HOW TO PLAY

Presenter Name

Copyright © 2012 Harvard Business School Publishing.

 Overview
• You are the newly appointed CEO of Minnesota Micromotors, Inc.,
a medical device motors manufacturer.
• Simulation Goals:
– Determine overall company marketing strategy
– Maximize:
1) cumulative profit
2) cumulative revenue
3) market share
4) customer satisfaction
• Simulation Decisions:
– Every quarter you will make decisions surrounding pricing, sales
force deployment, channel segmentation, and more.
• Simulation Timeline:
– 13 quarters (one round per quarter) - Q4, 2012 through Q4, 2015
 Step 1: Prepare
This section provides information about
your role and “How to Play”.

1. Read the
Foreground
Reading.

2. Watch the customer

segment interview
videos.
 Step 2: Visit the Dashboard
The simulation
begins in Q4
2012. There are 3
quarters of
The dashboard provides an historical data for
overview of key company reference.
metrics.
Step 3: Analyze Detailed Reports

The analyze screens contain Toggle between graphs and

specific data related to net tables for a different view
prices, sales, market of the data.
research, customer
satisfaction and more.
 Step 4: Enter Decisions

 After analyzing company and industry data,

make decisions for the next quarter by
accessing the “Decide” screen.
 The simulation will advance one quarter at a
time after choosing “Submit Decisions”
Step 5: Review Results & Repeat