97X Fall Festival

Zoom Concert Series

The Pitch Crew:

Jada Radecki, Emily Bertrand, Kaleb Konieczki,
Gianna Benedetti, Caleb Rudisill
Target Persona
Mood Board
Direct Response Promotion

PROMOTION: “Pay that Bill”

TIMING: Played through radio station with set of rules for 4 weeks.

COST: 4 contestants bills’ paid up to $1,000 = maximum cost $4,000

TARGET AUDIENCE: Young adults in Tampa.

Three Advertising Examples for Different
Media Vehicles

https://vm.tiktok.com/ZMJPVN9Pc/
Tik Tok Advertisement

Facebook Advertisement
Flyer Advertisement
Media Plan & Promotions
Ad Type Structure Run Time Price

Billboard Continuous September 28th- Digital Billboard in Tampa

October 19th is $625 weekly, for 4 weeks.
625*4=$2500 total.

Facebook Ad Continuous October 5th-October Daily budget of $390 a

15th day,for 10 days. 390*10=
$3900 total.

TikTok Continuous October 12th-October Daily budget of $1200, as

15th TikTok charges $10 per
view with daily minimum
budget of $500.
1200*3=$3600 total for 3
days.

Total 2500+3900+3600=
$10,000
Measuring & Evaluating Success of
Promotion

● Key Performance Indicators

● Event Attendance Duration
○ On average, how long did people who attended the event stay?
○ Record beginning number of Zoom attendees and ending number of attendees
● What was the total engagement of all social media posts (Facebook & TikTok)?
○ Evaluate using social media metrics: likes, shares, comments, net follower growth
Measuring & Evaluating Success of
Promotion cont’d

● How many people visited the 97X

website during promotional activities?
● How many people posted about the
event during and after it took place?
● Did 97X profit from this event?
Thank you!