Business Plan Structure

Fresh Breeze

Business Plan 2020

Contributors:

2020 Pathways to Success Program

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Executive Summary

Mission statement
Fresh Breeze will make the world a cleaner, healthier, happier world.

Business opportunity
This company will be selling soap, lip balms, lotions, sanitizers, and candles.

Financial projections
Sales would be great but they would boost a lot during gift giving holidays.

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Industry Environment

Overview of the industry

Very competitive when it comes around holiday times to sell the most. To do this many
businesses in this field such as Bath and Body works and Yankee candles mark down their
prices.
Projected position for the future
I predict Fresh Breeze will be near the top. Affordable prices, quality merchandise, and
friendly customer service is what will help this business.
Potential customers
Anyone. I expect community leaders and community volunteers to be the most loyal
customers.

Direct competitors
Kempt soap co, bath and body works, yankee candle

2020

[Company Name] [Competitor A] [Competitor B] [Competitor C]

Sales Kempt soap co Bath and Body Yankee candle

Net Profit
0? 2 million 3.9 million
(Loss)

Employee
22 129 1900
s

Market
? 5% ?
Share

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Marketing

Business opportunity
To bring better well priced products. Kempt soap company sells soap for about $10, mine
would not pass $5. People would rather spend $5 on a soap than $10, especially since both
are handmade.

Company impact
Bath and Body works among other companies will try to come up with new ideas to stay on
stop once my business grows.

Company strategy
To have no more than 80 employees. With this number of employees, everyone will be able to
earn above minimum wage. That will keep the workers happy and encourage them to do
their job right and keep the customers happy, even the difficult ones.

Benefits matrix

Customer Pain Points Benefits

Out of stock Will not be out of stock to best of ability

Costly Affordable products

Not quality Quality products

Unhelpful staff Very helpful staff

Trouble deciding Staff will chose for you

Staff will help you understand along with signs in

Trouble understanding
other languages

Nervous Smiles everwhere

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Operations

Organisational structure
Me, language translator, soap manager, lip balm manager, sanitizer manager, candle
manager, employees

Capital requirements
Bilingual staff, at least one person who can speak multiple languages on duty at all times, will
be paid more based on how many languages spoken
Core operations
If a customer has a bad experience I will directly give them a better one or hire someone who
knows how to help people calm down and be happy

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Financial Projections
Making at least $7000 a month would be selling 1400 products. I assume people will buy things
in groups of 2 or 3 or more. 450 customers a month, should lead to $7000.

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