TEEN PATTI LIFE

Social Media
DIGITAL MARKETING and Google
STRATEGY Ads

DIGITAL MARKETING STRATEGY

OBJECTIVES

APP
DOWNLOADS
BRAND
AWARENESS
 TOP
COMPETITORS
TOP
COMPETITORS Strategy

FACEBOOK INSTAGRAM TWITTER

AD CREATIVES Reels/ IGTV Ad Creatives
MEMES AD Creatives Text-based tweets
Offers Story Highlights
COMPETITORS FACEBOOK AD
Competitors are running ads in multiple languages in
different states.
Social Media Strategy for INSTAGRAM

Sponsore
IGTV/
d
Reels
Campaign
Regular
Posting
Social Media Strategy for FACEBOOK

Sponsore
Groups d
Campaign
Regular
Posting
Social Media Strategy for TWITTER

AD Text-based
Creatives tweets
AD CREATIVES IDEAS

Money
Reels based

Memes Offers

Features/ Festival
USPs Posts
FACEBOOK AD AUDIENCE
FACEBOOK AD ESTIMATE

Estimated Results for 1 week

Weekly Budget- Rs. 1400
Weekly Reach- 50K-133K
Expected Link Clicks – 616-1785
GOOGLE ADS ESTIMATE

Estimated Results for 1 week

Weekly Budget- Rs. 5000/-
Expected Link Clicks – 80 Website Clicks
 WEEKLY PLAN

1st Week 2nd Week 3rd Week 4th Week

• Social Media Ad • Social Media as Per • Social Media as Per • Social Media as Per
Creatives Creation Calendar Calendar Calendar
• Social Media Pages • 1 Ad Creative for A/B • 1 Ad Creative for A/B • Set up Paid FB
Creation Testing on FB Testing on FB Campaign on best
• Social Media Calendar • Set Up Paid FB • Set up Paid FB performing ad
• Daily Social Media Posts Campaign as per daily Campaign as per daily creative as per daily
(FB, Insta, Twitter) budget budget budget
• Set Up Paid FB Campaign • Landing Page • Google Ads Keyword • Google Ads Keyword
as per daily budget Optimization Bidding (Daily) Bidding (Daily)
• Competitive Analysis • Start Google Ads • Monitor Daily Results • Monitor Daily Results
• Keyword Research Campaign • Filter best performing
• Set Up Google Ads • Monitor Daily Results keywords
Campaign • Monthly Reporting
 WEEKLY Budget

1st Week 2nd Week 3rd Week 4th Week

• Social Media Service – • Social Media Service – • Social Media Service – • Social Media Service –
Rs. 2,500/- Rs. 2,500/- Rs. 2,500/- Rs. 2,500/-
• Google Ads Services – • Google Ads Services – • Google Ads Services – • Google Ads Services –
Rs. 2,500/- Rs. 2,500/- Rs. 2,500/- Rs. 2,500/-
• Facebook Ads – Rs. • Facebook Ads – Rs. • Facebook Ads – Rs. • Facebook Ads – Rs.
2,500/- 2,500/- 2,500/- 2,500/-
• Google Ads – Rs. • Google Ads – Rs. • Google Ads – Rs. • Google Ads – Rs.
5,000/- 5,000/- 5,000/- 5,000/-

• Total – Rs. 12,500/- • Total – Rs. 12,500/- • Total – Rs. 12,500/- • Total – Rs. 12,500/-

Total Monthly Budget – Rs. 50,000/-