Professional Documents
Culture Documents
Introduction
Executive summary
The insurance industry is undergoing historic levels of change. The age of disruption
is creating a sense of urgency and forcing insurers to react. Tech giants like Tesla and
Alibaba have invested in insurance companies in order to increase their ability of to share
external data sources across multiple platforms, thus allowing them to ramp up insurance
personalization capabilities. Auto insurers such as Metromile and Allstate are now offering
usage-based insurance to drive efficiencies in underwriting and risk monitoring. Business
leaders are constantly asking key questions related to artificial intelligence: Will advanced
technologies replace human workers? Should I invest more in machines, or in people?
The answer to these questions is not machines versus humans, but machines with humans.
In the face of disruption, Deloitte has developed multiple solutions aiming to help insurers
fast-track their operations, increase agility in assessing risks, and make better decisions. For
example, Deloitte is collaborating with Google to develop Onsite AI, a cloud-based solution
that allows insurers to underwrite properties without being on site. We are also helping our
clients automate contract management (dTrax), identify and manage risks to their brand
(CRiSP), and improve rate profiling (RateCloud).
• What are the platforms driving evolutional changes in the insurance sector?
Introduction 03
• What are the key issues facing the sector, and how can insurers approach these issues?
The age of disruption within insurance 04 • What are the fundamental shifts happening in the insurance industry, and why must insurers
act now?
The AI imperative in insurance 08
• How will key roles in today's insurance industry evolve into tomorrow's?
Humans with machines is the future of insurance 12 • How should insurers prepare and manage AI at scale?
Scaling in the age of with AI 22 By adopting a human-centric lens in the era of augmented intelligence, we discuss how the
AI transformation will necessitate transitioning of key roles in the insurance value chain
into new functions, and what insurers should do to ensure success while avoiding the gaps
and challenges.
One of the goals of our Age of With papers are to create a discussion around building human
intelligence where it is aided, enhanced, and augmented with AI.
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of
The
With
Age| of With | Accelerating
Accelerating the impactthe
of augmented
impact of augmented
intelligence
intelligence
in insurance
in insurance
The age of
reimagined the possibilities
of what an insurer can be.
disruption in
The age of digital disruption has Experts are empowered with crucial data On the other hand, increasing
permanently altered the insurance market points to achieve key insights that drive involvement from large players, such as
landscape and is radically transforming the impactful product decisions. A larger banks and tech companies, including Google
global property and casualty (P&C) sector. proportion of lower-impact decisions and Amazon, have expanded the horizon of
Rapidly evolving technologies have collided are automated based on higher quality opportunities for insurers. Over US$3 billion
insurance
with longstanding customer issues to create data. Telematics can work with alternative was invested in insurtech companies in
what we believe to be a series of deep, data to provide customers with unique 2018.1 Tesla, for example, announced plans
lasting, systemic challenges for insurance. usage-based insurance experiences. The to sell car insurance in 2019.
Today’s insurers are being compelled by increased availability and accessibility of
their existing and new competitors to deliver real-time data will drastically impact all areas Travelers teams with Amazon
new offerings to better meet consumer of the value chain (e.g., by improving risk to offer smart home products
needs and preferences. To do this, insurers assessment that will result in more accurate, and insurance quotes.
are evolving their distribution strategies, dynamic pricing).
exploring new partnerships, altering their Finally, the entry of non-traditional
products, and transforming how they use Sure provides on-demand players, such as insurtechs and fintechs,
technology to deliver upon their strategy. insurance products any time a are redefining the operation and business
buyer wants them. For example, the Sure models of today’s insurers. “Prosumer”
The rise of new technological trends, app connects Uber and Lyft drivers with (people who consume and produce
such as loT (Internet of Things), big data, basic episodic ridesharing coverage. products) offerings emerge as divisions
blockchain, AI, smart technologies, and between personal and commercial lines
autonomous vehicles has enabled insurers Moreover, rising customer expectations become increasingly blurred (e.g., Airbnb2
to become more efficient, process- have given rise to digital intermediaries and set up an insurance program that provides
driven, and cost-effective. Progress in products that are more personalized, homeowners with primary coverage for
key operational activities is driven by device-orientated, and easy to use. bodily injury or property damage related to
new ways of interacting with consumers, Insurance has undergone a “retailization— an Airbnb stay). Insurers and non-traditional
automated procedures, and tech-enabled customer-centric, retail-like thinking has players are partnering up to offer ecosystem
risk prevention. re-shaped the digital insurance business platforms, on which insurance products are
model. Today’s customers have a cost- bundled with peripheral products.
effective mindset, which means they will
Chatbots get more for their money as policies will Travel Guard launched an app
become cheaper and coverage will be more powered by Jauntin to allow
Blockchain P2P insurance complete. Thinking like a retailer means Canadian customers to purchase
thinking like a customer, and insurers will coverage in blocks of time. It uses GPS
AI fraud detection need to reinvent not only their IT, data, technology to automate coverage for
and customer service processes but also travellers from the moment they leave
Big data consumer insights their overall operating culture to reflect a their home province until they return.
customer-centric reality.
All of these trends, among others,have
Concurrently, a data explosion resulting Trov allows users topurchase reimagined the possibilities of what an
from the expansion of these technologies, miniature insurancepolicies for insurer can be and what it will need
as well as some societal trends such as specific electronic devices, and allows to overcome to remain a long-term
the sharing economy and ubiquitous them to turn that coverage on and off at player. Given the exponential pace of
connectivity, have massively increased will, allowing customers to dynamically change, insurers need to understand the
the volume, speed, format, accuracy, and control risk exposure. implications of these trends, especially from
value of data sets that are collected by a data and AI perspective, and deliberately
insurers. This means insurance will be consider how they should respond.
more connected, more real-time, and
more accurate.
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
Implications
With rapid changes to the industry, the insurance of today will look very different from the insurance of tomorrow.
What will be the implications of these evolving trends on the sector? What are the main issues facing it? How should insurers react?
Insurers globally will start to act fast to grab the quick-wins that new technology has brought about. For example, back office operations will be replaced by robotic
processes and robotic process automation. When this happens, the current human workforce may undergo a huge transformation, and insurers must
The rise of new technological trends has enabled understand the potential threats and risks this may bring. To face these challenges, insurers must make changes to their technology foundation, processes, and
insurers to become more efficient, process-driven, operational model according to their strategy and vision, and insurers need to be mindful of the wide-scale change management that will take place throughout this process.
and cost-effective. The future-state roadmap needs to be updated to prepare for change. Insurers must be constantly asking questions like, "Will my employees be replaced?" "How can I re-engineer
internal processes to meet new business needs and enable new capabilities?"
As data permits insurance to be more and more personalized, customers who are priced out will be excluded by more individualized models. As AI experts train unique
algorithms with company-specific data, the gap between those who receive tailored service and offerings and those who are excluded may become larger over time. Insurers will
The data explosion has pushed insurance need to balance between investing in customer retention (and upselling to maximize profit gains) in the current customer pool and spending time and resources on additional
to be more connected, more real-time, and algorithms that may capture the outlier customers. In an attempt to find this balance, there are some key questions an insurer might consider: "Am I operating in a specific
more accurate. sector or niche?" "Am I an incumbent who has already accumulated massive data points on existing customers, and if not, how can I best discover customers are priced
out by bigger companies?"
As insurers collect more data points via increased customer interactions, customers are also expecting insurers to increase points of contact at relevant times
with relevant messaging and offerings. In fact, 57 percent of insurance customers around the world, across all product types, prefer to hear from their providers at least
Rising customer expectations have given rise to semi-annually; only 47 percent receive that level of contact currently.3 As AI becomes more pervasive, an increasing part of lead identification, generation, and capture will be
digital intermediaries and products that are more automated by AI. This will slowly become reality for many companies that are looking to personalize at scale, so the key questions to winning market share will become: "How do
personalized, device-orientated, and easy to use. I acquire the best actuaries who can understand and leverage AI tools to offer the most relevant product offerings?" "Where can I acquire data that my competitors don’t have
access to, to help me understand what my customers really want?"
Incumbents will start from a position of disadvantage on the data battlefront compared to large technology - but they can partner to advance. For example,
Amazon is about to offer insurance in conjunction with its connected home devices. According to a J.D. Power survey, one in five consumers say they would use Amazon for their
home insurance—and most of those who took the survey (80 percent) already have insurance with a large national carrier. With billions of consumer data points and deep AI
The increasing involvement from large players, such expertise, the power of these tech players is not to be underestimated. There are tremendous opportunities to exponentially grow an insurer’s capabilities when the right kind
as major tech companies, has expanded the horizon of partnerships are fostered. For example, Google invested in Applied Systems, a provider of insurance technology and cloud-based software for independent agencies. The
of opportunities for insurers. company will be able to use Google Alphabet’s big data and virtual technology to enable better customer engagement and solve critical problems and issues. Insurers need to
explore these questions: "Will this partnership help me gain an advantage in the data battlefield, and if so do I have the technological capabilities to process it?" "What data can be
shared, and what cannot?"
The entry of non-traditional players, such as Growth potential will be concentrated in non-traditional markets due to the accelerated technological abilities of new players. In fact, the growth rate in life and non-life
insurtechs and fintechs, are redefining the operation insurance markets in Southeast Asia is two to three times the global average. Eighty percent of global growth in gross written premiums in China between 2010 and 2015, but only
and business models of today’s in users. 3.7 percent average real growth of the global insurance industry from 2016 to 2018. The macro environment shifts are usually outside of an insurer’s control, and variables are
extremely versatile. Therefore, insurers should focus on: "How can I bring more relevant product offerings for customers?" "How can I explore new ways to generate revenue, such
as reducing cost with automation, or discover new risk categories?"
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
The AI
Why AI now? Evidently, the AI shift is resulting in far- enabling consumers to actively decide
The global insurance industry will be highly reaching consequences, and insurers need what they are willing to share and when
sensitive, and particularly vulnerable, to the to react accordingly: will be critical to putting them in the
disruptive trends that AI is bringing about. driver's seat.
• Customers need to be served differently.
As customer demands lead to increased • Insurers need to play differently. Today,
In the second edition of Deloitte's State of
interactions, insurers will need to shift as most insurers are still experimenting
imperative in
AI in the enterprise survey of more than 400
from transactional, low-touch customer with these technologies, they are largely
financial services industry and insurance
interactions to more advisory, high-value, viewed in isolation. However, in the future,
executives, we’ve found that respondents
and high-touch customer interactions. the continued convergence of data and
are enthusiastic about AI capabilities,
Individual needs can no longer be fulfilled technologies will allow insurers to “do a
investing in them and using them skillfully.
with a set of defined product features lot more with less”, causing a step-change
30 percent of the companies have invested
and standardized pricing – insurers in operational efficiency and customer
more than US$5 million in the last fiscal
insurance
will need to learn to solve customized engagement, and enable secure data
year, and 81 percent plan to increase
needs and preferences with solution- sharing at a scale not possible before.
spending this year. However, for many of
based offerings. Insurers need to shift from being reactive
them, AI transformations could take longer
and only responding to customer-initiated
than expected: although 82 percent of • Customers need to be targeted
actions to a more proactive, preventive
respondents report positive ROI from AI differently. Consumer data is a critical
mindset – and develop better tracking
efforts, less than 50 percent of respondents ingredient in the building of future
and predictive capabilities to pre-empt
measure key performance indicators value propositions-not just aggregated
customer needs.
that gauge the success of AI efforts. In demographics or risk profiles, but highly
As we examine the challenges insurers may face, we other words, AI-led transformation must
happen with the right management and
individualized customer profiles. Insurers
need to shift from offering segment-
• Insurers must act now. As we unwrap the
mystery of AI and what it means for the
asked: What does for this mean for insurers today, and strategic approaches. based products and promotions, to insurance industry, we can clearly see
what may it mean for them tomorrow? Why should hyper-personalized offerings and
engagements. As privacy concerns arise,
that the transition to an AI future is no
longer an option.
insurers act now to protect their future?
Transactional Advisory
It's mostlyfocused on tactical,low- It’s mostly focused on high-value, high-
touch customer interactions. touch customer interactions.
Reactive Proactive
Actions are mostly initiated bycustomers: Better tracking and predictive capabilities
theinsurancecompaniesthen react. pre-empt customer actions.
Segment-based Individualized
Products, promotions, and pricing are Offerings are hyper-personalized and
based on aggregated risk profiles. customer engagements are individualized.
Product-based Solution-based
There is a defined set of product features Offerings are customized based on
with standardized pricing and placement. individual customer needs and preferences.
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
AI tomorrow
As we learn about the AI imperative, insurers are constantly asking questions: Neither technology nor people alone can respond to the current driving
What will the future look like? Will humans be replaced by machines? forces of change. It will take humans working together with machines in a
designed system.
To succeed in the future, insurers need to set a deliberate strategy and unlock machine abilities to enable strategic
decision-making for humans.
Assisted intelligence: Augmented intelligence: Autonomous intelligence: Without an enterprise strategy that sets
Requires human assistance Machine learning augments AI decides and executes the foreground for using data, it will be
and interpretation human decisions autonomously
Lead by strategy extremely difficult to choose the right
(e.g., data management, data analytics, (e.g., intelligent automation, cognitive insights, (e.g., general AI, blockchain) data in order to build the right models
robotics process automation, AI risk and control) cognitive engagement, narrow AI) that drive key business decisions.
Without business-relevant analytics that
can be put to use, technology efforts
may simply be futile.
Then a digital print of properties is created to equip underwriters with all there is to know about the building they
are assessing, without needing to visit the site. Onsite AI delivers the attributes of any building around the world by using
additional analytics from local surroundings, 3D building generation, building detection, interior scene analytics, facade
classification, and local points of interest.
Reduces the need Improves risk Enables personalized Accelerates the Uses specialist Grows businesses
for physical assessment and pricing for customers quotation process expertise in new locations
inspections portfolio management and markets
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
Humans with
In the future of insurance, a human-centred system will enable insurers to use data with purpose
unlocking insights in real-time and driving smart business outcomes. People will be the core part of the
delivery mechanisms, while analytics will serve as an enabler for people to pursue business priorities.
machines is
Sales and purchase Pricing and underwriting
DONE BY MACHINES
Gamification for ongoing Personalized omni- Incorporate forward-looking risk Advanced modelling to
engagement driving up-sell channel interactions factors through advanced predictive facilitate macro-economic
and retention opportunities modelling risk evaluation
Automated lead generation
from abandoned transactions Access to third-party data to
improve risk selection/rating
the future of
THE AGE OF WITH
Enhanced
customer • Machines will make automatic • Offering precise pricing since risks Personalized risk
profiling through recommendations for individual customers are evaluated automatically and more selection models
analytics-driven and humans will spend less time hand accurately by machines to enhance rating
segmentation picking these products, instead focusing • Underwriters can focus on offering excellent process
on discovering insights with mass data customer service with data-enriched
• With the ability to look ahead, humans can insights and more time to respond to
strategically plan for the future workforce customer requests Simplified, AI-
insurance
enabled quote to
bind processing
DONE BY HUMANS
Claims Servicing
The Age of With workforce of the future depicts how four key roles will evolve as machines replace a portion of the people
processes today
On the outside frame, we see that machine intelligence will automate many aspects of the value chain, and the data-intensive, manual processes of
today will evolve into higher cognitive activities. We will dive into four key roles in the insurance sector,and explore how the operations for each role
will shift from being one-dimensional, as they are today, to becoming multi-dimensional tomorrow; in other words, from performing specific tasks to
making decisions based on the outcomes of multiple tasks. Some key questions we aim to answer in this section include:
• How will each key role evolve?
• What are the main enablers driving the actuarial, underwriting, servicing, and adjusting transformation?
• What are the gaps and risks that insurers need to look out for during this transformation, and how can insurers best prepare for it.
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
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The Age of
The
With
Age| of With | Accelerating
Accelerating the impactthe
of augmented
impact of augmented
intelligence
intelligence
in insurance
in insurance
Use-case examples:
Key enablers for the future agent Virtual assistants are allowing customer interface to route each issue
Traditional and non-traditional customers to get answers immediately to the right internal contact and provide
data equips future agents with and accurately, and helping insurers recommendations based on previous
personalized products and services optimize customer servicing costs. interactions with the same customer,
recommendations, to drive purchase Insurers are looking for methods to making the agent’s job more efficient.
and retention. Partnerships with other augment current channel experience
companies once classed as competitors and provide more real-time, personalized
(e.g. incumbents and new entrants) are now support at lower cost. Virtual assistants
classifying themselves as “co-petitors” to (e.g., chatbots) introduce an opportunity to Simplified agent Enhanced customer Proactive lead Gamification for ongoing
share data about customers and reposition connect with customers in their own space interactions profiling through analytics- generation from engagement, driving up-sell
for new, more enticing products and (e.g., Facebook Messenger), shifting high- driven segmentation abandoned transactions and retention opportunities
offers. These “prosumer offerings” mean frequency, low-value customer requests to a
to meet the needs and preferences of lower-cost channel.
customers in the most effective way. Agents
will be powered by AI-driven insights via On the other hand, AI can be used to
digital platforms (e.g., next best action, provide issue-solving recommendations See it in action: Intelligent chatbots and virtual assistants
likelihood to purchase scores based on based on clustered historical customer
customer life-stage) to deliver targeted profile and service data, saving time Improving customer relations Supporting training and searching
and proactive product recommendations, for agents. By using AI, it is possible to EchoSage4 has created robo-advisors Allstate5 leverages an AI-powered virtual
leading to deeper and more meaningful design a more efficient input management that are expected to complement assistant, Amelia, to train newly hired
customer relationships. Agents will also system that avoids subsequent manual conversations between agents and agents on legal restrictions and policies.
start to become increasingly specialized work, automatically deletes duplicated info, their customers, and to support The virtual assistant also provides other
as customer expectations rise and generic and learns from previous interactions to interactions that are transactional in tips to minimize human errors during
insurance advice becomes less desirable. cluster useful information. This will enable nature or where potential margins customer calls.
are small.
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The Age of With | Accelerating the impact
mented
of augmented
intelligence
intelligence
in insurance
in insurance
Use-case examples:
Key enablers for the future adjustor submitted claim for fraud. Claims fraud is a Telematics and external data can be
AI is being used to triage and grade major cost centre but in the meantime it is a used to help people respond faster
claims to increase adjudicator major avoidable cost for insurers. Analytical to natural disasters, and restore
efficiency. Currently, claims processing models using external data (e.g., news livelihoods more efficiently. For
often requires adjustors to manually reports, social media) can more accurately example, Tractable focuses on creating
review complex documents, which slows flag cases of fraud, reducing potential losses representations that capture the subtlety of
response time. Technology will be able to while increasing throughput and cutting real damaged automobiles and properties.
help adjustors rank claim severity using costs at scale as a result. In a car crash, there might be incurred, but
Automated claims Enhanced initial Advanced customer Customer
deep learning to read claims documents and not reported, losses; for example, internal
handling with RCA and assessments for insights to automate behavioural and channel
score their urgency, severity and compliance On the other hand, claims settlement is damages. Therefore, the appraisal should
advanced analytics improved speed and next best action preference identification
to expedite triage. This will provide becoming an automated, self-service be not just visual but also based on IoT or
accuracy
adjudicators with summaries and statistics and quick-to-pay experience for telematics data. This means that, due to
that enhance their decision-making and customers. Machine-learning algorithms high accuracy, claim officers only need to
can also increase the efficiency of individual (e.g., natural language processing, image review 5 to 10 percent of the estimates.
underwriters. As a result, this will help void recognition) integrated with internal (e.g., This is a perfect use case of how the work
poor claims experiences and deliver positive customer policy) and external (e.g., medical experience of thousands of people can be
customer outcomes. records) data can enable insurers to fully distilled into action, since the AI technology
automate claims payout for a majority of has already been trained on tens of See it in action: Accurate, friction-free claims processing
Advanced algorithms can be used to cases, allowing insurers to process claims millions of these cases. An experienced
automate fraud detection, improve instantly. Instant payout can increase claims officer, on the other hand, might
Accurate analyses Pattern identification
claims performance, and improve customer satisfaction while reducing need to have years of experience to make
Suncorp7 uses an AI tool to conduct liability Shift Technology8 uses AI to find patterns
customer satisfaction at the same time. operating cost. Algorithms are able to accurate estimates.
analysis and fast-track simple claims, such of fraud in deep claims datasets, which can
New tools and new data can be used to refer complex claims to adjudicators as
as single vehicle incidents with detailed then be applied to incoming claims in
analyze large quantities of data efficiently appropriate, ensuring fraud and errors are
descriptions, with a 90 percent order to flag potential instances of fraud.
and accurately through machine learning, minimized.
accuracy level.
allowing for in-depth review of every
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
of with AI
While insurers have so many opportunities to grab the quick wins across the value chain, we
are seeing artificial intelligence drive optimization on a scale that has never before been seen.
How can insurers leverage these platforms to go from Proof of Concept to enabling AI at scale?
While many insurers are pursuing of the overall system. This entanglement business well enough to train the best
AI initiatives, only 17 percent of is easy to manage for pilots and isolated risk algorithms to help an insurer gain an
companies have scaled or industrialized use cases, but becomes difficult to address advantage against competitors. On the
The technological view of the value chain in the future of insurance may look AI technologies. Companies have been because AI systems interact with and other hand, employees face the concern of
successfully applying AI to a wide variety build upon one another. This has many being getting replaced by machines as AI
very different from today. How would insurers move on from ballpark into of processes, products, and services, and implications; for example, the way that becomes pervasive across the enterprise.
more integrated systems being conducted end-to-end by machines? What adopted AI use cases to enable various companies deal with AI vendors will become Tackling these challenges requires finding
parts of the value chain. However, as more complex as they interact with different the right talent, strategically embedding
are the critical steps to ensure success, and the things to look out for? insurers seek to adopt AI at scale, they run AI systems in the future. Companies should them to be central to the delivery
into what we call the “AI paradox”: it is easy expect to deal with vendors in the near mechanism, and enabling them with the
to see results from 10, 50, or 100 AI future, as vendors have hired much AI new AI tools
pilots, but all sorts of problems arise talent and usually have stronger expertise.
when companies try to scale AI across Companies should be prepared to deal Finally, AI-driven enterprises need
the enterprise. The following are some key with vendors in a strategic way that does structure and governance. Companies
considerations for insurers: not hurt existing data and can strengthen that are able to strategically scale AI usually
competitive advantage. have clearly defined governance and
AI systems are different from typical operating models. The decision on the
IT infrastructures. Traditional IT systems An AI-driven enterprise needs the right setup—centralized or federated— should
are easy to modularize, encapsulate, and blend of talent, but team curation of be based on the enterprise strategy and
scale because they work by processing data the right “purple” AI talent (those vision. Regardless of the setup, there needs
inputs and data outputs with a specific who possess a mix of business and to be clear accountability and established
IT tool. However, AI algorithms learn by technology skills) is challenging. On one leadership support, with dedicated AI
ingesting data, manipulating it with the AI hand, there seems to be a lack of AI data champions.
tool. The training data is an integral part scientists who understand the insurance
We foresee three key areas that will get more challenging as AI scales:
Personalization with AI at scale Digital workflow automation Risk sensing and preemptive modelling
By mining internal and external data, By pixelating the opportunity set by Risk sensing is an underlying enabler that
insurers can personalize the user breaking the spectrum of work and entire has a profound impact across distribution,
experience for millions of users across end-to-end processes into bite-sized underwriting, servicing, and claims.
all marketing channels in real time. AI chunks, integrating multiple systems and Predictive analytics techniques can enable
can help insurers build newer, better sources of data, front and back office insurers to insure against entirely new
products to suit customer needs, create workflows can be digitalized and automated. risk categories and generate real-time
tailored risk profiles to underwrite This will result in the end-to-end process interventions and advice to help customers
individualized policies, then reach automation of what have until today mainly prevent losses. Simultaneously, it can
customers with targeted, personalized been people processes. reduce fraudulent claims while increasing
marketing techniques. AI is personalizing throughput, resulting in lower loss ratio and
the entire customer journey across the operating efficiency.
value chain.
*Purple talent: refers those who both understand the analytics process and have business instincts (Deloitte IDO Survey Report: The people dimension of analytics)
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
1. Revenue maximizing (customer facing) 2. Cost focused (process optimizing) 3. Financially disciplined (portfolio balancing)
Equipped with enormous data points, insurers are able to provide better solutions for A key factor to increasing profit is to reduce cost by optimizing processes—and this By understanding risks and predicting possible risk scenarios, insurers are able to
individual customers, achieving personalization at scale. With this approach, insurers approach allows insurers to achieve this in all areas of the value chain: including balance this while underwriting policies to improve financial discipline. By approaching
focus on revenue generation by maximizing customer opportunities and increasing distribution, underwriting, servicing, and claims. This means insurers are adopting a this in a risk-averse mindset, insurers can drive optimal revenue corresponding to
customer retention. cost-centric and efficiency-driven mindset. smart AI evaluations
Example: Personalizing with AI at scale Example: Digital workflow automation Example: Risk sensing and preemptive modelling
• To what extent should an insurer personalize with AI to achieve optimal ROI? • Does this require considerable investments in terms of time, costs, and resources, • How can insurers reduce short-term financial risk?
• What does this mean for the technological infrastructure supporting and if so, how can insurers modularize the approach to achieve optimized value • How do they fine-tune risk parameters to improve the combined ratio?
personalization while delivering sustainable benefits? • How should businesses educate their employees on the risks, uncertainties,
General
• How should insurers ensure data is cleaned, managed and stored so that it can • How will operating models change to have business functions support an and biases?
be used to drive insights at scale? integrated AI system? • How can insurers maximize profit earning in complex and embedded situations
• How should insurers manage privacy/ethical concerns surrounding data when • How do insurers ensure everyone understands the value of AI, and is part of in which market resilience, lack of information, and an increasing number of
personalization is at scale? the delivery mechanisms driving smart solutions forward? specialty industries are the main threats?
• What kind of new tools and assets should actuaries acquire to accelerate
• How can insurers help their agents better understand existing AI tools? • How should insurers strategically plan for future workforce transformations? their work?
People
• Where should insurers seek agents who are equipped with AI capabilities? • How can insurers best identify new activities for employee capacity to be re- • How should insurers ensure actuaries are equipped with a deep understanding
• What will happen with traditional agents who have not geared up on the allocated to and achieve the optimal ROI in the shortest time? of existing AI tools and capabilities?
technology knowledge? • What types of reskilling is needed, and how would an employee's career • How can insurers source the best actuarial talent who also understand
paths change? the technology?
• How can the actuarial and marketing departments work together to target • How can business and AI experts work together to ensure risks are
the right products to the right people? immediately addressed?
• How can insurers automate back-office and front-office jobs?
Process
• How should different teams work together to ensure consistent messaging is • How can insurers streamline the external/third-party data collection
• How should the triaging process be streamlined further to upscale productivity?
delivered at an omnichannel level? processes to generate faster insights?
• What process should insurers follow to enable POCs across the enterprise?
• How should insurers streamline the reporting process to optimize for • How should insurers design an automated update process to ensure risk
future campaigns? profiles are up-to-date with the new influx of data?
• How do insurers ensure data quality after collecting data points from millions • How can new rules be automatically created and centralized, and made • How can insurers ensure the right data access is granted to the right people?
of users? available to all the applications across the organization? • How can insurers build a decision-driven AI layer taking into account large
technology
Data &
• How do insurers build a scalable infrastructure that can handle any volume of • How can a logical process framework be created, so that inefficiencies can be amounts of external, telematics, and natural disaster data to ensure highly
data in real time? quickly identified and replaced? accurate risk assessment?
• How can insurers train algorithms to identify insurance-specific user-level data • How can product architecture be modularized so that the technology team has the • How do we ensure system stability as the intelligent system grows bigger
points from customer profiles? ability to tackle micro improvements within each tool? and smarter?
• How can you optimize your organizational for both machines AND humans?
Operating
• What should be centralized and decentralized (for example, data governance, cybersecurity, data access, business unit activities, etc.)?
model
• How do you set up an AI centre of excellence within your organization, and what type of skillsets would you need?
• How can insurers design an operating model that enables further collaboration and even bigger thinking?
• How should risks and gaps be mitigated with a successful change management plan as organizations transition into their new operating model?
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The Age of With | Accelerating the impact of augmented intelligence in insurance The Age of With | Accelerating the impact of augmented intelligence in insurance
Endnotes Contacts
1. "Annual investments in InsurTech doubled last year," Global InsurTech Summit, Global Insurance Leaders Global AI Leaders Contributors
accessed on August 1, 2019, https://fintech.global/globalinsurtechsummit/
annual-investments-in-insurtech-doubled-last-year/.
Neal Baumann Mukul Ahuja Arnab Guha
2. "Host protection insurance," Airbnb, accessed on August 1, 2019, https://www.
Deloitte Global FSI Leader Manager, Omnia AI
airbnb.com/host-protection-insurance.
nealbaumann@deloitte.com Deloitte Canada Deloitte Canada
3. "How AI is redefining insurance industry," Insurance Thought Leadership,
mukulahuja@deloitte.ca arguha@deloitte.ca
accessed on August 1, 2019, http://insurancethoughtleadership.com/how-ai-
is-redefining-insurance-industry/. James Colaco
Deloitte Canada Shelby Austin Norman Gao
4. "Insurance robo advisor," EchoSage, accessed on August 1, 2019, https://www.
echosage.com/robo-insurance-advisor/. jacolaco@deloitte.ca Managing Partner, Omnia AI Manager, Omnia AI
Deloitte Canada Deloitte Canada
5. "Meet Amelia, IPSoft's strikingly human-seeming AI: What she means for
Daniel Shum shaustin@deloitte.ca nogao@deloitte.ca
customer support and society," Forbes, accessed on August 1, 2019, https://
www.forbes.com/sites/micahsolomon/2018/05/14/meet-amelia-ipsofts- Deloitte Canada
strikingly-human-seeming-ai-what-she-means-for-customer-support-and- dashum@deloitte.ca Gurpreet Johal Kelly Sun
society/#4bef37355986. Partner, Analytics and AI Consultant, Omnia AI
6. "How Intact is promoting Big Data and actuarial training," Canadian Mark Patterson Deloitte United Kingdom Deloitte Canada
Underwriter, accessed on August 1, 2019, https://www.canadianunderwriter. Deloitte United Kingdom gjohal@deloitte.co.uk kellsun@deloitte.ca
ca/technology/intact-helping-establish-chairs-in-ai-and-actuarial-
markpatterson@deloitte.co.uk
science-1004150979/.
Nitin Mittal Maya Taishidler
7. "Rise of artificial intelligence is no accident," Suncorp, accessed on August Consultant, Monitor Deloitte
Darryl Wagner Principal, Analytics
1, 2019, https://www.suncorpgroup.com.au/news/features/rise-of-artificial-
intelligence-is-no-accident. Deloitte United Kingdom Deloitte United States Deloitte Canada
dawagner@deloitte.com nmittal@deloitte.com
8. "Shift technology: AI that understands insurance claims," Digital Insurance
Agenda, accessed on August 1, 2019, https://www.digitalinsuranceagenda.
com/180/shift-technology-ai-that-understands-insurance-claims/.
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