INTRODUCTION

BYJU’S is an Indian educational technology and online tutoring company founded

by Byju Raveendran at Bangalore in 2011.  The idea behind BYJU’S app is to
reinvent how students learn and transform learning into fun by their learning
classes and the learning app. BYJU’S app was developed by Think and Learn Pvt
Ltd, established by Byju Raveendran in 2011. BYJU'S is the world's most valuable
ed-tech company and the creator of India's most loved school learning app.
Launched in August 2015, BYJU’S - The Learning App offers highly personalized
and effective learning programs for classes 1 - 12 (K-12), and aspirants of
competitive exams like JEE, IAS etc. With 50 million registered students and 3.5
million paid subscriptions, BYJU'S has become one of the most preferred
education platforms across the globe.
Raveendran, who was trained as an engineer, started coaching students to pass
mathematics exams in 2006. In 2011 he founded BYJU’S company with the help
of his students offering online video-based learning programs for the K-12 segment
as well as competition exams. In 2012, Think and Learn entered both Deloitte
Technology Fast50 India and Deloitte Technology Fast 500 Asia Pacific ratings
and has been present there ever since. In 2017, Think and Learn launched BYJU’S
Math App for kids and BYJU’S Parent Connect app to help parents track their
child's learning course. By March 2020, it has amassed 50 million users on the
platform of which 3.5 million are paid customers.

Byju’s primary revenue is generated from the sale of tablets, which allow
streaming educational courses and sale of supporting study material. The firm has
registered a 43% jump to 100 minutes in terms of time spent by a user on the
platform on a daily basis. The firm attributed the growth to allowing free access to
users as soon as the lockdown was announced throughout the country. During
pandemic time, BYJU’s rolled out three new features – it started live classes,
introduced new subjects like social studies (history, civics and geography) and
also rolled out the app in multiple languages. BYJU’s is now raising funds with a
$10 billion valuation set to be India’s third startup to be a decacorn, after Paytm
and oyo. Byju’s has raised $75 million from Sequoia Capital and Sofina in the
largest fund raise by an edtech startup in India. BYJU’s bring first ever Asian
investment for CZI (Chan- Zuckerberg initiative’), a personal fund set up by
Facebook Inc. founder Mark Zuckerberg and his wife Priscilla Chan with Initiative
to support innovative models of learning wherever they are around the world.

BYJU’s have best handpicked teachers from India & they use copyrighted
teaching techniques to make learning fun and effective for the students. Their team
of teachers uses world-class technology to deliver the best of education to young
minds, preparing them for the future. From September 2019 Byju’s replaces Oppo
as Indian cricket team sponsor until March 2022
TURNOVER OF LAST THREE YEARS

BYJU'S, reduced its loss to Rs 8.82 crore in the fiscal ended March 2019 from a loss of
Rs 37.15 crore in FY18. Revenue from operations also increased to Rs 1,305.92 crore
in FY19 from Rs 471.18 crore in FY18, it added. Its total income increased to Rs
1,366.98 crore in FY19 from Rs 500.21 crore in the previous financial year. BYJU’S said
its net revenue increased from Rs 490 crore in FY17-18 to Rs 1,341 crore with a net
profit of Rs 20 crore in FY18-19.Its gross revenue increased from Rs 520 crore to Rs
1,480 crore

Three Pillars

Personalised Learning Journeys

Personalised Learning- is the foundation of our unique programs for students.

Using knowledge graphs, the program adapts and creates personalised learning
journeys for students. It provides a comprehensive coverage of over 1 lakh
concepts with animated videos and questions, fun quizzes and flashcards.

Based on the student's progress, personal learning profiles are created which help
to analyse strengths and areas of improvement. Each concept tagged at different
levels of difficulty to create a smooth learning curve which keeps students
motivated through any new learning challenge. Whenever errors are made,
motivating remedial methods are generated to strengthen and improve the student's
learning experience.

Technology Enabled Learning

At BYJU'S, we leverage technology to merge best practices like use of videos,

engaging content and quizzes with the best teachers so that every child across the
globe has access to the best learning experiences.
Key features of the learning program:

Interactive and engaging learning modules

Visually rich content to enable conceptual clarity and lifelong term retention

Personalised learning programs designed for every student, enabled by the power
of data science

Best Teachers & Engaging Content

The BYJU'S Learning Programs provide students a holistic learning experience.

Students across regions can access the best teachers and see concepts come to life.
Every detail of a student's journey is planned and executed at the deepest level with
subject matter experts, teachers and tools like videos, interactive animations,
quizzes and assessments.

The app integrates these well-crafted lessons from our teachers and assessments
along with analysis and recommendations, personalized to suit each student's
learning style. This holistic approach has seen a student engagement of over 71
minutes a day, being spent by a student on the app, making it one of the most loved
apps for students across age groups.

We at BYJU'S work towards offering students the best learning experience. We

have courses for students across ages and grades:

Maths, Physics, Chemistry and Biology for CBSE and ISC (Classes 1-12)

Competitive Exams- JEE, NEET, IAS preparation courses

BUSINESS AND CORPORATE STRATEGY

BYJU’s follows a freemium business model, where the communication is done

from business-to-consumer (B2C). Most of the revenue is incurred from the
subscription amount which is paid by the students for learning. BYJU also earns
from product purchase from its website, offline career counseling, offline
coaching, and revenues from API.

SWOT Analysis of BYJU's

Strengths

 The geographic presence in different regions can act as one of the major
strength of the organization. It determines the business’s reach to the target
market and ensures the easy accessibility
 Successful Go To Market Track Record – Byju's App has a highly
successful track record of both launching new products in the domestic
market but also catering to the various market based on the insights from
local consumers with successful Strategy & Execution solutions.
 Strong Balance Sheet and Financial Statement of Byju's App can help it to
invest in new and diverse projects that can further diversify the revenue
stream and increase Return on Sales.
 Intellectual Property Rights – Byju's App has garnered a wide array of
patents and copyrights through innovation and buying those rights from the
creators. This can help Byju's App in thwarting the challenges of
competitors in various industries Strategy.
  Strong relationship with existing suppliers –Byju's App has strong
relationship with its suppliers and other members of the supply chain. The
organization has increases products and services by leveraging the skills of
its suppliers and supply chain partners.
 Diverse Product Portfolio of Byju's App – The products and brand portfolio
of Byju's App is enabling it to target various segments in the domestic
market at the same time. This has enabled Byju's App to build diverse
revenue source and profit mix.

Weakness

 Track record on environment consideration is not very encouraging – Byju's

App track record on environmental issues is not very encouraging. This can
lead to consumer backlash as customers are now considering environmental
protections as integral to part of doing business.
 Project Management is too focused on internal delivery rather than
considering all the interests of external stakeholders. This approach can lead
to poor public relation and customer backlash.
 Lack of critical talent – I believe that Byju's App is suffering from lack of
critical talent especially in the field of technology & digital transformation.
Byju's App is struggling to restructure processes in light of developments in
the field of Artificial Intelligence (AI) and machine learning.
 Customer Dissatisfaction – Even though the demand for products have not
gone down but there is a simmering sense of dissatisfaction among the
customers of Byju's App. It is reflected on the reviews on various on-line
platforms. Byju's App should focus on areas where it can improve the
customer purchase and post purchase experience.

Opportunities

 The development of new technologies to assist the product/service

production and delivery process can be exploited to embed the innovation in
business operations. The advanced technological integration can decrease
costs, improve efficiency and result in the quick introduction of innovative
products.
  Developments in Artificial Intelligence – Byju's App can use developments
in artificial intelligence to better predict consumer demand, cater to niche
segments, and make better recommendation engines.
 E-Commerce and Social Media Oriented Business Models – E-commerce
business model can help Byju's App to tie up with local suppliers and
logistics provider in international market. Social media growth can help
Byju's App to reduce the cost of entering new market and reaching to
customers at a significantly lower marketing budget. It can also lead to
crowd sourcing various services and consumer oriented marketing based on
the data and purchase behavior.
 Increase in Consumer Disposable Income – Byju's App can use the
increasing disposable income to build a new business model where
customers start paying progressively for using its products.
 Growing Market Size and Evolving Preferences of Consumers – As market
size has grown; the new customers have led to evolution of consumer
preferences and tastes. This presents Byju's App two big challenges – how to
maintain loyal customers and how to cater to the new customers. Byju's App
has tried to diversify first using different brands and then by adding various
features based on customer preferences.

Threats

 The changing regulatory framework and introduction of new stricter

regulations impose a major threat to the BYJU s The Learning App. It makes
compliance with legal standards more complex and challenging for the
business organization. Inability to comply with changed regulations raises
the risk of expensive law suits.
 Shortage of skilled labour in the market can make it difficult for the
organization to attract talent with the right skills set.
 The increasing number of direct and/or indirect competitors affects the
organization’s ability to sustain and expand the customer base.
 The deteriorating economic conditions affect business performance when
they directly influence the customers' spending patterns and purchasing
power.
 The growing environmental sustainability trends act as a major threat when
offered products/services are not environment friendly. It draws the negative
publicity and criticism from the environmentalists and affects the brand
image in a competitive market.