STORYTELLING

TASK
THE Every storytelling formula has: 

STORY- • Problem / Situation

TELLING • Solution / Plan
RECIPE • Result 

1. • Be specific

IDENTIFY YOUR • Make sure it’s a pain point
CUSTOMER’S (relatable-emotional)

PROBLEM
(SITUATION)
 • Keep it short
2. • Make it feel like a new idea 

EXPLAIN YOUR • Make it understandable

PLAN TO HELP
THEM • Here’s what we do to solve
(SOLUTION) the problem
3. • What your business does for
the client

DESCRIBE A
SUCCESSFUL • Make it something they
ENDING TO want 

THEIR STORY • Make it brief
(RESULT)
 STORYBRAND ACTIVITY:
WRITE YOUR ELEVATOR PITCH
Create the 3-level one-liner text

• Problem / Situation

• Solution / Plan

• Result 



 DOT’S ONE-LINER
Businesses have a hard time humanizing their brand to connect and
grow their audience on social media.

I teach you the dragon’s formula so you know how to stay it, when to say
it and where to say it in order

to build a thriving community that constantly generates new leads and

customers that are obsessed with your brand.