Group 6: G-Ideas 91%

CHAPTER 3
MARKETING PLAN

Industry Background
 Market Share
 Market trend
 Market Growth
Our Industry is simply personalized one that belongs to Fashion Industry. It is a handmade but
you can say that it is attractive in the eyes because of the beads which is colorful and good in the eyes.
We made it to everyone who love to travel anywhere and they can buy own wallet/bags made in beads
because it is easy to carry anywhere and everywhere. It is proposed for our modern age because it is
fashionable, we can make it according to their necessity, and they can use as a souvenir, birthday gift
etc.

Customers Profile (Kindly indicate the variable used for market segmentation)
In this generation, many people like going out to have some party or attending some occasions.
Some of them are aware of the things they want to bring in the party especially their wallet. They are so
conscious if the wallet they use fits their outfit and to keep their things secure especially their money,
that is why G-ideas designed wallet using beads to make it more easier to handle that can secure your
personal things and can use in any occasion. Usually, our customers are ladies that are fashionista and
love to collect some fashion wallet. Some of them are teenagers and adults who liked fashionable wallet
that can be used in any occasion. Even our customer is student or working it is suitable to use in school
or in office because it is elegant and can secure our customer’s things.

Competitors Profile
Our product belongs to the Fashion Industry. This varies n different unit designs. This includes
fashion wallets and bags. One of our major local competitors here in Panabo is the Panabo nightmarket
which was first opened last November 28, 2007. The City Government offered this business by offering a
venue where they could sell their goods and offer services to public, it is open from 6 pm until 8 am.
Group 6: G-Ideas 91%
Broadway Gems is also one of our major competitors here in Panabo. This store is ascertained at
Panabo Gaisano Mall 1st-floor. It provides fashion accessories including wallet–which is our main
product.

Product Description (kindly transfer this to Chapter 4-Marketing Plan)

G-ideas designed wallet by using beads. This product, that is beaded wallet, are elegant and
attractive to the people who loves fashioned wallet. It has unique designs that are suitable to the
personality of our customers. Beaded wallets are so useful especially in any occasion or activity because
it is suitable and comfortable to use. Beside of this wallet is glittering and shiny that may attract our
customers eye. This wallet has a high quality that cannot easily break and can secure your things well.

SWOT
STRENGTHS WEAKNESS

 Good service to our customers  Improving our product

 High quality product with unique designs that  Financial problems on expanding and
may satisfied our customers improving our stall
 Affordable price  Lack of staff and workers
 Personalized  Decreases of customers
 Increases of orders/customers  Shortage of materials
 Good materials that are used  Decreases of orders

OPPORTUNITY THREATS

 New innovation of our product according to  Increasing the price of the beads
the new trends  Competitors are upgrading and improving
 Increasing of buyers in the area where the  Availability of supply of beads
company sale on  Increasing of competitors Increase of amount
in every orders
Nestle Lucero
Claire Joy Podunas
Helen Falcon
Group 6: G-Ideas 91%
Lynette Seblero
Rachelle Delator
Cathelyn Millan