S W

 Skilled workers  Lack of equipment like chairs and mixers,

 Good service and raw materials like nail polishes and
 Health and Sanitary are priority eucalyptus oil
 High quality materials and equipment  Attitude of the worker, because usually we
 Good smell of the nail polishes only see the skill not on personality

O T
 To have a well known personality  Business competitors
costumer  Weather
 To expand our business  Basher
 To be a well known nail spa  Road repair
 Low number of costumers

SWOT ANALYSIS

5 WHY’S
 Lack of equipment and materials
1. Lack of money
2. Lack of investors
3. Not famous business
Recommendations:
Create a market strategy

 Low numbers of costumers

1. Shortage of raw materials
2. Lack of fund or money
3. Lack of investors
Recommendations:
Look some investors
 PEST ANALYSIS

P E
 Mayor supports to business  All of our workers are locals
 There has no political conflict  No inflation rate

S T
 People are supportive  Have computers
 People in Tacloban Ciy are aiming of  Internet provider like Globe
good appearance  Digital gadgets
 Machine
 Equipments

Recommendation:
 Technological
 Through technology many people can watch our advertisement so the people
will be encourage to visit our business
Business Description
1. Nature and form of business
 We are providing manicure service and we are producing our own product, the
nail polisher.
 We choose to have partnerships so that we can have someone to approach if we
need more man power and equipment.
2. Status of the business
 We are just starting to build our business because we need more time to plan
out our business well.
3. Product/service description
 Our service are in manicuring services. We do what the costumers want us to do
their nails. They can suggest any design or colors that they want to be satisfied.
We provide them the exact or good services that they want so that they will visit
again our business.
4. Plant and office equipment
 Chairs
 Bucket
 Sofa
 Flatscreen TV
 WIFI
 Refrigerator
 Cabinet
 Nail polish
 Manicure set
 Mixer
5. Size of the business
 Small business because we are just starting our business, we are just developing
our business to be successful.
6. Business partners
 Manpower producing company, nail polish producing company. Manpower
because we need more employees or workers and nail polish company because
if we need more stocks, we can have a company that we can approach if we are
lacking nail polish.
7. Personnel requirement
 We need 20 employees. We need 10 employees for the skilled manicurist and 5
for the nail polish producer and 5 for the maintenance. We need a manicurist
that is skilled and has NC2 which proves that they learn everything about nail
care.