Holy Cross College

SENIOR HIGH SCHOOL DEPARTMENT

Sta. Ana, Pampanga

COMPANY LOGO

In Partial Fulfillment of the Requirements for the Entrepreneurship

BUSINESS PLAN

Prepared by:

PRINCESS LEAH A. TULABUT

JAYCEE V. SAGUM
MA. TERESA H. MAUANAY
KARYLLE B. CASQUEJO
CHARLES B. MANANSALA

(Proponents)

Submitted to:

ARDEN C. CABUGOS, LPT

(Subject Teacher)
 CELESTIA CORPORATION
“Give you the best style that you deserved”
 Chapter I: Introduction

Entering the business world is risky because of the fact that everything is uncertain. There can
be no assurance because setbacks are unavoidable. However, as an entrepreneur, planning must be
your first priority because it provides a clear strategy for your business. It will help you, as an
Entrepreneurs, in the steps you will take. In short, a business plan enables you to communicate your
vision while also assisting you in meeting your goals or objectives. A good business plan not only
helps entrepreneurs focus on the specific steps required for their business ideas to succeed, but it also
assists them in meeting both short-term and long-term goals. In business, not having a well-defined
plan is a barrier to the success of every company because it's hard to decide about certain things
without any guide to follow.

Following several discussions and considerations, the entrepreneurs decided to pursue

Celestia, a handmade jewelry business that is unusual or new to the eye but precise, particularly in this
generation. Currently, most companies, and even small businesses, have the same thing in common
when it comes to their jewelry. That's why the Celestia Corporation decided to come up with some
fresh ideas for designs and materials that will surely provoke every customer's, especially millennials',
taste in fashion. Celestia's goal is not just to satisfy customers but also to give them a better feeling of
being odd or unique in style at a very affordable price. In addition, we, entrepreneurs, chose to launch
our first branch, Celestia, in San Fernando, Pampanga.

Even prior to the pandemic, up until today, jewelries have become more well-known
accessories due to their attractive features, yet some are only for exclusive people because of their
high price. However, there are also circumstances wherein similarities between a certain product and
another are unavoidable.

More so, Celestia decided to be creative and innovative. The business purpose is to create and
produce eye-pleasing, stylish, unique, and affordable jewelry that matches everyone's skin tone and
can be worn for different types of occasions and or events and outfits. Furthermore, the entrepreneurs
behind this idea have a strong belief that this business will become a "new trend" and be more
successful in the future.

A. The Business Concept and the Business Model

Celestia presents innovative and very creative jewelry in order to satisfy customers' experience
and expectations of the product. It has an edge among the other in terms of uniqueness due to its
appealing and odd features that can be used for fashion or outfits. As a result, pearl beads, fresh water
beads, natural and crystal types of beads, natural quartz crystal chips, rock gravel tumbling stones, and
durable tools were used to create the Celestia. In addition to this, pendants are also handmade through the
use of epoxy resin, molders, coloring agents, glitter, and other resin art materials. Furthermore,
entrepreneurs always ensure the safety of customers while conducting experiments in creating the
pendants so they do not cause any harm to the customers.

The entrepreneurs made the decision to open their first branch in San Fernando, Pampanga. We
took advantage of the location because of its population. The more people, the higher the chance of
customers. The objective of this business is to gain profit and to achieve the target customer. This
business is particularly for young people, students, teenagers, or so-called millennials, as well as adults.
The price starts at 69 php, 99 php, 149 php, 199 php, 249 php, and 299 php, depending on the items and
total expenses that were used in producing the product. In addition to this, the Celestia Corporation
decided to use marketing tools such as social media marketing. Because most people are spending most
of their time on social media, this presents a great opportunity for our businesses to reach our audience.
Marketing through social media is very beneficial to us owing to the fact that it can help us improve the
visibility or recognition of our brand.

At present, with an innovation, customers will surely love every product that we are going to
produce because it is something that they haven't or barely seen/tried before. This "new trend" will soon
be part of one of the well-known businesses in the industry.
 Business Model

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

VISION
The Celestia Corporation shall attain a good and great earning of profits, shall obtain the loyalty
of the customers and also persuade a lot of customers to have more branches, to have good and trusted
employees to work with, and to be one of the successful and well-known corporations in the world of
business or industry.

MISSION
Standing out is no easy feat, and no one magic formula guarantees results. The Celestia
Corporation knows its purpose and commitment, and that is to provide unique and quality items,
maintaining and upgrading the patterns, ideas, materials, and tools to efficiently create better jewelry, and
keeping the good work of every employee in terms of service by guiding them along the way.

OBJECTIVES
OBJECTIVES KEY RESULTS AREAS
1. To become a well-known jewelry company. a. Product Inventiveness
b. Renew the designs and materials.
c. Give a quality, appealing and durable
jewelry.
2. To give customers variety of options. a. Creating an innovative set of designs.
b. Pay attention to details, patterns, colors,
and the sizes of materials.
c. Observing and listening to customers’
wants and suggestions.
3. To provide exceptional customer service. a. Hiring a reliable, consistent, and
trustworthy employee.
b. Keeping the morale in the workplace.
c. Assisting customers with care and
guidance.
4. To give customers a stylish vibe. a. Creating a product that is suited to every
skin color, occasions or events, and also to
their outfits.
5. The addition of new branches. a. Boosting sales.
b. Using marketing tools and strategies.
c. Making a plan b, c, d and so on.
d. Keeping up with the trend.
e. Applying some common core
competencies like ( leadership,
commitment, creativity, motivation,
teamwork and cooperation and so on)
6. Having an edge over competitors. a. Creating an original and unique version of
jewelry.
 PERFORMANCE TARGET

Celestia in six months of serving in business industry will gained approximately Two Hundred
Fifty Thousand Pesos (Php 250, 000.00) of profit in the first branch which is in Pampanga, City of San
Fernando.
Its profit will go beyond Seven Million Five Hundred Thousand Pesos ( Php 7,500,000) in its first
five years with its two branches, which are in Angeles City Pampanga and in Manila Philippines.

A. The Business Offering and Justification

The entrepreneurs behind this idea provide a quality jewelry that is eye-pleasing, classy,
affordable, odd, and can be worn by everyone, anytime, and anywhere. Aside from these, Celestia has its
own inimitable packaging together with its polishing cloth that is perfect for cleaning, removing tarnish,
and protecting your jewelry. In addition to this, there are also freebies together with the product.
The Celestia’s goal is nothing but to satisfy the customers’ wants and expectations by producing
the best jewelry that they deserved and this corporation has to offer. With this, Celestia also aims to
become well-known and successful not just here in Pampanga, but even around or outside the country.
 Chapter III: The Business Proponents: Organizers with their Capabilities and
Contributions

Celestia has three (3) leading personnel who were being positioned according to their skills,
capability, knowledge and experiences in the work field. Having these people in your company will
have a significant effect in your business because a well distributed works together with the right
people could keep the business run orderly.
First, the head of the company is the CE0 the leader of the company. The one who guides the
company towards its vision. She is responsible for setting the culture of the company. She is in charge
of sustaining capital for the company and the one who takes risks for the growth of the business.
Secondly, the General Manager is responsible for supervising day-to-day operations, training
heads of departments, enhancing general business operations, and articulating business goals.
Followed by the Production and Operation Services who taking charge of every area of
production, including employing personnel, procuring materials, preserving production schedules, and
maintaining equipment. Ensuring that all corporate guidelines are adhered to on the job site. Cashier,
and other personnel will be under this department.