SUMMER INTERNSHIP PROJECT REPORT

ON
Sales & Marketing in
ZEALSONS INDUSTRIES

Submitted by
Rhythm Garg
(Roll no.-2K17/BBA/076, Batch 2017-20)

University School of Management & Entrepreneurship

Delhi Technological University
East Delhi Campus
(Vivek Vihar, Phase-II, Delhi-110095)
 A cknowledgement

The spirit of summer internship program lies in not merely doing the project but to get a first-
hand experience of the industry and to prepare ourselves for tomorrow’s managerial needs.
The aim of this internship is to be familiar with the practical aspect and uses of theoretical
knowledge and clarifying the career goals. So, I have successfully completed the internship
and compiled this report as the summary and the conclusion that have drawn from the
internship experience.
I wish to express my appreciation and thanks to all those with whom I have had the
opportunity to work and whose thoughts and insights have helped me in furthering my
knowledge and understanding of the subject.
My sincere gratitude goes to Professor Amit Mookherji, Head of Department, and Mrs.
Varsha Seghal our internship coordinator for their valuable and constructive suggestions that
lead to the successful completion of this project.
Lastly, I would express my sincere of gratitude towards the entire Department of Bachelor of
Business Administration at Delhi Technological University and towards the marketing and
sales department of Zealsons Industries for giving me valuable information during the project.

Thank You.

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 D eclaration

This is to certify that report entitled “Sales and Marketing at Zealsons industries” which is
submitted by me in practical fulfillment of the requirement for the award of degree Bachelor
of Business Administration from University School of Management & Entrepreneurship, Delhi
Technological University(DTU), New Delhi is uniquely prepared by me and due
acknowledgement has been made in the text to all other material used.

I also confirm that the report is only prepared for my academic requirement, not for any other
purpose. It might not be used with the interest of the opposite party of the corporation.

Rhythm Garg
2k17/BBA/076

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 C ertificate

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Ms. Rhythm Garg D/o Sh. Pradeep Garg, a student of BBA at Delhi
Technological University, has successfully completed her internship with Zealsons Industries,
Delhi from 01/06/2019 to 31/07/2019. During the period of her internship she worked under
Mr. Anil Kumar as a Marketing intern in department of Sales & Marketing of switches and
accessories.

During the period of internship, she was punctual and hardworking.

We wish her success in her professional career.

Anil Kumar
Sales and Marketing Head

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 E xecutive Summary

Internship is such a program which makes a student experiences the corporate life for the first
time. I was assigned as intern under Marketing & Sales Division. I did my report on “Sales &
Marketing Strategies of Zealsons Industries”.
This report is prepared on the basis of my three-month practical experience at Zealsons
Industries. This internship program helped me to learn about the practical scenario of a
product manufacturing and wholesaling firm. It provides varied range of products in
“switches and accessories” with ensured standard, quality services and most effective
managerial efficiencies have made the company a market leader in the respective sectors of
its operation.
The main objective of this project is to attain knowledge about how different marketing
techniques gives a boost to sales of the firm which helps in increasing customer reach,
reducing production costs, improving brand equity and overall profit of the firm. The
sales team is responsible for moving products or services to customers. They are also
responsible for upselling current customers and clients. While sales teams may practice some
form of outreach through cold calling, they typically deal with leads that are brought to them
by the marketing team. The marketing team is responsible for everything from increasing
brand awareness to delivering high quality leads to the sales team. From a higher level, the
marketing team identifies and defines ideal customers, communicates with them on relevant
online and offline platforms, and primes them for a relationship with a salesperson.
This industry is manufacturing-cum-wholesaling so, here I learned various techniques of-
 online and offline marketing like knowledge about customers,
 product preference of customers,
 Application of EOQ,
 cold calling prospects,
 online advertisements through social media,
 negotiation techniques,
 email marketing,
 accounting entries in tally
 online review and rating,
 product offers, to increase sales of the firm.
Keeping focus on business expansion and growth in the most prospective sectors, the firm is
continuously taking up projects to make it the largest conglomerate in the business arena.

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 I ndex

Title Page No.

Chapter 1: Introduction 8
1.1. Industry and Organisation Profile 8
1.2. Objective of Study 10
1.3. Organisational Structure 11
Chapter 2: Industry and Company Analysis 12
2.1. Functions of Marketing & Sales Department 12
2.2. Market Trend & Positioning and Target market 14
2.3. SWOT Analysis 16
2.4. Major Competitors 17
Chapter 3: Problem Statement 20
Chapter 4: Literature Review 21
4.1. My Role in the Company 21
4.2 Contribution to the Company 22
4.3 Experience from the Internship 22
Chapter 5: Key Learning 23
Chapter 6: Research Methodology 24
Chapter 7: Critical Analysis of concepts and Limitations of Marketing 25
Department

Chapter 8: References & Sources 26

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 Chapter – 1

I ntroduction

1.1 Industry and Organisation Profile

“Zealsons Industries” is a manufacturing-cum-wholesaling company engaged in the
manufacturing and distribution of switches and accessories and various other electrical switch
gear. It was founded by Sunil Kumar in 1989 and is originally located near Delhi.
The offered products are manufactured using supreme class raw material and latest
technology under the guidance of skilled professionals. These products are highly appreciated
for features like rugged construction, hassle free performance, easy installation, energy
efficiency and longer service life. Further, these products are available in various technical
specifications in order to meet different requirements of clients.

1.1.1 Nature of the Organisation

Our infrastructure is segregated into various departments like. manufacturing, quality testing,
research & development, warehousing & packaging unit, etc. to work in streamlined manner.

1.1.2 Business location

The main branch is situated in UP, in Sahibabad Industrial Area near Ghaziabad.
Email- zealsonsindustries@gmail.com

1.1.3 Number of Employees

There are around 20 employees currently working with the organisation with approximately
100+ workers. The team of skilled professionals works around the clock to accomplish the
wide needs of the clients. Selected after thorough analysis of their skills, the professionals are
segregated into various departments to ensure smooth business operations and high
production rate.

1.1.4 Product Lines

The company diversifies in many electrical switchgear and other goods. Further the company
has 2 major brands i.e. ‘Master’ and ‘Zeain’ under -

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  Zeain there are many sub brands like Aakar Series, Unity series, FM plus series and
FM modular series and
 For Master, there are sub-brands like FM Master, Delta, Unity, Nexo, Magic.
The products are extensively used in both, residential and commercial sectors all across the
country. They have established an avant-garde infrastructure unit that is spread across a wide
area and is empowered with cutting-edge technology and ultra-modern machinery. It
produces variety of products like-

1. Switches and Accessories- Unique design switches in large variety are manufactured.

2. Extension cords
3. MCBs
4. Industrial switch gear
5. Power strips
6. Foot lights
7. Regulators
8. Fans- stand fans, ceiling fans, table fans etc. of various designs are manufactured.

9. Wires and Cables- The wires are manufactured with a proper coating so that they are
safe to use. These wires are manufactured in the dimension of 9.53 till 15.7 mm

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 diameter. The wires are made with unbounded PE coated PC strand and bonded PC
strand.

10. Heaters- large variety of room heaters, water heaters etc. are produced.
11. Indicators
12. USB socket charging ports

1.2 Objective of Study

The objective of the study can be viewed in two forms:
1. General Objective
2. Specific Objective

1.2.1 General Objective

This internship report is prepared primarily to fulfil the Bachelor of Business Administration
(B.B.A) degree requirement under the Faculty of U.S.M.E, Delhi Technological University

1.2.2 Specific Objective

 To focus on the Sales and Marketing Strategies of Zealsons Industries
 To focus on the various services, work environment and facilities provided by
Zealsons Industries.
 Business Associations and Networking with Prospects through Online Platforms and
Business Networking and Relationship Building via Key Marketing Initiatives
 To target new customers by Cold Calling
 To market the products of Zealsons Industries using social Media.
 To understand how different techniques ensures customer retention.

1.3 Organisational Structure

An organizational structure defines how activities such as task allocation, coordination and
supervision are directed toward the achievement of organizational aims. Organizational
structure can also be considered as the viewing glass or perspective through which
individuals see their organization and its environment. Organizations are a variant of
clustered entities.

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An organization can be structured in many different ways, depending on its objectives. The
structure of an organization will determine the modes in which it operates and performs.
Organizational structure allows the expressed allocation of responsibilities for different
functions and processes to different entities such as the branch, department, workgroup, and
individual.
Organizational structure affects organizational action in two ways:
1. It provides the foundation on which standard operating procedures and routines rest.
2. It determines which individuals get to participate in which decision-making processes,
and thus to what extent their views shape the organization’s actions.

ORGANISATIONAL STRUCTURE OF ZEALSONS INDUSTRIES-

(Fig.1)

CEO

General
Manager

General
Administration

Marketing and Research & Quality

Finance Assurance
Production
Sales Development

Market Assembeling
Controller Treasurer
Analysist Head

Brand Advertisement Manufacturing

Creative Head

Figure.1

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 Chapter – 2

I ndustry and Company Analysis

2.1 Functions of Marketing and Sales Department

Because the company comes under MSMEs, so the sales manager handles marketing duties
as part of his responsibilities. The sales division takes the lead in setting strategies and
decides what marketing communications it needs to support its efforts. They pursued the
following activities-

 Sales Goal-Setting-
- The sales and marketing division sets individual sales rep quotas, as well as the
overall volume goal for the company.
- To achieve sales goals, it creates bonus and commissions structures. The division
uses past sales figures and expert projections to estimate which products will sell
where and in what amounts.

 Product, Pricing, and Distribution Planning-

- Because sales and marketing managers spend much of their time talking directly
to customers (here distributors or retailers), they guide the development of
products and services.
- They recommend modifying or dropping products or services or adding new ones
to the company’s mix, based on what customers want.
- A sales and marketing department has the responsibility for deciding where the
company should sell and what its prices should be.
- This includes choosing which, if any, intermediaries the company will use.
- This requires the division to research where the company’s competitors are
selling and where its customers say they want to shop.

 Promotions and Marketing-The word “promotions” covers a broad array of sales

and marketing efforts, including
- Advertising
- social media,
- public relations,
- Email marketing,
- event sponsorship,
- cause marketing,
- discounts,
- loyalty programs,

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 - rebates,
- trade show appearances etc.
- The sales and marketing team decides which publications to advertise in, which
TV, radio or websites are best for promoting the company’s products or services,
and what contests, giveaways, discounts, or other marketing methods will help it
boost sales.

 Quality-
- Sales personnel often see the constant trade-off between quality and price.
- Production managers can then modify source materials, product offers and
specifications according to quality demands.

 Customer Service and Sales-

- To maintain its customer base, sales and marketing takes responsibility for making
sure buyers are happy, as well as trying to upsell them.
- The division is proactive in contacting customers with surveys and special offers
like giving them discount offers etc. and is reactive in attempting to solve any
problems that might cause the company to lose customers (Customer retention).

 Manage marketing budgets & Calculate the ROI (Return on Investment) of the
company’s actions-
- Like any other division, the marketing department should be able to plan its
budget for the next year’s activities, stretching it in order to make the most of it,
for ensuring a positive ROI.

 Innovate –
- Customers need to be surprised, and every day, given the higher offer, they are
more demanding with this. The marketing department should work on new
promotions, affiliate programs, customer retention techniques etc.

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2.2 Market Trend & Positioning and Target Market

2.2.1 Market Trend

The Modular Switch Market is poised for strong growth during the forecast period 2017 to
2027. Some of the prominent trends that the market is witnessing include rapid boom in the
construction sector and development of advanced modular switches as the modern consumer
now demand more stylish and advance switches which guarantees safety and all of this at a
reasonable price.

By end user, industrial sector, residential sector, and commercial sector segregate market.

The market study focuses on market trends, leading players, supply chain trends,
technological innovations, key developments, and future strategies for the existing players,
new entrants, and the future investors.

This industry report analyzes the market estimates and forecasts of all the given segments on
global as well as regional levels presented in the research scope.

2.2.2 Market Positioning of Zealsons Industries

The group is the first in India amongst the appliance industry to have been awarded
International Quality Certification. Being an ISI Certified Company, it assures quality
process, quality management systems and quality products. It successfully runs in the
wholesale market with the unique tagline of “Master Hai, Toh Accha Hi Hoga”. Quality
Control and Quality Assurance processes are well designed to ensure superior quality
products. Packaging processes are also so well designed to ensure scratch free delivery to the
end users.
Its products stand out in the market because of its reasonable pricing and longer product life.
They position themselves through Master and Zeain as a brand easily accessible, convenient
to use and are value for money for the customers.
Our products are highly appreciated for features like rugged construction, hassle free
performance, easy installation, energy efficiency and longer service life.

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2.2.3 Target Market of Zealsons Industries-

They sell their product across INDIA in all types of wholesale markets with over 200+
wholesalers. The year 2018 was a breakthrough in the company’s journey when they
launched a variety of modular switches after starting from the traditional urea switches to
new modern polycarbonate (PC) switches.
They manufacture glass plate switches, Stonewood switches, PC switches, Sliver line
switches & extension cords, water heaters, room heaters, Indicators, Fall lights, Immersion
rod, MCBs etc. and target their markets in cities like Bihar, Pune, Chennai, Vijay Vada,
Bangalore, Karnataka, Haryana, Punjab, Ahmedabad, Vijayawada, Mumbai, Siliguri,
Hyderabad etc.
They target both commercial and residential customers. The company majorly targets
customers who are interested in either electrical or home appliances.

2.2.4 Market Segmentation

Its market is segmented into various divisions like-

1. Segmentation by Product Type-


Traditional Switches

Smart Switches
2. Segmentation by Industry-
 Commercial
 Residential
3. Segmentation by Material-
 Traditional Urea Switches
 Polycarbonate switches

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2.3 SWOT Analysis
STRENGTH
• In house manufacturing
• Presence all over India in
wholesale and retail markets
• Good quality products at
reasonble price
• Huge Product Range
• Longer Durability of Product
• Availability at Ease
SWOT
Ananlysis
OPPORTUNITY
• Visibility in Global emerging
markets
• Business diversification- going
up the value chain
• Increase customer reach and
market
• Focus on weak segment
• stand up to online and e-
commerce platforms.
WEAKNESS
• Lack of mordern marketing
techniques
• No international presence
• Lack of e-commerce presence
• weak position in competetive
switchgear segment
• Lack of decentralisation of
authority
THREAT
• To cope up with changing
government policies
• Political instableness
• Unorganized market
• Delay in the payment by
debtors which affect the
overall policy of the
organisation
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2.4 Major Competitors

Zealsons Industries have many competitors across India but its major competitors are –
1) Anchor Electricals Pvt. Ltd.- Over the last five decades, Anchor has managed to
capture the attention of every citizen in this country. It started with a humble vision of
manufacturing electrical products of outstanding quality at a time when the market
involving electrical switches or wiring devices was handled by the unorganized sector.

2) Havells India Ltd.- Havells India Limited is a leading Fast Moving Electrical Goods
(FMEG) Company and a major power distribution equipment manufacturer with a
strong global presence. Havells enjoys enviable market dominance across a wide
spectrum of products, including Industrial & Domestic Circuit Protection Devices,
Cables & Wires, Motors, Fans, Modular Switches, Home Appliances, Air Conditioners,
Electric Water Heaters, Power Capacitors, Luminaires for Domestic, Commercial and
Industrial Applications.

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3) Legrand India Pvt. Ltd.- Legrand is a global specialist in electrical and digital
building infrastructure. In India, we have been a leader in the protection business for
over two decades, and leverage global knowledge to customise offerings locally,
delivering end-to-end solutions across categories and sectors, from residential and
commercial, to hospitality and industrial. Legrand has progressively developed product
ranges for wiring devices, home automation, door entry, lighting management systems
and structured cabling to add to our core offerings of circuit breakers and distribution
boards.

4) GM Modular Pvt. Ltd.- Gold Medal (GM) is a company that has

redefined switch manufacturing in India. At GM, we believe in constant innovation
and we are the market leaders in switches and other home electrical accessories.

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5) Simon Electric pvt Ltd- Simon is one of the most reputed global brands of low voltage
electrical products from Spain with a group turnover of more than 300 Million Euros.
Established in 1916 we have an experience of over a 100 year in the business of
manufacturing wiring accessories voice data & multimedia connectivity systems for
workstations professional LED lighting security and surveillance equipment’s,
electrical protection systems, electric vehicle charging stations and a host of other
electronic solutions which enhances the lives of people around the globe.

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 Chapter – 3

P roblem Statement

 To identify the present Marketing techniques of zealsons Industries

 To understand the product preferences of customers in order to understand which
product gives major contribution to sales of the company
 To learn the application of EOQ
 To increase the online presence through e- commerce and social media platforms
 To understand the different product lines
 To understand the importance of email marketing

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 Chapter – 4

L iterature Review

The Marketing and Sales Manager works closely with the Market Analyst and Brand &
Advertising Creative and other marketing subordinates within the company to increase sales,
develop and check sales, and perform the following tasks:
 Analysing budget budgets, preparing annual budget plans, scheduling expenses and
ensuring that the sales team complies with their quotas and goals.
 Research and develop marketing opportunities and plans, understand customer needs,
identify market trends, and suggest system improvements to achieve the company's
marketing objectives.
 Existing promoting the company's existing brands and introducing new products to
the market.
 Collect, investigate, and capture market data and trends for Data Framework Reports.
 Implementing new sales plans and advertising.
 Hire, train, schedule, coach, and manage marketing and sales teams to meet sales and
marketing human resources goals.
 Managers maintain relationships with important clients by regularly visiting,
understanding their needs, and harnessing new marketing opportunities.
 Opportunities Stay current in the industry by attending educational opportunities,
attending conferences and workshops, reading publications, and maintaining personal
and professional networks.

4.1 My Role in the Company

My role in the company was as I was hired as a Marketing Intern in the company was to do
the day to day task –
 Understand the products offered by the company
 Understand various promotion offers given on each type of product in the basis of
occasion and amount of sales
 To make email advertisements to company’s various distributors
 To make sample posters for online marketing through social media platforms
 To learn the application of Economic order quantity(EOQ)
 To make accounting entries of manufacturing and daily purchase in the company’s
software.
 To reach the new and protentional customer through Cold calling
 To make excel sheets of the company’s targeted customers and their info.

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 Each day in my 2-month internship I was challenged by new problems. And my progress
and target report was checked at the end of the month by the senior head above, who
taught me various techniques of offline and online marketing and how the company keep
track of its sales and check if the implemented marketing strategy is working as per the
needs of the company or not.
At the end, I was also asked to take the review and feedback from our protentional
customers to see if they are highly satisfied with the product or not.

4.2 Contribution in the Company

As a Marketing intern, I gave my significant contribution in the company by completing the
following jobs-
 To bring 2 new wholesale distributors to the firm
 Briefing the customers about our product lines and brands offered
 To increase 500+ likes on the Facebook page of zealsons industries
 To make creative advertisement posters for the existing brands of the company
 To do accounting entries in tally for the proper management of their database
 To get the necessary exemption permissions for Amazon listing of the company’s
product.

4.3 Experience through the internship

As an intern, it was great to gain marketing experience with this company and network with
established professionals. When I first started, I was preoccupied with my daily
responsibilities, but every day is different. Consistency is something that should be
implemented in the daily routine of a full-time employee. Interns must be able to manage
multiple projects, work across multiple disciplines, and work in a high-speed work
environment.
Projects I have worked with at Jelsons Industries include finalizing landing pages, providing
new customers to senior management, and expecting new business over the phone and within
Excel.
I loved the digital aspect of marketing over the summer when working on landing pages for
our clients. Digital marketing has recently become an essential component for all businesses
and the demand for professionals with experience in this field continues to grow.
I enjoyed the shortage of small managing that transpire throughout my department. Although
I had no formal training when I first started here, I believe it has guided me and other interns
on the right path. We were able to work through our projects but realized there was help if
needed. I can clearly say that I have come up with good marketing knowledge and experience
over the summer, but I have come a long way.

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 Chapter – 5

K ey Learning

The first factor I perceive once operating is distinguishing a business want, or in terms of
promoting, what worth you're making for your client through your product. identical
applies to product. From easy salt to air conditioning, everything provides some worth to
the patron. though the client will simply verify the worth, he gains whereas mistreatment
the AC, the seller's estimate of the worth obtained from regular salt. ensuing vital factor is
to grasp the user. throughout my position, I did this by interviewing customers, job on all
my relatives and friends WHO I assumed were potential customers, asking queries,
creating notes, and sharing with my mentors and colleagues the way to improve and
redefine the values the client needs. the most effective thanks to do that is to travel to the
place wherever the client is sometimes looking (which is offline) and note. Before the
position, it helps if you'll analyse every class of products; particularly after you are near
to the one WHO goes to intern. try and find out about product location, visibility, and
their performance. try and analyse why and the way.
 I Understood the various online and offline marketing techniques currently used by
the organisation.
 I learned how to reach to a customer through cold calling and persuade them to buy
the product manufactured.
 I learned how the sales data is analysed through previous year sales and current sales
and how much raw material need to be ordered for the production of a product
according to its demand
 I learned the basic accounting entries of sales and purchase are done in a company.
 I learned how a product is listed on amazon by filling proper documents
 I learned the concept of economic order quantity
 And how customer information is maintained through proper excel sheets.
 I understood the concept on email marketing and how it influences the sales of a
given brand.
 I understood the importance of review and feedback from customers in order to insure
customer retention and check if the quality of the product is as per the need of
customer or not.

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 Chapter – 6

R esearch Methodology

The information contained in this report is evaluated on each primary and secondary analysis.
 Preliminary research involves interaction with suppliers, distributors and industry
experts of electrical switches.
 Annual secondary research includes a comprehensive search of the company's
annual reports, financial statements and related publications such as the marketing
database.
6.1 Approach
There were 3 major steps invoved to carry out this project report are- (Fig. 3)

Secondary
Research

Primary
Research

Data
Analysis

6.2 Activity wise flow

Secondary Research
•Studying different reports and articles havng
information about marketing strategies and
marketinfg database of the company.

•Primary Reasearch
•identify various distributors and customers of the
company and attain data based the interaction.
•customer feedback data.

Data Analysis
•data entry with data validation
•data analysis with differet facts and figures.and making
report

Figure.2

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 Chapter – 7

C ritical Analysis of concepts and Limitations of Marketing

Department

Theoretical concepts are completely different from practical experiences. Theoretical

concepts give only knowledge of the subject matter, where in the practical field sometimes
deviation from theoretical rules and regulations is necessary to accommodate customers and
increase the business of enthusiastic industry. Not all theoretical concepts and theories are
applicable in their original form in practical life and some necessary amendments and
deviations are missing.
There is no freedom from market research bias. Research conclusions cannot be verified. The
reproduction of a single project on the same class of respondents yields different research
results. The results of market research are very unclear, as it is done on people, suppliers,
intermediaries, etc. Humans have a tendency to behave artificially when they know they are
being watched. Therefore, users and respondents conducting research should behave
artificially when they know that their attitudes, beliefs, opinions, etc. are being observed.
Marketing strategy and policies are also influenced by increasing competition, new modern
technologies, changing economic policies and changing political structure.
It does not conform to user behavior and does not produce 100% accurate results. The
availability of reliable data influences the marketing strategy.

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 Chapter- 8

R eferences & Sources

1) www.google.co.in
2) www.simon.co.in
3) https://lsin.panasonic.com/about-anchor
4) https://www.legrand.co.in/about-us/legrand-india
5) https://gmmodular.com/about-us/
6) https://www.managementstudyguide.com/limitations-marketing-
research.htm
7) https://www.marketing91.com/marketing-strategy-of-havells/

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 PLAGIARISM SCAN REPORT

Date 2019-12-13

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rhythm training report.pdf

Content Checked For Plagiarism

Literature Review The Marketing and Sales Manager works closely with the Market Analyst and
Brand & Advertising Creative and other marketing subordinates within the company to increase
sales, develop and check sales, and perform the following tasks: ? Analysing budget budgets,
preparing annual budget plans, scheduling expenses and ensuring that the sales team complies with
their quotas and goals. ? Research and develop marketing opportunities and plans, understand
customer needs, identify market trends, and suggest system improvements to achieve the
company's marketing objectives. ? Existing promoting the company's existing brands and introducing
new products to the market. ? Collect, investigate, and capture market data and trends for Data
Framework Reports. ? Implementing new sales plans and advertising. ? Hire, train, schedule, coach,
and manage marketing and sales teams to meet sales and marketing human resources goals. ?
Managers maintain relationships with important clients by regularly visiting, understanding their
needs, and harnessing new marketing opportunities. ? Opportunities Stay current in the industry by
attending educational opportunities, attending conferences and workshops, reading publications,
and maintaining personal and professional networks. 4.1 My Role in the Company My role in the
company was as I was hired as a Marketing Intern in the company was to do the day to day task – ?
Understand the products offered by the company ? Understand various promotion offers given on
each type of product in the basis of occasion and amount of sales ? To make email advertisements to
company’s various distributors ? To make sample posters for online marketing through social media
platforms ? To learn the application of Economic order quantity(EOQ) ? To make accounting entries
of manufacturing and daily purchase in the company’s software. ? To reach the new and
protentional customer through Cold calling ? To make excel sheets of the company’s targeted
customers and their info. Each day in my 2-month internship I was challenged by new problems. And
my progress and target report was checked at the end of the month by the senior head above, who
taught me various techniques of offline and online marketing and how the company keep track of its
sales and check if the implemented marketing strategy is working as per the needs of the company
or not. At the end, I was also asked to take the review and feedback from our protentional

25 | P a g e
customers to see if they are highly satisfied with the product or not. 4.2 Contribution in the
Company As a Marketing intern, I gave my significant contribution in the company by completing the
following jobs- ? To bring 2 new wholesale distributors to the firm ? Briefing the customers about
our product lines and brands offered ? To increase 500+ likes on the Facebook page of zealsons
industries ? To make creative advertisement posters for the existing brands of the company ? To do
accounting entries in tally for the proper management of their database ? To get the necessary
exemption permissions for Amazon listing of the company’s product. 4.3 Experience through the
internship As an intern, it was great to gain marketing experience with this company and network
with established professionals. When I first started, I was preoccupied with my daily responsibilities,
but every day is different. Consistency is something that should be implemented in the daily routine
of a full-time employee. Interns must be able to manage multiple projects, work across multiple
disciplines, and work in a high-speed work environment. Projects I have worked with at Jelsons
Industries include finalizing landing pages, providing new customers to senior management, and
expecting new business over the phone and within Excel. I loved the digital aspect of marketing over
the summer when working on landing pages for our clients. Digital marketing has recently become
an essential component for all businesses and the demand for professionals with experience in this
field continues to grow. I enjoyed the shortage of small managing that transpire throughout my
department. Although I had no formal training when I first started here, I believe it has guided me
and other interns on the right path. We were able to work through our projects but realized there
was help if needed. I can clearly say that I have come up with good marketing knowledge and
experience over the summer, but I have come a long way. Chapter – 5 Key Learning The first factor I
perceive once operating is distinguishing a business want, or in terms of promoting, what worth
you're making for your client through your product. identical applies to product. From easy salt to air
conditioning, everything provides some worth to the patron. though the client will simply verify the
worth, he gains whereas mistreatment the AC, the seller's estimate of the worth obtained from
regular salt. ensuing vital factor is to grasp the user. throughout my position, I did this by
interviewing customers, job on all my relatives and friends WHO I assumed were potential
customers, asking queries, creating notes, and sharing with my mentors and colleagues the way to
improve and redefine the values the client needs. the most effective thanks to do that is to travel to
the place wherever the client is sometimes looking (which is offline) and note. Before the position, it
helps if you'll analyse every class of products; particularly after you are near to the one WHO goes to
intern. try and find out about product location, visibility, and their performance. try and analyse why
and the way. • I Understood the various online and offline marketing techniques currently used by
the organisation. • I learned how to reach to a customer through cold calling and persuade them to
buy the product manufactured. • I learned how the sales data is analysed through previous year
sales and current sales and how much raw material need to be ordered for the production of a
product according to its demand • I learned the basic accounting entries of sales and purchase are
done in a company. ?

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