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  • Customers Shouldn't Need A Math Degree To Figure Out What They'll

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    elver gomez
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    The document discusses the results of a survey that found 69% of customers would be deterred from making a purchase if pricing was confusing. It advocates for keeping pricing and discounts open, clear and fair to avoid confusing customers and losing sales. Invoices with unclear or unfair fees would no longer be acceptable to today's customers who want straightforward pricing presented simply.

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    tetonta

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    tetonta

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    The document discusses the results of a survey that found 69% of customers would be deterred from making a purchase if pricing was confusing. It advocates for keeping pricing and discounts open, clear and fair to avoid confusing customers and losing sales. Invoices with unclear or unfair fees would no longer be acceptable to today's customers who want straightforward pricing presented simply.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views10 pages

    Customers Shouldn't Need A Math Degree To Figure Out What They'll

    Uploaded by

    elver gomez
    The document discusses the results of a survey that found 69% of customers would be deterred from making a purchase if pricing was confusing. It advocates for keeping pricing and discounts open, clear and fair to avoid confusing customers and losing sales. Invoices with unclear or unfair fees would no longer be acceptable to today's customers who want straightforward pricing presented simply.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Customers shouldn’t need a

    math degree to figure out


    what they’ll pay.
    customercode.com
    When we asked buyers if
    No confusing pricing would
    31%
    keep them from making a
    Yes
    69% purchase, 69% said yes.
    The people who answered "No" must
    really enjoy hide-and-seek ¯\_(ツ)_/¯

    HubSpot Research
    That means invoices like this no longer
    fly with today’s customers.

    INVOICE
    “ W E D O N ’ T C A R E A B O U T $
    O U R C U S T O M E R S ” F E E

    “ W E ’ R E G R E E DY A N D YO U C A N ’ T $
    D O A N Y T H I N G A B O U T I T ” F E E

    “ W E K N O W YO U W E R E N ’ T G O I N G $
    T O R E F E R F R I E N D S A N Y WAY ” F E E
    Keep your pricing and discounts
    open, clear, and fair.
    Keep your pricing and discounts
    open, clear, and fair.
    Keep your pricing and discounts
    open, clear, and fair.
    #9
    Don’t block 

    the exit.
    customercode.com
    If you can make a purchase
    with one click …

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