Miranda Ann Steczak

mastecza@uark.edu | Fayetteville, AR | (816) 686-1401

Summary of Qualifications
Personable, innovative, and driven individual with extensive experience with media.
• Proficient with using Microsoft Suite and Adobe Suite.
• Strong written and oral communication skills from organizing, planning, and presenting.
• Advanced knowledge of overall media logistics from working with American Cancer Society, Open Avenues, and Acorn.
Education
William J. Fulbright College of Arts and Science – University of Arkansas Cumulative GPA: 3.6 / 4.0
Bachelor of Arts in Journalism and Strategic Media December 2020
• Majors: Journalism with an emphasis in Advertising and Public Relations
• Minor: Marketing
• Chancellor’s List 2019
Experience
Acorn the Influence Company Rogers, Arkansas
Marketing Intern Fall 2020
• Analyzed and interpreted data, calculating CPE and CPM, to create post-analysis presentations for clients to review.
• Created client case studies with insights to previous campaigns.
• Calculated KPIs and organically amplified social media content.
• Wrote Rationales directly for client.
• Social listened to record social media analytics for each campaign.
Tyson Summer Community Intern with Open Avenues Rogers, Arkansas
Social media Development, and Event planning Intern Summer 2019- Summer 2020
• Managed recruiting and negotiating with vendors for SOAR NWA.
• Organized and led internal vendor meetings.
• Collaborated with business to promote events.
• Attended and participated in bi-weekly board meetings with Tyson and Walmart executives.
NBC Network Sunday Night Football Kansas City, Missouri
Intern October 6, 2019
• Responded quickly under pressure as a courier to Al Michaels and Chris Collinsworth.
• Corresponded with catering manager to ensure staff meal preferences were met.
American Cancer Society Kansas City, Missouri
Digital Marketing Intern January 2017 – May 2017
• Managed social media platforms, scheduled daily posts, and promoted upcoming events.
• Created monthly marketing campaigns to increase awareness of different types of cancer.
• Helped plan events such as trivia nights, Relay for Life, breast cancer walks, and a gala.

Relevant Coursework
S.A.K.E Innovation Lab
• Developed a product from scratch, came up with production, manufacturing, and marketing plan.
Advertising Principles
• Read MRI reports, and learned how to optimize paid digital media.
Account Planning
• Crafted creative briefs and prepared copy-testing research to evaluate messages while integrating consumer
perspectives to develop brand stories for clients.
Public Relations Writing
• Create press releases, media advisory’s, SWOT analyses, and communication plans while correctly using AP Style.
Campus and Community Involvement
Advertising Club (University Registered Student Organization) Fayetteville, Arkansas
PRSSA (University Registered Student Organization)
Phi Mu Alpha Beta Chapter Fayetteville, Arkansas
University of Arkansas Majorette Fayetteville, Arkansas
Social media manager; responsible for handling social media and creating and editing videos to keep our fans up to date
with future and past performances.