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I
recently wrote about my personal transition from banking to social
media to fashion — a men’s lifestyle brand focusing initially on the
neglected top drawer — in which I cited Birddogs as an inspiration for me.
When I =rst did a social media collaboration (as @GSElevator) with them
in 2015, their sales were $300,000. Last year, they did $20,000,000.
Incredible!

So I decided to check in on them now. And it’s hilarious. They are actively
stealing Lululemon’s lunch, yet again, and it’s fun to watch.

Lululemon objectively has a great product, but the only guys wearing it in
public are soul cycle instructors.

Every time I see a guy in Lululemon I want to punch him in the face, but
then I look down and remember that I’m also wearing Lululemon. —
@GSElevator (2015)

For the other 183 million men, we had to wait for Birddogs. They poached
Lululemon’s head of design, sold over 1 million pairs of shorts and pulled
down Mark Cuban’s pants on national TV along the way.

Lululemon still could have won pants but they couldn’t get out of their own
way. My bet is they were too busy hosting sign making parties for Amy
Klobuchar AND Elizabeth Warren.

Stretch pants — or technical pants — whatever you want to call them —

feel incredible. It’s nice to get back from the oZce and not want to
immediately shed your work pants. But even brand stigma aside, Lululemon
kept putting in logos and zipper pockets that made dudes look ridiculous —
soy latte sippers who get laughed at by their wive’s boyfriends.

Birddogs took the same Lululemon fabric that looks like a cashmere merino
twill but moves like spandex and put them into a \attering =t that is
completely indistinguishable from high end slacks. They are objectively the
most comfortable pair of pants I’ve ever worn, and it’s not even close.

Lululemon if you’re reading this, lob a bid into Birddogs now while you can
still a]ord them.

DISCLOSURE: I tried to invest in Birddogs in 2019, and they said, “Fuck o].
Where were you three years ago? We don’t need the money now.”

John LeFevre is the creator of @GSElevator, the founder of a fashion line, a

podcast host, and the author of the New York Times bestselling book, Straight
To Hell: True Tales of Deviance, Debauchery, And Billion-Dollar Deals,
currently in development as a major motion picture.

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I worked on Wall Street for a dozen years — from the Dot-com collapse
through the great =nancial crisis — working in New York, London, Hong
Kong, and Singapore. Sitting above the Chinese Wall as the intermediary
between the sell side and the buy side, doing bond deals with every major
bank on Wall Street, I saw it all.

After getting sued for joining Goldman Sachs over a contractual non-
compete, I decided to leave the industry.

I started a Twitter account (@GSElevator) to illuminate and satirize Wall

Street culture, wrote a book (Barron’s called it ‘a classic of the genre’) about
my experiences in banking (currently in development as a movie), and
grew my social media footprint to well over one million followers. …

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OZce parties are usually a mixed back of unpredictability: tedious, festive,

boring, scandalous, embarrassing, or even sometimes fun. Where else can
you drink free booze and watch people ruin their careers or reputations in a
single night?

In the interests of helping you navigate this night of eye-rolls and eggnog,
here are a few tips on how to get through your holiday party this year:
1. Don’t skip it

2. Pre-game with comfort food. It might be a long night and you don’t want to be the
=rst one looking inebriated

3. Show up on time. Most seniors do. Hang out with them for the =rst half hour, and
then keep your distance. …

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I thought I’d answer one of the questions I get asked most frequently on
social media— how do I get a job on Wall Street? I’ll skip over the obvious
answers (“Excel academically at a target recruiting school.”) and everything
else I assume you already know.

Having started as an intern at Salomon Brothers (Citigroup) before joining

the =rm full-time and working in New York, London, and Hong Kong, I
know well what it takes, especially having come from a university most
banks didn’t recruit from.

So here are a few tips for getting a job on Wall Street:

Have rich…

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Last year, I wrote a popular fashion article — How To Dress Like a Man. But
everywhere I look, when it comes to style, I still see men either trying too
hard or not at all. So here is an updated, succinct list for pulling o] a
timeless and classic look — 125 Style Tips For Men:
1. Throw out or give away anything you haven’t worn in over a year.

2. Organize your closet so you aren’t just wearing the same few out=ts.

3. When in doubt, keep it simple. Trying too hard is worse than not trying at all.

4. Get everything — suits, jackets, dress shirts, pants, jeans — adjusted. …

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Reading allows you to borrow someone else’s brain. It makes you smarter,
richer intellectually, more interesting, and a better person.

So here’s an eclectically curated list, albeit slanted by my personal

preferences, of books that every man should read — replacing a handful of
the obvious classics with a few obscure choices, and a few books left o] lists
in the name of political correctness:
1. The Sun Also Rises — Ernest Hemingway

2. Lonesome Dove — Larry McMurtry

3. Dubliners — James Joyce

4. Bon=re of the Vanities — Tom Wolfe

5. The Collected Poetry of William Butler Yeats — William Butler Yeats

6. One Flew Over the Cuckoo’s Nest — Ken…

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