Professional Documents
Culture Documents
SURVEY RESEARCH
- Provides numerical description of trends,
attitudes, or opinions of a population by studying
a sample population. This strategy requires the
use of questionnaires or structured interviews for
collecting of data and it can be employed in both
cross-sectional and longitudinal studies. In this
strategy a number of people or respondents are
usually asked about their behavior, attitudes,
beliefs and opinions on a particular issue or
problem, characteristics, expectations, self-
classification and knowledge
STEPS IN CONDUCTING A SURVEY
RESEARCH
1. OPEN-ENDED QUESTION
2. CLOSE-ENDED
QUESTION
Creswell gives several questions that a researcher must
address when explaining the survey research as a
methodology in a research design:
1. Is the goal or objective of the survey clearly stated?
2. Did you mention the reasons for choosing the method?
3. Did you mention the nature of the survey?
4. Did you mention the population and size of the survey
respondents?
5. How many people or respondents are part of the study?
6. How were the respondents chosen?
7. What instruments will be used in the survey?
8. What are the content areas discussed in the survey?
9. What is the time frame of the survey?
10.What are the variables of the study?
11.How are the variables related to the research questions
and to the survey items?
EXPERIMENTAL RESEARCH
- The researcher does something to one group
and none to another group and then examines
the difference the outcomes. This form of
methodology is usually employed in the natural
sciences and related fields like agriculture
engineering and medicine in the social sciences
like psychology education, journalism,
marketing, nursing, political science, social
work, and sociology.
CONTENT ANALYSIS
- Is a technique for gathering and analyzing the content of a
text. Text refers to anything written, or in visual or oral form
that serves as a medium of communication. It also allows
the researcher to unravel and analyze the content of a
particular source of communication.
The Aims of Content Analysis
1. Describe the characteristics or nature of the content of the
subject/material under study
2. Provide interferences regarding the causes of the content
3. Develop interferences about the outcome of the content
RESEARCH METHODOLOGY
This chapter covers the methods and procedures
the researchers use to make this research. This
focuses also on the discussion on the research
design, locale of the study, the respondents,
sampling procedures, the research instrument,
data gathering procedures and analysis of data.
RESEARCH DESIGN
RESEARCH METHODOLOGY
This part of research presents the research
instrument to be used for conducting the
research gathering procedure and the statistical
treatment. Particularly, the research method and
techniques use in how the subject chosen.
RESEARCH DESIGN