Final Exam

COURSE:

Business Strategic Planning

Submitted To

Mam Mahpara Shah

Submitted by

Moses Kaleem L1F17BBAM0220

Section: F

17-07-2020
Question 01: Discuss Company’s competitive position, how company should work on its
Critical success factors to have competitive advantage? Talk with reference to LUCKY
CEMENT?

Answer: Lucky cement has higher score than DG Khan cement in the CPM so lucky cement is
stronger than the competitor but still lucky cement should work more on its strategy to keep up
the position in the market and even increase more and also work on their advertisement as the
rating of their advertisement is lower than DG Khan otherwise lucky cement is a stronger
competitor.

Question 02: How SPACE matrix would help company in strategic planning, what strategic
clues this matrix is giving to the company?

Answer: SPACE matrix is a management tool which a company uses to analyze itself. It is also
used to determine what sort of strategies a company should adopt which would be profitable for
the company.

The SPACE matrix which is given in the scenario shows that the most important strength of the
company is that they are financially strong that has the highest score of 5.00 and the arrow in the
SPACE matrix also shows that. Second highest score is of industry strengths of 4.25 that shows
the industry of the firm is strong. Then the environmental stability average is 3.40 which again is
another positive attribute of the company the environmental stability is important and that is
quite sufficient for this company. The last is the competitive advantage average is 2.80 lower
than the others but still above average. This SPACE matrix tells that the company needs to
pursue the aggressive strategy. The company has a strong financial and industry position with
growth. They need to work on their competitive advantage they also need to use their internal
strengths to develop market penetration and market development strategy.

Question 03: How organization could assess its internal and external strategic position
through the Internal-External (IE) Matrix?

Answer: Since IE matrix is a matrix in which internal and external business factors are
combined together into one model. The combination and comparison of internal and external
factors of the business tells the firm on which they should work efficiently to make it better. In
this IE matrix it shows that the low heat cement which is produced is high and strong in its score
whereas hydrophobic cement is weak and low. So the company needs to work on how they can
improve the position of hydrophobic cement and find out on what factors it can become better.
Question 04: How Grand Strategy Matrix influence your strategic position,Come up with
suggesstions according to position of compnay in relevant quardnant?

Answer: Grand Strategy matrix helps you to know that whether your company is in a weak or
strong positions or they are experiencing rapid or slow growth. According to the scenerio of the
given grand strategy matrix it falls in the second qurdant which means it is in a weak position.
The firm needs to evaluate their present apprpoach to the market. Their industry is growing and
they are not able to compete, so they need to find out why their current growth is ineffective and
find best strategy to oversome it. An intensive strategy is normally used in this type of position
so they should use that.

Question 05: Being students of strategic management, how would you help the company to
choose best strategy among given strategic alternatives? Justify your choice with
appropriate reasoning?

Answer: Since market development score is more than the better brand so in my opinion this
company should use market development strategy and use its strengths and opportunities to
overcome all its threats and weaknesses and develop a better market for themselves. They should
polish their strengths and try to avail as much opportunities as they can. They should also look
over their weaknesses and try to reduce them and see the threats which could be harmful for
them and avoid them with most possible resources they can.

Question06: As you have chosen the strategy. How would you ensure effective strategy
implementation? Discuss management issues, which you feel is most central to strategy
implementation?

Answer: As I have chosen the market development strategy. To ensure the strategy I would use
the human resources and skilled workers and employees who would be specialized for the job
secondly would focus on the customers which customers are regular and what new customers
demand and try to fulfill their demands. We would use technology for various reasons in the
firm which would help to finish the tasks. The three ways I have mentioned would also resolve
most of the management problems. We would categorize the groups according to similar jobs
and specialization where different employees discuss different ideas and come to one idea which
would help company to achieve its goal.

Question07: Strategy evaluation is a very sensitive and critical process. Discuss Rumelt’s
criteria (Consonance, Consistency) for strategy evaluation?
Answer: According to Rumlt’s criteria for strategy evaluation, in consistency all the internal
aspects of management should be looked upon and compared with external factors. In
consonance you look at all the aspects which has an impact on the strategy whether it is positive
or negative.