Brochure B2C

Current B2C brochure

Production explanation &

Title page Introduction & USP Key benefits All benefits

Technical data sheet Comparison to other Process how to get Last Page
energy provider the roof & About us
Possible structure B2C brochure

1 2 3

Introduction & USP Production explanation hero.easy & Key

Title page benefits split on two pages
split on two pages

4 5 6 7

All benefits Production explanation hero.flat & Key Comparison to other Process how to get Last Page
split on two pages benefits split on two pages energy provider the roof & About us
 Criteria B2C brochure

General
- Emotional design
- Light design and little text
- Include emotional images regarding renewable energy
- Brochure should explain to a consumer how product works with benefits little technical explanation
- Colours should support image of renewable energy and should support image of light, modern, emotional
- Separate pages for hero.easy and hero.flat

1. Title Page to show house and USP

2. Brief introduction text, USP + explanation of USP
3. Hero.easy product description & key benefits
4. Hero.easy all benefits at a glance
5. Hero.flat product description & key benefits
6. Comparison to others, process how to get a roof, short description about us
7. Back page with claim & contact possibilities