This study is committed to social media analytics (SMA) which is the one of the

most talked about research areas. The research contributes to building up a big
data analytics (BDA) framework for carrying out SMA on Twitter data by using
R and Hadoop. The main objective of this research is to check the popularity of
tourism places on social media, and performing various text analytics methods
to gain some insights out of the data. The results of the study show the
significance of social web in getting an in-depth understanding of opinions of
Twitter handlers. Visualisations in the research should assist in getting a quick
analysis of the situation and aids in destination promotion. The research paper
also helps in disaster management and building up the strategies to broadcast
the tweets to the wider audience by discovering the influential persons on
Twitter.