Trade Show Checklist (Sma

Deadlines
Done Items Sign-up/Order Deliverable
Select event
Create budget
Show Sign Up
See availability, booth locations (competition), select
Finalize booth size & location
See rules for not attending Saturday (if applicable)
Sign & submit paper work
Submit payment
Get show packet (dates, rules)
Highlight all dates
Assign deliverables to team members
Signup items
Equipment (below)
Electrical drop
Internet access (if needed - or use "pre-staged" demos)
Transportation - Decide and book!
Flights (individual or group, special requirements)
Hotel Rooms (double or single)
Taxi / Rental car
Airport parking or shuttle (to/from airport)
Booth shipping
Equipment shipping (items below)
Booth
Determine objectives
Booth layout
Pop-Up Booth
Review and Order
Design
Message
Designer
Proof
Print
Test setup
Ship or bring
Stands
Brochures
Equipment (PC's, Video Equip)
PC
Cords to LOCK PC's
Lead machine
Monitor for PC
Large display monitor (with machine to run)
Supplies
Carpet Rent from show
1 Tables Rent from show
1 Table cloth Rent from show
2 Chairs Rent from show
1 Badge Scanner Rent from show
 Power Cords Depends on booth size
1 Speaker with Headset
1 Mini-Carpet Sweeper or broom
Containers to ship items
1 Rag & Windex cleaner
8 Clip boards for lead forms
25 Pens
Booth shirts (do not look like attendees)
Design / Type
Determine number (how many attending, who and size)
Print
Name tags or embroidery
Select designer or embroidery location
Design
Print
Collateral
Product slick (or existing)
Copy
Design
Print
Show Promotion
Decide
Design
Print
Promo sign holder
Display Selection
Choose image, size
Items to Sell (if applicable)
Select items
Create SKU's
Order form
Trade Show Lead form
Design
Print
Giveaway item
Review "rules"
Create design
Order items
Raffle Item
Decide
Create or purchase
Select winner(s)
Give-Away Items
Design
Print
Post-Show
Import leads
Distribute lead forms
Follow-up w/reporting
ROI calculation
Show Logistics
Who will setup / tear down
Transportation
Lunch - policies & budget
ow Checklist (Small Format (10 x 10/20))

Point Person Price

ormat (10 x 10/20))

Notes

Determine at time of sign up

Phone reception is often terrible (too many phones, inside buildings)

Sell off floor, discount coupons, meet buyers, market research

Typical price is about 90% of purchase - consider buying if can re-use at office. Add about 20% (130% of rental) for shipping.
Typical price is about 90% of purchase - consider buying if can re-use at office. Add about 20% (130% of rental) for shipping.

Determine if need. Some are "included"

Polo shirts

1 day show (1 shirt), 3 day show (2 shirts), 5 day show (3 shirts)

Special pricing - limited time

Recommend "Aero-Props"

Quantity: # attendees, # that "qualify" for us, about 75% of that number
1 main item (Apple TV, Amazon Fire)
% of rental) for shipping.
% of rental) for shipping.
Sample Pricing

Audio Visual Rentals

Options:
24” Black Flat Panel Display, 16:9 Aspect Ratio. $350.00
32” Black Flat Panel Display, 16:9 Aspect Ratio $485.00
Single-Touch and Multi-Touch screens available. call for quote
PC Laptop, Windows XP w./DVD $245.00
PC Desktop, 19” LCD Display $215.00
Wired Keyboard & Mouse Kit $50.00
DVD Player (Consumer Grade) $80.00
Rental Displays & Accessories
Options:
8’ Straight Display $975.00
8’ Curved Display $975.00
Pop-Up Counter $450.00
Halogen Lights (2) $150.00
Display Tables
Furniture
Options: Advanced Standard
Side chair, grey $43.00 $ 55.90 2
Arm chair, grey $50.50 $ 65.65
Bar stool, grey $54.50 $ 70.85
Premium padded arm chair $74.00 $ 104.00
Premium black bar stool $98.00 $ 138.00
Accessories
Options: Advanced Standard
Chrome bag stand $157.50 $ 204.75
Chrome sign stand (22” x 28”) $115.00 $ 149.50
Display board (8’ x 4’) $175.00 $ 227.00
6’ Full view glass showcase $325.00 $422.50
Expandable Literature stand $115.00 $150.15
Stanchion (includes 7’ retractable cord) $52.00 $68.00
Tripod easel $25.00 $52.00
Brochure holder (velcro™ adhesive) $65.00 $80.00 Buy
Additional Wastebasket $12.00 $15.60 Buy
Signage
Options: Advanced Standard ?
8½” x 10” $51.00 $62.50
7” x 44” $43.75 $53.50
4” x 22” $44.50 $54.25
22” x 28” $90.00 $110.00
28” x 44” $133.00 $163.00
 Backdrop

Light
Screen

Chair

Chair

Table

Clipboards
Pens
Give-away items Screen

Speaker
Laptop
Light

Literature