EVIDENCIA 2: MARKET PROJECTION

ERIKA QUIROGA CAÑON

2104859

GERSON MAURICIO HUERTAS

TUTOR

SERVICIO NACIONAL DE APRENDIZAJE SENA

AGOSTO DE 2020
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

It is possible to get success on marketing, the most important thing and clue to get to
success is the information we have, and we can summarize that information on eight
steps that are going to be mentioned now.
The first one is explore, through discovering new information not only in one specific
sector but also in many industries. Second, analyse customers, that information is
going to give the clearest information and the best answers. Third, analyse your
competitor to make sure you target the same features from a different angle. Fourth,
analyse yourself, to be able to decide what is your budget and construct an overall
strategy.
Fifth, but not least, prepare your marketing plan, in this stage it is necessary to take
all the data you already have and create a solid strategy. Sixth, implement time to put
the knowledge learnt into practice without forgetting about the contingency plans.
Seventh, follow up, it is necessary mainly to make sure everything is going as planned,
feedback is a great element to improve and grow. And finally, eight, explore other
opportunities, it is significant to keep innovating and offering variety to the customer.
Those eight steps ensure marketing success.