Praise for

The 80/20 Principle

‘Congratulations! The 80/20 Principle is terrific.’
Al Ries, bestselling author of Focus and Positioning
‘Koch is a passionate 80/20er. Read this and you will be too’.
Andrew Campbell, Ashridge Strategic Management Centre
‘Both astute and entertaining, this is an intriguing book to
help people concentrate on not wasting their lives’.
Professor Theodore Zeldin, St Anthony’s College, Oxford
‘Through multiple examples, and a punchy down-to-earth
commentary, Koch offers the first really useful advice we’ve seen in a
management book for years.’
Business Age

The 80/20
Principle
The Secret of Achieving
More with Less
Richard Koch
NICHOLASBREALEY
PUBLISHING
LONDON

To Lee
This revised edition first published by
Nicholas Brealey Publishing Limited in 1998
Reprinted 1998
36 John Street 671 Clover Drive
London Santa Rosa
WC1N 2AT, UK California 95401, USA
Tel: +44 (0) 171 430 0224 Tel: (707) 566 8006
Fax: +44 (0) 171 404 8311 Fax: (707) 566 8005
http://www.nbrealey-books.com
First published in hardback in 1997
Reprinted (with corrections) 1997, 1998
©Richard Koch 1997, 1998
The right of Richard Koch to be identified as the author of this work has been
asserted in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 1-85788-167-2 HB
ISBN 1-85788-168-0 PB
British Library Cataloguing in Publication Data
A catalogue record for this book is available from the
British Library.
All rights reserved. No part of this publication may be reproduced, stored in a
retrieval system, or transmitted, in any form or by any means, electronic, mechanical,
photocopying, recording and/or otherwise without the prior written permission
of the publishers. This book may not be lent, resold, hired out or otherwise disposed
of by way of trade in any form, binding or cover other than that in which it is published,
without the prior consent of the publishers.
Printed in Finland by Werner Soderstrom Oy.
Although the author expresses a view on the likely future performance of certain investment
instruments, this should not be taken as an incitement to deal in any of them, nor is
it to be regarded as investment advice. Each individual should consider their investment
position in relation to their own circumstances with the benefit of professional advice. No
responsibility can be assumed by either the author or the publisher for investment or any
other decisions taken on the basis of views expressed in this book.
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted u