OSCAR JAMES

BRANDING STYLE
LOGOS
BRAND COLOURS

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Oscar James' logo is minimalistic and boldly established
with three colours; white, red and navy blue. Navy blue is
primarily used for the background for the background and
red and white for the brand text. These colours, particularly
the red, correlate with the office interior designs.

FONTS & GRAPHICS

The typography for their official logo is clean and sophisticated,
creating a knowledgeable presence. For their website, the font
is modern and relaxed compared to the logo typography, which
presents a professional and progressive combination.
Oscar James continues a modern style in their image
graphics on their website, whether customers want to buy
properties or sell them. The boldness of the graphics helps
represent the identity of the brand and by using these eye
catching techniques, they succeed to stand out to
customers.

OFFICE BRAND

In combination to their modern style, the office interior

design promotes a rustic aesthetic which differs from the
conventional corporate setting. With this office look,
Oscar James appears homely and inviting to their
customers, especially with the text encouraging them to
'pop in'.
 PREVIOUS IMAGERY TECHNIQUES

Oscar James has previously used different techniques in

their photography, by desaturating all of the colours
except the colours of their brand logo and creating a
colour splash. This highlight of colours is similar to their
website, where colour is used to draw attention to the
advertising message.

BRAND ACROSS SOCIAL MEDIA

Oscar James is regularly active across their social media

accounts and strongly remain consistent in their
branding style. On their instagram profile, each post is
bordered and contains their logo.

From their physical logos to their website and social

media account profiles, Oscar James promotes a visually
strong and established brand which is recognisable
through their font, graphics and signature colours.