Notes:-

As CEO, Two key points for Mktg strategy designing:

1) Company’s go-to-market approach (including sales-force deployment and distribution-channel strategy)

2) Associated elements of product policy, including pricing and market positioning of the company's inertial motion
sensor line

Critical decisions regarding –

- How marketing resources such as sales-force time ?

- Market-research funds should be allocated ?
- How MM will meet the needs of the market and its intended customer base ?
- How market segments value MM's product offering ?
- Whether and how MM's positioning relative to segment needs and behaviours should change ?
- Competitor will react to the strategy that you set in the marketplace ?

CEO Performance will be judged on the following metrics:

1) Cumulative profit,
2) Cumulative revenue,
3) Overall , and
4) Market share

------------------------
 Approx 70% of Marker Motion's revenue comes from customers that place large-volume orders ---- Class A-D
 30% from customers that ordered in smaller volumes from distributors
\