Professional Documents
Culture Documents
Becoming a
candidate is only the beginning of the election process. Successful candidates
must both persuade voters that they deserve their individual votes and
garner the critical votes of electors in the Electoral College.
Left: Millard
Fillmore; right: Page 1 of Honest old Abe: song & chorus words by D. Wentworth, Esq.; music
by a Wide Awake.
Sir,
1st-- Suppose you should be elected President of the United States and the
South would not submit to your inauguration: What would you do? --
2nd -- Are you opposed to slavery as it now exists in the slave states, and if
so, do you believe that Congress has more power to remove it from those
states than to protect it in the Territories?
3rd -- Were you in favor of J[ohn] Brown the Traitor, or do you now
occasionally drop a silent tear or two in honor to his memory?
I am a voter and I want to know exactly every inch of ground you stand upon
-- I want to know for I want to vote for the right kind of a man -- If you suit me
I'll go for you -- If not away with you!!
Listen to an audio clip of candidate Calvin Coolidge on the subject of Law and
Order. It's hard to imagine this monotone voice, this "man of few words"
appealing to modern voters. Coolidge faced a public appeal challenge even in
his own day, yet voters elected Coolidge when he ran. Coolidge's emphasis
on traditional values, frugality and economy in government would be familiar
topics in a presidential debate today. If a candidate's message speaks to the
people, if they choose their issues wisely, the office of president may be
theirs. This was true in Coolidge's time; is it still true today?
Over time the media has changed, and today's campaign strategies reflect
the use of statistical analysis and the science of influence and affect. Today, a
candidate's every word, every action, and even their perceived thoughts are
paraded before the public. However, many of the methods for persuading
voters remain essentially the same.