Virgin Case

Study
Group 8
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 Virgin’s Diversification
Moves
Products/Services
Existing New
Mar Exis
ket ting
s
New Products &
Market Penetration
Services

New

Conglomerate
Market
Diversification
Development

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 Virgin’s Diversification
Moves
Products/Services
Existing New
Mar Exis
ket ting
s
New Products &
Market Penetration
Services

New

Conglomerate
Market
Diversification
Development

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 1973
Products/Services
Existing New
Mar Exis Virgin Record Label (1973)
ket ting
s

New

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 1984
Products/Services
Existing New
Virgin Record Label (1973)
Mar Exis
ket ting
s

New Virgin Atlantic (1984)

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 1985
Products/Services
Existing New
Virgin Record Label (1973) Virgin Holiday (1985)
Mar Exis Virgin Atlantic (1984)
ket ting
s

New

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 1987
Products/Services
Existing New
Virgin Record Label (1973)
Mar Exis Virgin Atlantic (1984)
ket ting Virgin Holiday (1985)
s

New Virgin Records America

(1987)

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 1988
Products/Services
Existing New
Virgin Record Label (1973) Virgin Megastore (1988)
Mar Exis Virgin Atlantic (1984)
ket ting Virgin Holiday (1985)
s Virgin Records America
(1987)

New

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 1992
Products/Services
Existing New
Virgin Record Label (1973)
Mar Exis Virgin Atlantic (1984)
ket ting Virgin Holiday (1985)
s Virgin Records America
Virgin Megastore
(1987) (1988)

New

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 1993
Products/Services
Existing New
Virgin Atlantic (1984) Virgin Radio (1993)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s

New

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 1994
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)

New Virgin Vodka & Virgin Cola

(1994)

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 1995
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
(1994)

New Virgin Direct (1995)

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 1996
Products/Services
Existing New
Virgin Atlantic (1984) Virgin Express (1996)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994)(1995)

New Virgin net (1996)

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 1997
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994) (1995)
Virgin Express (1996)
Virgin net (1996)

New Virgin Trains (1997)

Virgin Cosmetics (1997)
Virgin One (1997)

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 1999
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994) (1995)
Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)

New Virgin Mobile (1999)

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 2006
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994) (1995)
Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)

New Virgin Nigeria (2006)

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 2006
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994)(1995)
Virgin Express (1996)
Virgin net (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Mobile (1999)
Virgin Media (2006)

New Virgin Nigeria (2006)

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 2008
Products/Services
Existing New
Virgin Atlantic (1984)
Mar Exis Virgin Holiday (1985)
ket ting Virgin Megastore (1988)
s Virgin Radio (1993)
Virgin Vodka & Virgin Cola
Virgin Direct
(1994)(1995)
Virgin Express (1996)
Virgin Trains (1997)
Virgin Cosmetics (1997)
Virgin One (1997)
Virgin Media (2006)
Virgin Nigeria (2006)

New Virgin Mobile India (2008)

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 Corporate Parent
• Adding Value as Corporate Parent
– Brand Image
– Central Services and Resources
– Integration Opportunities – vertical &
horizontal integration
– CSR Initiatives
– Bureaucratic Complexities

• Moving Forward
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 Moving into Banking
Industry
• Acquisition of Northern Rock
– Expanding Product Portfolio
– Competitive Advantage

• 70 branches.

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 Continued Pursuit in
Banking
• Easy Financial services to Virgin
Subsidiaries

• Lower interest rates

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 Successor to Sir Richard
Branson
• Challenges
– Virigin’s corporate decisions steered by
Richard.
– Richard himself adds to the brand image
of Virgin
– Complex portfolio to manage
•  Moving Forward
– Delegating authority to leadership team
–
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Richard as the mentor / chairman
 Thank you
Any Questions?
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