By Group( Maximum of 5 members per group)

Activity in Chapter 11: Global Marketing: Explore Your Own Case in Point: What
Marketing Strategy Does Your Favorite Company Use in Its International Markets
After reading this chapter, you should be prepared to answer some basic questions
about your favorite company:
1. What products are sold in the company’s international markets? Do they vary by
country or by region? 10 points
2. What types of promotion does your favorite company emphasize in its
international markets? Do they differ from those used in its domestic market? 10
points
3. What kinds of distribution channels are being employed in your favorite
company’s international markets? 10 points
4. Does your favorite company appear to be charging the same prices for its
products that are being marketed to specific countries? Why? 10 points