HOW TO

IMPROVE YO
CONVERSION
RATES YO SELF
Website Visitors 100%

Signup to Trial 10%

Login to Account 7%

Active Users 5%

Paying Users 1%

Staying Users .3%

Conversion

Growth!

Churn
Benchmarks
Shareware
0.5%
Casual Download Games
2%
 Freemium SaaS
Range from 1.5% to 5%
Average Overall less than 3%
Flickr
5-10%
AdultFriendFinder
10% - 22%
 Habbo : 10% of players
Club Penguin : 25% of uniques
Runescape : 16.6% of uniques
Puzzle Pirates : 22% of players
TurboTax Online
70%
 Knowledge Spectrum
None All

Current Target

Knowledge Gap
Push Me, Baby!
 What is the
call to action?
Push Me, Baby!

d=0

Magic Moment!
What is it?
Is it right for me?
Is it legit?
Who else is using it?
How much? What’s the catch?
Where can I get help?
LET’S LOOK AT SOME

EXAMPLES
Thanks!
Kevin Hale
Partner, Y Combinator

@ilikevests