The brand Gardenia is associated with qualities such as good taste, freshness, trust and reliability.

In
a highly competitive market, these are the values that make Gardenia stand out and stay ahead.

The secret to Gardenia's success lies in its traditional American recipe that has been tried for
generations. Over time, further improvements have been made to the range of recipes and the
method of processing, especially in the area of automation. All these ensure that the aroma, taste
and keeping qualities of the bread are consistently being maintained.

History & Milestones

1978 Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing variety
bread, with the help of experienced American baker, Horatio 'Sye' Slocumm, who had 35 years
experience in the bakery business.1981 Production was growing rapidly and plans were underway
for a larger commercial bakery.1983A commercial bakery was finally started in March 1983 at
Pandan Loop, producing 2000 loaves per hour.Originally based on the concept of a central bakery
supplying a variety of products mainly to retail bakeries, this changed to a single-minded
concentration on producing a white sandwich loaf distributed to all retail outlets including
supermarkets and sundry shops.Launched against entrenched competition; but with a superior
product (softer-textured, tastier-flavoured and enriched bread), modern distinctive packaging and
good marketing (effective advertising, merchandising and distribution),Gardenia bread gradually
gained popularity. Its merits of being baked fresh, using the finest ingredients and delivered fresh
made it the most popular brand of packaged bread in Singapore within two years.1986 In August,
Gardenia expanded its operations by building a modern bakery that utilized the latest processing
techniques.

1987 Gardenia ventured into Thailand.

1991 The first Gardenia bakery in Kuala Lumpur, Malaysia was commissioned.

1993

A second bakery in Singapore was set up in June 1993, with a production capacity of 8,000 loaves an
hour.

To keep up with a growing demand and modern baking technology, substantial funds were ploughed
into building this new state-of-the-art bakery. Costing S$18.5 million, this new Gardenia bakery in
Singapore increased manufacturing capacity by 2.5 times without compromising on quality.
Equipped with new computer-generated equipment, this highly automated plant ranks among the
most technologically advanced in the region.
1994 Gardenia commissioned a second bakery in Kuala Lumpur, Malaysia.

1996 Gardenia expanded with new bakeries in China and India.

1997

Gardenia further extended its regional operations to the Philippines.

Gardenia acquired a third bakery in Kuala Lumpur, Malaysia.

1999 Gardenia invested in a fourth bakery in Johore Bahru, Malaysia.

2001

Gardenia acquired Bonjour. It has since become the No. 2 brand in Singapore for packaged loaf
bread after Gardenia.

Gardenia set up a fifth bakery in Bukit Kemuning, Malaysia.

2002 Gardenia built a new bakery in the Philippines.

Present

Despite a competitive environment, Gardenia has remained the market leader till today. This speaks
volumes for the many painstaking efforts that have been invested to ensure that its products are
constantly a cut above the rest.