Green Cards for VRA Conclusion Paragraph

Card 1: Summary In the space below, make notes about the summary of the evidence and the
discussion about whether the overall message is unsuccessful or successful and
of Evidence and the explanation how and why. (no sources)

Analysis
Write notes here.

The underlying ideas behind Xerox’s commercial are all successful in creating an argument

that reveals sexist attitudes from the time period. The evidence reveals the assumptions made about

women at the time and how media views women as a whole.

Card 2: Summary In the space below, make notes about the summary of the unintended
consequences (sexism in the 40s or 60s) or the intended consequences (fighting
of Unintended or sexism now), whichever applies to your primary source.

Intended
Consequences
Write notes here.

Through advertisements such as the Xerox commercial, generalizations were made about women –
both in the workplace, and in general. These assumptions were carried on all throughout the 60s, and
still finds its way into media today. Consequences that are faced by women were caused by the
actions of sexist media portrayals of women throughout the years. From discrimination in the
workplace – that includes the wage gap, sexual assault, and refused opportunities – to the overall
generalization of woman being slow or not as capable as men.