment
Transformation Agile Transformation Services • Agile Training and Certification
Services Market • Agile Implementation and Support
Global Opportunity
Forecast, 2019-2026
286
Symphony Solutions adopted partnership and business expansion as its key developmental strategies to sustain
the intense competition and improve its product portfolio.
Symphony Solutions announced partnership with the world leader in the gaming industry,
April 2018 Partnership Scientific Games Digital, a division of Scientific Games. This partnership will enhance the
company’s agile services in gaming industry.
Symphony Solutions announced the opening of a new office in Krakow, Poland. This expansion
November 2017 Business expansion
will help company to enhance its business reach in the Poland.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
287
10.9. XEBIA GROUP
Laapersveld 27
1213 VB Hilversum
Utrecht
The Netherlands
Tel.: +31-0-35-538-1921
Website: www.xebia.com

Xebia Group is an IT project and consulting organization, which provides outsourcing services and Agile & Java
development. It offers agile consultancy & offshore, enterprise & lean architecture, middleware management,
product development, auditing, managed resourcing, application lifecycle maintenance, and Scrum and Agile
training services. It consists of six specialized companies, including Xebia Academy, Xebia Services, XebiaLabs,
GoDataDriven, StackState, and Xpirit. Xebia Group is a privately owned company; hence, its financial details are
not available on the public domain.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
288
Designation Name
Founder & CEO Daan Teunissen
Chief Financial Officer Michel den Braver
CEO of Xebia Netherlands Andrew de la Haije
CFO of Xebia Netherlands Stefan Tijsinger
Senior Vice President EMEA/APAC Coert Baart
Enterprise Agile Primary Business Information technology and services
Transformation Geographical Presence U.S., the Netherlands, and India
Services Market Key Strategic Moves Partnership
Workforce Approximately 1,000 (as of December 31, 2018)

Global Opportunity
Forecast, 2019-2026
289
Xebia Group offers the following agile transformation services products:
Agile Transformation Services Agile Consulting and Coaching

Xebia Group adopted partnership as its key developmental strategy to sustain the intense competition and
improve its product portfolio.
Xebia announced a strategic partnership with WeQ, the Amsterdam-based company that uses
June 2018 Partnership gamification and neuroscience strategies to build stronger and effective teams. The two will
work in the field of assisting clients in their Agile transformation.
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
290
10.10. COGNIZANT TECHNOLOGY SOLUTIONS CORPORATION
Glenpointe Centre West
500 Frank West Burr Boulevard
Teaneck, NJ 07666
U.S.
Tel.: +1-201-801-0233
Website: www.cognizant.com

Cognizant Technology Solutions Corporation provides information technology consulting and services in Asia,
North America, and Europe. These include strategy, business-process, technology consulting, and IT; complex
custom-systems development; application design, integration, development, and re-engineering; data
warehousing/business intelligence; enterprise-resource planning (ERP) system and customer relationship
management (CRM) implementation; and software-testing services. In addition, it offers outsourcing services,
including application, ERP, and CRM maintenance, and business-process outsourcing & IT infrastructure. It
serves the industries such as healthcare, financial services, retail, manufacturing & logistics, media, information
Enterprise Agile
services telecommunications, and high tech.
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
291
Designation Name
Chief Executive Officer, Vice Chairman of

Francisco D’Souza
the Board and Director
Chief Financial Officer Karen McLoughlin
Controller and Chief Accounting Officer Robert Telesmanic
Chairman of the Board and Director Michael Patsalos-Fox
Primary Business IT services
Transformation Key Strategic Moves Acquisition and partnership

Services Market • 2018: 16,125
Global Opportunity
Forecast, 2019-2026 Workforce 281,600 (as of December 31, 2018)
292
Cognizant Technology Solutions Corporation operates through four reportable segments:
Segment Description
Financial Services Offers services to the capital markets, banking, and insurance companies
Provides services to healthcare providers and payers as well as life sciences companies, including
Healthcare
biotech, pharmaceutical, and medical device companies
Provides services to retailers, manufacturers, travel & hospitality companies, as well as companies
Products and Resources
providing energy, logistics, and utility services
Communications, Media, & Technology Offers services to media & entertainment, information, communications, and technology companies
Enterprise Agile
Transformation
Services Market
Global Opportunity
Forecast, 2019-2026
293
R&D expenditure
($Million)
5,726.0
5,590.0
5,379.0
2016 2017 2018


Cognizant Technology Solutions Corporation offers the following agile transformation services products:
Enterprise Agile
Transformation
Services Market Product Category Product/Service
Agile Transformation Services Agile and Lean Transformation Services of Cognizant

Global Opportunity
Forecast, 2019-2026
294
Cognizant Technology Solutions Corporation reported net revenue of $16,125 million in 2018, with growth of
8.9% compared to the revenue of previous financial year. This was attributed to increase in the sales of financial
services segment.
16,125.0
14,810.0
13,487.0
Enterprise Agile
Global Opportunity
Forecast, 2019-2026
295
13.6% Financial Services
36.2% Healthcare
21.2%
Products and Resources
Communications, Media and Technology

28.9%
6.2%
North America
17.6%
Enterprise Agile Europe

Transformation
Services Market 76.2% Rest of World
Global Opportunity
296
Cognizant Technology Solutions Corporation adopted acquisition and partnership as its key developmental
strategies to cope with the intense competition.
Cognizant announced the research and development (R&D) partnership with AVEVA, a global
leader in industrial and engineering software, to develop industrial software for helping to shape
May 2019 Partnership
the future across the industries, from infrastructure and food to water and energy. Cognizant
will collaborate with AVEVA with its Agile development practices and methodologies.
Cognizant acquired the Softvision, LLC, a privately held consulting and digital engineering
company with focus on agile development of innovative platforms and software solutions. The
October 2018 Acquisition combination of Cognizant and Softvision creates one of the leaders in software product
development and top digital engineering companies across the world, helping clients execute at
scale and innovate at speed.
Cognizant acquired Hedera Consulting, a privately held company specializing in data analytics
services and business advisory across the industry sectors. The purchase further expands
May 2018 Acquisition
Cognizant's business insight, consulting, and digital & agile transformation capabilities for
clients in the Netherlands and Belgium.
Hills Limited announced a digital transformation program in partnership with Cognizant to

September 2017 Partnership revitalize the company's e-commerce capabilities and improve customer engagement,
operational efficiencies, and core business processes.
Enterprise Agile Cognizant acquired the KBACE Technologies, Inc., a privately held, global technology services
Transformation January 2016 Acquisition and consulting company specializing in cloud implementation, integration, and strategy. The
acquisition expands and strengthens Cognizant's digital transformation capabilities.
Global Opportunity
Forecast, 2019-2026
297
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analysis services to a select group of customers that are limited to publications containing valuable market
information. The publication is solely for our customers’ internal use. It is acknowledged by our customer, by
placing the order that no part of this strategic business/market analysis service is for general publication or
disclosure to third party.
AMR doesn’t make any warranty for the accuracy of the data as these are primarily based on interviews and
therefore, liable for fluctuation. Also, AMR doesn’t take responsibility for incorrect information supplied by
manufacturers or users.
Any resale, lending, disclosure or reproduction of this publication can only be made with prior written
permission from AMR.
Transmission and/or reproduction of this document by any means or in any form (includes photocopying,
mechanical, electronic, recording or otherwise) are prohibited without permission of AMR.
Enterprise Agile
Transformation FOR INFORMATION REGARDING PERMISSIONS,
Services Market CONTACT:
Global Opportunity Tel: U.S.:+1 (503 894-6022)
Forecast, 2019-2026 UK: +44-845-528-1300
Email: sales@alliedmarketresearch.com
298

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2019

ENTERPRISE AGILE TRANSFORMATION

1.4.2. Primary research ..................................................................................................................... 48

1.4.3. Analyst tools & models ........................................................................................................ 49

CHAPTER 2: EXECUTIVE SUMMARY............................................................................ 50

Global Opportunity CHAPTER 3: MARKET OVERVIEW ................................................................................ 56

3.3.2. American Association of Insurance Services (AAIS) ................................................. 63

3.4. Market dynamics ...................................................................................................... 64

3.4.1.1. Increase in need for accelerated product development ....................................64

3.4.2. Restraint ..................................................................................................................................... 66

4.2.2. Market size and forecast, by region ............................................................................... 71

4.2.3. Market analysis by country ................................................................................................. 72

4.3. ScrumXP .................................................................................................................... 73

4.3.2. Market size and forecast, by region ............................................................................... 74

4.3.3. Market analysis by country ................................................................................................. 75

4.4. Scrumban ................................................................................................................... 76

4.5.2. Market size and forecast, by region ............................................................................... 80

4.5.3. Market analysis by country ................................................................................................. 81

4.6. Custom hybrid........................................................................................................... 82

4.6.2. Market size and forecast, by region ............................................................................... 83

4.6.3. Market analysis by country ................................................................................................. 84

4.7. Others ........................................................................................................................ 85

4.7.2. Market size and forecast, by region ............................................................................... 86

4.7.3. Market analysis by country ................................................................................................. 87

5.2.2. Market size and forecast, by region ............................................................................... 91

5.2.3. Market analysis by country ................................................................................................. 92

5.2.4. Market size and forecast, by type .................................................................................... 93

5.2.4.1. Agile readiness assessment ............................................................................................93

5.3. Agile development ................................................................................................... 95

5.3.2. Market size and forecast, by region ............................................................................... 96

5.3.3. Market analysis by country ................................................................................................. 97

5.4. Others ........................................................................................................................ 98

6.2.2. Market size and forecast, by region ............................................................................. 104

6.2.3. Market analysis by country ............................................................................................... 105

6.3. Small & medium enterprises (SMEs) .................................................................... 106

6.3.2. Market size and forecast, by region ............................................................................. 107

6.3.3. Market analysis by country ............................................................................................... 108

CHAPTER 7: GLOBAL ENTERPRISE AGILE TRANSFORMATION SERVICES

7.3. IT & telecom ............................................................................................................ 115

7.3.2. Market size and forecast, by region ............................................................................. 116

7.3.3. Market analysis by country ............................................................................................... 117

7.4. Retail ........................................................................................................................ 118

7.4.2. Market size and forecast, by region ............................................................................. 119

7.4.3. Market analysis by country ............................................................................................... 120

7.5. Media & entertainment ......................................................................................... 121

7.5.2. Market size and forecast, by region ............................................................................. 122

7.7.2. Market size and forecast, by region ............................................................................. 128

7.7.3. Market analysis by country ............................................................................................... 129

7.8. Healthcare ............................................................................................................... 130

7.8.2. Market size and forecast, by region ............................................................................. 131

7.8.3. Market analysis by country ............................................................................................... 132

7.9. Others ...................................................................................................................... 133

7.9.2. Market size and forecast, by region ............................................................................. 134

7.9.3. Market analysis by country ............................................................................................... 135

8.2.2. Market size and forecast, by methodology ............................................................... 140

8.2.3. Market size and forecast, by service type .................................................................. 141

8.2.4. Market size and forecast, by organization size ........................................................ 142

8.2.5. Market size and forecast, by industry vertical .......................................................... 142

8.2.6. Market analysis by Country .............................................................................................. 144

8.2.6.1. U.S. ......................................................................................................................................... 145

8.2.6.1.2. Market size and forecast, by service type ...................................... 147

8.2.6.1.3. Market size and forecast, by organization size ............................ 148

8.2.6.1.4. Market size and forecast, by industry vertical .............................. 148