Journalism

Lecture by: Azqa Moughees

What is Journalism?
Journalism as one part of mass communication and media
studies. Journalism is the practice of investigation and reporting of
events, issues and trends to a broad audience in a timely fashion and
there are many variations of journalism, the ideal is to inform the
intended audience along with covering organizations and institutions
such as government and business, journalism also covers cultural
aspects of society such as arts and entertainment. The field includes
editing, photojournalism and documentary.
“Journalism is storytelling with a purpose. That purpose is to provide
people with information they need to understand the world. The first
challenge is finding the information that people need to live their lives.
The second is to make it meaningful, relevant, and engaging.”
Media of Journalism
• Journalism covers three channels or Areas

1. Audio
2. Audio-visual
3. Print
Types of journalism:
 Advocacy
Journalism

• Advocacy journalism deals with writing to advocate particular

viewpoints or influence the opinions of the audience.
• It also describes the use of journalism techniques to promote a
specific political or social cause.
 Broadcast
Journalism

Journalism which is the field of news and journals which are

broadcast or in other words we can say that it is published by
electrical methods, instead of the older methods such as printed
newspapers and posters

e.g. Radio and Television.

 Investigative
Journalism

Journalism that tries to discover information of public interest

that someone is trying to hide.

• It also includes serious crimes, political corruption or corporate

wrongdoing.
 Tabloid
Journalism

Tabloid journalism is a newspaper of small format giving the

news is condensed form, usually with illustrated often
sensational material.

• It puts more stress on crime stories, astrology, gossip columns

about the personal lives of celebrities and sports stars and junk
food news.
Yellow
Journalism
•
Yellow journalism is also known as sensationalism and it is
writing which emphasizes exaggerated claims or rumours.

Yellow journalism which highlights little or no legitimate

well-researched news and instead uses eye-catching headlines
to sell more newspapers.
Functions of Journalism