THE

CUSTOMER CODE
customercode.com

IV
Years ago, in a presentation about the
kind of company we wanted HubSpot
to be, we asked our employees to
solve for the customer.
That meant placing their customer
ahead of their team…

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That meant placing their customer
ahead of their team and their team
ahead of themselves.

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We were serious about it too.
We had it painted on our walls.
Pretty cool, right?
And we included it in a defining
document about our culture.
 SFTC.
SOLVE FOR THE CUSTOMER.
We don’t want to satisfy them,
we want to delight them.

Our goal is to help them succeed.

It got a lot of people’s attention.