8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

SURVEY ON SHOPEE'S CUSTOMERS

BEHAVIORS
*Bắt buộc

1. The usual shopping - customers would be: *

Male

Female

Other

2. The customers who like shopping are usually educated: *

High school

University

After University

3. Which of following online purchase applictions do you usually use? *

Shopee
Lazada
Tiki
Sendo
Amazon
Zalora
eBay
AliExpress
Mục khác:

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 1/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

4. Are you Seller or Buyer of products on Shopee? *

Seller

Buyer

5. Average number of hours of Shopee visits per day: *

Less than 1 hours

From 3 - 5 hours

From 5 - 7 hours

More than 7 hours

Mục khác:

6. The most frequent time to access Shopee during the day *

8AM - 12 PM

2PM - 4PM

4PM - 8PM

8 PM - 12 AM

12 AM - 8AM

7. Means of access to Shopee: *

Smartphone

Computer

Other

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 2/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

8. Why do you like Shopee? *

User-friendly interface, easy to use

Simple and free registration

Many incentive programs

Reasonable price

Excellent product quality

Diversified products / devices

9. What goods / services do you usually buy on Shopee? *

Food
Household appliances
Technology and electronics
Clothing, shoes and cosmetics
Books, stationery, flowers, gifts
Other goods / services (specify):
Mục khác:

10. How often do you pay for products / services ordered through Shopee? *

Payment on receipt of goods

Pay with AirPay Wallet
Payment by domestic ATM card (Internet Banking)
Payment by credit / debit card

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 3/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

11. Factors that you care about when shopping on Shopee: *

Price
Brand of product / service
The reputation of the seller / shop selling
How to order, pay and deliver the goods

12. What obstacles do you see when shopping on Shopee in Vietnam is facing? *

Price (not lower than direct / unclear shopping ..)

Poor quality products compared to advertising.
Ordering method is too complicated
Concerned about personal information being disclosed
Transport and delivery services are not professional

13. Which advertising method of shopee attracts consumers the most? *

Consumers are often attracted by huge discounts with highly discounted products

Free shipping nationwide

Promotions on golden hours

Mục khác:

14. Through which channels do customers usually access shopee's commercial services? *

Facebook

Instagram

Youtube

Mục khác:

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 4/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

15. E-WOM (Electronic word-of-mouth communication)

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

I often read other

consumers’product review on
Shopee to know what
products/brands make good
impressions on others

To make sure I buy the right

product/brand, I often read
other consumers’ product
reviews on Shopee

I often consult other

consumers’ product reviews
on Shopee to help choose the
right product/brand

I frequently gather information

from consumers' product
reviews Shopee before I a
certain product/brand

If I don't read consumers'

product reviews on Shopee
when I buy a product/ brand, I
worry about my decision

When I buy a product/brand,

consumers' product reviews
on Shopee make me confident
in purchasing the
product/brand

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 5/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

16. Brand Trust

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

I trust on Shopee

I rely on Shopee

Shopee meets my
expectations

Shopee is safe

17. Brand Loyalty

Strongly Strongly
Disagree Neutral Agree
Disagree Agree

Shopee would be first my

choice

I consider myself to be loyal

to Shopee

I will not buy other Apps if the

same product is available at
the store

I recommend Shopee to
someone who seeks my
advice

I get good value for my

money

I say positive things about

Shopee to other people

Nội dung này không phải do Google tạo ra hay xác nhận.

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 6/7
8/5/2021 SURVEY ON SHOPEE'S CUSTOMERS BEHAVIORS

 Biểu mẫu

https://docs.google.com/forms/d/1lRcm4QX9WJmC7ZCqOrBfquycBcrQBGlBuGk6u_tXSR0/edit?ts=6091736f 7/7