CHAPTER 2 93%

COMPANY DESCRIPTION

Firm’s Objective
The primary objectives of Celestial Bracelets are to:
 To Provide high-quality bracelets to our target market
 To Innovate these bracelets to fit with the needs of our costumers
 To Sell these bracelets in an affordable price without compromising its quality
 To provide an established plan of operations and management for the business

Scope and Limitations of the Business (transfer this to Marketing Plan- Marketing Area)
Celestial Bracelets targets to operate in the areas of Panabo City. The main market of the
business will be the different schools within the area of the city. The company would also have an option
to expand distribution to areas near Panabo like Carmen and Lasang.

Nature and Activity of the Business

Celestial Bracelets is formed through the initiative of the 7 students who aims to gain experience
in the field of business. They chose this jewelry business because through the trend of the modern
fashion jewelry, the bracelets today are not anymore the ordinary pieces of hand-wears (consider
revising). Since it is worn on the wrist, it can catch the attention of people like that of a watch. Wearing
jewelry in today’s world can make a person look fashionable and it can add to the attractiveness of a
person.
Celestial Bracelets will produce its own products and sell it to its target market. They chose this
option so that they could be able to make their original and unique designs, and sell it on a better price.

Structure of Ownership
Celestial Bracelets is to be owned by 7 SENIOR HIGH ABM STUDENTS who agreed to form a
partnership. They are to administer and manage the business together. Any decisions to be made in this
company are to be agreed by the 7 partners.
The students involved in this partnership are:
 Mona Jessa Prel Petalino  Angelito Tuico
 Bea Samantha Pilapil  Aljay Dumalag
 Sofia Veronica Dondoy
 Mariel Angelli Calvo
 Bautista
Significance of the Study
(Change to contribution to the economy and transfer to Chapter 1-Introduction)
The products that Celestial Bracelets would make will have special benefits to its customers. First,
these bracelets would be a tool to improve the confidence of the persons who will use it. Second, these
bracelets would be budget-friendly and it would be beneficial those who are financially unstable. Lastly,
these bracelets can be used in different purposes. It can be used for fashion, symbol of friendship, or a
token of gratitude.

Competitive Advantage (transfer to Chapter 4- Marketing Plan under product description)

Celestial Bracelets will provide a bracelet made of high-quality beads that will make a person
look awesome wherever he/she wears it. It will have sparkling, shining, glittering, and dazzling colors
that will give our product a distinction among those bracelets present in the market. Celestial Bracelets
also offer these high-quality bracelets for a very affordable price.

Group Members: Bautista, Calvo, Dondoy, Dumalag, Petalino, Pilapil, Tuico