FOR

Professional Back office Services (PBS)

Module 03
Perform Business Development activities [OCCUPATION SPECIFIC
COMPETENCIES]
[This module comprises elements 1 to 3 from the Unit of
Competency: Perform Business Development activities SEIP-IT-PBS-
03-O]
 Explain the purpose of Business profile
Business Profile
A company profile is a professional introduction of a company, allowing different
groups of people to get a general idea of what a company does or offers, its
target market, its unique strengths, its track record, and whether it is a good
entity to do business with. However, company profiles should go beyond stating
facts about a company. Well-written company profiles skillfully convey the major
values and corporate culture that lends the organization its distinct character.
Benefits of having a company profile:
1. It helps to inform your target audience about your business and what you are
offering them
2. It helps you effectively tell your company’s Success story
3. it helps you promote your brand
4. It helps you talk about your business history
5. It helps you to showcase the company’s readiness for operating business
 Identify and explain Key characteristics of
Business Profile
1. Put your basic information
Readers need to know who they’re looking at before you get into the specifics.
It will also demonstrate how organized and efficient you are. Make sure to give
the company name, the year established, what your company does, who the
principle is, all your contact info, and your website. If there are additional basic
details relevant to your business, give them here.

For example, your header could be:

Exl Communication
H # B-190 (8th floor), R # 107, Mohakhali, DOHS, Dhaka-1206, Bangladesh
Ph.: +88017668782525, +88019353421204 Web: www.exl.org
 Key characteristics of business profile
2. Talk about your company’s ideas.
If you have a mission statement, put it here. Otherwise, write out your company vision,
guiding philosophy, and a little about your history. Telling who you are and what drives you
gives your company a human element. It also gives you a chance to do some indirect
advertising early on.

• This is a place you can afford to be a little vague. Mission statements are legally
necessary for some businesses and may need to be specific. For everyone else, try to state
what you do without limiting yourself. You don’t want to scare away potential business
that thinks you wouldn’t consider expanding into adjacent industries. But it is easy to
overdo vague language.
• A bad example: “Exl Communication is a company driven by the pursuit of its dreams.
We want to bring you with us on this journey. Our dedication to solutions and innovation
make us the leading marketing consultants west of the Mohakhali Dhaka."
• A good example: “Exl Communication is experienced and talented team of marketing
consultants. Since 2013 we have helped our clients grow their business and profits.
Though our methods are complex, our goal is simple: we want to help you sell your
product to more customers."
 Key characteristics of business profile

3. Find out more specific details.

Check with your secretarial or human resource staff to find out up-to-date
details in several areas. You may not need to use all these, but having them on
hand will make it easier when you sit down to craft the profile.
• Number of employees
• Turnover. Low turnover can indicate stability, but either way it’s a good
statistic to have on-hand.
• List of all business activities. What are all the areas you work in?
• Unique equipment or specialties. If you are the only company that produces,
say, a rare machine part, you need to mention that.
• Certifications
• Imports/exports
• Your methodology and/or what software you use.
 Key characteristics of business profile

3. Find out more specific details.

• Volume of output you can handle. Prospective clients need to know if you are
prepared to meet their needs.
• Delivery stats. How many units do you ship in a given period?
• Major accounts or clients. This is a way to show prospective clients whether
or not you are used to doing business with companies like theirs. It’s also
another chance for subtle advertising.

4.Shift through all this information.

Since you want to keep the profile short, you can’t include every possible detail.
Also, not all of them might be strengths. Pick out what might be relevant to
include in your profile in various contexts. Keep the other information on hand
for future reference but put the important stuff in one place for easy access.
Sample of Business Profile
 Design Business Profile
Dressing up a Business Profile:

1. Study other business profiles. Look first at competitors and other

companies in the same type of business. Note the style and tone of the ones
that stand out. If you have a business you really look up to, such as a leading
national corporation, look at their profile. What do they do that stands out to
you? Incorporate this style into your own.

2. Use accurate, up-to-date details. Before you sit down to write the profile,
make sure you have the most recent numbers you can find. Prospective
clients aren’t interested in your performance from five years ago. They want
to know how you will deliver now. Get your staff to update you on these
details regularly so you have to do less leg work when it comes time to write a
new profile
 Design Business Profile
3. Keep it short. Most times, you want people to read your profile as potential customers.
Make sure they read all the way through by keeping it short and engaging. Show you respect
their time and you don’t want to waste it. Short business profiles also indicate that you don’t
need a lot of flowery language and decorations to show you are the best. Let the numbers
speak for themselves.
• For example, don't list every client you've had in the last 15 years. Keep the list short by
including only the top 10 or so with high profiles. But make sure the language indicates they
are not your only accounts
Avoid overly specific jargon as well as general statements
You will inevitably use terms that people in your industry understand, but a fourth grader
might not. However, don’t let the profile become an advertisement for your vocabulary. At the
same time, avoid meaningless, vague statements. Experts in your industry will know fluff when
they see it.
• Here are examples of poor wording:
• Simulated annealing and RPCs have the necessary infrastructure to interface with our
overseas servers.”
• ” Our company optimizes synergy, productivity, and innovation while diminishing losses.”
• Here is an example of a targeted statement:
• ” We store data safely in our servers at home and in our international offices.”
 Design Business Profile

4. Use clean formatting

• Some companies and individuals let their creativity
get away from them by going for excessively showy
visual appeal. This doesn’t change the information
presented, though. Pick a format that has lines and
standard fonts to visually organize your profile. This is
another way to ensure that the profile is easy to
read.
 Design Business Profile
5. Mention why your company is best
This is a kind of advertisement for your business, so don’t be afraid to talk about your
strengths. Although, they should never worry about the accuracy of your business profile.
Mention specific numbers or awards to quantify your performance.
• Make it creative but don’t exaggerate. Find a nice middle ground between good writing
that makes you stand out and showy prose. Write something that sounds nice in two
paragraphs, and then edit it down to one.
• For example, don't write: "We are marketing consultants based in Las Vegas, NV. We help
businesses in the region sell their products and services. If you sign with us, we will be
contractually obligated to advise you ways to increase your business."
• But also don't write: "Semantics, LLC started in 1975, became the uncontested leader in
marketing consultation in the United States by 1980. Our unrelenting and fervent attention
to detail makes us the only good option for businesses hoping to increase sales. If you work
with us, your profits will increase threefold in the first year."
Opt instead for: "XYZ Semantics was named in Style & Marketing Magazine's 'Top 5
Marketing Consultants of the Southwest' list every year since 2005. Our team was selected
from a variety of backgrounds to promote a creative environment. Choosing our services
will not be the last good decision you make."
 Design Business Profile
6. Workforce:
Exl Communication belief in equal opportunity for all. As our core focus is in Learning and
development, we do try our best to hire finest facilitators who have vast knowledge & skills
in their own arena. After hire the new facilitators, the facilitators are being asked to
participate in an orientation program.
We have 15 well trained, self-motivated, experienced facilitators and officers in the
Learning & Development department. All of them are trained by the Local & international
trainers. Our selection criteria are different than other competitors. We mostly focus on:
• Interpersonal / Communication skills
• Computer knowledge
• Related industry Experience
• Leadership/management skills
• Flexibility, Initiative and Managing Change
• Decision Making Capability
• Customer Service
 Design Business Profile

7. Our Core services

Core services need to be mentioned in the Business profile
• Faculty Development
• Skills Development
• Entrepreneurship Development
• Research & Publication
• Industry-Institution interaction
• Youth Empowerment
• Digital Empowerment

8. Our Training Room

We are using high-tech web-enabled multimedia classroom for the training programs.
We have a Computer lab with Updated computers. We have enough space for 25
participants, adequate light and Air-con with Electricity Back-up. We have considered all
possible issues with Health and safety of the participants.