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RKS Guitars Analysis PDF
RKS Guitars Analysis PDF
or Let it Go?
>>Fight It Out!
RKS Guitars-
Huge market size(1.7 million units) 103% They are known for bespoke
craftsmanship, often wild colour
growth schemes, and of course the unique
Lot of R&D and resources(15000 man- design. Also available is a differently-
shaped model, the Wave, built on the
hours) had gone in same design principle, and the Uluru
Striking open look – Innovation and Boomerang V-shaped model available
to custom order.
convenience
One year is a too less to judge a product
especially in the music industry.(refer fig.)
Extremely positive feedback in NAMM
2004
its a pity the RKS didn't catch on.. their
designs were quite novel, i guess it wasn't
time..
-simplecomplexity
Inexperience of
Internal clashes
RKS designs in Operational issues
with Gibson
music industry
Low acceptability
Ineffectiveness of
Immediate need of of the
Hohner – The
cash infusion unconventional
retailer
design
Our recommendation –
Let the iconic design stay but…
Only as made-to-order guitars.