It's placing long-term relationships ahead of short-term results. It’s more than what you sell; it's whether your succeed. So to all of our customers, we hear you loud and clear. We promise to abide by these tenets. We promise to create a culture that puts customers first, We promise to create a culture that puts customers first, an experience that customers love, We promise to create a culture that puts customers first, an experience that customers love, and technology that customers value. And we promise to hold ourselves accountable by grading ourselves against these tenets every year.