CHAPTER 2

COMPANY DESCRIPTION
92%

CSGroup’s Firm Objectives is to:

 Provide our consumers a best quality of keychains.
 To Be known in this industry by acquiring fashionable trends.
 To give worth of every keychain in our community.
 Produce an environment friendly keychains; and

Scope and Limitations: (Change this to Marketing Area and Transfer this to Marketing Plan)
Trendy keychains are attractive nowadays but somehow others are taking this for granted.
Our group wants to build relation between our product to the community for them to appreciate its
value. The said product is open for all ages and gender as long as you want to a piece of it. It is a
‘Production Business’ that is available in every verge of Panabo City area. The buyers may contact or
visit us in our shop.

Nature & Activity:

The product ‘Keychain’ belongs to the industry of Fashion. It is an accessory that can be styled
to your bags, wallets or anything that you want to put a style. Keychain can be a souvenir or
‘pasalubong’, gift, remembrance or give-a-ways to your family, friends, and love ones. It is a valuable
present that is appropriate for anyone and everyone. The said product is made of any material that is
needed to surpass the costumer’s satisfaction.
(What is the activity of your business?)

Structure of Ownership:
From various kinds of personalities, we formed a partnership named Coalescent Sieben Group
that has 6 individuals. Each one is assigned to have a specific duty to contribute for the business. One
is assigned to the design and segmentation for the costumers, to do the financing, to entertain the
costumers, to find the materials that we need, and two individuals to establish the product and
disperse it to the community making this a partnership business.

Significance of the study:

(Change to contribution to the economy and transfer to Chapter 1-Introduction)
Keychains may not be that beneficial to others but it has a great impact to the community. It
can be the product of any events in our community – like giveaways and such; this is because on what
our group observes many are using keychains as their giveaways to a particular place (Davao City,
Panabo City and etc.) and or events (birthday parties, weddings, seminars, and etc.). It improves the
tourism if it is a tourist spot and it encourages and invites the people to join if it is an event.
 Competitive Advantage:
Our product has the capability that others do not have. If you will use our product, you can
gain the sanguine image that can make your friends envy you because you have it. If you’ll ask about
our services we make sure that we can give you the satisfaction that you always want. We also have
the best price that everyone can afford easily.

Primary Funds or Source:

Coalescent Sieben Group wants to promote a very high standard keychains to fulfill every
costumer’s desire to achieve their ‘Keychain Goals’. For us to be able to encompass this entity, an
ample amount is needed. Every member of the group contributed an enough amount of money for us
to have a primary capital to start up our business. Every idea, hard work and cents are all came from
every investor of the said group.

Group Members:
Bactol, Hannah
Niegos, Dennes
Turtor, Melindy
Salingatag, Rachel
Rocacorba, Iris
Pinggol, Grace

‘COALESCENT SIEBEN GROUP’ (It’s good that you have presentation of your product. However, kindly
transfer this to product description/ strategy under Marketing Plan)
Customized Keychains
“Imagine your design, we’ll create it”